Production House

What Production House does

Production House (PH) is a Turkish television production company founded in 2013 by Haluk Şirin and Caner Erdem, with Rodi Kayım joining as a partner in 2024. The company specializes in developing, producing, and executing original entertainment, reality, competition, lifestyle, and digital content formats for both Turkish national television channels and international media platforms. Its portfolio includes dozens of proprietary formats such as Power of Love (Kısmetse Olur), My Style Rocks (İşte Benim Stilim), The Dance Floor, 19, Love Cafe, Fenomen, Shopping Angels, Trust Me, #best3songs, and Come Round, spanning dating, lifestyle, game shows, talent, and entertainment categories.

The company operates a sales-led B2B model, with revenue generated through format licensing and royalties, end-to-end television production services for Turkish broadcasters, and original content supply to global streaming platforms such as Amazon Prime Video. Its distribution network spans five major Turkish national broadcasters (ATV, Star TV, Show TV, Kanal D, TV8) and international broadcasters across Latin America, Romania, Germany, Greece, Hungary, Mexico, Poland, and Serbia, with a recently signed MENA adaptation deal. Production House's content boasts strong ratings and digital engagement, with one original format running 148 episodes at the top of Amazon Prime Video listings in its first season and a second season currently airing. The company is recognized through the PRODU Awards (Premios PRODU), widely regarded as Latin America's Emmy equivalent, and maintains a 26-person team headquartered in Istanbul's Levent district.

Name

Production House

Legal name

Production House

Website

https://productionhouse.com.tr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Production House is a Turkish television production company founded in 2013 that develops, produces, and licenses original entertainment, reality, competition, and lifestyle formats for Turkish national broadcasters and international media platforms including Amazon Prime Video.

Ownership category

akta.pro rank

Product category

Television Production and Format Licensing

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

akta.pro secondary industry

Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI)

Keywords

• Television production services
• Format development
• Unscripted entertainment
• Reality competition formats
• International format licensing

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Format Licensing: Production House develops original, scalable television formats designed for both local and international markets, licensing adaptations to broadcasters across multiple territories including Latin America, Romania, Germany, Greece, Hungary, Mexico, Poland, and Serbia.
2. Television Production Services: End-to-end content production services for Turkish national television channels including development, production, and execution of entertainment, reality, competition, lifestyle, and digital content formats.
3. Digital Platform Content: Original format content produced for global streaming platforms such as Amazon Prime Video, with a format achieving top listings for 148 episodes in its first season.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Production House develops original, scalable television formats and produces them end-to-end for Turkish national broadcasters and international streaming platforms. Its portfolio spans dating, lifestyle, game shows, talent competitions, and entertainment programs, with formats adapted for international markets across Latin America, Europe, and the MENA region. The company licenses its proprietary formats and supplies original content directly to streaming platforms such as Amazon Prime Video.

Product overview

Production House is a Turkish television production company specializing in entertainment, reality, competition, lifestyle, and digital content formats. The company operates as a multi-format portfolio producing dating reality shows (Power Of Love, Love Cafe), fashion competitions (My Style Rocks, Shopping Angels), game shows (19), talent shows (#best3songs, The Dance Floor), and entertainment programs (Trust Me, Come Round, Fenomen). Content is produced for both Turkish national television channels and international streaming platforms including Amazon Prime Video, with successful international adaptations across Latin America, Romania, Greece, Germany, Hungary, Mexico, Poland, and Serbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Of Love (Kısmetse Olur) A reality dating show where contestants compete individually to find love, with 7 women and 7 men living in separate studio homes. The format has been adapted internationally in Greece, Romania, Mexico, and Latin America. It is produced for Turkish national television and licensed for adaptation abroad.
• My Style Rocks (İşte Benim Stilim) A fashion reality competition where contestants compete to determine who has the best style. Participants showcase outfits based on jury-specified themes and compete for weekly prizes and the 'Top Style' title.
• The Dance Floor (Dans) A dance competition reality show featuring 11 talented dancers competing weekly. Three dance masters serve as jury members, and daily winners receive cash prizes while eliminated contestants are replaced by new challengers.
• 19 A quiz game show where contestants answer 19 questions across 19 boxes for a chance to win up to millions. The show features 5 challenger candidates competing to become the next contestant, with Joker boxes offering double points.
• Love Cafe (Aşk Kafe) A dating reality show where 8 women seeking marriage meet potential suitors in a romantic TV cafe setting. Women can accept or reject suitors, with weekly eliminations and voting determining winners.
• Fenomen A strategy and popularity-based reality competition where contestants compete to become the most famous TV star. Weekly 50,000 TL prizes are awarded, and contestants build strategies through voting and social media presence.
• Shopping Angels (Alışveriş Melekleri) A fashion competition show where contestants pair with 'Angels' (fashion mentors) to create outfits based on jury-specified themes and budgets. Teams compete weekly for a 10,000 TL prize.
• Trust Me (İnan Bana) A children's talk show featuring kids aged 4-8 who answer questions while connected to a 'truth machine.' Hosted by Serhat Kılıç, the show reveals children's honest and humorous responses to various questions.
• #best3songs (#ensevdigim3sarki) A talent competition where 12 contestants perform their 3 favorite songs to win 50,000 TL. Contestants are paired, styled like stars, and eliminated through jury voting across multiple rounds.
• Come Round (Misafir Ol Bana) A hospitality and food reality show where couples compete to host the best guests over three days. The winning couple receives a car prize based on guest evaluations of hospitality and food quality.

Quantifiable outcome

• 148 episodes at top of Amazon Prime Video listings
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Amazon Prime VideocoreStrategic or Co-development PartnerProduction House signed a direct content supply agreement with Amazon Prime Video for original streaming content. One of PH's original formats was launched on the platform, ran 148 episodes at top of listings, and a second season is currently airing. Following this success, a MENA region adaptation deal has been signed.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fremantle: Global entertainment company producing scripted and unscripted content across 27 territories including Turkey. Comparable as a broad incumbent with similar format licensing and production capabilities at much larger scale.
• ITV Studios: Global production and distribution arm of ITV with extensive unscripted format catalogue and international distribution infrastructure. Comparable as a broad incumbent selling formats globally to streaming platforms and broadcasters.
• Endemol Shine Group: Global production and format distribution company (Deal or No Deal, MasterChef, Big Brother) operating across more than 20 markets. Comparable as a large format house competing for the same international adaptation slots PH targets.
• Banijay Group: World's largest independent content producer and international format distributor with portfolio of global hits (Survivor, Big Brother, MasterChef). Comparable as the dominant global format house that licenses and adapts formats across territories — a scaled-up version of PH's model.
• Sony Pictures Television: Major Hollywood studio's television production and distribution arm operating global format and production businesses. Comparable as a broad incumbent distributing formats internationally and producing unscripted content for streaming platforms.
• All3Media: Independent global television production group producing content across multiple genres and territories. Comparable as a broad incumbent with similar format/IP licensing and international production capabilities.

Direct peers

• Acun Medya: Turkish media production company founded by Acun Ilıcalı, focused on reality, competition, and entertainment formats across TV and digital platforms. Closely comparable to PH given overlapping reality/entertainment format focus.
• Ay Yapım: Leading Turkish television production company producing scripted and unscripted content for national broadcasters and global platforms. Directly comparable as a domestic Turkish production peer competing for the same network slots and format commissions.
• MedYapım: Major Turkish television and film production company behind several long-running drama and entertainment series for Turkish networks. Comparable as a homegrown Turkish production house serving the same broadcaster customer base.
• Todis Productions: Turkish television production company producing reality, entertainment, and competition formats for national broadcasters. Comparable as a same-market Turkish reality/entertainment format peer competing for similar network commissions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClXIIQRAxGqbGf6KL1Y5F4g
• LinkedInlinkedin.com/company/productionhouseturkey

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production House