Productos Bronco S.A
Productos Bronco S.A is the Colombian subsidiary of MAPEI S.p.A., selling construction chemicals (adhesives, sealants, waterproofing, mortars, coatings) under the legacy Bronco sub-brand to dealers and professional contractors across residential, commercial, industrial, and infrastructure segments in Colombia.
- Company typePrivate
- Founded1937
- HeadquartersLa Estrella, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Productos Bronco S.A does
Productos Bronco S.A., founded in 1984 and headquartered in Medellín, Colombia, operates as the Colombian arm of MAPEI S.p.A., the Italian global leader in construction chemicals founded in Milan in 1937. The company sells a portfolio of construction chemical products — adhesives, sealants, waterproofing systems, polymer-modified mortars, grouts, cement additives, flooring systems, and protective coatings — marketed in Colombia under the legacy "Bronco" sub-brand (Broncoboquilla, Broncohidrofugo, Broncocubiertas, Broncoelastico, Broncosil, Bronco Sismo Resistente, among others) and under the global MAPEI brand across 23+ product lines.
The business model is a one-time product sale model distributed through an authorized network of hardware stores and construction material dealers across Colombia, supplemented by direct technical and commercial assistance. Pricing is not publicly disclosed; customers request quotes through the sales channel. The company augments product sales with professional services revenue streams including technical assistance for product selection and application, and the Giro Técnico certification program, which has trained over 1,300 construction specialists across 15 Colombian cities. Customers are segmented across new building construction, renovation, commercial, industrial, public infrastructure, and sports/urban facility verticals, with no single customer accounting for material share.
Recent commercial momentum includes a reported 30% volume growth in Colombia in 2025 despite challenging sector conditions, and the announcement of a new manufacturing plant in the Atlántico department in December 2025, expanding Caribbean-region capacity and positioning Colombia as a regional Andean export hub. Distribution is supported by a point-of-sale locator, the MyMapei customer portal, and digital tools (BIM objects, Grout App, MAPEI App, and the Mario WhatsApp-based virtual assistant) used at the bottom of the funnel for quoting, technical queries, and distributor lookup.
Productos Bronco S.A firmographics
Firmographics- Name
- Productos Bronco S.A
- Legal name
- Mapei Colombia S.A.S
- Website
- https://productosbronco.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Productos Bronco S.A is the Colombian subsidiary of MAPEI S.p.A., selling construction chemicals (adhesives, sealants, waterproofing, mortars, coatings) under the legacy Bronco sub-brand to dealers and professional contractors across residential, commercial, industrial, and infrastructure segments in Colombia.
- Ownership category
- akta.pro rank
Where Productos Bronco S.A is headquartered
LocationHeadquarters
- HQ city
- La Estrella
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Productos Bronco S.A business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Construction chemical products sales: Sale of adhesives, sealants, waterproofing products, mortars, grout, flooring systems, cement additives, and related construction chemicals through distributors and direct channels
- Technical assistance services: Technical and commercial assistance provided to customers for product selection and application
- Training programs: Professional certification and training programs for construction workers and technicians through the Giro Técnico program
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Productos Bronco S.A product offering
Product offeringCore offering
Productos Bronco S.A operates as Mapei Colombia S.A.S, the Colombian subsidiary of MAPEI S.p.A., manufacturing and distributing construction chemical products including adhesives, sealants, waterproofing coatings, polymer-modified mortars, grouts, concrete repair materials, cement additives, and protective coatings. The company sells under the Bronco sub-brand (Broncoboquilla, Broncohidrofugo, Broncocubiertas, Broncoelastico, Broncosil, Bronco Sismo Resistente) and the broader MAPEI product portfolio, serving professional contractors and construction projects across Colombia.
Product overview
Mapei is a global leader in construction chemicals with a diversified portfolio organized across 23 distinct product lines. The company operates as a platform of solutions serving professionals across residential, commercial, industrial, and infrastructure construction segments. Core product lines include adhesives and sealants, waterproofing systems, ceramic and stone installation products, concrete repair and protection, resilient flooring installation, industrial floor systems, cement additives (C-ADD), and specialized solutions for sports surfaces, airports, parking structures, and wind farms. In Colombia, Mapei markets select products under the 'Bronco' sub-brand including Broncoelastico (acrylic waterproofing), Broncocubiertas (roof waterproofing), Broncohidrofugo (transparent facade hydrophobic), Broncoboquilla/Keracolor GG (polymer-modified grout), Broncosil (cementitious waterproofing coating), and Bronco Sismo Resistente (seismic sealant), alongside Vinilo Super Lavable paint products. The offering is complemented by digital tools including a grout calculator, BIM objects, the Mario WhatsApp virtual assistant, and mobile applications (MAPEI APP, GROUT APP). Technical services, training programs (Giro Tecnico certification), and technical documentation support the product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Bronco Product Line: Product line including Broncoboquilla (polymer-modified pre-mixed cement mortar for grouting), Broncohidrófugo (transparent hydrophugue for facades), Broncocubiertas (acrylic waterproofing for roofs), Broncoelástico (acrylic waterproofing for terraces), Broncosil (powder cement-based waterproofing coating), Bronco Sismo Resistente (acrylic sealant for seismic joints)
Products and services
- Broncoboquilla (Keracolor GG) Polymer-modified, pre-mixed cementitious mortar for grouting tile joints 4 to 15 mm wide. Part of the Keracolor GG line under the Bronco sub-brand, designed for professional tile installation contractors.
- Broncohidrofugo Transparent hydrophobic treatment for facades that provides water repellency protection to exterior wall surfaces. Used by professional contractors for building protection.
- Broncocubiertas Acrylic waterproofing product for repairing tiles, downspouts, gutters, and waterproofing slat roofs. Designed for professional roof maintenance contractors.
- Broncoelastico Acrylic waterproofing product for waterproofing decks and terraces with excellent durability characteristics. Used by professional contractors for terrace and deck waterproofing.
- Broncosil Powder-based waterproofing coating with cementitious base and additives for concrete and masonry applications. Used by professional contractors for waterproofing structural surfaces.
- Bronco Sismo Resistente Acrylic mastic with adherence and plasticity for sealing joints between beams and columns, specifically designed for seismic-resistant construction applications. Used by professional contractors in seismic zones.
- Vinilo Super Lavable Tipo 1 Paint manufactured from water-based vinyl-acrylic resins for interior use, featuring a washable finish for residential interior applications.
- Aditivos para Cemento C-ADD Cement additives for ready-mix concrete and cement production, branded under C-ADD, enhancing concrete strength, durability, and performance characteristics. Used by concrete producers and contractors.
Quantifiable outcome
- 30% volume growth in Colombia despite challenging construction sector conditions
- +2 more outcomes
Companies that use Productos Bronco S.A
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Productos Bronco S.A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Productos Bronco S.A partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ferretería NacionalcoreFerretería Nacional partnered with MAPEI and Pinturas Novaflex to conduct a training session on construction additive technologies. This partnership focuses on professional education and technical knowledge sharing for construction professionals in Colombia.
- Pinturas NovaflexcoreJoint training initiative with MAPEI and Ferretería Nacional covering technologies in construction additives and paint products. The partnership aims to educate construction professionals on innovative chemical solutions for the industry.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Productos Bronco S.A competitors and assessment
Company assessmentDirect peers
- Sika AG: Swiss global leader in construction chemicals (adhesives, sealants, waterproofing, concrete admixtures) with deep presence in Latin America. Closest direct competitor to MAPEI across the same product categories and contractor customer base.
- Bostik (Arkema): Global adhesives and sealants manufacturer serving construction and industrial markets, directly comparable in elastic sealants, tile adhesives, and waterproofing product families.
- Ardex Group: Specialised manufacturer of tile adhesives, grouts, levelling compounds and waterproofing systems, competing in the same trade-channel and contractor segments as MAPEI/Bronco.
- BASF (Master Builders Solutions): BASF's construction-chemicals division offers concrete admixtures, sealants, and waterproofing systems under the Master Builders Solutions brand, directly competing with MAPEI's portfolio in commercial and infrastructure projects.
- Fosroc: Specialist construction-chemicals player (sealants, concrete repair, waterproofing, admixtures) with a comparable distributor-led model and overlapping end-market exposure to infrastructure and commercial projects.
- Saint-Gobain Weber: Saint-Gobain's tile adhesives, mortars, and façade solutions business competes head-to-head with MAPEI/Bronco in tiling, rendering, and waterproofing for residential and commercial construction.
Broad incumbents
- H.B. Fuller: Global industrial adhesives and sealants company; while broader in scope, its construction and specialty adhesives overlap directly with MAPEI's bonding and sealing portfolio.
- RPM International: US-listed specialty coatings and sealants conglomerate (Tremco, Carboline, Stonhard) with significant construction-chemicals exposure, comparable at the level of sealants, waterproofing, and concrete-repair systems.
- Henkel: Diversified global adhesives giant (Loctite, Pattex, Ceresit) with a substantial construction-chemicals and sealants business that overlaps MAPEI's adhesives and sealants offering.
Regional players
- Pintuco (Grupo Orbis): Colombian paints, coatings, and construction-products manufacturer with deep local distribution; competes with MAPEI/Bronco across paints, waterproofing coatings, and dealer-channel share in Colombia and the Andean region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Productos Bronco S.A social profiles
Digital presenceProductos Bronco S.A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Productos Bronco S.A leadership team
Management profileNumber of profiles
Productos Bronco S.A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Productos Bronco S.A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Productos Bronco S.A
What does Productos Bronco S.A do?
Productos Bronco S.A operates as Mapei Colombia S.A.S, the Colombian subsidiary of MAPEI S.p.A., manufacturing and distributing construction chemical products including adhesives, sealants, waterproofing coatings, polymer-modified mortars, grouts, concrete repair materials, cement additives, and protective coatings. The company sells under the Bronco sub-brand (Broncoboquilla, Broncohidrofugo, Broncocubiertas, Broncoelastico, Broncosil, Bronco Sismo Resistente) and the broader MAPEI product portfolio, serving professional contractors and construction projects across Colombia.
Is Productos Bronco S.A a public or private company?
Productos Bronco S.A is a private company. It is classified as corporate owned and is currently operating.
When was Productos Bronco S.A founded?
Productos Bronco S.A was founded in 1937. It employs 11 to 50 people.
Where is Productos Bronco S.A based?
Productos Bronco S.A is headquartered in La Estrella, Colombia, in the Latin America region.
How does Productos Bronco S.A make money?
Three revenue lines are on record. Construction chemical products sales are the primary driver. The others are technical assistance services and training programs.
Who are Productos Bronco S.A's main competitors?
Direct peers on record are Sika AG, Bostik (Arkema), Ardex Group, BASF (Master Builders Solutions), Fosroc and Saint-Gobain Weber. Broad incumbents are H.B. Fuller, RPM International and Henkel. Pintuco (Grupo Orbis) is listed as a regional player.
Does Productos Bronco S.A have an API?
No public API is recorded for Productos Bronco S.A.