Pró-reitoria de Extensão, Esporte e Cultura da Unicamp

Name

Pró-reitoria de Extensão, Esporte e Cultura da Unicamp

Legal name

Pró-reitoria de Extensão, Esporte e Cultura da Unicamp

Website

https://proec.unicamp.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Institutional Public Funding: ProEEC is funded through the public budget of UNICAMP (Universidade Estadual de Campinas) and related government education and culture agencies. It operates as a non-revenue-generating administrative unit of the university.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ProEEC is the administrative department of UNICAMP that manages the university's extension, sports, and cultural programs. It operates free cultural venues, museums, and sports facilities; runs educational programs including a popular pre-vestibular course (MALUNGA), lifelong learning program (UniversIDADE), the national history olympiad (ONHB), and the extension school (EXTECAMP); and supports technology incubation for social entrepreneurship (ITCP).

Differentiator

Problem solved

Functional benefit

Products and services

• Museu de Artes Visuais (MAV) University museum dedicated to visual arts, housing paintings, sculptures, drawings, prints, artistic installations, artist books, videos, and approximately 7,000 items of mail art and publications (collection of 1,391+ catalogued pieces as of 2021). Open to the public free of charge.
• Museu Exploratório de Ciências Science museum offering interactive scientific exhibits and educational activities for visitors of all ages. Open free to the public.
• EXTECULT — Sistema de Gestão de Extensão e Cultura Online management system used for managing extension actions and recognized cultural activities at UNICAMP; allows self-service submission and tracking of extension projects by university members.
• Programa UniversIDADE Lifelong learning university program offering educational and social activities for elderly and retired individuals on the UNICAMP campus. Free to participants.
• Casa do Lago Cultural space managed by ProEEC hosting artistic events, exhibitions, performances, and the Cátedra Antônio Bispo dos Santos. Includes cultural extension workshops open to the public free of charge.
• CIS-Guanabara Cultural center offering recording studios and performance spaces; hosts events such as the Bienal Sesc de Dança with ProEEC/UNICAMP support.
• MALUNGA — Cursinho Popular Pré-Vestibulinho Free pré-vestibular preparatory course offering access to public university for underserved communities and public-school students. Enrollment open via the ProEEC site.
• ITCP — Incubadora Tecnológica de Cooperativas Populares Technology and Social Citizenship Incubator supporting social entrepreneurship, cooperatives, and community development projects run by UNICAMP and ProEEC.
• Ginásio Multidisciplinar (GMU) Multidisciplinary gymnasium for sports activities and events; hosts the 14th Grande Desafio science competition and is open for public use of spaces via ProEEC's Sports Directorate.
• Centro de Convenções (CDC) Convention center used for forums, conferences, and cultural events including the Fóruns Permanentes series (e.g., Sustainable Logistics, AI and Climate Resilience, University Museums).
• EXTECAMP — Escola de Extensão Extension school offering continuing education courses and professional development programs to the broader community under UNICAMP.
• Olimpíada Nacional em História do Brasil (ONHB) National history olympiad for Brazilian K-12 students and teachers, the largest extension project at UNICAMP. Medalists gain access to UNICAMP's History program via Olympic Vacancies without sitting the standard vestibular.

Quantifiable outcome

• ONHB reached 30,500 groups and 120,000 participants in 2023, a record 68% increase over 2022
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Sesc São PaulocoreStrategic or Co-development Partner · 1 September 2023Sesc São Paulo organized the 13th Bienal Sesc de Dança with support from ProEEC/UNICAMP. ProEEC provided CIS-Guanabara and Casa do Lago as venues for performances, workshops, and installations featuring artists from 12 Brazilian states and 8 countries.
• Prefeitura Municipal de CampinascoreStrategic or Co-development Partner · 1 September 2023The municipal government of Campinas co-supported the 13th Bienal Sesc de Dança, reflecting a city-university partnership in cultural programming.
• Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)coreOthers · 26 August 2023CNPq is a Brazilian federal research funding agency that supports the ONHB olympiad. The partnership enables funding for the competition's operations, prizes, and award of Olympic Vacancies at UNICAMP.
• Associação Nacional dos Historiadores (Anpuh)coreStrategic or Co-development Partner · 26 August 2023ANPUH is a national association of historians that co-supports the ONHB. The partnership provides academic legitimacy, expertise in history education, and a network of participating educators across Brazil.
• Ministério da Ciência, Tecnologia e Inovação (MCTI)minorOthers · 26 August 2023MCTI participated as a supporting institution of the ONHB, contributing to the national scope and visibility of the competition.
• Comvest (Comissão Permanente para os Vestibulares)minorOthersComvest participates in the award structure of extension programs, providing prizes such as large-format prints and framing of selected works for installation in its new headquarters.
• CNPq / FAPESPcoreOthersResearch funding agencies that support extension projects and technical course showcases under ProEEC's portfolio.
• Associação de Pais e Mestres (APM)minorOthersThe Parents and Teachers Association of Cotuca supports the annual Mostra de Trabalhos de Cursos Técnicos.
• Instituto Brasileiro de Museus (IBRAM)minorStrategic or Co-development PartnerIBRAM promotes the annual Primavera dos Museus (Museums' Spring). MAV-Unicamp participates in this national museum event, contributing to the visibility of its collections and programs.
• Sistema Estadual de Museus de São Paulo (SISEM)minorStrategic or Co-development PartnerSISEM-SP connects state museums in São Paulo. MAV-Unicamp participates in the system, contributing to the museum network's collaborative programming.
• Associação Nacional de Pesquisadores em Artes Plásticas (ANPAP)minorStrategic or Co-development PartnerANPAP organizes an annual forum for university museums, galleries, and collections. MAV-Unicamp participates, contributing to national academic museum discourse.
• Rede Brasileira do Sistema de Museus e Coleções UniversitáriosminorStrategic or Co-development PartnerMAV-Unicamp participates in the Brazilian network of university museums and collections, contributing to knowledge-sharing and collaborative initiatives across university museums in Brazil.
• Rede de Assuntos Comunitários (AUGM)minorStrategic or Co-development PartnerAUGM is a network of universities from Mercosur countries. ProEEC promotes participation in AUGM congresses, including events in Montevideo.
• Museu de Arte Contemporânea de Campinas (MACC)coreStrategic or Co-development PartnerMACC and MAV-Unicamp have a long-standing co-production relationship for art exhibitions. The MACC hosts MAV exhibitions, and the two institutions share programming and mutual venue support.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Pinacoteca de São Paulo: Flagship São Paulo state art museum, founding member of SISEM-SP alongside MAV. Comparable as a larger, established museum with broader collection and visitor scale, anchoring the same state museum ecosystem.
• Sesc São Paulo: Major São Paulo cultural programmer that co-produced the 13th Bienal Sesc de Dança with ProEEC. Comparable as a broad cultural-sports-recreation provider across SP state, with a much larger footprint and budget.

Direct peers

• Pró-Reitoria de Extensão - UFMG: Federal University of Minas Gerais' extension pro-rectory. Comparable in operating model (public federal university extension programs, cultural venues, and olympiads) and competes with ProEEC for visibility in the national extension community.
• Pró-Reitoria de Extensão - UnB: University of Brasília's extension pro-rectory. Direct peer offering similar university-extension programming; notably collaborates with MAV through the CAL technology-support relationship and hosts national university-museum forums.
• Pró-Reitoria de Cultura e Extensão Universitária - USP: The University of São Paulo's parallel pro-rectory for culture and university extension. Highly comparable: same administrative scope (extension, culture, museums), same public-state-university governance model, and direct competitor in the São Paulo higher-education ecosystem.
• Pró-Reitoria de Extensão - UFRJ: Federal University of Rio de Janeiro's extension pro-rectory. Direct peer: federal Brazilian university running comparable extension, cultural, and lifelong-learning programming targeted at students and surrounding communities.
• Pró-Reitoria de Extensão - UFES: Federal University of Espírito Santo's extension pro-rectory. Direct peer; ProEEC recently hosted UFES for an institutional visit to exchange extension-university practices, evidencing active peer learning between the two offices.

Emerging players

• Centro de Arte da América Latina - CAL/UnB: University museum at UnB that provides the Tainacan-based digital repository underpinning MAV Virtual. Comparable as a peer university museum engaged in digital collection publication and national network collaboration.

Regional players

• Museu de Arte Contemporânea de Campinas (MACC): Campinas-based contemporary art museum with a long-standing co-production relationship with MAV for exhibitions and shared programming. Comparable as a regional visual-arts museum venue serving the same Campinas audience.

Others

• Rede Brasileira de Museus Universitários: National network of university museums and collections in which MAV-Unicamp actively participates. Comparable not as a competitor but as the ecosystem/peer network through which ProEEC curatorial practice is shared nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY1q9fPSTf5PPW6ma0j6epQ
• Facebookfacebook.com/mavunicamp
• Instagraminstagram.com/mavunicamp
• LinkedInlinkedin.com/company/extensaounicamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pró-reitoria de Extensão, Esporte e Cultura da Unicamp