Proença Supermercados

What Proença Supermercados does

Proença Supermercados is a privately held Brazilian supermarket operator headquartered in Pereira Barreto, a small municipality in the state of São Paulo. Founded in 1960, the company has built a 65-year local retail presence and currently operates as a direct-to-consumer online grocery platform serving residents of Pereira Barreto. The single core product, "Supermercado Proença Online," enables customers to browse product corridors, view daily offers, manage a favorites list, access digital flyers, and place orders for home delivery.

The platform is built on third-party technology rather than proprietary systems: Sicompra provides the core e-commerce infrastructure (shopping cart, product catalog management, and order processing), while ABX Commerce supplies additional commerce platform technology. The website (proencasupermercados.com.br) supports account registration via Google or email, and presents a standard unit-pricing model with promotional offers valid during the day and subject to stock availability. The platform version (V1.4.5) is shown as actively maintained.

Proença's business model is traditional retail grocery, monetized through direct consumer purchases of food and household items via the online storefront. Distribution is direct-to-consumer within a single municipality, with the physical store serving as the fulfillment base. The company has no disclosed revenue, no funding rounds, no public listing, no management bios, and no certifications or patents. Its geographic reach is explicitly limited to one municipality in São Paulo state, Brazil, with no evidence of multi-location or multi-region operations despite the website's "Lojas" navigation link.

Name

Proença Supermercados

Legal name

Proença Supermercados

Website

https://proenca.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Proença Supermercados is a private Brazilian supermarket founded in 1960 that operates a direct-to-consumer online grocery platform serving individual consumers in the single municipality of Pereira Barreto, São Paulo state.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro primary industry

Traditional Grocery Stores (Small-Format/Corner Grocers) (CRAHAAAC)

Keywords

• Online grocery retail
• Supermarket e-commerce
• Food household products
• Home grocery delivery
• Local supermarket chain

Headquarters

HQ city

Pereira Barreto, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Traditional retail grocery revenue through direct consumer purchases of food and household products via online ordering platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Proença Supermercados operates a local online supermarket platform serving the municipality of Pereira Barreto in São Paulo state, Brazil. Customers browse products organized by aisles/corridors, view daily promotional offers and digital flyers, manage a favorites list, register accounts, and place orders for home delivery of food and household items. Orders are fulfilled from the company's physical retail store in Pereira Barreto.

Product overview

Supermercado Proença operates as a single unified online grocery platform. The platform offers an integrated suite of shopping features including corridor-based product browsing, daily promotional offers, a favorites system for saved items, digital flyer/folheteria viewing, user account management with Google and email registration options, and delivery/swap policies. The platform is built on Sicompra and ABX Commerce technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Supermercado Proença Online An online grocery platform for residents of Pereira Barreto, Brazil that enables customers to browse products by corridor/aisle, access daily promotional offers, manage favorites, view digital flyers, create accounts via Google or email, and place orders for home delivery of food and household products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SicompracoreTechnology or IntegrationTechnology platform provider powering the e-commerce operations of Supermercado Proença. Sicompra provides the core e-commerce infrastructure including shopping cart, product catalog management, and order processing functionality.
• ABX CommercecoreTechnology or IntegrationABX Commerce provides technology solutions for the online commerce platform. The company logo appears on the website indicating a technology partnership for the e-commerce implementation.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Market position

Competitive moat2 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/proen%C3%A7a-supermercados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proença Supermercados