Resurgir

What Resurgir does

Resurgir (legal name PROEXEQUIALES RESURGIR S.A.S.) is a Colombian prepaid funeral services company headquartered in Medellín and operating under the commercial brands Grupo Resurgir and Proexequiales Resurgir. Founded in 1991, the company has over 35 years of continuous operation and has held ICONTEC ISO 9001:2015 certification for prepaid funeral services sales and funeral service delivery since January 19, 2005, renewed annually. Its core products are three tiers of prepaid family funeral plans (Plan Preferencial, Plan Perfecto, Plan Equilibrio) sold primarily in the Medellín metropolitan area, plus an enterprise channel (Planes Empresariales) distributed via payroll deduction (deducción de nómina), a pet memorial sub-brand called LEALES, international repatriation services for deceased Colombians abroad, and a life insurance product (Seguros de Vida) with $5,000,000 COP coverage including disability, critical illness, and accident hospitalization benefits.

The business is supported by Azure-based web applications — an online payment portal integrated with Bancolombia and PSE/Aval, and a customer portal (resurgirclientes.azurewebsites.net) for contract queries and obituary listings — layered on top of a predominantly direct, omni-channel distribution model: physical service centers at Centro Comercial Bosque Plaza (Piso 1 customer service, Piso 8 service coordination), 24/7 WhatsApp and phone support, free home collection for plan payments, and in-person consultations. Revenue is generated through recurring subscription payments (family, pet, and life insurance plans) and one-time service fees (funeral services, repatriation), with pricing quote-based and not publicly disclosed. The primary customer segment is Medellín-area families seeking prepaid funeral protection, supplemented by enterprise clients, pet owners (LEALES), Colombian nationals abroad (repatriation), and life insurance buyers, with a cross-promotional Servicios Complementarios network of discount partners in veterinary, psychological, dental, optical, and tourism services.

Name

Resurgir

Legal name

PROEXEQUIALES RESURGIR S.A.S.

Website

https://proexequialesresurgir.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Resurgir is a Medellín-based Colombian prepaid funeral services company, operating since 1991 with ISO 9001:2015 certification, serving families, enterprises, pet owners, and Colombian nationals abroad through subscription plans, repatriation services, and life insurance across the Medellín metropolitan area.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (81221), Cemeteries and Crematories (812220), Death Care Services (8122), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Services-Misc Health & Allied Services, Nec (8090), Life Insurance (6311)

akta.pro industry

PRIMARYHLADALAL

End-of-Life Planning & Hospice/Palliative Care Coordination

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYFSAAANAE

Estate Administration & Probate Services

Financial & Insurance/Asset & Wealth Management/Trust & Fiduciary Services (Trust Companies, Estate & Custody Trusts)

SECONDARYFSAEAKAD

Estate & Probate Administration Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

• Prepaid funeral plans
• Funeral services
• Pet memorial plans
• Repatriation services
• Life insurance

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Prepaid Funeral Plans (Planes de Previsión Exequial): Monthly or periodic subscription payments for prepaid funeral services including body transfer, ceremony, cremation or burial, and related services. Plans cover family members with flexible age limits and no limit on number of beneficiaries.
2. Funeral Services: One-time service fees for funeral services including coordination, body preservation (tanatopraxia), funeral coach, ceremony arrangements, and memorial services.
3. Pet Memorial Plans (Leales): Prepaid plans for pet cremation and memorial services with coverage starting from 3 months of pet age.
4. Repatriation Services: International repatriation services including body retrieval, consular documentation, air transport, and funeral arrangements for Colombians abroad.
5. Life Insurance: Life insurance products with $5,000,000 COP coverage for death, disability, and critical illness with daily hospitalization benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Resurgir (Proexequiales Resurgir S.A.S.) sells prepaid funeral (exequial) plans and delivers end-of-life services primarily in Medellín and the Aburrá Valley. Its core lineup includes family funeral plans (Plan Preferencial, Plan Perfecto, Plan Equilibrio), corporate employee benefit plans, the LEALES pet cremation/memorial program, international repatriation services, life insurance, and direct funeral/exhumation services coordinated through physical offices and 24/7 phone and WhatsApp support.

Product overview

Resurgir (Proexequiales Resurgir S.A.S.) is a prepaid funeral and memorial services company based in Medellín, Colombia, with over 35 years of experience since its founding in 1991. The company operates a portfolio of complementary products organized around end-of-life services: the core offering consists of Plans Familiares (family funeral plans in three tiers: Preferencial, Perfecto, and Equilibrio), Plans Empresariales (corporate employee benefit plans), the LEALES pet memorial program, and direct Servicios Exequiales (funeral services including cenizary and exhumation). These are supplemented by life insurance (Seguros de Vida), repatriation services for deceased nationals abroad, and a Servicios Complementarios discount program with partner providers in veterinary, psychological, dental, optical, and tourism services. The company also provides an online customer portal for contract management and obituaries.

Differentiator

Problem solved

Functional benefit

Brands

• LEALES: Pet previsional plans offering protection for pets including cremation services, memorialization, and 24/7 support.

Products and services

• Planes Familiares (Family Funeral Plans) Prepaid funeral plans for individuals and families offering immediate protection (within 24 hours of enrollment), broad age limits, no kinship requirements, and coverage including body transfer, tanatopraxia, funeral ceremony, cremation or burial, transportation, and religious/memorial arrangements. Offered in three tiers (Plan Preferencial, Plan Perfecto, Plan Equilibrio) for Medellín and surrounding metropolitan areas.
• Planes Empresariales (Corporate Funeral Plans) Corporate prepaid funeral plans sold to employers as an employee benefit, providing complete funeral coverage without additional payments at time of service, preferential rates, and systematic enrollment via payroll deduction (deducción de nómina). Available under Plan Preferencial and Plan Perfecto tiers.
• Servicio de Repatriación (Repatriation Service)

Quantifiable outcome

• Protection effective from 24 hours after enrollment
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor.

• BancolombiaminorOthersPayment processor partner for online payment services. Customers can pay plans through Bancolombia payment gateway.
• PSE/AvalminorOthersPayment processor partner for online payments via PSE (Pagos Seguros en Línea) system. Enables secure online transactions for plan payments.
• Veterinario en su HogarminorGTM or Marketing PartnerHome veterinary service provider offering discounts to Resurgir customers including 10% on consultations, 15% on vaccines, 10% on grooming. Services in Medellín metropolitan area.
• Essencial Centro PsicológicominorGTM or Marketing PartnerPsychology center offering discounts to Resurgir customers: 13% on psychology, 15% on couple therapy, 10% on neuropsychology.
• Arranquemos PuesminorGTM or Marketing PartnerTourism agency partner offering 10% discount on land tours and 10% on air tours to Resurgir customers.
• PsicoLencyminorGTM or Marketing PartnerPsychology services offering 50% discount on psychological consultations (in-person and virtual) for individual and couple therapy.
• DentiproxminorGTM or Marketing PartnerDental services offering 50% discount on cleaning with treatment signup, 10% on all treatments, 15% on oral surgery.
• Óptica AltamarminorGTM or Marketing PartnerOptical services offering free eye exams and 20% discount on lenses and frames.
• PREVETminorGTM or Marketing PartnerVeterinary service for Leales pet plan members offering discounts on home consultations, euthanasia, preventive checkups, lab tests, and 24/7 teleconsultation.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• StoneMor Partners: US-listed provider of funeral, cremation, and cemetery products and services with significant prepaid contract exposure — a useful comparable for evaluating Resurgir's prepaid plan liability management and capital structure considerations.
• Dignity plc: UK-listed funeral services group offering prepaid funeral plans (Dignity Pre-Arrangement) and direct funeral services. Comparable to Resurgir's subscription model but at national/international scale with established actuarial reserve practices.
• Service Corporation International: The world's largest funeral services company, operating Dignity Memorial and local brands globally. Provides a broad incumbent benchmark for funeral service operations, scale economics, and prepaid plan management practices that Resurgir competes against in adjacent markets.

Direct peers

• Cementerio Universal: Long-standing Medellín cemetery operator offering burial, cremation, and related memorial services. Comparable to Resurgir's facility-based service offerings in the same metropolitan market.
• Grupo Parque Memorial: One of the largest Colombian funeral and cemetery operators, offering prepaid plans, cremation, and burial services across multiple cities — directly comparable to Resurgir's product portfolio and target customer, but with significantly larger scale and geographic footprint.
• Los Olivos (Cementerio y Funeraria): Established Medellín-area cemetery and funeral home operator, providing prepaid plans and direct funeral services in Resurgir's home geography — a direct local competitor serving the same customer segments.
• Jardines de la Eternidad: Colombian funeral services chain offering prepaid funeral plans, cremation, and cemetery services. Operates as a direct competitor to Resurgir in the prepaid exequial category across Colombian markets.
• Prever: Colombian prepaid funeral plan provider with a subscription-based model similar to Resurgir's Planes Familiares, targeting families seeking advance funeral planning with monthly payments.
• Capillas de Fe: Colombian funeral services operator offering funeral arrangements, cremation, and prepaid plans — comparable product mix to Resurgir across family and direct service categories.
• Aurora Previsión: Colombian prepaid funeral service provider offering exequial plans on a subscription model comparable to Resurgir's core family plan offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/resurgir

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resurgir