PROFAUNA Indonesia

What PROFAUNA Indonesia does

PROFAUNA Indonesia (Yayasan Profauna Indonesia) is a privately held, non-profit conservation foundation established in 1994 and headquartered in Malang, East Java, with representative offices in Jakarta, Bali, Bandung, the UK, and other international locations. The organization is dedicated to the protection of Indonesian forests and wildlife, operating five integrated campaign pillars: forest conservation (Kampanye Hutan), primate protection (Kampanye Primata, including the Ride for Orangutan initiative), sea turtle conservation (Kampanye Penyu), bird conservation (Kampanye Burung), and a wildlife trade enforcement program (Perdagangan Satwa Liar). Field operations center on the Petungsewu Wildlife Education Center (P-WEC) and partnerships with multiple Forest Farmer Groups (KTH) covering 1,000+ farmers and hundreds to thousands of hectares across Greater Malang, formalized under Indonesia's social forestry scheme (HKM). Its core technology stack is conventional: an informational website (profauna.net), social media channels, YouTube (profaunaTV), and field equipment such as camera traps and drones supplied by corporate partners. There is no proprietary software, API, or AI/ML product; the work is human-led field conservation, community outreach, and joint patrols with Perhutani and the Law Enforcement Department of the Environment and Forestry Ministry covering 42,000 ha of protected forest.

PROFAUNA serves four primary beneficiary segments: forest-dependent local communities (who receive seedlings, equipment, and training), corporate CSR partners (BRI Life, PT Tri Sakti Purwosari Makmur, PT Impack Pratama, Bayiku.id, The Body Shop Indonesia), international and domestic conservation volunteers, and individual donors/supporters. Its business model is a hybrid of charitable giving and small-scale service revenue: donations are accepted via bank transfers (BRI, BNI, BCA) and international USD accounts, corporate CSR funding provides in-kind equipment and cash, and a volunteer program generates USD 550 per participant for a 2-week stay at P-WEC covering lodging, meals, and local transport. Additional income comes from merchandise sales, tree adoption, and affiliate arrangements (e.g., Bayiku.id's wildlife-themed 'Bangga Indonesia' series donating a percentage of sales). International programmatic partnerships with IPPL (USA) and Turtle Foundation (Germany) extend reach in primate and marine turtle conservation, while domestic alliances with PTPN XII enable bird conservation across 4,000 ha of plantation.

The organization is led by founder and Chairman Rosek Nursahid, with a lean 10-person team. Notable enforcement outcomes include supporting the 2009 dismantling of a tiger skin trade syndicate in Jakarta (61 tiger skins, leopard and bear skins seized) and the 2009 arrest of a Bali-based international wildlife smuggling syndicate involving Javan Hawk-Eagles. PROFAUNA publishes annual reports (2007-2020) and wildlife trade surveys as a knowledge product and credibility asset for donors. As a non-profit foundation, it has no parent company, no venture or private equity backing, no subsidiaries, and no publicly disclosed financial statements.

Name

PROFAUNA Indonesia

Legal name

Yayasan Profauna Indonesia

Website

https://profauna.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

PROFAUNA Indonesia is a Malang-based, 1994-founded non-profit foundation that runs forest, primate, sea turtle, bird, and wildlife trade conservation programs in partnership with Forest Farmer Groups, Perhutani, and corporate CSR sponsors. It funds operations through donations, a USD 550 two-week volunteer program at P-WEC, and merchandise.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531), Zoos and Botanical Gardens (712130)

SIC

Agricultural Services (700)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Forestry & Reforestation (BPAGAGAD), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

• Wildlife conservation services
• Forest protection programs
• Social forestry management
• Community-based conservation
• Wildlife advocacy campaigns

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: PROFAUNA generates revenue through donations from individuals, corporations, and international organizations. They accept donations via bank transfers to their accounts at BRI and BNI. Corporate partners like BRI Life, PT Tri Sakti Purwosari Makmur, and PT Impack Pratama provide funding through CSR programs.
2. Volunteer Program Fees: PROFAUNA operates a volunteer program in Malang, East Java, where participants pay USD 550 for 2 weeks covering accommodation, meals, local transportation, and PROFAUNA T-shirt. The program includes forest patrol, wildlife monitoring, and conservation education activities.
3. Merchandise and Tree Adoption: The organization sells merchandise and runs tree adoption programs where supporters can contribute to forest protection. Bayiku.id donates a percentage of sales from their 'Bangga Indonesia' series featuring wildlife themes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PROFAUNA Indonesia runs a portfolio of wildlife and forest conservation campaigns (forest, primate, sea turtle, bird, and wildlife trade) combined with community-based social forestry, agroforestry, and reforestation programs for forest farmer groups (KTH) across Java, Kalimantan, and Sumatra. It also delivers a fee-based Volunteer Program for Forest Conservation at its Petungsewu Wildlife Education Center (P-WEC) in Malang, East Java, and conducts wildlife monitoring, law enforcement cooperation, and conservation education activities.

Product overview

PROFAUNA Indonesia is a non-profit conservation foundation established in 1994, operating a portfolio of conservation programs rather than commercial products. The organization runs integrated campaigns for forest, primate, marine (sea turtle), and bird conservation, complemented by a volunteer program at P-WEC (Petungsewu Wildlife Education Center) and published research reports. Programs include forest reforestation with agroforestry support, wildlife trade investigations, community education, and habitat monitoring across Java, Kalimantan, and Sumatra.

Differentiator

Problem solved

Functional benefit

Brands

• P-WEC (Petungsewu Wildlife Education Center): Wildlife education center operated in partnership with PROFAUNA for conservation education programs

Products and services

• Forest Campaign (Kampanye Hutan)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PT Tri Sakti Purwosari MakmurcoreStrategic or Co-development Partner · 19 June 2026Corporate partnership where PT Tri Sakti provides tree seedlings, agricultural equipment (lawn mowers, sprayers), and field equipment (field shoes, drones, birdwatching cameras, camera traps) for PROFAUNA's forest monitoring and agroforestry programs. Support provided through CSR program for communities on Mount Kawi slopes.
• BRI LifecoreStrategic or Co-development Partner · 27 December 2022BRI Life (insurance company of state-owned bank) partners with PROFAUNA to help forest farmer group KTH Maju Mapan restore forests. Provides 550 tree seedlings of avocado, mango, mangosteen and petai, plus building farmers' hut and equipment. Partnership active since 2019.
• PT Impack Pratama Industri TbkminorStrategic or Co-development Partner · 6 October 2022PT Impack Pratama provides polycarbonate boards and alderon roofs for information boards about forest conservation and wildlife hunting prohibition. Materials used in forests of Kawi Mountains, Mount Arjuna, and Mount Kelud, and for refurbishing forest monitoring posts.
• PTPN XII (National Plantation State-Owned Enterprise)minorStrategic or Co-development Partner · 1 January 2022Bird conservation partnership in Blawan Plantation areas, Bondowoso Regency covering 4,000 ha. Includes installation of information boards prohibiting bird hunting and public outreach to local communities.
• Bayiku.idminorGTM or Marketing Partner · 18 February 2021Baby carrier brand supports PROFAUNA through 'Bangga Indonesia' product series featuring forest and wildlife themes. Percentage of sales donated regularly. Bayiku.id also joined tree adoption program in PROFAUNA-guarded forests.
• Perhutani (Malang Forestry Management)coreStrategic or Co-development Partner · 1 January 2020Partnership with Malang Forestry Management (Perhutani) since 2020 to strengthen protected forests covering 42,000 ha in Greater Malang areas. Activities include joint forest patrols, community outreach, rehabilitation of protected forests, wildlife monitoring, and construction of forest monitoring posts.
• Law Enforcement Department of Environment and Forestry MinistrycoreStrategic or Co-development Partner · 1 January 2020Partnership since 2020 with Law Enforcement Department for Greater Java, Bali, and Southeast Nusa areas. Joint team conducts regular forest patrols to curb wildlife hunting and illegal logging. Five forest loggers and several illegal animal hunters have been successfully processed through this cooperation.
• Turtle FoundationcoreStrategic or Co-development Partner · 14 February 2017Partnership since 2014 with Turtle Foundation from Germany for sea turtle conservation in Kalimantan. Activities include public campaigns, education, advocacy, and habitat management.
• International Primate Protection League (IPPL)coreStrategic or Co-development Partner · 14 February 2017Long-standing partnership with IPPL-USA for primate protection in Indonesia. Campaigns cover Java, Sumatera, Kalimantan, and Bali. Activities include education programs, advocacy, investigation, and primate rehabilitation and release. IPPL also sponsors the Ride for Orangutan campaign.
• Petungsewu AdventurecoreStrategic or Co-development PartnerPetungsewu Adventure provides volunteer accommodation at P-WEC and donates 100% of its profits to PROFAUNA Indonesia's conservation programs. Also involved in coffee seedling production for agroforestry programs.
• The Body Shop IndonesiaminorGTM or Marketing PartnerThe Body Shop Indonesia fundraises for PROFAUNA through selling products. Partnership provides marketing exposure and fundraising support.
• Forest Farmer Groups (KTH)coreStrategic or Co-development PartnerPROFAUNA partners with multiple Forest Farmer Groups: Maju Mapan KTH (Southern Malang), Wonomulyo KTH (Batu), and Wonodadi KTH (Ngantang). Forest areas managed range from 200-1000 hectares per group with 300-1200 members each.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fauna & Flora International (FFI): FFI operates species-focused conservation programs in Indonesia including primates and marine turtles, directly comparable to PROFAUNA's primate and sea turtle campaigns and using similar conservation-partnership models.
• Borneo Orangutan Survival Foundation: BOS Foundation is an Indonesia-based primate conservation NGO focused on orangutan rescue and rehabilitation in Kalimantan, directly mirroring PROFAUNA's primate campaign and overlapping on international donor and volunteer programs.
• International Primate Protection League (IPPL): IPPL is a US-based primate protection NGO that has a long-standing partnership with PROFAUNA, jointly running primate campaigns, education, and investigation work across Indonesia.
• WWF Indonesia: WWF Indonesia is the largest international conservation NGO operating in Indonesia, running forest, species, and marine programs comparable to PROFAUNA's portfolio across Java, Sumatra, and Kalimantan, and serves similar corporate-CSR and individual-donor fundraising segments.
• Turtle Foundation: Turtle Foundation is a Germany-based sea turtle conservation NGO that already partners with PROFAUNA on sea turtle protection in Kalimantan, operating similar beach-patrol and community-education programs.
• Friends of the Earth Indonesia (Walhi): Walhi is Indonesia's leading environmental advocacy NGO, working on forestry, biodiversity, and community rights issues overlapping PROFAUNA's forest and wildlife protection campaigns and sharing the same domestic donor and supporter base.
• Wildlife Conservation Society Indonesia: WCS Indonesia works on species and habitat protection through field programs and law enforcement support, closely overlapping PROFAUNA's wildlife trade investigations and field patrol work.
• Conservation International Indonesia: Conservation International runs biodiversity and forest protection programs across Indonesia, comparable to PROFAUNA's forest and species campaigns, with overlapping corporate partnerships and donor networks.

Broad incumbents

• The Nature Conservancy Indonesia: TNC operates a broader global portfolio of conservation work including forest protection in Indonesia, comparable to PROFAUNA's forestry and community-based programs but at substantially larger scale and corporate-partnership footprint.
• IUCN Asia Regional Office: IUCN convenes species and habitat conservation policy and assessments across Indonesia relevant to PROFAUNA's primate, bird, and turtle campaigns, providing an institutional reference point in the conservation NGO landscape where PROFAUNA operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/profauna
• YouTubeyoutube.com/user/profaunatv
• Facebookfacebook.com/54459281066
• Instagraminstagram.com/profauna_indonesia
• LinkedInlinkedin.com/company/profauna-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROFAUNA Indonesia