ProFeet Podiatry

What ProFeet Podiatry does

ProFeet Podiatry is an Australian privately held podiatry practice operating 25+ clinic locations across four regions: Melbourne, Geelong/Surf Coast, Gold Coast, and Central Queensland. The business delivers general podiatry, sports podiatry, paediatrics, diabetic foot care, and NDIS-funded services through a team of approximately 40+ podiatrists with diverse sub-specializations and a total headcount of 33 employees per firmographic records. Service lines include video running and walking assessments, 3D pressure mapping, foot mobilisation and manipulation, shockwave therapy, SWIFT microwave therapy, PACT UV nail treatment, ultrasound-guided cortisone injections, custom laser-scanned orthotic devices, and general skin and nail care. The clinical model combines traditional manual therapy with commercially available advanced diagnostic and treatment equipment rather than proprietary AI platforms.

The company operates a direct-to-consumer healthcare model: patients self-book through an online portal or a centralized phone line (1300 945 789) and visit physical clinic locations for service delivery. Revenue is generated primarily through per-visit consultation fees, custom orthotic device sales, medical device and consumable sales (CAM walkers, braces, footwear recommendations), and NDIS-funded service arrangements. Multi-channel marketing combines educational blog content, a branded podcast, social media (Facebook, Instagram, YouTube), email, and community event sponsorships (Geelong Cross Country Club, Eltham Fun Run, Yeppoon Running Festival). Pricing is not publicly disclosed; the firm accepts NDIS, DVA, and private health insurance. No external investors, parent company, or M&A activity are identified in available data.

Name

ProFeet Podiatry

Legal name

Pro Feet Podiatry

Website

https://profeetpodiatry.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ProFeet Podiatry is an Australian private podiatry practice operating 25+ clinic locations across Melbourne, Geelong/Surf Coast, Gold Coast, and Central Queensland, delivering clinical foot care, sports podiatry, paediatrics, orthotics, and NDIS services to individual consumer patients.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ)

Keywords

• Podiatry services
• Custom orthotics
• Sports podiatry
• Foot care
• Biomechanics assessment

Headquarters

HQ city

Newtown, Victoria

HQ country

Australia

HQ region

Oceania

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Consultation Services: Primary revenue stream from podiatry consultations covering general foot care, sports injuries, biomechanics, and specialized treatments. Service-based model with per-visit fees.
2. Custom Orthotic Devices: Sale of custom-fitted orthotic devices prescribed during consultations. Revenue from device manufacturing and fitting.
3. Medical Devices & Consumables: Sale of supporting products including CAM walkers, braces, footwear recommendations, and skin/nail care products.
4. NDIS Funded Services: Podiatry services funded through the National Disability Insurance Scheme for eligible participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ProFeet Podiatry is a multi-site Australian podiatry practice that diagnoses and treats foot, ankle, and lower-limb conditions across 25+ clinics in Victoria and Queensland. Its core deliverables are clinical podiatry consultations, custom-fitted orthotic devices, and advanced treatment modalities such as shockwave therapy, SWIFT microwave therapy, PACT UV nail treatment, and 3D pressure-mapped gait analysis. The practice also operates specialty service lines covering sports podiatry, children's podiatry, and NDIS-funded participants.

Product overview

ProFeet Podiatry is a healthcare service provider offering a comprehensive suite of podiatric services across 25+ clinic locations in Melbourne, Geelong, Central QLD, and Gold Coast. Their service portfolio includes core clinical services such as Video Running & Walking Assessments, 3D Pressure Mapping, and various treatment modalities including Shockwave Therapy, SWIFT Microwave Therapy, Foot Mobilisation and Manipulation (FMT), and Cortisone Injections. They provide custom Orthotic Devices and footwear management services, along with specialized care for children's podiatry, sports podiatry, NDIS patients, and general skin & nail care including PACT UV Nail Treatment for fungal infections. Their services are delivered by a team of experienced podiatrists who combine technology with personalized customer service to create comprehensive treatment plans for their patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Running & Walking Assessments
• Footwear Management
• Orthotic Devices
• 3D Pressure Mapping
• Foot Mobilisation and Manipulation (FMT)
• SWIFT Microwave Therapy
• Children's Podiatry
• Shockwave Therapy
• Sports Podiatry
• NDIS Services
• Cortisone Injections
• Skin & Nail Care
• PACT UV Nail Treatment
• CAM Walkers & Braces
• Ingrown Toenail Treatment

Quantifiable outcome

• Many clients experience pain reduction after initial 1-2 shockwave sessions, with most requiring 4-6 sessions over 1-2 months for lasting relief
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• Geelong Cross Country ClubminorGTM or Marketing Partner · 1 January 2016ProFeet Podiatry provides sponsorship support including 3D running assessments for prizes, race sponsorship, and practitioner presence at events. This partnership builds community awareness and reinforces the brand's active lifestyle positioning.
• Active Feet (Retailer)minorChannel Partner/ Reseller/ DistributorActive Feet stores are recommended retailers for footwear purchases. ProFeet podiatrists refer patients to Active Feet for professional fitting services, creating a referral relationship between healthcare provider and retailer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Foot Science International: New Zealand-based orthotics manufacturer supplying custom and prefabricated foot orthoses. Adjacent participant in the value chain, supplying technology to podiatry clinics including potentially ProFeet's orthotic prescription workflows.
• Active Feet: Australian footwear retailer and ProFeet's referral partner for professional fitting. Adjacent ecosystem participant that benefits from ProFeet's patient referrals and shares the active-lifestyle customer demographic.

Direct peers

• Total Care Podiatry: Australian multi-clinic podiatry group offering sports injury management, custom orthotics, paediatric podiatry, and NDIS services. Comparable scale and service mix to ProFeet in overlapping Australian markets.
• The Foot Clinic Podiatry Centre: Multi-location Australian podiatry practice offering sports podiatry, biomechanics, custom orthotics, and general foot care. Directly competes for patients in the Australian podiatry services market with similar service menu.
• Perform Podiatry: Australian sports and biomechanics-focused podiatry practice. Comparable as a specialty podiatry provider emphasising running assessments, sports podiatry, and orthotic prescription for active populations.
• My FootDr: Australia's largest podiatry network with 60+ clinics across QLD, NSW, VIC, WA. Most direct comparable to ProFeet given multi-clinic podiatry model, custom orthotics, sports podiatry, and biomechanical assessment offerings.

Broad incumbents

• Healthia Limited: ASX-listed allied health group that owns and operates podiatry brands including My FootDr, as well as physiotherapy and optometry networks. Comparable as the broader consolidator competing for clinical talent, patients, and acquisition targets in the same Australian podiatry market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profeetpodiatry
• Instagraminstagram.com/profeetpodiatry
• YouTubeyoutube.com/profeetpodiatry
• LinkedInlinkedin.com/company/pro-feet-podiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProFeet Podiatry