ASKO Professional

What ASKO Professional does

ASKO Professional is the B2B commercial-appliance division of the Swedish ASKO brand, headquartered in Lidköping, Västra Götaland County, Sweden. The company manufactures and sells professional-grade washing machines, tumble dryers, dishwashers, and drying cabinets to business customers across nine identified verticals: hotels and restaurants (the primary segment), healthcare, offices and institutions, cleaning companies, camping and marinas, self-service laundries, salons and leisure, dry cleaners, and marine and offshore. The marine and offshore business has been served for 30 years, with equipment specified for passenger ships, freighters, and oil rigs — environments requiring toughness, low noise, and minimum vibration.

The underlying technology is built around durability: every ASKO Professional machine is tested through a rigorous method up to 30,000 cycles. The product portfolio has been extended with the new DW60.C professional dishwasher and complemented by ConnectLife Pro, an IoT-based connectivity platform for remote fleet management and monitoring of installed appliances. No APIs, SDKs, or MCP integrations are exposed, and no AI/ML capabilities are described.

The business model is direct hardware sales to enterprise and professional buyers, distributed through a global website hub (global.asko.com) with regional market selection that routes customers to localized sites. Pricing is not publicly disclosed. Marketing is concentrated on the corporate website plus organic social channels (Facebook, LinkedIn, YouTube, Instagram). The company is identified as a division of the ASKO brand rather than a standalone legal entity, and no separate funding, investor, or financial disclosures are available.

Name

ASKO Professional

Website

https://professional.asko.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASKO Professional, a division of Swedish appliance maker ASKO, manufactures and sells commercial-grade washing machines, tumble dryers, dishwashers, and drying cabinets to B2B customers across hospitality, healthcare, marine/offshore, cleaning, and other professional segments globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Lidköping, Vastra Gotaland County

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Professional Appliance Sales: ASKO Professional generates revenue through the sale of commercial-grade washing machines, tumble dryers, dishwashers, and drying cabinets to businesses across multiple industry sectors. Products are sold directly to professional customers including hotels, healthcare facilities, cleaning companies, and marine operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ASKO Professional manufactures and sells commercial-grade washing machines, tumble dryers, dishwashers, and drying cabinets built for durability and high-volume use across nine professional sectors. All machines are tested up to 30,000 cycles and the lineup is complemented by ConnectLife Pro, an IoT connectivity platform for remote fleet management.

Product overview

ASKO Professional offers a comprehensive range of high-quality professional appliances for businesses across multiple industry sectors. The core product portfolio consists of professional dishwashers (including the new DW60.C model), washing machines, tumble dryers, and drying cabinets. All products are founded on quality, durability, and efficiency principles, with testing validated up to 30,000 cycles. The offering is complemented by ConnectLife Pro, a connectivity platform for fleet management. Target segments include hotels and restaurants, healthcare, offices and institutions, cleaning companies, marine and offshore (30 years of experience), camping and marinas, self-service laundries, salons and leisure, and dry cleaners.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Dishwashers

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Electrolux Professional: Electrolux Professional is a standalone public company specializing in commercial laundry and food-service equipment, including professional washers, dryers, and dishwashers for hospitality, healthcare, and self-service laundries. It competes head-to-head with ASKO Professional across nearly every shared vertical.
• Speed Queen (Alliance Laundry Systems): Speed Queen, owned by Alliance Laundry Systems, is a leading North American manufacturer of commercial and self-service laundry equipment. It directly overlaps with ASKO Professional in self-service laundries, multi-housing, and on-premises laundry, with comparable durability-focused brand positioning.
• Fagor Professional: Fagor Professional is the commercial laundry and food-service equipment arm of Fagor, offering industrial washers, dryers, and dishwashers to hotels, hospitals, and restaurants. It is a European-headquartered competitor with comparable commercial-grade product lines and vertical reach.
• Primus (Girbau): Primus is the commercial laundry brand of Girbau, manufacturing professional washers, dryers, and ironers for hospitality, healthcare, and self-service operations. It competes directly with ASKO Professional across shared verticals and is comparable in scale and product breadth.
• Miele Professional: Miele Professional is the B2B division of Miele, manufacturing commercial-grade washers, dryers, and dishwashers for hotels, healthcare, and commercial cleaning. It is the most direct premium-positioned competitor to ASKO Professional, with overlapping product categories, similar target verticals, and a comparable durability/quality brand story.

Broad incumbents

• Maytag Commercial Laundry: Maytag Commercial Laundry produces commercial washers and dryers for vended, multi-housing, and on-premises laundry. It is a North American incumbent competing with ASKO Professional in self-service and shared laundry segments, but as a sub-brand of a much larger consumer appliance group.
• Whirlpool Commercial Laundry: Whirlpool's commercial laundry division offers coin-operated and on-premises commercial laundry equipment primarily in North America. It overlaps with ASKO Professional in self-service and multi-housing but operates as part of a broader consumer-appliance portfolio rather than a pure-play commercial specialist.
• GE Commercial Laundry (GE Appliances): GE's commercial laundry line, part of GE Appliances (Haier), provides commercial washers and dryers primarily for vended and on-premises North American accounts. It overlaps with ASKO Professional in self-service and institutional segments, though within a much broader appliance portfolio.

Emerging players

• Hobart (ITW Food Equipment): Hobart is a leading manufacturer of commercial dishwashers, warewashing equipment, and food-service machinery. It is highly comparable to ASKO Professional in the professional dishwasher category and shared foodservice/hospitality customers, though its primary focus is warewashing rather than laundry.
• Smeg Professional: Smeg offers professional dishwashers and select laundry appliances for hospitality and foodservice, with a strong design/brand positioning similar to ASKO's Scandinavian aesthetic. It is comparable on premium-brand and dishwasher category, with narrower commercial laundry coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/asko
• Facebookfacebook.com/asko
• LinkedInlinkedin.com/company/asko-professional
• Instagraminstagram.com/asko

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASKO Professional