Australian Institute of Professional Coaches

What Australian Institute of Professional Coaches does

The Australian Institute of Professional Coaches (AIPC) is a privately held, Sydney-based online coach-training organization operating since 2012 (per its own brand and company history, though firmographic metadata lists 2015). It delivers ICF-accredited diploma and short courses in professional coaching through a self-paced Talent LMS platform, supplemented by 3-day in-person workshops, virtual sessions, and monthly mentor/business webinars. Its curriculum spans eight diploma specializations — Professional, Life, Leadership, Business, Career Transition, Executive, Health/Wellness/Vitality, and Team Coaching — plus shorter Coaching Foundations and Certificate of Coaching programs that carry Recognition of Prior Learning credit toward diplomas.

The core technology stack is the third-party Talent LMS hosting video workbooks, unit assessments, and webinar integration, with content built on a Positive Psychology foundation and a proprietary methodology marketed as the AIPC C.O.A.C.H method. The organization operates with a lean five-person team and is led by CEO Susanne Knowles, with Student Engagement Manager Meryl handling direct enrollment support.

AIPC's business model is primarily direct-to-consumer education revenue: course fees ranging from A$1,776 (short courses) to A$9,912 (Diploma of Executive Coaching), offered as upfront payment (with 10-20% discount) or 12-month payment plans. A secondary revenue stream targets corporate buyers via bespoke team coach-training solutions. All courses are accredited by the International Coach Federation and verified by the Australian Skills Quality Authority, positioning AIPC as a credentialing pathway rather than a general edtech offering. Its customer base is largely individual Australian learners pursuing ICF credentialing, with a smaller enterprise channel for organizational coaching culture builds.

Name

Australian Institute of Professional Coaches

Legal name

Australian Institute of Professional Coaches

Website

https://professionalcoachtraining.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Australian Institute of Professional Coaches (AIPC) is a privately held, Sydney-based online coach-training organization delivering ICF-accredited diploma and short courses across eight coaching specializations via its Talent LMS platform, primarily serving individual learners and corporate teams across Australia.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

Keywords

• Professional coaching education
• ICF accredited training
• Coaching diploma programs
• Online coach training
• Executive coaching courses

Headquarters

HQ city

Australia (Online/National)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Diploma Course Fees: Full-fee payment or 12-month payment plans for professional coaching diploma courses ranging from $5,400 to $9,912. Short courses available from $1,776 to $4,248.
2. Corporate Training Solutions: Bespoke coach-training solutions for organizations ranging from small teams to entire organizations requiring custom training programs
3. Coaching Packages: Connecting individuals with AIPC Associate Coach graduates for personal and business coaching sessions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Australian Institute of Professional Coaches (AIPC) sells ICF-accredited coaching Diploma courses (Professional, Life, Leadership, Business, Career Transition, Executive, Health/Wellness & Vitality, Team) and short courses (Coaching Foundations, Coaching Foundations + NLP, Certificate of Coaching), delivered as self-paced online study via the Talent LMS platform with assigned mentor support, included 3-day in-person and virtual workshops, and monthly Group Mentor Coaching and Establish Your Coaching Business webinars. Course fees range from AUD $1,776 to $9,912, with upfront-payment discounts and 12-month payment plans, and the institute also delivers bespoke coach-training solutions for corporate organizations.

Product overview

The Australian Institute of Professional Coaches (AIPC) offers a comprehensive portfolio of coaching education programs delivered entirely online through their Talent LMS platform. The core offerings are ICF-accredited diploma courses spanning eight specializations: Professional Coaching, Life Coaching, Leadership Coaching, Business Coaching, Career Transition Coaching, Executive Coaching, Health/Wellness/Vitality Coaching, and Team Coaching. Supporting these are shorter entry-point programs including Coaching Foundations and Certificate of Coaching qualifications, which provide Recognition of Prior Learning (RPL) toward diploma completion. All programs follow a self-paced online study model supported by assigned mentors, workshops, and webinars, with courses priced from approximately $1,776 for foundations up to $9,912 for executive coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Diploma of Professional Coaching Foundation-level diploma providing comprehensive training in professional coaching methodologies, accredited by the International Coaching Federation (ICF), and aimed at individuals seeking a credentialed entry into professional coaching.
• Diploma of Life Coaching Diploma focused on coaching individuals to achieve personal fulfillment and life goals, including dedicated units on establishing and marketing a coaching business, accredited by the ICF.
• Diploma of Leadership Coaching Advanced coaching diploma developing leadership communication, change management, and innovation abilities for managers and leaders, accredited by the ICF.
• Diploma of Business Coaching Specialized diploma for coaches working with business owners and entrepreneurs to improve business performance and achieve organizational goals, accredited by the ICF.
• Diploma of Career Transition Coaching Diploma program training coaches to assist individuals navigating career changes, job searches, and professional transitions, accredited by the ICF.
• Diploma of Executive Coaching Advanced diploma for experienced CEOs and senior executives seeking to coach as external Executive Coaches, comprising 13 units of study with practical hands-on instruction, accredited by the ICF.
• Diploma of Health, Wellness & Vitality Coaching Specialized diploma training coaches to assist clients in achieving healthier lifestyles through nutrition, exercise, and mental/emotional wellbeing coaching, accredited by the ICF.
• Team Coaching Coaching program focused on developing team coherence, communication, and performance within organizational settings, accredited by the ICF and also delivered as a bespoke corporate training solution.
• Coaching Foundations Entry-level short course introducing the fundamentals of coaching at a lower price point, with Recognition of Prior Learning (RPL) credit toward Diploma courses.
• Coaching Foundations + Introduction to NLP Extended foundations course combining coaching fundamentals with Neuro-Linguistic Programming (NLP) techniques and principles, with RPL credit toward Diploma courses.
• Certificate of Coaching Five-unit certificate program teaching foundational coaching skills, self-awareness, and communication techniques, suitable as a stepping stone to diploma-level study.
• Corporate Coach-Training Solutions Bespoke coach-training solutions for organizations ranging from small teams to entire organizations requiring custom training programs built on AIPC's accredited Diploma and short-course content.

Quantifiable outcome

• Complete Diploma courses in 9-12 months with 5-6 hours per week study
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• People Builders InstitutecoreStrategic or Co-development Partner · 1 January 2016Strategic partnership with Grant Herbert from People Builders Institute for certification programs and business support. People Builders offers Social and Emotional Intelligence Coach Certification as a complementary program.
• International Coach Federation (ICF)coreOthersICF accreditation body for all AIPC Diploma courses. Graduates can apply for ICF credentialing upon graduation. ICF represents the Gold Standard of professional coaching practice globally.
• Registered Training OrganisationminorOthersPartnership with a Registered Training Organisation to offer VET Fee-Help to potential students for eligible courses.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BetterUp: BetterUp is a well-capitalized enterprise coaching platform combining a coach marketplace with proprietary technology. While not a training institute, it operates in the broader professional coaching market adjacent to AIPC's corporate solutions segment and could divert enterprise demand.

Direct peers

• Results Coaching Systems: Results Coaching Systems is an ICF-accredited coach training provider with a structured curriculum for individual and corporate coaches. It overlaps with AIPC on content-led training and ICF credentialing.
• iPEC (Institute for Professional Excellence in Coaching): iPEC is an ICF-accredited coach training organization offering core and specialty coaching certifications globally. It targets similar individual learners seeking ICF credentialing and competes on certification breadth and online delivery model.
• International Coach Academy (ICA): ICA is an Australian coach training school offering ICF-accredited diploma and certificate programs online. It targets the same individual learner and career-changer segments as AIPC and competes directly on price, accreditation, and self-paced delivery.
• New Ventures West: New Ventures West is an ICF-accredited coach training school offering an integrated professional coaching curriculum. It shares AIPC's focus on comprehensive coach certification and practitioner development.
• Academy of Executive Coaching (AoEC): AoEC is an ICF-accredited coach training provider focused on executive, team, and systemic coaching. It overlaps with AIPC's executive and team coaching diplomas and competes for the same corporate and senior-leader buyer.
• Center for Executive Coaching (CEC): CEC is an ICF-accredited coach training institute focused on executive and leadership coaching certification. It mirrors AIPC's Diploma of Executive Coaching offering and competes for the same corporate and senior-executive buyer persona.
• Corporate Coach U: Corporate Coach U is an ICF-accredited coach training school offering diploma-level certification with an emphasis on building a coaching practice. It is comparable to AIPC in target learner, accreditation status, and self-paced delivery.
• Institute of Executive Coaching (IEC): IEC is an Australia- and Asia-Pacific–based coach training institute offering ICF-accredited executive and leadership coaching programs. It competes head-on with AIPC for Australian executives pursuing ICF credentials and shares the same target buyer of senior leaders and career-changers.
• Mentor Coach: Mentor Coach is an ICF-accredited coach training institute offering comprehensive certification programs for aspiring professional coaches. It competes with AIPC on curriculum depth and ICF credentialing pathways.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/australian-institute-of-professional-coaches

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Institute of Professional Coaches