Professional Salon Brands

What Professional Salon Brands does

Professional Salon Brands (PSB) is a privately held wholesale distributor of professional beauty products founded in 1999 and headquartered in Molendinar on the Gold Coast, Queensland, Australia. The company operates a trade-only B2B e-commerce platform (professionalsalonbrands.com.au) that aggregates approximately 3,943 SKUs across more than 50 international professional beauty brands, organised into ten categories: Skincare, Brows & Lashes, Nails, Waxing, Tanning, Hair, Makeup, Men's Grooming, and Furniture. Flagship brand relationships include Italian phytocosmetics brand Vagheggi (which won the Cosmoprof 2026 Award for its 75.25 Longevity Day Cream), Ardell (the world's #1 false lashes brand), IBD Beauty (HEMA-free rubber gel systems), Artistic Nail Design, Brow Code, LOMA haircare, LYCON, and Caronlab. PSB also distributes its own private-label house brand under the PSB name.

The platform is built on Shopify-based e-commerce infrastructure with a custom wholesale account management layer requiring manual verification of trade credentials (Instagram, professional certificate, training provider, or brand confirmation) within 24 hours. The business generates revenue primarily through one-time wholesale product sales to verified salon professionals, with trade-only pricing, free shipping on orders over AUD $150, a flat AUD $14.90 shipping fee below that threshold, and Buy Now Pay Later options via Afterpay and Zip Pay, alongside mainstream card and wallet processors (PayPal, Apple Pay, Google Pay, Shop Pay, Visa, Mastercard, American Express, Union Pay). Distribution is regional across Australia and New Zealand, with a physical showroom at 5 Distribution Ave, Molendinar supporting click-and-collect, and a separate consumer-facing retail website, My Salon Time (mysalontime.com.au), capturing non-trade demand. The company markets through content-led channels — a beauty blog, digital magazine, and Instagram — with education positioned as a key differentiator.

The go-to-market is sales-led and sales support is delivered through an unusually lean team of approximately 10 employees. No revenue, funding, or ownership structure is publicly disclosed. The company is independently owned with no parent company and no institutional investors identified, and has been continuously operating since 1999.

Name

Professional Salon Brands

Legal name

Professional Salon Brands

Website

https://professionalsalonbrands.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Beauty Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

Keywords

• Professional beauty distribution
• Salon wholesale supply
• Hair care products
• Beauty brand distribution
• Professional cosmetics wholesale

Headquarters

HQ city

Gold Coast, Queensland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale product sales: B2B wholesale distribution of professional beauty products to registered salon professionals. Products sourced from international brands (Ardell, IBD, Vagheggi, Artistic Nail Design, etc.) and sold at wholesale pricing to verified trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Professional Salon Brands is a wholesale distributor of professional-grade beauty products, supplying 50+ international brands and approximately 3,943 SKUs spanning hair care, skincare, cosmetics, nails, and salon tools to licensed salon professionals across Australia and New Zealand via its trade platform professionalsalonbrands.com.au, while also serving retail consumers through mysalontime.com.au.

Product overview

Professional Salon Brands operates a B2B wholesale e-commerce platform serving salon professionals across Australia and New Zealand since 1999. The platform aggregates over 3,900 products from 60+ international professional beauty brands across 10 core categories: Skincare, Brows & Lashes, Nails, Waxing, Tanning, Hair, Makeup, Men's Grooming, and Furniture. The offering is organized as a marketplace model where independent professional brands are distributed through a unified wholesale portal. Key branded lines include Vagheggi (Italian phytocosmetics awarded Cosmoprof 2026), Ardell (world's #1 false lashes), Artistic Nail Design (PETA-certified nail products), IBD Beauty (HEMA-free rubber gel), Brow Code, LOMA haircare, and LYCON waxing. The company offers trade accounts for beauty professionals unlocking wholesale pricing, along with education and training support. A new Phytomakeup hybrid skincare-makeup line by Vagheggi was recently launched, representing innovation within the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• PSB: House brand product line under Professional Salon Brands offering various salon essentials and professional products.

Products and services

• Wholesale Professional Beauty Product Distribution A B2B wholesale distribution service supplying 50+ international professional beauty brands and ~3,943 SKUs to licensed salons, stylists, and beauty professionals across Australia and New Zealand via a trade-only online portal.
• SalonTime Consumer Beauty Retail An online retail storefront selling the same professional-grade beauty products carried in the trade channel directly to individual consumers for home use.

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• VagheggiflagshipStrategic or Co-development PartnerItalian professional skincare brand since 1975. Featured as Brand Spotlight with extensive product range including 75.25 Longevity line. Products formulated, developed, and manufactured entirely in-house. Cosmoprof 2026 Award winner for 75.25 Longevity Day Cream.
• ArdellflagshipStrategic or Co-development PartnerThe #1 false lashes brand in the world. Offers professional-grade lashes for makeup artists and salons including Wispies, Demi Wispies, Magnetic, and Faux Mink collections. Both Ardell Beauty (makeup) and Ardell Lashes product lines distributed.
• IBD BeautyflagshipStrategic or Co-development PartnerLeading nail brand known for HEMA Free rubber gel technology. IBD Rubber Gel delivers strength of builder with flexibility natural nails need. No cracking, no lifting formula positioned as professional nail solution.
• Brow CodecoreStrategic or Co-development PartnerProfessional brow brand featuring Butter Bond advanced strip wax. First-of-its-kind wax crafted for brow precision, skin comfort, and superior professional results. Ideal for sensitive skin.
• Artistic Nail DesigncoreStrategic or Co-development PartnerPETA certified cruelty-free nail brand. Product range includes Gel Polish, Colour Gloss, Perfect Dip Systems, extensions, bonding gels, and vibrant dip powders. Electric Euphoria Summer 2026 collection released.
• LOMAcoreStrategic or Co-development PartnerProfessional haircare brand founded by David Hanen. Clean, luxurious formulations rooted in purity and purpose with aloe-based products. Featured brand with educational content about formulation philosophy.
• Gravity LashescoreStrategic or Co-development PartnerLash extension brand featured with Lash Lift System. Cutting-edge approach to lash enhancement for professional salon services.
• ElleebanacoreStrategic or Co-development PartnerProfessional lash brand offering innovative products for lash services. Featured alongside Gravity Lashes as key lash treatment brands.
• Satin SmoothcoreStrategic or Co-development PartnerWaxing brand trusted on backbar after backbar. Full range from cleanse to wax to finish for professional waxing services.
• Jacques JaninecoreStrategic or Co-development PartnerProfessional haircare brand with Extreme 48H and Shine Resist product lines. Hair styling products with long-lasting hold and shine.
• LYCONcoreChannel Partner/ Reseller/ DistributorProfessional waxing brand with extensive product range distributed through Professional Salon Brands.
• CaronlabcoreChannel Partner/ Reseller/ DistributorProfessional waxing equipment and products brand distributed through the wholesale network.
• China GlazecoreChannel Partner/ Reseller/ DistributorNail lacquer brand offering professional nail polish for salon services.
• BaByliss PROcoreChannel Partner/ Reseller/ DistributorProfessional hair styling tools and equipment brand including hair dryers.
• No EgominorChannel Partner/ Reseller/ DistributorProfessional hair dryer brand. Featured in brand spotlight as innovative styling tool.
• AfterpaycoreOthersBuy Now Pay Later payment option available at checkout for trade customers.
• Zip PaycoreOthersBuy Now Pay Later payment option available at checkout for trade customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hairhouse Warehouse: Australian retail and wholesale beauty operator with substantial physical store network alongside online trade supply. Overlaps with PSB on salon professional product range and AU/NZ market, though more retail-oriented.
• SalonCentric: Leading North American professional beauty distributor with thousands of SKUs across hair, skin, and nails for licensed professionals. Comparable in marketplace-style B2B aggregation model though at much larger scale and primarily US-focused.
• CosmoProf (L'Oréal): Global B2B beauty distributor owned by L'Oréal, operating a broad e-commerce and physical store network across multiple continents. Overlaps with PSB's trade-only beauty supply model but as part of a much larger global portfolio with deeper L'Oréal brand integrations.

Direct peers

• Mariposa Beauty Supply: Australian B2B distributor of professional beauty products including nails, lashes, and skincare. Comparable in target market (salon professionals), brand portfolio approach, and trade-only access model.
• Estetica Beauty Supplies: Australian wholesaler of professional beauty and nail products, distributing multiple international brands to certified salon professionals. Directly comparable B2B trade-only model with similar product categories.
• Aussie Beauty Wholesale: Australian B2B wholesaler specializing in professional beauty supplies with similar trade-verification model. Competes directly on geographic coverage, salon supply assortment, and education positioning.
• Beauty Plus Group: Australia-based distributor of professional beauty and salon products, offering wholesale pricing to trade professionals. Similar category breadth (hair, nails, skincare, beauty) and salon professional customer base.
• Salon Services (Hairhouse): One of Australia's largest wholesale distributors of professional salon products, supplying hair, beauty, and nail brands across AU/NZ. Directly competes with PSB on trade pricing, brand portfolio breadth, and certified trade-account model.
• Salon Wholesale Australia: Australian-based wholesale salon supply distributor focused on hair, beauty, and nail products. Similar in trade-account verification model and Australian geographic focus, directly competing for salon professional customers.

Regional players

• Salon Services Group (UK): UK-based wholesale distributor of professional salon products with similar trade-verified business model. Comparable in B2B marketplace structure and brand portfolio curation, though primarily serving UK salons rather than AU/NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/professionalsalonbrands
• LinkedInlinkedin.com/company/professional-salon-brands

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Salon Brands