ProfiAuto Show

What ProfiAuto Show does

ProfiAuto is a Polish automotive parts and service distribution network operated by Moto-Profil Sp. z o.o. (KRS: 0000025700), a privately held limited liability company headquartered in Chorzów, Poland. The network comprises 270 retail stores and warehouses distributed across all 16 Polish voivodeships, 3,500 partner workshops operating under the ProfiAuto Serwis brand, and 390 ProfiAuto PitStop quick-service locations. Collectively, the network distributes more than 350,000 automotive parts sourced from 250+ suppliers and serves both individual vehicle owners and independent automotive workshops. Geographic reach spans Poland, the Czech Republic, and Slovakia, with private-label distribution (ProfiPower) extended across all three markets.

The product and technology stack centers on the ProfiAuto Network Platform — a franchise-style model with unified quality standards, a shared 350,000-part catalog, the PAS24 workshop-management software used by partner workshops, and the ProfiPower private-label brand (launched 2020) covering brake components, filters, batteries, suspension elements, wiper blades, and automotive chemicals. The supporting web platform (profiauto.pl) provides store/workshop locator, parts browsing, and promotional content; deep e-commerce or fitment-search functionality is not disclosed.

The business model combines physical retail/wholesale parts distribution with an affiliated service-network revenue stream and supplier-funded promotional activity. Revenue is generated through auto parts retail (B2C and B2B), workshop services via the ProfiAuto Serwis network, wholesale distribution with trade credit terms, and promotional programs (DENSO, NRF, Nissens, AS-PL, Delphi, TotalEnergies, ELF, NTN SNR, Yuasa) backed by the Moto-Punkty loyalty system. Customer segments are individual vehicle owners (B2C) and automotive workshops (B2B); pricing is quote-based and not publicly disclosed. Stores, warehouses, and workshops are independently owned but operate under the ProfiAuto brand umbrella with shared quality standards and ongoing technical training.

Name

ProfiAuto Show

Legal name

Moto-Profil Spółka z ograniczoną odpowiedzialnością

Website

https://profiauto.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ProfiAuto is a Polish automotive parts distribution network operated by Moto-Profil Sp. z o.o., comprising 270 retail stores/warehouses, 3,500 partner workshops, and 390 PitStop locations across Poland, Czech Republic, and Slovakia, distributing 350,000 parts under the ProfiPower private-label brand.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Automotive parts distribution
• Auto parts retail
• Vehicle repair services
• Automotive aftermarket parts
• Workshop network

Headquarters

HQ city

Chorzów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Parts Retail: Sale of automotive parts and accessories to individual vehicle owners and workshops through a network of 270 stores and warehouses across Poland. Includes both branded parts from established manufacturers and the ProfiPower private-label brand. Revenue is driven by parts volume (350,000+ unique parts in catalog) and supplier relationships with 250+ suppliers.
2. Workshop Services: ProfiAuto Serwis generates revenue through 3,500 partner workshops offering vehicle repair and maintenance services including diagnostics, oil changes, brake service, steering repair, A/C service, exhaust repair, and wheel alignment. Workshops are independently owned but operate under the ProfiAuto brand with unified service standards.
3. Wholesale / B2B Distribution: Bulk parts distribution to workshops and other B2B customers with competitive pricing, trade credit terms, and dedicated account support. Collaboration with 250+ suppliers ensures stock availability and ability to source unusual components quickly.
4. Promotional Programs and Supplier Rebates: Revenue-influencing programs including promotional campaigns for DENSO (air conditioning), NRF, Nissens, and other suppliers that drive workshop purchase volume. Moto-Punkty loyalty rewards system incentivizes repeat purchases.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ProfiAuto is a Polish automotive parts distribution and vehicle service network comprising 270 retail stores and warehouses stocked with 350,000+ parts sourced from 250+ suppliers, plus 3,500 partner workshops (ProfiAuto Serwis) offering mechanical repair services. The network operates the ProfiPower private-label brand of automotive parts (launched 2020) and uses the PAS24 software system for workshop operations. Distribution combines physical retail, a service-partner network, and the profiauto.pl online platform.

Product overview

ProfiAuto is an automotive parts and services distribution network operating as a platform combining multiple service offerings. The core business includes 270 retail stores and automotive warehouses distributing over 350,000 automotive parts, supplemented by 3,500 car repair workshops under the ProfiAuto Serwis network. The portfolio includes the ProfiPower private label brand (launched 2020) for automotive parts including batteries, filters, brake systems, and suspension components, the PAS24 workshop management software, and quick service points under the ProfiAuto PitStop concept. Products are distributed exclusively through the ProfiAuto partner network across Poland, Czech Republic, and Slovakia.

Differentiator

Problem solved

Functional benefit

Products and services

• ProfiPower Private-Label Brand Private-label automotive parts brand offering brake components, filters, batteries, suspension elements, windshield wipers, and car chemicals. Available exclusively through ProfiAuto stores and warehouses across Poland, Czech Republic, and Slovakia.
• ProfiAuto Serwis Workshop Network Network of 3,500 professional automotive repair workshops across Poland offering diagnostics, oil changes, brake service, steering repair, air conditioning service, exhaust repair, wheel alignment, and full mechanical repairs. Operates under unified ProfiAuto service standards with experienced specialists and modern diagnostic equipment.
• PAS24 Workshop Management Software Software system used by ProfiAuto Serwis partner workshops for operations and service management, providing the digital infrastructure that supports the network's daily workshop activities.
• ProfiAuto PitStop Quick-Service Network Network of 390 quick-service partner locations under the ProfiAuto brand umbrella, offering rapid automotive care services to consumers.
• ProfiPower Batteries (Akumulatory) Car batteries and accumulators sold under the ProfiPower brand, available exclusively through ProfiAuto stores and warehouses.
• ProfiPower Filters (Filtry) Air filters, cabin filters, oil filters, and fuel filters sold under the ProfiPower brand, available exclusively through ProfiAuto stores and warehouses.
• ProfiPower Brake System (Układ Hamulcowy) Brake components including brake shoes, brake pads, brake discs, and brake calipers sold under the ProfiPower brand, available exclusively through ProfiAuto stores and warehouses.
• ProfiPower Suspension Elements (Elementy Zawieszenia) Suspension system components sold under the ProfiPower brand, available exclusively through ProfiAuto stores and warehouses.
• ProfiPower Wiper Blades (Wycieraczki Samochodowe) Car windshield wiper blades sold under the ProfiPower brand, available exclusively through ProfiAuto stores and warehouses.
• ProfiPower Car Chemicals (Chemia Samochodowa) Automotive chemicals including brake cleaner preparation sold under the ProfiPower brand, available exclusively through ProfiAuto stores and warehouses.

Quantifiable outcome

• Over 350,000 parts distributed annually across the network

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor.

• DENSOminorGTM or Marketing PartnerDENSO partnered with ProfiAuto on an air conditioning promotional campaign for workshops. The promotion was featured on the ProfiAuto website and social media channels, driving workshop purchases of DENSO A/C components.
• NissensminorGTM or Marketing PartnerNissens ran a promotional campaign for workshops through the ProfiAuto network, driving sales of Nissens automotive cooling and climate control parts.
• NRFminorGTM or Marketing PartnerNRF partnered with ProfiAuto for a workshop-focused promotional campaign, promoting NRF automotive cooling system products through the ProfiAuto dealer network.
• YuasaminorGTM or Marketing PartnerYuasa launched a new Yuasa Scooter battery line targeting the European two-wheeled vehicle market, promoted through the ProfiAuto network as part of the company's product diversity strategy.
• AS-PLminorGTM or Marketing PartnerAS-PL ran a workshop promotional campaign through the ProfiAuto network, offering incentives for workshop purchases of AS-PL automotive electrical and starting system parts.
• Delphi TechnologiesminorGTM or Marketing PartnerDelphi Technologies ran a promotional incentive campaign for workshops through the ProfiAuto network, rewarding workshops for purchases of Delphi automotive parts and systems.
• TotalEnergiesminorGTM or Marketing PartnerTotalEnergies partnered with ProfiAuto on a workshop promotion where workshops could win 4F brand clothing items by purchasing Total lubricants and automotive fluids through the ProfiAuto network.
• ELF (TotalEnergies brand)minorGTM or Marketing PartnerELF ran a workshop promotional campaign through ProfiAuto where participants could win 4F polo shirts by purchasing ELF automotive products through the network.
• NTN SNRminorGTM or Marketing PartnerNTN SNR ran a workshop promotion through ProfiAuto offering gift cards (Allegro cards) as rewards for purchasing NTN SNR bearings and suspension components.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inter Cars: Poland's largest automotive parts distributor, combining a national wholesale network, retail stores, workshop partnerships, and a digital procurement platform — the most direct structural competitor to ProfiAuto in the Polish aftermarket.

Broad incumbents

• LKQ Corporation: Largest North American distributor of aftermarket auto parts combining wholesale, retail, and recycled parts; demonstrates the consolidation playbook and digital-procurement potential for an established European parts network like ProfiAuto.
• Bosch Automotive Aftermarket: OEM-tier brand with one of the broadest European aftermarket portfolios (brakes, filters, batteries, electronics); competes both as a supplier into ProfiAuto's catalog and as a brand preference at the workshop end-customer level.
• Würth: Global broadline industrial and automotive supplies distributor with dense workshop relationships across Europe; competes in adjacent automotive tooling, fasteners, and consumables categories through extensive direct-sales and outlet networks.
• Mekonomen: Nordic-based automotive parts and workshop chain with a comparable store-plus-affiliated-workshop model; serves as a useful international benchmark for unit economics and franchise-network governance.

Regional players

• Alliance Automotive Group: Pan-European aftermarket parts distributor with significant operations in France, Germany, UK, and Poland; a potential regional consolidation target or competitor as ProfiAuto expands across CEE.
• AD International (Parts Alliance): European network of independent automotive parts distributors under a shared banner; relevant comparable for the franchise/network model ProfiAuto uses for its stores and workshops.

Emerging players

• Febi Bilstein: Major European aftermarket parts manufacturer with a strong private-label-equivalent brand across brake, filtration, and engine categories — a direct category-level competitor to the ProfiPower private label.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profiauto-show

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProfiAuto Show