Profiel-ASL

Name

Profiel-ASL

Legal name

Profiel ASL

Website

https://profiel-asl.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Career Counseling Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

Keywords

• Career counseling services
• Study choice advisory
• Psychological assessments
• Online career orientation
• Talent development programs

Headquarters

HQ city

Echt

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Individual Counseling Services: Fee-for-service career counseling, study choice research, and psychological assessments for individual clients including students, parents, and professionals. Services include Loopbaan APK (one-time session), Loopbaan Scan (questionnaire + sessions), Loopbaan Onderzoek (extended assessment with psychological report), and Loopbaan Coaching (multi-session coaching).
2. Educational Institutions Services: Group testing, workshops, parent evenings, and LOB learning materials sold or licensed to schools. Includes digital test environment subscriptions, class-based assessments, and professional development training for teachers and career counselors.
3. Business Sector - Partner Talent Solutions: Career development services for companies including assessments, team analysis, outplacement, and employer-sponsored career trajectories. Revenue from corporate clients and government-subsidized programs such as SLIM subsidies (up to €25,000 per SME) and A+O fonds Rijk (up to €1,500 per government employee).
4. Software Licensing - ProfielX & Beroepskeuzedagboek: Online LOB method and digital career choice diary licensed to educational institutions. Schools subscribe to access the platform for student career orientation and portfolio management.
5. 21+ Entrance Testing: Capacity and aptitude testing services for Zuyd Hogeschool enabling adults (21+) to gain admission to HBO programs without standard prior education requirements. Administered at Profiel ASL office with fees per test session.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Profiel-ASL is a Dutch career and study choice advisory firm that provides personalized career counseling, study choice research, and psychological assessments for individual consumers (students, parents, and professionals), along with career development services, assessments, and team analyses for businesses and educational institutions. The firm licenses its proprietary ProfielX online LOB method and Digitaal Testlokaal digital test environment to schools, and operates a sub-brand, Partner Talent Solutions, that integrates its services within a broader HR services network.

Product overview

Profiel ASL is a study and career counseling bureau offering a unified platform of services with multiple interconnected products and modules. The core portfolio includes online LOB learning tools under the ProfielX brand (Pionier, Loopbaanverkenner, Profielkiezer, Studieloopbaanplanner) and the Digitaal Testlokaal for online testing. Services span education (school choice research, intake research, study choice research, 21+ testing) and business sectors (career APK, career scan, career research, career coaching, assessments, team analysis). The company also offers training modules for educators (ProfielX training, dean training, conversation skills, career learning, test usage & interpretation, psychological assistant course). Partner Talent Solutions serves as a sub-brand for business sector career development. The product ecosystem is complemented by the Droomvlinder educational program for elementary schools.

Differentiator

Problem solved

Functional benefit

Brands

• Partner Talent Solutions: Business segment focused on career development within the business sector, supporting companies, employees and job seekers in every phase of their life cycle.

Products and services

• ProfielX
• Digitaal Testlokaal
• Droomvlinder
• Schoolkeuzeonderzoek Groep 8
• Instroomonderzoek
• Studiekeuzeonderzoek
• 21+ Onderzoeken
• Loopbaanonderzoek Startend Professional
• Loopbaan APK
• Loopbaan Scan
• Loopbaan Onderzoek
• Loopbaan Coaching
• Assessment
• Teamanalyse
• Outplacement
• Partner Talent Solutions
• Scholing Decanen en Mentoren
• Cursus Psychologisch Assistent

Quantifiable outcome

• 100% customer satisfaction based on 33 published reviews
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• A+O fonds RijkcoreGTM or Marketing Partner · 17 August 2021Government fund subsidizing career advice for civil servants. Employees of the Dutch government with 3+ years of service can receive a fully subsidized career advice trajectory (max. €1,500 excl. BTW) through Profiel ASL. Profiel ASL acts as an approved service provider for the A+O fonds Rijk program.
• Partner Group (Partner.nl)coreStrategic or Co-development PartnerSince 2019, Profiel ASL has been part of Partner Group, an HR service provider with ~30 years of experience and a network across Limburg and Brabant. Partner Group covers all HR disciplines including recruitment, temporary staffing, detaching, freelance, and interim services for roles from unskilled to university level. This partnership allows Profiel ASL to better tailor career guidance to target groups in both education and business sectors.
• Zuyd HogeschoolcoreStrategic or Co-development PartnerExclusive partnership for 21+ entrance testing and study choice assessments. Profiel ASL administers capacity and aptitude tests for over 35 Zuyd Hogeschool programs including Applied Data Science & AI, European Studies (English), Hotel Management School, and International Business. Reports are sent to both the candidate and Zuyd contact person within two weeks of testing.
• STAP Ontwikkeladvies (Stimulans Arbeidsmarkt Positie)coreGTM or Marketing PartnerGovernment subsidy program administered through Profiel ASL. STAP provides free development advice for individuals with MBO-2 level or below (aged 18 to pension age). Profiel ASL handled the full application and administration for the subsidy, providing free career guidance sessions worth €700 per participant. Note: As of 2022, the free STAP trajectories are no longer available.
• SLIM Subsidy (Stimuleringsregeling voor leren en ontwikkelen in het MKB)majorGTM or Marketing PartnerGovernment subsidy scheme managed by the Ministry of Social Affairs and Employment. Profiel ASL (via Partner Talent Solutions) serves as a full-service partner for SME companies, handling subsidy application, advice, execution, and organization of SLIM trajectories. Subsidies up to €25,000 cover 60-80% of investment in employee learning and development. Applications open in March and September.
• Xplore Your Future (Zuyd Hogeschool Collaboration)minorGTM or Marketing PartnerCollaborative workshop event where Profiel ASL and Zuyd Hogeschool jointly offer a 4-hour workshop to help students explore interests, study programs, and student life. Aims to guide undecided students toward suitable educational paths.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/559014920810317
• LinkedInlinkedin.com/company/profiel-asl
• Instagraminstagram.com/profielasl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profiel-ASL