Profile 'de Fietsspecialist'

Name

Profile 'de Fietsspecialist'

Website

https://profiledefietsspecialist.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Retail (New Bikes) (CRAMAHAA)

Keywords

• Bicycle retail
• Electric bike sales
• Bike repair services
• Cycling accessories
• Bike leasing

Headquarters

HQ city

Various locations (170+ stores)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Bicycle and E-bike Sales: Revenue from selling new bicycles, electric bikes (e-bikes), and related cycling products across multiple categories including city bikes, sports bikes, mountain bikes, cargo bikes, and children's bikes. The company carries multiple premium brands including Gazelle, Batavus, Cortina, Cube, Koga, Dutch ID, and Urban Arrow.
2. Accessories and Parts Sales: Revenue from selling cycling accessories including safety equipment (lights, locks, helmets), clothing (rain gear, cycling shoes), electronics (bike computers, GPS trackers), parts (brakes, tires, saddles, pedals), and luggage/carriers.
3. Service and Repair: Revenue from maintenance services including repairs, service packages, bike fitting, and saddle measurement. First service inspection is included with new bike purchases, with discounts on subsequent services.
4. Insurance Services: Revenue from offering bike insurance policies to protect against theft, damage, and other risks.
5. Bike Leasing: Revenue from offering bicycle leasing programs, allowing customers to lease bikes with potential tax benefits.
6. Used Bicycle Sales: Revenue from selling pre-owned/refurbished bicycles including e-bikes, city bikes, cargo bikes, mountain bikes, and children's bikes.
7. Gift Cards: Revenue from sale of gift cards (cadeaukaarten).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Profile 'de Fietsspecialist' is a Bike Totaal-branded bicycle retail store located in Amersfoort, Utrecht, operating as part of a network of more than 170 stores across the Netherlands. The store sells new and second-hand bicycles (city, e-bikes, cargo, mountain, racing, children's), parts, accessories, and apparel, and provides supporting services including repairs, bike fitting, insurance, leasing, and test rides.

Product overview

Bike Totaal is a Dutch bicycle retail chain with more than 170 stores across the Netherlands, offering a comprehensive portfolio of bicycles and related services. The core offering consists of multiple product categories including Elektrische Fietsen (e-bikes) with brands like Gazelle, Koga, Cortina, Dutch ID, Batavus, and Cube; regular Fietsen (city bikes, sports bikes, transport bikes, mountainbikes, racefietsen); Bakfietsen (cargo bikes including Urban Arrow); Kinderfietsen (children's bikes); and Tweedehands Fietsen (second-hand bikes). The product range is complemented by Fietsaccessoires (accessories including safety gear, clothing, electronics, parts) and Fietsonderdelen (replacement parts). Services include Fietsverzekering (insurance), Servicepakketten (service packages including the Standaard Superservice with 5-year warranty on e-bikes), Fietsreparatie (repairs), Fietsverhuur (rental), Fietslease (leasing), Proefrit (test rides), Fietsmeting (bike fitting), and Cadeaukaart (gift cards). The business model combines physical retail with services, rated 9.1 for service quality and crowned Best Retail Chain Netherlands 2025-2026 in bicycles.

Differentiator

Problem solved

Functional benefit

Products and services

• City Bikes (Stadsfietsen)

Quantifiable outcome

• Service rating of 9.1 out of 10
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• GazellecoreOthersGazelle is a premier Dutch bicycle manufacturer featured prominently on the Bike Totaal platform. Bike Totaal offers multiple Gazelle models including the Esprit N3, Grenoble C8+ HMB, and Chamonix C5, with promotional pricing and dedicated product pages.
• KogacoreOthersKoga is a premium bicycle brand represented on the Bike Totaal platform. The Koga E-F3 6.0 mixed e-bike is featured with the 2025 E-Bike Award recognition, priced at €4,124.
• CortinacoreOthersCortina is a Dutch bicycle brand partner offering multiple models including the E-U4 Next and Cortina Bro series. Promotional campaigns include gift-with-purchase offers.
• BatavuscoreOthersBatavus is a well-established Dutch bicycle brand available through Bike Totaal's retail network and online platform.
• CubecoreOthersCube is a German bicycle manufacturer offering sports and e-bike models through Bike Totaal's distribution network.
• Dutch IDminorOthersDutch ID is a bicycle brand featuring models like the Maze S60 on the Bike Totaal platform.
• Urban ArrowcoreOthersUrban Arrow is a leading cargo bike manufacturer. Bike Totaal offers their cargo bikes with promotional offers including free rain covers.
• VanRaamminorOthersVanRaam is featured as a premium custom bicycle option, particularly for adapted/specialized bikes.
• BoschcoreTechnology or IntegrationBosch is the primary e-bike motor and drive system supplier referenced across multiple e-bike models on the platform, including Bosch Performance Line SX and Active Line motors.
• ShimanocoreTechnology or IntegrationShimano provides transmission systems (gears/derailleurs) for bicycles sold through Bike Totaal, including Shimano Nexus and Shimano CUES models.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Halfords: Halfords is the UK's leading bike and motoring retailer with a national store network offering new bikes, e-bikes, servicing, and accessories. Comparable as a multi-store specialty bike retailer with attached service workshops and broad price-tier coverage.
• Giant Bicycles: Giant operates a worldwide network of branded bike shops selling road, mountain, e-bikes, and women's/liv-branded models with workshop service. Comparable as a manufacturer-led specialty retail chain with service and warranty attached to a multi-tier bike lineup.
• Fietsenwinkel.nl: Fietsenwinkel.nl is a large Dutch online-first bicycle retailer with showrooms, selling new and used bikes, e-bikes, and parts across Dutch consumers. Comparable through shared Dutch market, omnichannel model, and similar product portfolio.
• Specialized Bicycle Components: Specialized runs concept stores globally selling premium road, mountain, and e-bikes (including Turbo e-bikes) with professional fitting and service. Comparable as a branded multi-store bike retailer offering premium tiers and service-led differentiation.
• Stella Fietsen: Stella is a Dutch e-bike specialist retailer with a multi-store footprint, focused on city, trekking, and folding e-bikes. Directly comparable to Bike Totaal's e-bike category and Dutch geographic focus.
• Trek Bicycle: Trek operates a global network of company-owned and independent retail stores selling premium road, mountain, and e-bikes with attached service. Comparable as a branded specialty bike retailer with physical stores, service, and warranty programs serving enthusiast cyclists.
• Profile 'de Fietsspecialist: Profile is the other large Dutch bicycle franchise/retail chain with a comparable store-and-service network model across the Netherlands. Both chains sell new bikes, e-bikes, accessories, and provide repair services, competing head-to-head for Dutch consumers and franchisees.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer with significant Dutch presence, offering bicycles, e-bikes, and accessories alongside a broad sporting assortment. Comparable as a multi-category sporting goods retailer with omnichannel reach competing for the same Dutch bike customer.

Others

• Accell Group (Pon Bike): Accell, now part of Pon, is the parent of multiple premium Dutch and European bike brands including Gazelle, Batavus, Koga, Cortina, and Lapierre — the same suppliers Bike Totaal distributes. Comparable as the upstream brand owner in Bike Totaal's portfolio and a strategic partner/competitor in Dutch cycling.

Regional players

• Bike-Discount: Bike-Discount is one of Europe's largest online bike retailers, headquartered in Germany with pan-European shipping into the Netherlands. Comparable through identical product categories (bikes, e-bikes, parts) and overlapping Dutch customer base, though pure e-commerce rather than physical retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BikeTotaalNL
• Facebookfacebook.com/BikeTotaal
• Instagraminstagram.com/bike_totaal_nl
• LinkedInlinkedin.com/company/profile-'de-fietsspecialist'

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profile 'de Fietsspecialist'