What Profiles Software does

Profiles Software is a privately held ERP software vendor headquartered in Jdeide, Beirut, Lebanon, that has operated for over 30 years serving businesses across the Middle East and Africa. The company's flagship product, PIMS2 (Profiles Integrated Management System), is a fully integrated ERP platform deployed in more than 3,000 sites ranging from small offices to large multi-company groups. The platform is modular, with interconnected modules covering accounting, stock control, point of sale (swiftPOS), production, fixed assets, payroll, and human resources, all sharing data within a single system.

PIMS2's core value proposition is operational integration combined with compliance to professional, managerial, and auditing standards appropriate for MEA markets. The accounting module anchors the system, covering the complete cycle from journal entries to balance sheet production, with analysis tools for decision-making. Other modules extend coverage into retail point of sale, manufacturing production, asset tracking, payroll processing, and HR management, and the company emphasizes continuous adaptation of modules to changing regional business requirements. The company positions support quality as a core differentiator alongside ease of use.

Profiles Software generates revenue through ERP software licensing and ongoing customer support, characterized as a recurring subscription model. The go-to-market is enterprise field sales via the company website as the primary digital touchpoint, with direct engagement for implementation and support. Pricing is quote-based and not publicly disclosed. The customer base spans horizontal mid-market segments — small and mid-sized businesses, multi-company groups, retail, manufacturing, and finance/HR operations — with no disclosed funding, acquisitions, or institutional ownership.

Name

Profiles Software

Website

https://profiles-software.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Profiles Software is a Lebanon-based ERP vendor that has operated for 30+ years selling PIMS2, an integrated accounting, POS, production, payroll, and HR platform deployed across 3,000+ sites in the Middle East and Africa.

Ownership category

akta.pro rank

Product category

ERP Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• ERP software solutions
• Business management software
• Integrated accounting systems
• Point of sale software
• Payroll management software

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licensing and Support: Profiles Software generates revenue through the sale and licensing of its PIMS2 ERP software solution along with associated customer support services. The company has been operating for 30 years with a focus on delivering high-quality support to customers. Revenue is derived from software deployment, implementation, and ongoing support contracts for their integrated management system.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Profiles Software develops and sells PIMS2 (Profiles Integrated Management System), an integrated ERP suite comprising accounting, stock-control, swiftPOS, production, fixed-assets, payroll, and HR modules. The platform is sold to businesses and multi-company groups in the Middle East and Africa, with over 3,000 sites deployed.

Product overview

Profiles Software offers PIMS2 (Profiles Integrated Management System), a unified ERP software solution with a modular architecture. The core PIMS2 platform integrates eight functional modules: Accounting, Stock Control, swiftPOS (Point of Sale), Production, Fixed Assets, Payroll, and HR. These modules work together as a fully integrated system, sharing data across the platform to provide comprehensive business management coverage for organizations ranging from small offices to large multi-company groups.

Differentiator

Problem solved

Functional benefit

Brands

• PIMS2: Profiles Integrated Management System - a fully integrated ERP software solution with modules for accounting, stock-control, swiftPOS, production, fixed-assets, payroll, and HR

Products and services

• PIMS2 (Profiles Integrated Management System) Integrated ERP software suite for small and mid-sized businesses and multi-company groups, combining accounting, stock-control, swiftPOS, production, fixed-assets, payroll, and HR modules in a single platform; deployed at over 3,000 sites across the Middle East and Africa.

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves3 records

Direct peers

• Priority Software: Israel-based ERP vendor serving SMBs and multi-company groups with localized accounting, payroll, and retail modules across the Middle East and Africa. Directly comparable to Profiles Software by target segment, regional focus, and integrated ERP product architecture.
• Odoo: Open-source and SaaS ERP suite covering accounting, inventory, POS, manufacturing, HR, and payroll with strong SMB and mid-market traction globally, including emerging markets. Comparable to Profiles Software in modular integrated ERP offering for SMBs.
• Syspro: ERP vendor specializing in manufacturing and distribution with integrated financials, production, and inventory modules for SMB and mid-market manufacturers. Comparable to Profiles Software in production, stock control, and accounting integration for similar customer profiles.
• Sage Group: Global SMB-focused accounting and ERP software provider with regional variants covering payroll, HR, and operations. Comparable to Profiles Software in serving small offices through multi-entity groups with integrated business management suites.
• Focus Softnet: MEA-focused ERP and business management software provider serving SMBs with integrated accounting, POS, HR, and payroll modules. Closely comparable to Profiles Software in regional specialization, customer segment, and integrated module mix.
• Epicor Software: Global ERP vendor focused on mid-market manufacturing, distribution, and retail with integrated modules for accounting, production, and inventory. Comparable to Profiles Software in target customer size and breadth of integrated ERP modules.

Broad incumbents

• Oracle NetSuite: Cloud-native ERP suite serving SMBs through mid-market with financials, inventory, production, HR, and CRM in a single platform. Comparable to Profiles Software in integrated ERP scope, but positioned as a cloud incumbent with global reach.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs and mid-market companies, integrated with the broader Microsoft 365 and Azure ecosystem. Comparable as a competing ERP suite in the same SMB segment, with significantly broader platform scope and resources.
• SAP Business One: SAP's mid-market ERP offering covering financials, inventory, production, and HR for SMBs and subsidiaries of larger groups. Comparable to Profiles Software in serving multi-company groups needing integrated ERP, though at a much larger scale.

Regional players

• Tally Solutions: India-based SMB accounting and business management software with strong regional compliance and localization focus. Comparable to Profiles Software in targeting SMBs with compliance-driven accounting, though operating primarily in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/profiles-software

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profiles Software