tende da sole
Progetto Ombra is a Milan-based, family-owned design studio (Esterni Design s.r.l.) founded in 1970 that designs, supplies, and installs custom outdoor shading systems, bioclimatic pergolas, sail pergolas, verandas, and terrace/garden projects for high-end residential clients, hospitality venues, and real estate funds in Italy and Switzerland.
- Company typePrivate
- Founded1970
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What tende da sole does
Progetto Ombra, operating as Esterni Design s.r.l., is a Milan-based design studio and retailer founded in 1970 by Bacci Bruno and now led in its second generation by Diana Iannelli, with surveyor Massimo Bacci continuing the technical lineage. The firm specializes in custom outdoor and indoor shading and living-space solutions, including tende da sole (outdoor sun shades with cassette and extensible-arm variants), bioclimatic pergolas with orientable aluminum slats, sail pergolas with zip-tensioned fabric, verandas, gazebos, canopies, umbrellas, porcelain outdoor flooring, and artisan interior window treatments. Its flagship technical proposition is a portfolio of bioclimatic pergolas marketed with snow resistance up to 600 kg/m² and water resistance up to 369 mm/hour, 140° slat rotation, coupled (alternating fixed and mobile) slat systems introduced in 2023, retractable-slats designs, and a minimal 13 cm cassette awning, complemented by a photovoltaic fabric shading concept. The company operates two appointment-only showrooms in central Milan (Piazza Vetra 21 and Via Vettabbia 1) plus a registered office at Piazzale Cadorna 9, with field-based project sales and Zoom/Skype consultations for remote clients.
Progetto Ombra generates revenue across four streams: custom outdoor product sales (one-time hardware), turnkey design and installation services (professional services), an e-commerce outlet for selected design items (€75-€1,300 unit pricing), and B2B general contractor services for hotels, B&Bs, and international real estate funds. Pricing is predominantly quote-based and not publicly disclosed. The company is an authorized multi-brand reseller in Milan and Lombardia for Pratic, Markilux, Tempotest Para', KE, Pircher, Corradi, SunSquare, and HIGOLD, which allows it to aggregate premium shading, sail, and outdoor furniture offerings in one showroom. It also collaborates with landscape architect Patrizia Pozzi and web marketing partner Dj.ama s.r.l.
The customer base is segmented across high-end residential (affluent Milan-area homeowners), hospitality businesses (restaurants, bars, hotels, B&Bs), luxury retail (e.g., Gucci terrace project in Milan), and international real estate funds seeking property valorization. Named marquee projects include The Dome Restaurant rooftop terrace in Milan and the Gucci terrace. Operations span Lombardia and Northern Italy, with active cross-border projects in Switzerland (Canton Ticino, Como, Lecco, Bergamo, Varese). The firm employs 11-50 people and remains privately held under family ownership, with no external funding, no disclosed patents or trademarks, and no acquisitions or restructuring on record.
tende da sole firmographics
Firmographics- Name
- tende da sole
- Legal name
- Esterni Design s.r.l.
- Website
- https://progettoombra.it
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Progetto Ombra is a Milan-based, family-owned design studio (Esterni Design s.r.l.) founded in 1970 that designs, supplies, and installs custom outdoor shading systems, bioclimatic pergolas, sail pergolas, verandas, and terrace/garden projects for high-end residential clients, hospitality venues, and real estate funds in Italy and Switzerland.
- Ownership category
- akta.pro rank
tende da sole industry classification
Industry- Product category
- Outdoor Shading and Living Design
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (541320)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Pergolas, Gazebos & Shade Structures (HSAPALAD)
- akta.pro secondary industries
- Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH), Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG), Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)
Keywords
Where tende da sole is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
tende da sole business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Outdoor Product Sales: Sale of custom-made outdoor products including awnings, bioclimatic pergolas, sails, gazebos, umbrellas, and canopies. Products are manufactured or sourced to specification and sold as standalone items.
- Design and Installation Services: Turnkey project services including site survey, custom design, and full installation of outdoor and indoor spaces. Services include terrace renovation, garden design, and complete interior/exterior projects with project management.
- E-commerce / Online Outlet: Direct online sales of selected products including vases, furniture, lighting, and design items through their outlet section. Products shipped to customer-specified addresses.
- B2B General Contractor Services: Large-scale project services for real estate funds, hotels, and B&B operators. Includes complete renovation and valorization of properties with terraces and gardens, acting as general contractor from concept to completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online outlet products with fixed pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
tende da sole product offering
Product offeringCore offering
Progetto Ombra designs, supplies, and installs custom outdoor and indoor shading and living solutions — primarily tende da sole (sun shades), bioclimatic pergolas, sail pergolas, verandas, gazebos, and complementary outdoor products — for residential and commercial clients across Italy and Switzerland. The firm operates as an authorized dealer for multiple premium European outdoor brands and provides turnkey services spanning site survey, custom design, installation, and post-installation maintenance.
Product overview
Progetto Ombra is a design studio and retailer based in Milan specializing in outdoor and indoor shading solutions since 1970. The product portfolio centers on core outdoor protection products including Tende da Sole (outdoor sun shades) with cassette and extensible arm variants, Pergole Bioclimatiche (bioclimatic pergolas) featuring adjustable aluminum slats with snow resistance certification up to 600kg/m², and Pergola Vela (sail pergolas) with zip-tensioned fabric. Interior offerings include custom Tende d'Interno (window treatments) crafted with Italian artisan methods. Complementary products include outdoor flooring in porcelain stoneware (effort legno and simil pietra), gazebos, verandas, canopies, and umbrellas. The company also provides professional terrace and garden design services, acting as a general contractor for B2B clients including hotels and real estate funds. Products are available through two Milan showrooms and an online outlet.
Differentiator
Problem solved
Functional benefit
Products and services
- Tende da Sole (Outdoor Sun Shades) Outdoor sun shades for terraces, gardens, and balconies, including lateral screen shades, extensible arm awnings, vertical sliding shades, and canopy/tunnel styles, offered with over 40 years of category experience.
- Tenda da Sole con Cassonetto a Minimo Ingombro
Quantifiable outcome
- Snow resistance certification up to 600kg per square meter
- +2 more outcomes
Companies that use tende da sole
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
tende da sole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
tende da sole partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PraticcoreOfficial Pratic dealer for Milan and Lombardia region. Pratic specializes in bioclimatic pergolas and outdoor shading solutions. Progetto Ombra offers Pratic products as part of their complete outdoor solutions portfolio.
- Tempotest Para'coreAuthorized dealer for Tempotest Para' sun awnings. Tempotest is an Italian manufacturer known for high-quality outdoor fabric and shading solutions.
- MarkiluxcoreOfficial Markilux dealer in Milan. Markilux is a German premium brand specializing in high-end awnings, pergolas, and exterior shading systems.
- KE - Protezioni SolaricoreAuthorized KE dealer for Milan. KE specializes in solar protection products including screens, awnings, and outdoor shading solutions.
- Pircher / Oasi TartarugacoreOfficial Pircher Milano dealer for Oasi Tartaruga wooden pergolas. Specializes in traditional wooden pergola structures.
- Corradi / Pergotenda ItaliacoreAuthorized Corradi dealer for Milano and Pergotenda Italia products. Corradi specializes in pergolas, canopies, and integrated outdoor shading systems.
- SunSquarecoreLuxury sail shade specialist. SunSquare products represent the premium segment of Progetto Ombra's outdoor offering, focused on architectural sail solutions.
- HIGOLDcoreAuthorized HIGOLD dealer for Milan. HIGOLD specializes in outdoor furniture collections including seating, tables, and accessories for gardens and terraces.
- Patrizia Pozzi (Landscape Architect)minorClose collaboration with landscape architect Patrizia Pozzi on specialized projects including the 'Stone Life' - a composite stone monolith shaped like a leaf that warms up, suitable for external spaces, parks, gardens, wellness centers, and luxury hotels.
- Dj.ama s.r.l. (Web Marketing/PR)minorMarketing and web press office partner handling digital marketing and public relations activities for Progetto Ombra.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
tende da sole competitors and assessment
Company assessmentDirect peers
- Corradi (Pergotenda Italia): Italian specialist in pergolas, canopies, and integrated outdoor shading, with the Pergotenda brand. Progetto Ombra is an authorized Corradi/Pergotenda Italia dealer for Milano — overlapping customer base of high-end residential and hospitality terrace projects.
- KE Protezioni Solari: Italian manufacturer of screens, awnings, and solar protection systems. Progetto Ombra is the authorized KE dealer for Milan, so they share both supply and channel dynamics with other KE installers nationally.
- Markilux: German premium awning and exterior shading manufacturer. Progetto Ombra is the official Markilux dealer in Milan, so they operate as both partners and competitors to other Markilux installer-dealers in Italy.
- Gibus: Italian manufacturer of bioclimatic pergolas, retractable awnings, and outdoor living systems with a national dealer network. Comparable to Progetto Ombra's bioclimatic pergola offering and competing for the same Milan/Lombardia customer base.
- Pratic F.lli Orta: Italian manufacturer of bioclimatic pergolas, outdoor shading, and pergola systems. Progetto Ombra is an official Pratic dealer for Milan and Lombardia; Pratic also serves as both a direct competitor to other pergola installers and a key supply partner.
- SunSquare: Specialist in architectural sail-shade systems for premium residential and hospitality terraces. Progetto Ombra carries SunSquare as a luxury channel partner, making them directly comparable on sail-pergola project execution.
Broad incumbents
- Renson: Belgian-headquartered outdoor living and ventilation specialist with a broad portfolio including bioclimatic pergolas (Camargue). Larger scale and pan-European dealer network make it a broad incumbent competitor for premium pergola installations.
- Tempotest Para' (Parà): Established Italian manufacturer of high-end outdoor technical fabrics and awning solutions. Progetto Ombra is an authorized Tempotest Para' dealer, but Tempotest also operates at scale with direct relationships to awning manufacturers and installers across Italy.
Others
- Esterni Outdoor Living (specialty Milan design studios): Adjacent Milan-based outdoor design publication/magazine partner. Functions as an ecosystem/marketing channel rather than a competitor, but represents the broader Milan outdoor-design community that Progetto Ombra operates within.
Regional players
- Pircher (Oasi Tartaruga): Italian specialist in wooden pergolas and garden structures under the Oasi Tartaruga brand. Progetto Ombra is an official Pircher Milano dealer, overlapping on traditional wooden pergola segment primarily in northern Italy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
tende da sole social profiles
Digital presencetende da sole financial estimates
Financial estimateRevenue estimate
Valuation estimate
tende da sole leadership team
Management profileNumber of profiles
Profiles3 records
tende da sole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tende da sole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tende da sole
What does tende da sole do?
Progetto Ombra designs, supplies, and installs custom outdoor and indoor shading and living solutions — primarily tende da sole (sun shades), bioclimatic pergolas, sail pergolas, verandas, gazebos, and complementary outdoor products — for residential and commercial clients across Italy and Switzerland. The firm operates as an authorized dealer for multiple premium European outdoor brands and provides turnkey services spanning site survey, custom design, installation, and post-installation maintenance.
Is tende da sole a public or private company?
tende da sole is a private company. It is classified as family owned and is currently operating.
When was tende da sole founded?
tende da sole was founded in 1970. It employs 11 to 50 people.
Where is tende da sole based?
tende da sole is headquartered in Milan, Italy, in the Europe region.
How does tende da sole make money?
Four revenue lines are on record. Custom Outdoor Product Sales are the primary driver. The others are design and Installation Services, E-commerce / Online Outlet and B2B General Contractor Services.
Who are tende da sole's main competitors?
Direct peers on record are Corradi (Pergotenda Italia), KE Protezioni Solari, Markilux, Gibus, Pratic F.lli Orta and SunSquare. Broad incumbents are Renson and Tempotest Para' (Parà). Esterni Outdoor Living (specialty Milan design studios) is listed as an others. Pircher (Oasi Tartaruga) is listed as a regional player.
Does tende da sole have an API?
No public API is recorded for tende da sole.
What industry is tende da sole in?
tende da sole's product category is Outdoor Shading and Living Design. Its primary akta.pro industry code is HSAPALAD, Pergolas, Gazebos & Shade Structures, with a secondary code of HSAIACAH, Pergolas, Pavilions & Hardscape Shade Structures. Its NAICS code is 561730 and its SIC code is 5200.