What Programming Advices does

Programming Advices is a privately held, founder-led online education platform headquartered in Amman, Jordan, that delivers structured programming curricula to Arabic-speaking learners, primarily across the Arab world. Founded in 2011 by Dr. Mohammed Abu-Hadhoud, the platform organizes its content as a sequential learning roadmap spanning foundational programming concepts, algorithms and problem-solving, C++, object-oriented programming, data structures, C# and SQL, and a parallel web development track covering HTML, CSS, JavaScript, TypeScript, RESTful APIs, and software design principles (SOLID). The catalog comprises 37+ courses delivered through a third-party infrastructure built on Teachable for course delivery and Hotmart for payment processing.

The business operates as a direct-to-consumer, self-serve product using a one-time-purchase (perpetual license) model with lifetime access. Individual courses are priced at $20, with select introductory courses (Programming Foundations, Algorithms Level 1, C++ Level 1, Solutions) offered free as lead generators. Three bundle tiers — Stage 1 (13 courses at $162), Stage 2 (11 courses at $198), and a full 24-course bundle at $340 — incentivize larger purchases with 10–15% discounts. Optional $1–$5 student-support add-ons are available at checkout. The go-to-market motion is product-led growth supported by content distribution through a dedicated YouTube channel and per-course Telegram community groups, with student testimonials and success stories driving organic acquisition. No external institutional investors, parent holding structure, or cap-table details are disclosed; ownership is concentrated with the founder, who also leads sister ventures Epya Solutions (Chairman) and Management Dose (CEO).

Name

Programming Advices

Website

https://programmingadvices.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Programming Advices is a Jordan-based, founder-led online platform delivering structured Arabic-language programming curricula to learners across the Arab world via 37+ courses on a sequential roadmap, sold directly to consumers at $20 per course or via bundles.

Ownership category

akta.pro rank

Product category

Online Programming Education

NAICS

Computer Training (61142), Business Schools and Computer and Management Training (6114), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC), Introductory Coding (Block-Based & Beginner) (EDAMACAA)

Keywords

• Online programming courses
• Coding education platform
• Software development training
• Arabic programming education
• Structured learning roadmap

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: Single courses priced at $20 each. Some foundational courses are free. Optional student support add-ons ($1, $3, or $5) can be added at checkout to support students in need.
2. Stage 1 Bundle (Courses 1-13): Bundle of 13 foundational courses priced at $162 (saving compared to individual purchase). Covers Programming Foundations, Algorithms, C++, OOP, and Data Structures.
3. Stage 2 Bundle (Courses 14-24): Bundle of 11 intermediate-to-advanced courses priced at $198 (saving 10% vs individual purchase). Covers C#, SQL, OOP in C#, ADO.NET, real projects, and Windows Services.
4. Full Bundle (Courses 1-24): Complete bundle of all 24 courses priced at $340 (saving 15% vs individual purchase). Covers the entire roadmap from beginner to professional.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Programming Advices is an online programming education platform that sells structured, self-paced video courses and bundle packages to individual learners, primarily in the Arab world. The curriculum is organized as a sequential roadmap covering programming foundations, algorithms, C++, C#, databases, web development, and software design principles, delivered largely in Arabic. Course access is granted as one-time purchases with lifetime access, accompanied by Telegram community support.

Product overview

Programming Advices is a structured programming education platform offering a comprehensive curriculum organized into two main learning stages and a web development track. The platform provides 37 individual courses plus bundle packages. Stage 1 (Courses 1-13) covers foundational programming concepts including Programming Foundations, Algorithms & Problem-Solving (Levels 1-5), C++ Introduction (Levels 1-2), OOP Concepts and Applications, Foundations Level 2, and Data Structures. Stage 2 (Courses 14-24) advances to C# programming, Database development with SQL, ADO.NET connectivity, real-world projects like DVLD, Windows Services, and advanced algorithms. A parallel web development track covers HTML Deep Dive, CSS Foundations, JavaScript Essentials, TypeScript Fundamentals, RESTful APIs, API security, Entity Framework Core, and SOLID Principles. The platform also offers a Time Management course under the Management Dose brand. Courses are delivered via Hotmart payment processing and Teachable course platform integration. Individual courses are priced at $20 each, with bundle packages offering 10-15% savings ($162 for Stage 1, $198 for Stage 2, $340 for combined bundle).

Differentiator

Problem solved

Functional benefit

Products and services

• Programming Foundations - Level 1 Entry-level course teaching how computers think before writing code, establishing the fundamental programming mindset. Free introductory course.
• Algorithms & Problem-Solving Level 1 Teaches problem-solving thinking and algorithmic approach before writing code, addressing weak developer foundations. Free introductory course.
• Introduction to Programming with C++ - Level 1 Translates correct thinking into real code using C++ programming language fundamentals. Free introductory course.
• Algorithms & Problem-Solving Level 2 Advanced problem-solving practice bridging conceptual understanding to real project implementation.
• OOP as it Should Be (Concepts) Teaches object-oriented programming concepts correctly at the appropriate stage of learning.
• Data Structures - Level 1 Covers core data structures clearly and correctly, taught at the right time in the learning roadmap.
• C# - Level 1 Foundation course for Stage Two, establishing fundamentals every strong developer needs.
• Database Level 1 - SQL (Concepts and Practice) Comprehensive SQL database mastery covering concepts and practical implementation.
• Full Real Project - DVLD Real-world system development project for facing actual programming challenges and becoming a professional.
• Git & GitHub For Beginners Version control fundamentals teaching Git and GitHub workflow through understanding rather than memorization.
• Introduction to RESTful API Backend systems connectivity course covering web, mobile, and general API integration patterns.
• HTML - Deep Dive Professional HTML foundations covering browser rendering, semantics, SEO, accessibility, and performance optimization.
• CSS Foundations Deep Dive Mastery of CSS layout, responsiveness, and styling through understanding rules rather than memorization.
• Start Coding with JavaScript: Beginner's Essentials Guide JavaScript fundamentals for developers with prior programming experience, emphasizing real foundations over quick shortcuts.
• TypeScript Fundamentals Professional TypeScript development teaching type-safe application building for React, Angular, Vue, and Node.js readiness.
• Secure Your APIs: JWT, Roles & Policies in ASP.NET Core API security course covering JWT authentication, roles, policies, and real-world security patterns in ASP.NET Core.
• Entity Framework Core Fundamentals (EF Core) Professional data layer development using Entity Framework Core, transitioning from manual ADO.NET to scalable database access.
• Solid Principles Software design principles course teaching maintainable, scalable, and professional object-oriented code architecture.
• Stage 1 - Bundle Courses (1 to 13) Complete bundle of 13 courses covering foundational programming concepts, algorithms, C++, OOP, and data structures, priced at $162.
• Stage 2 - Bundle Courses (14 to 24) Bundle of 11 courses covering C#, databases, ADO.NET, Windows Services, and advanced development skills, priced at $198 (10% savings).
• Stage 1 & 2 - Bundle Courses (1 to 24) Complete bundle of all 24 courses across both stages, covering full programming education from beginner to advanced, priced at $340 (15% savings).

Quantifiable outcome

• Students report achieving promotions and salary increases after completing courses
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sololearn: Mobile-first coding education app with bite-sized courses in C++, C#, JavaScript, Python, and web technologies. Comparable on PLG/self-serve model, low price points, and learner demographics — though Sololearn differentiates through mobile UX and a more interactive in-app coding environment.
• Codecademy: Interactive online coding education platform offering structured programming courses across multiple languages and web technologies. Closest direct comparison: similar curriculum breadth (Python, C++, web dev), self-serve PLG model, and target audience of aspiring-to-intermediate developers, though Codecademy operates in English at global scale.
• Elzero Web School: Arabic-language programming and web development education platform led by Osama Elzero, offering YouTube courses and paid content in Arabic. Closest direct peer — same language (Arabic), same region (Arab world), same self-serve video curriculum model, and similar founder-led brand identity.

Broad incumbents

• Coursera: Largest online education platform with university and company partnerships covering computer science and programming. Indirect competitor for the same learner outcomes (employment, skill-building) but operates via accredited credentials and subscription model rather than individual Arabic-language courses.
• Udacity: Tech-focused online education platform offering nanodegree programs in programming, web dev, data, and AI. Comparable curriculum domain but operates at higher price points and targets career-changers and professionals rather than Programming Advices' Arab-world beginner focus.
• Udemy: Global marketplace for online courses including extensive programming catalog at similar $20 price points, with bundle/subscription tiers. Comparable on revenue model (one-time course purchases, lifetime access, individual instructors), but Udemy operates as an open marketplace rather than a single-vendor curriculum.

Regional players

• Moringa School: African coding bootcamp offering structured full-stack and software development programs. Comparable in targeting emerging-market learners with structured curricula and career outcomes, but operates in-person/instructor-led in East Africa rather than as an asynchronous video platform.
• HyperionDev: Coding bootcamp provider operating primarily in Africa and emerging markets with structured, mentor-supported programming curricula. Comparable on serving emerging-market learners, structured learning paths, and outcome-driven positioning — though HyperionDev uses cohort-based live mentorship rather than self-serve video.

Emerging players

• freeCodeCamp: Free, open-source coding education platform with structured curriculum, certifications, and large community. Directly competes for the same aspiring-programmer audience but at zero price; threat intensifies as freeCodeCamp adds Arabic-localized content.

Others

• Mammoth Interactive: Course production company that publishes coding, game development, and app development courses on Udemy and its own platform. Comparable as a multi-instructor content operation in the same course-bundle economic model, though Mammoth focuses on English-language game/app development.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeYouTube.com/c/ProgrammingAdvices
• LinkedInlinkedin.com/company/programmingadvices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Programming Advices