Prohall Oficial®️

What Prohall Oficial®️ does

Prohall Professional is a Brazilian manufacturer of professional hair care products, founded in 2017 in Lençóis Paulista, São Paulo. The company develops and sells a portfolio of 27+ products organized into specialized treatment lines (Select One, Burix One, Miracle Therapy for alignment and repair), targeted care lines (Equalize for pH balance, Biomask for hydration, All Blond for blonde hair, Twist Curls for curly hair), finishing lines (Absolut, Âmbar), and technical products (bleaching powders, developer lotions, permanent colorations). Its formulations combine Amazonian biodiverse ingredients — including Buriti, Patauá, and Babaçu oils — with proprietary technology platforms such as Lumini System, Eave System®, Lamellar Water, Thermal Crystallization, and Angstrom pigment innovation. Registered trademarks cover the brand identity and core technology platforms.

The company's revenue model is multi-channel and distributor-led. It generates revenue through (1) sales to a network of 400+ distributors and 700+ sales representatives, (2) presence in 2,000+ physical stores and salons across Brazil's 27 states and 30+ countries, (3) a direct-to-consumer e-commerce store (lojaprohall.com.br), and (4) Prohall PRO technical education and direct sales to professional accounts. Pricing for distributors is structured with special conditions, low minimum orders, 5% cash discount or 3x interest-free credit card terms, and includes welcome kits with strategic sales support. Prohall is a privately held, bootstrapped company with no disclosed external funding, 52 employees, a regional branch in Espírito Santo opened in 2024, and a new distribution center in Extrema, Minas Gerais opened in 2025. Customers are professional hair salons and stylists (primary), individual consumers (secondary), and regional distributors and resellers (secondary).

Name

Prohall Oficial®️

Legal name

Prohall Professional

Website

https://prohall.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Prohall Professional is a Brazilian manufacturer of professional hair care products serving salons, stylists, distributors, and end consumers in 30+ countries via a 400+ distributor and 2,000+ store network, built around proprietary treatment technologies and Amazonian biodiverse ingredients.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562), Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Professional hair care
• Hair treatment products
• Hair straightening products
• Hair coloration systems
• Cosmetic manufacturing

Headquarters

HQ city

Lençóis Paulista

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Hair Care Products B2B: Sale of professional hair treatment products (aligners, masks, shampoos, conditioners, colorants, bleach) to salons, hair professionals, and distributors. Products are sold in various sizes including 120ml, 300ml, 500g, and 1L formats for professional use.
2. Distribution Network Revenue: Revenue generated through 400+ distributors who resell Prohall products in their regions. Distributors receive special pricing, marketing support, and 90-day personalized follow-up. The model emphasizes high profit margins and fast inventory turnover.
3. Direct-to-Consumer E-commerce: Online sales through lojaprohall.com.br to individual consumers purchasing products for personal use.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Prohall manufactures and sells a comprehensive portfolio of professional hair care products including alignment treatments, repair masks, shampoos, conditioners, colorants, bleaching powders, and developer lotions. The company combines Brazilian biodiversity ingredients (Amazonian oils such as Buriti and Patauá) with proprietary cosmetic technologies like Lumini System, Eave System®, and Lamellar Water Technology to deliver hair realignment, repair, hydration, coloration, and finishing solutions to hair professionals and end consumers.

Product overview

Prohall Professional is a Brazilian professional hair care brand offering a comprehensive portfolio of 27+ products organized into distinct treatment lines. The product architecture centers on specialized treatment lines (Select One, Burix One, Miracle Therapy for alignment and repair), targeted care lines (Equalize for pH balance, Biomask for hydration, All Blond for blonde hair, Twist Curls for curly hair), finishing lines (Absolut, Âmbar), and technical products (bleaching powders, developers, colorations). The portfolio also includes daily care systems (Selve), reconstructive treatments (Proboo Fiber, Pro. R), color protection (Pro Color After Gloss), and seasonal lines (Intense Summer). Products feature proprietary technologies including Lumini System, Eave System®, and Thermal Crystallization, incorporating Amazonian ingredients like Buriti, Patauá, and Babaçu oils. The company operates through a multi-channel model including e-commerce, physical stores (2,000+), distributors (400+), and representatives (700+) across 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Miracle Therapy

Quantifiable outcome

• Hair treated with Lumini System shows improved nutrient absorption and enhanced shine
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Major Beauty and Aesthetics NetworkscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Strategic partnerships with major beauty and aesthetics retail networks for expanded product distribution. These partnerships provide access to established retail channels and increase brand visibility across target markets. The company emphasizes these partnerships as a key benefit for distributors.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Cadiveu Professional: Brazilian professional hair care brand with strong salon presence and a portfolio spanning treatments, color, and finishing. Comparable to Prohall in distributor-led model and B2B salon segment.
• Salon Line: Brazilian hair care brand offering curl, treatment, and professional lines. Comparable to Prohall in complementary product lines (Twist Curls) and Brazilian professional channel.
• Haskell Cosmética: Brazilian professional hair care brand with a broad portfolio of shampoos, conditioners, treatments, and finishing products sold through salons and distributors. Highly comparable to Prohall in target market, channel structure, and product architecture.
• Inoar Cosméticos: Brazilian professional hair care brand known for keratin treatments, smoothing products, and salon-grade treatments. Comparable to Prohall in core hair realignment/smoothing category and salon channel focus.
• Truss Professional: Brazilian professional hair care brand with salon-only positioning across treatment, hydration, and reconstruction lines. Comparable to Prohall in product taxonomy and professional beauty channel.

Broad incumbents

• Schwarzkopf Professional: Professional hair care brand owned by Henkel, serving salons globally with color, care, and styling ranges. Comparable to Prohall in overlapping product lines and professional distribution.
• Kérastase: Premium professional hair care brand owned by L'Oréal, sold through salons. Comparable to Prohall in the premium hair treatment category and salon channel.
• Wella Professionals: Global professional hair care brand covering color, care, and styling for salons. Comparable to Prohall in serving the same end customer (stylists and salons) with overlapping categories.
• L'Oréal Professionnel: Global professional hair care division of L'Oréal, offering shampoos, treatments, color, and styling sold via salons. Comparable to Prohall as a broad incumbent with overlapping product lines and a much larger global footprint.

Regional players

• Embelleze: Brazilian hair care manufacturer with popular mass-market and semi-professional lines (e.g., Novex, Maelys). Comparable to Prohall in Brazilian origin and overlapping hair treatment categories, though positioned more toward mass channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ProhallOficial
• Facebookfacebook.com/ProhallOficial
• LinkedInlinkedin.com/company/prohalloficial
• Instagraminstagram.com/prohalloficial
• TikToktiktok.com/@prohalloficial
• Pinterestbr.pinterest.com/prohalloficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prohall Oficial®️