proHolz Austria
proHolz Austria is the central industry association for the Austrian wood sector, providing free consulting, continuing education, publications, and timber construction awards to architects, planners, municipalities, and wood-industry stakeholders.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What proHolz Austria does
proHolz Austria is the central industry association for the Austrian wood sector, formally organized as an Arbeitsgemeinschaft under §16 of the Austrian Wirtschaftskammergesetz and operating under the umbrella of the Wirtschaftskammer Österreich. The association coordinates nine regional proHolz bodies (Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburg, Steiermark, Tirol, Wien, Vorarlberg) and is funded by ordinary and supporting member organizations representing the wood industry, building-materials trade, agricultural chambers, and carpentry crafts. Its functional mission is to promote wood as a sustainable construction material through knowledge transfer, consulting, and industry advocacy.
The organization's product portfolio is content- and service-based rather than technology-based. Core offerings include proHolz Bauberatung (free, firm-neutral consulting on large-volume timber construction); proHolz Weiterbildung (a continuing-education program delivered with university partners and certifiable); the Holzbauten database of 350+ exemplary timber buildings; the Zuschnitt quarterly magazine (100+ issues since 2001); a podcast series; campaigns such as 'Holz ist genial' and 'Wood be nice'; the proHolz Student Trophy international competition; and a knowledge portal ('Bauen mit Holz') covering construction methods, building physics, and components. It convenes regional and national timber construction awards (Holzbaupreis series plus the 2026 inaugural Österreichischer Staatspreis Holzbau) and represents the sector at international exhibitions such as EXPO 2025 Osaka.
The business model combines recurring membership contributions with one-time publication sales through a webstore (e.g., €8.00 per Zuschnitt issue). Customer segments are diversified across architects and planners, municipalities undertaking public building projects, wood-industry workforce, and architecture students. Headcount is approximately 10 at the Vienna headquarters with a satellite office in Eisenstadt, and the organization has no venture funding, subsidiaries, or external shareholders.
proHolz Austria firmographics
Firmographics- Name
- proHolz Austria
- Legal name
- proHolz Austria (Arbeitsgemeinschaft der österreichischen Holzwirtschaft)
- Website
- https://proholz.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- proHolz Austria is the central industry association for the Austrian wood sector, providing free consulting, continuing education, publications, and timber construction awards to architects, planners, municipalities, and wood-industry stakeholders.
- Ownership category
- akta.pro rank
proHolz Austria industry classification
Industry- Product category
- Timber Industry Association Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Timberland Operations Planning & Contractor Management (AFAMAKAE)
Keywords
Where proHolz Austria is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
proHolz Austria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Publication Sales: Sale of the quarterly magazine 'Zuschnitt' and other publications through the proHolz webstore
- Membership Contributions: Funded by ordinary members (Fachverband der Holzindustrie Österreichs, Bundesgremium des Baustoff-, Eisen-, Hartwaren- und Holzhandel) and supporting members (Präsidentenkonferenz der Landwirtschaftskammern Österreichs, Bundesinnung der Tischler und Holzgestaltenden Gewerbe)
- Webshop Sales: Sale of publications and informational materials through the proHolz webstore with shipping fees for Austria, Germany, and worldwide delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Einzelpreis Zuschnitt magazine |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
proHolz Austria product offering
Product offeringCore offering
proHolz Austria operates as the central industry association for the Austrian wood sector, providing free manufacturer-neutral consulting on large-scale timber construction projects (proHolz Bauberatung), a continuing education program with certificate (proHolz Weiterbildung) developed with university partners, the quarterly magazine Zeitschrift Zuschnitt and other publications, a database of 350+ exemplary timber buildings (Holzbauten-Datenbank), and the comprehensive Bauen mit Holz knowledge portal covering timber construction methods, components, building physics, and processes.
Product overview
proHolz Austria ist die Arbeitsgemeinschaft der österreichischen Holzwirtschaft und betreibt ein Informations- und Kommunikationsportal für die Holzbaubranche. Das Portfolio umfasst Beratungsleistungen (proHolz Bauberatung), Weiterbildungsprogramme (proHolz Weiterbildung mit Zertifikatsabschluss), eine Datenbank mit über 350 Holzbauten, die Fachzeitschrift Zuschnitt sowie Podcast-Formate. Hinzu kommen Öffentlichkeitskampagnen wie 'Holz ist genial' und 'Wood be nice', der internationale Studentenwettbewerb proHolz Student Trophy, die wandelnde Installation 'woodpassage' und ein Jobportal. Das Wissensportal 'Bauen mit Holz' bietet Fachinformationen zu Bauweisen, Bauteilen und Bauphysik.
Differentiator
Problem solved
Functional benefit
Brands
- Zuschnitt: Professional magazine published by proHolz Austria covering wood as a material and wooden constructions. Published quarterly with issues from 1 to 100+.
- Hey, Wald!
- woodpassage
- Wood be nice
- proHolz Student Trophy
- proHolz Bauberatung
- proHolz Weiterbildung
- wienwood
- proHolz generation next
Products and services
- proHolz Bauberatung
Quantifiable outcome
- 5.72% of Austrian economic output (€20.4 billion gross value added)
- +2 more outcomes
Companies that use proHolz Austria
Customer profileSegments4 records
Ideal customer profiles3 records
proHolz Austria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
proHolz Austria partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- TU Wien (Vienna University of Technology)corePartnership for the endowed chair 'Holzbau und Entwerfen im urbanen Raum' (Timber Construction and Design in Urban Space) and continuing education programs. Guest professorships supplement the chair.
- Kunstuniversität Linz (University of Art Linz)corePartner for the continuing education webinar program on timber construction fundamentals and structural solutions for existing buildings.
- Universität Innsbruck (University of Innsbruck)corePartner for webinars on structural solutions for existing buildings, covering construction typologies and building physics.
- Holzforschung AustriacoreCo-organizer of the Kreislaufforum Holz (Circular Economy Forum) conference on circular economy in timber construction.
- Wirtschaftskammer Österreich (Austrian Federal Economic Chamber)coreParent organization providing administrative services through Service GmbH for order processing and invoicing. proHolz operates as an 'Arbeitsgemeinschaft' under the Wirtschaftskammergesetz.
- Fachverband der Holzindustrie Österreichs (Austrian Wood Industry Association)coreOrdinary member organization that is part of the proHolz Austria association structure.
- Bundesgremium des Baustoff-, Eisen-, Hartwaren- und HolzhandelcoreOrdinary member organization in the proHolz Austria association.
- Präsidentenkonferenz der Landwirtschaftskammern ÖsterreichssupportingSupporting member organization representing Austrian agricultural chambers.
- Bundesinnung der Tischler und Holzgestaltenden GewerbesupportingSupporting member organization for carpentry and wood design trades.
- TU Graz (Graz University of Technology)coreCo-development of university courses on timber construction fundamentals offered through the university continuing education program.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
proHolz Austria competitors and assessment
Company assessmentBroad incumbents
- Waldverband Österreich: Austrian forest owners association representing upstream forestry interests; related but distinct from proHolz, which covers downstream construction promotion.
- Holzforschung Austria: Austrian forestry and wood research institute co-organizing events with proHolz (Kreislaufforum Holz); broader mandate covering research, testing, and standards rather than promotion and consulting.
Direct peers
- Forum Holzbau: International timber construction events and knowledge platform organizing conferences for architects, engineers, and builders; comparable to proHolz's continuing education program and awards ecosystem.
- WoodWorks: U.S. non-profit promoting wood construction in commercial and multi-family buildings through education, technical resources, and consulting; parallels proHolz's Bauberatung and Bauen mit Holz offerings in a much larger geography.
- Lignum (Switzerland): Swiss wood industry umbrella organization promoting timber construction through consulting, publications, and events; structurally and functionally near-identical to proHolz Austria and the closest international peer.
- proHolz Bayern: Regional Bavarian wood industry association that operates under the same brand name and mission; serves as a regional sub-peer of proHolz Austria, addressing similar architects, planners, and municipalities in southern Germany.
- Holzbau Deutschland: German umbrella association for the timber construction industry providing market data, training, and industry promotion—comparable in mission and target audience to proHolz Austria but serving Germany's larger market.
Regional players
- WoodSolutions (Australia): Australian wood industry initiative providing design support, technical resources, and education for timber construction—analogous model in a different geography, with parallel consulting and training services.
- Canadian Wood Council: National Canadian association promoting wood use in construction through codes-and-standards work, education, and publications; matches proHolz's industry-promotion and education role in a different regulatory context.
Others
- Wirtschaftskammer Österreich: Austrian Federal Economic Chamber, the parent institutional framework under which proHolz Austria operates as an Arbeitsgemeinschaft; not a peer but the umbrella governance body providing administrative services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
proHolz Austria social profiles
Digital presenceproHolz Austria financial estimates
Financial estimateRevenue estimate
Valuation estimate
proHolz Austria leadership team
Management profileNumber of profiles
Profiles3 records
proHolz Austria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
proHolz Austria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about proHolz Austria
What does proHolz Austria do?
proHolz Austria operates as the central industry association for the Austrian wood sector, providing free manufacturer-neutral consulting on large-scale timber construction projects (proHolz Bauberatung), a continuing education program with certificate (proHolz Weiterbildung) developed with university partners, the quarterly magazine Zeitschrift Zuschnitt and other publications, a database of 350+ exemplary timber buildings (Holzbauten-Datenbank), and the comprehensive Bauen mit Holz knowledge portal covering timber construction methods, components, building physics, and processes.
Is proHolz Austria a public or private company?
proHolz Austria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was proHolz Austria founded?
proHolz Austria was founded in -1. It employs 1 to 10 people.
Where is proHolz Austria based?
proHolz Austria is headquartered in Vienna, Austria, in the Europe region.
How does proHolz Austria make money?
Three revenue lines are on record. Publication Sales are the primary driver. The others are membership Contributions and webshop Sales.
Who are proHolz Austria's main competitors?
Broad incumbents on record are Waldverband Österreich and Holzforschung Austria. Direct peers are Forum Holzbau, WoodWorks, Lignum (Switzerland), proHolz Bayern and Holzbau Deutschland. Regional players are WoodSolutions (Australia) and Canadian Wood Council. Wirtschaftskammer Österreich is listed as an others.
Does proHolz Austria have an API?
No public API is recorded for proHolz Austria.
What industry is proHolz Austria in?
proHolz Austria's product category is Timber Industry Association Services. Its primary akta.pro industry code is AFAMAKAE, Timberland Operations Planning & Contractor Management. Its NAICS code is 5416 and its SIC code is 800.