proHolz Austria

What proHolz Austria does

proHolz Austria is the central industry association for the Austrian wood sector, formally organized as an Arbeitsgemeinschaft under §16 of the Austrian Wirtschaftskammergesetz and operating under the umbrella of the Wirtschaftskammer Österreich. The association coordinates nine regional proHolz bodies (Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburg, Steiermark, Tirol, Wien, Vorarlberg) and is funded by ordinary and supporting member organizations representing the wood industry, building-materials trade, agricultural chambers, and carpentry crafts. Its functional mission is to promote wood as a sustainable construction material through knowledge transfer, consulting, and industry advocacy.

The organization's product portfolio is content- and service-based rather than technology-based. Core offerings include proHolz Bauberatung (free, firm-neutral consulting on large-volume timber construction); proHolz Weiterbildung (a continuing-education program delivered with university partners and certifiable); the Holzbauten database of 350+ exemplary timber buildings; the Zuschnitt quarterly magazine (100+ issues since 2001); a podcast series; campaigns such as 'Holz ist genial' and 'Wood be nice'; the proHolz Student Trophy international competition; and a knowledge portal ('Bauen mit Holz') covering construction methods, building physics, and components. It convenes regional and national timber construction awards (Holzbaupreis series plus the 2026 inaugural Österreichischer Staatspreis Holzbau) and represents the sector at international exhibitions such as EXPO 2025 Osaka.

The business model combines recurring membership contributions with one-time publication sales through a webstore (e.g., €8.00 per Zuschnitt issue). Customer segments are diversified across architects and planners, municipalities undertaking public building projects, wood-industry workforce, and architecture students. Headcount is approximately 10 at the Vienna headquarters with a satellite office in Eisenstadt, and the organization has no venture funding, subsidiaries, or external shareholders.

Name

proHolz Austria

Legal name

proHolz Austria (Arbeitsgemeinschaft der österreichischen Holzwirtschaft)

Website

https://proholz.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

proHolz Austria is the central industry association for the Austrian wood sector, providing free consulting, continuing education, publications, and timber construction awards to architects, planners, municipalities, and wood-industry stakeholders.

Ownership category

akta.pro rank

Product category

Timber Industry Association Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Timberland Operations Planning & Contractor Management (AFAMAKAE)

Keywords

• Timber construction consulting
• Wood industry association
• Continuing education programs
• Timber construction publications
• Wood construction knowledge

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Publication Sales: Sale of the quarterly magazine 'Zuschnitt' and other publications through the proHolz webstore
2. Membership Contributions: Funded by ordinary members (Fachverband der Holzindustrie Österreichs, Bundesgremium des Baustoff-, Eisen-, Hartwaren- und Holzhandel) and supporting members (Präsidentenkonferenz der Landwirtschaftskammern Österreichs, Bundesinnung der Tischler und Holzgestaltenden Gewerbe)
3. Webshop Sales: Sale of publications and informational materials through the proHolz webstore with shipping fees for Austria, Germany, and worldwide delivery

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

proHolz Austria operates as the central industry association for the Austrian wood sector, providing free manufacturer-neutral consulting on large-scale timber construction projects (proHolz Bauberatung), a continuing education program with certificate (proHolz Weiterbildung) developed with university partners, the quarterly magazine Zeitschrift Zuschnitt and other publications, a database of 350+ exemplary timber buildings (Holzbauten-Datenbank), and the comprehensive Bauen mit Holz knowledge portal covering timber construction methods, components, building physics, and processes.

Product overview

proHolz Austria ist die Arbeitsgemeinschaft der österreichischen Holzwirtschaft und betreibt ein Informations- und Kommunikationsportal für die Holzbaubranche. Das Portfolio umfasst Beratungsleistungen (proHolz Bauberatung), Weiterbildungsprogramme (proHolz Weiterbildung mit Zertifikatsabschluss), eine Datenbank mit über 350 Holzbauten, die Fachzeitschrift Zuschnitt sowie Podcast-Formate. Hinzu kommen Öffentlichkeitskampagnen wie 'Holz ist genial' und 'Wood be nice', der internationale Studentenwettbewerb proHolz Student Trophy, die wandelnde Installation 'woodpassage' und ein Jobportal. Das Wissensportal 'Bauen mit Holz' bietet Fachinformationen zu Bauweisen, Bauteilen und Bauphysik.

Differentiator

Problem solved

Functional benefit

Brands

• Zuschnitt: Professional magazine published by proHolz Austria covering wood as a material and wooden constructions. Published quarterly with issues from 1 to 100+.
• Hey, Wald!
• woodpassage
• Wood be nice
• proHolz Student Trophy
• proHolz Bauberatung
• proHolz Weiterbildung
• wienwood
• proHolz generation next

Products and services

• proHolz Bauberatung

Quantifiable outcome

• 5.72% of Austrian economic output (€20.4 billion gross value added)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• TU Wien (Vienna University of Technology)coreStrategic or Co-development PartnerPartnership for the endowed chair 'Holzbau und Entwerfen im urbanen Raum' (Timber Construction and Design in Urban Space) and continuing education programs. Guest professorships supplement the chair.
• Kunstuniversität Linz (University of Art Linz)coreStrategic or Co-development PartnerPartner for the continuing education webinar program on timber construction fundamentals and structural solutions for existing buildings.
• Universität Innsbruck (University of Innsbruck)coreStrategic or Co-development PartnerPartner for webinars on structural solutions for existing buildings, covering construction typologies and building physics.
• Holzforschung AustriacoreStrategic or Co-development PartnerCo-organizer of the Kreislaufforum Holz (Circular Economy Forum) conference on circular economy in timber construction.
• Wirtschaftskammer Österreich (Austrian Federal Economic Chamber)coreChannel Partner/ Reseller/ DistributorParent organization providing administrative services through Service GmbH for order processing and invoicing. proHolz operates as an 'Arbeitsgemeinschaft' under the Wirtschaftskammergesetz.
• Fachverband der Holzindustrie Österreichs (Austrian Wood Industry Association)coreStrategic or Co-development PartnerOrdinary member organization that is part of the proHolz Austria association structure.
• Bundesgremium des Baustoff-, Eisen-, Hartwaren- und HolzhandelcoreStrategic or Co-development PartnerOrdinary member organization in the proHolz Austria association.
• Präsidentenkonferenz der Landwirtschaftskammern ÖsterreichssupportingStrategic or Co-development PartnerSupporting member organization representing Austrian agricultural chambers.
• Bundesinnung der Tischler und Holzgestaltenden GewerbesupportingStrategic or Co-development PartnerSupporting member organization for carpentry and wood design trades.
• TU Graz (Graz University of Technology)coreStrategic or Co-development PartnerCo-development of university courses on timber construction fundamentals offered through the university continuing education program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waldverband Österreich: Austrian forest owners association representing upstream forestry interests; related but distinct from proHolz, which covers downstream construction promotion.
• Holzforschung Austria: Austrian forestry and wood research institute co-organizing events with proHolz (Kreislaufforum Holz); broader mandate covering research, testing, and standards rather than promotion and consulting.

Direct peers

• Forum Holzbau: International timber construction events and knowledge platform organizing conferences for architects, engineers, and builders; comparable to proHolz's continuing education program and awards ecosystem.
• WoodWorks: U.S. non-profit promoting wood construction in commercial and multi-family buildings through education, technical resources, and consulting; parallels proHolz's Bauberatung and Bauen mit Holz offerings in a much larger geography.
• Lignum (Switzerland): Swiss wood industry umbrella organization promoting timber construction through consulting, publications, and events; structurally and functionally near-identical to proHolz Austria and the closest international peer.
• proHolz Bayern: Regional Bavarian wood industry association that operates under the same brand name and mission; serves as a regional sub-peer of proHolz Austria, addressing similar architects, planners, and municipalities in southern Germany.
• Holzbau Deutschland: German umbrella association for the timber construction industry providing market data, training, and industry promotion—comparable in mission and target audience to proHolz Austria but serving Germany's larger market.

Regional players

• WoodSolutions (Australia): Australian wood industry initiative providing design support, technical resources, and education for timber construction—analogous model in a different geography, with parallel consulting and training services.
• Canadian Wood Council: National Canadian association promoting wood use in construction through codes-and-standards work, education, and publications; matches proHolz's industry-promotion and education role in a different regulatory context.

Others

• Wirtschaftskammer Österreich: Austrian Federal Economic Chamber, the parent institutional framework under which proHolz Austria operates as an Arbeitsgemeinschaft; not a peer but the umbrella governance body providing administrative services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/proHolzAustria
• Facebookfacebook.com/proHolz
• LinkedInlinkedin.com/company/proholzaustria
• Instagraminstagram.com/proholz.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about proHolz Austria