Project Salama
Project Salama is a UK-registered Berkshire-based charity providing free, confidential, multilingual domestic abuse support in 16+ languages to ethnic minority, migrant, and women-and-children survivors across the Thames Valley via specialist advocates, structured recovery programmes, and community groups.
- Company typePrivate
- Founded2021
- HeadquartersNewbury, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project Salama does
Project Salama is a UK-registered charity (Charity Number 1198736), founded in 2021 and headquartered in Newbury, Berkshire, delivering free, confidential, trauma-informed domestic abuse support services targeted at ethnic minority and migrant communities in the Thames Valley region. The organisation operates a service-platform model with three principal product layers: (i) direct one-to-one client services including emotional and practical support, safety planning, legal advocacy and court accompaniment, ISVA-led sexual abuse support, and therapy delivered by volunteer counsellors; (ii) structured group recovery programmes — the Freedom Programme, VOICE Training, OWN My Life, and a Bespoke Recovery Pathway — supplemented by an eight-variant 'Chai' branded community programming portfolio spanning women, men, teenagers, families, and cooking-based/wellbeing formats; and (iii) paid professional training for employers and statutory agencies covering cultural awareness, harmful practices, and workplace safe spaces. Underlying technology is intentionally minimal: a WordPress website with multilingual toggling (Arabic, Urdu, Punjabi, Bengali, Somali, Polish, French, Spanish, Hindi, Romanian, Turkish, Shona, Chichewa, Ndebele, Swahili), Google Forms for self- and professional-referral intake, and JustGiving for donation processing. The operating model is not technology-led; the moat sits in a multidisciplinary team of IDVAs, ISVAs, YPVAs, OPVAs, qualified therapists and lived-experience peer workers, delivering services in 16+ languages with cultural and faith-aware competency. Revenue mechanics are those of a grant-funded nonprofit: institutional grants from the National Lottery Community Fund, three local authorities (Reading, West Berkshire, Wokingham), Thames Valley Police and Crime Commissioner, Greenham Trust, John Sykes Foundation, Berkshire Community Foundation and others; individual donations via JustGiving and bank transfer; and an emerging corporate partnership programme offering Charity-of-the-Year relationships, payroll giving, and paid training. All services to beneficiaries are provided free of charge, with no referral or upfront form required for first contact.
Project Salama firmographics
Firmographics- Name
- Project Salama
- Legal name
- Project Salama
- Website
- https://projectsalama.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Salama is a UK-registered Berkshire-based charity providing free, confidential, multilingual domestic abuse support in 16+ languages to ethnic minority, migrant, and women-and-children survivors across the Thames Valley via specialist advocates, structured recovery programmes, and community groups.
- Ownership category
- akta.pro rank
Project Salama industry classification
Industry- Product category
- Domestic Abuse Support Services
- NAICS
- Other Individual and Family Services (624190), Emergency and Other Relief Services (624230), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
- akta.pro secondary industries
- MHPSS & Trauma-Informed Support for Displaced Populations (BPADAHAJ), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Refugee, Migration & Displacement Support (BPAGABAH), Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)
Keywords
Where Project Salama is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Project Salama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Charitable Donations: Individual donations from supporters, either one-off or regular giving, processed through JustGiving platform and bank transfers. Donations are used to fund charitable work in line with Charity Commission objectives.
- Institutional Grants and Funding: Funding from government bodies, trusts, and foundations including National Lottery Community Fund, Reading Borough Council, West Berkshire Council, Thames Valley Police and Crime Commissioner, and charitable trusts such as Greenham Trust and John Sykes Foundation.
- Corporate Partnerships: Annual donations and charitable contributions from corporate partners, including staff volunteering, fundraising events, pro bono expertise, payroll giving, and Charity of the Year partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for all beneficiaries |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Project Salama product offering
Product offeringCore offering
Project Salama provides free, confidential, trauma-informed domestic abuse support services to individuals affected by abuse, with a specialist focus on ethnic minority and migrant communities in Berkshire, UK. The charity delivers one-to-one emotional and practical support, structured group recovery programmes (Freedom Programme, VOICE Training, OWN My Life), legal advocacy and court accompaniment, therapy and counselling, sexual violence support via ISVAs, and a suite of community-based Chai & Chat groups. It also delivers professional training to employers, statutory agencies, and community organisations, including workplace safe-space training. All services are delivered in 16+ languages and are free of charge.
Product overview
Project Salama is a UK-registered charity (No. 1198736) providing free, confidential, trauma-informed domestic abuse support services. The organization operates a service-platform model offering multiple interconnected support services: direct client services (emotional support, legal advocacy, therapy, and sexual abuse support) as the core offering; structured recovery programmes (Freedom Programme, VOICE Training, OWN My Life, and Chai and Chat community groups) providing group-based healing; specialized community initiatives (Chai, Chop & Chat; Chai, Chat & Chill; Chai, Chat & Check-In; Chai, Chat & Connect; Chai, Chat & Play; Chai, Chat & Calm) designed for diverse populations; and professional training services (Cultural Awareness, Domestic Abuse, Sexual Abuse, Honour Based Abuse, Harmful Practices, and Workplace Safe Spaces training). All services are free, confidential, and available in 16+ languages with a particular focus on South Asian, Middle Eastern, African, and other ethnically diverse communities. Self-referral and professional referral options are available through online forms, phone, and email.
Differentiator
Problem solved
Functional benefit
Products and services
- Emotional & Practical Support
- Freedom Programme
- VOICE Training
- OWN My Life
- Chai and Chat
- Online Support Groups
- Chai, Chop & Chat
- Chai, Chat & Chill
- Chai, Chat & Check-In
- Chai, Chat & Connect (Men's Group)
- Chai, Chat & Play
- Chai, Chat & Calm (Teenagers Group)
- Legal Advocacy
- Sexual Abuse Support
- Therapy & Counselling
- Bespoke Recovery Programme
- Cultural Awareness Training
- Domestic Abuse Training
- Sexual Abuse Training
- Honour Based Abuse Training
- Harmful Practices Training
- Creating Safe Spaces in the Workplace Training
Companies that use Project Salama
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Project Salama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Project Salama partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Berkshire Women's AidcoreLocal specialist domestic abuse service provider. Listed as partner organisation and emergency helpline referral.
- Reading Voluntary ActioncoreInfrastructure organisation supporting voluntary sector in Reading. Listed as partner organisation.
- UtulivucoreCommunity organisation. Listed as partner providing culturally specific support.
- Community CalmminorCommunity organisation partner.
- Slough CVScoreCouncil for Voluntary Service in Slough. Listed as partner organisation.
- RCLC (Reading Community Legal Centre)coreLegal advice and support organisation. Listed as partner.
- RBMWminorCommunity organisation partner.
- Educate Not MutilatecoreOrganisation working to end FGM. Listed as partner.
- SundialminorCommunity organisation partner.
- FlagDVcoreSpecialist legal advocates supporting survivors through the legal process. Partnership for legal advocacy services.
- Tell SomebodycorePartner organisation for Easter Chai Chat and Play community event.
- The Jessica ProjectcorePartner organisation for community events including Vaisakhi Celebration and Easter Chai Chat and Play.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Project Salama competitors and assessment
Company assessmentBroad incumbents
- Refuge: UK's largest domestic abuse charity, providing refuge accommodation, advocacy and helpline services nationally. A comparable service portfolio (IDVAs, refuge access, community outreach) but operating at national scale rather than regionally or ethnically specialised.
- Women's Aid: Federated UK charity coordinating a national network of domestic abuse services including the National Domestic Abuse Helpline. Operates as a broad incumbent and sector umbrella; Project Salama is effectively a culturally specialist affiliate in this federation.
Direct peers
- Southall Black Sisters: Long-established 'by and for' domestic abuse and sexual violence charity serving Black and minority ethnic women in the UK. Highly comparable to Project Salama on mission, specialist cultural-competence positioning, and advocacy-led service model.
- Jewish Women's Aid: UK charity providing culturally sensitive domestic abuse support for Jewish women and their children. Comparable 'by and for' faith-and-culture-specific model with similar IDVA-style and community-outreach services.
- Solace Women's Aid: London-based specialist domestic abuse charity offering refuge, advocacy and recovery programmes. Comparable service mix (IDVAs, refuge access, group programmes) although less ethnically specialised than Project Salama.
- Imkaan: UK federation of specialist 'by and for' Black and minority ethnic women's organisations addressing violence against women and girls. Closely comparable on cultural-competence framing and on being a sector-coordination body for BME DA providers.
- Karma Nirvana: UK charity specialising in honour-based abuse and forced marriage, with a national helpline and survivor support. Direct overlap with Project Salama's HBA, forced marriage and culturally specific advocacy work.
- Asian Women's Resource Centre: Specialist UK charity supporting Asian and other minority women affected by domestic abuse, sexual violence and harmful practices. Direct overlap with Project Salama's HBA, FGM and culturally competent service offering.
- Latin American Women's Aid (LAWA): UK charity providing refuge and support services for Latin American and other minority women experiencing domestic abuse. Same 'by and for' specialist ethnic-minority model as Project Salama, including multilingual delivery.
Regional players
- Respect: UK charity running the Respect Phoneline and accreditation for perpetrator programmes and domestic abuse practitioner training. Comparable training/certification arm, though Respect focuses on perpetrator intervention where Project Salama focuses on survivor support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Project Salama social profiles
Digital presenceProject Salama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Salama leadership team
Management profileNumber of profiles
Profiles2 records
Project Salama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Salama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Salama
What does Project Salama do?
Project Salama provides free, confidential, trauma-informed domestic abuse support services to individuals affected by abuse, with a specialist focus on ethnic minority and migrant communities in Berkshire, UK. The charity delivers one-to-one emotional and practical support, structured group recovery programmes (Freedom Programme, VOICE Training, OWN My Life), legal advocacy and court accompaniment, therapy and counselling, sexual violence support via ISVAs, and a suite of community-based Chai & Chat groups. It also delivers professional training to employers, statutory agencies, and community organisations, including workplace safe-space training. All services are delivered in 16+ languages and are free of charge.
Is Project Salama a public or private company?
Project Salama is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Salama founded?
Project Salama was founded in 2021. It employs 1 to 10 people.
Where is Project Salama based?
Project Salama is headquartered in Newbury, United Kingdom, in the Europe region.
How does Project Salama make money?
Three revenue lines are on record. Charitable Donations are the primary driver. The others are institutional Grants and Funding and corporate Partnerships.
Who are Project Salama's main competitors?
Broad incumbents on record are Refuge and Women's Aid. Direct peers are Southall Black Sisters, Jewish Women's Aid, Solace Women's Aid, Imkaan, Karma Nirvana, Asian Women's Resource Centre and Latin American Women's Aid (LAWA). Respect is listed as a regional player.
Does Project Salama have an API?
No public API is recorded for Project Salama.
What industry is Project Salama in?
Project Salama's product category is Domestic Abuse Support Services. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services, with a secondary code of BPADAHAJ, MHPSS & Trauma-Informed Support for Displaced Populations. Its NAICS code is 624190 and its SIC code is 8300.