Village

What Village does

NOHU90 is a Vietnamese-headquartered online gaming and entertainment platform founded in 2022, operating from 65 Chu Manh Trinh Street, District 1, Ho Chi Minh City. The platform serves primarily Southeast Asian consumers — predominantly Vietnamese — with a portfolio of six product categories: Nổ Hũ (progressive jackpot slots with 96–98.5% RTP), Xổ Số (online lottery including Northern, Southern and regional formats), Bắn Cá (arcade-style fish-shooting games), Live Casino (real-time dealer streaming of Baccarat, Roulette, and card games in HD), Thể Thao (sports betting covering 1,000+ daily matches with odds 3–5% above market average), and traditional card games (Tiến Lên, Phỏm, Mậu Binh, Bài Cào). The platform offers 1,500+ game titles sourced from 10+ third-party providers including Pragmatic Play, Evolution Gaming, Playtech, JDB Gaming, Fa Chai, AG Gaming, Big Time Gaming, and Dream Tech.

The underlying technology stack is a web-based platform with iOS and Android mobile applications, integrating third-party game content via standard provider APIs. Security is layered with SSL 128-bit encryption for personal data, RSA 2048-bit encryption for financial transactions, GEOTRUST website security certification, and iTech Labs-certified RNG for fair-play assurance. The platform is licensed by PAGCOR (Philippine Amusement and Gaming Corporation) for global operations and by the Isle of Man Gambling Supervision Commission for Asia-Pacific operations, with payments processed through 30+ Vietnamese domestic banks and e-wallets.

NOHU90's business model is direct-to-consumer with a pay-as-you-go virtual credit model. Players register free accounts in a 1–2 minute flow, purchase virtual credits (minimum deposit ~50,000 VND), and wager on games; revenue is generated through the house edge built into RTP rates and sports betting margins. Customer acquisition is driven by an extensive affiliate marketing network comprising dozens of branded domains with affid tracking, supplemented by SEO content marketing, social channels (Facebook officialnohu, Telegram nohukenhchinh), and 15+ ongoing promotional campaigns including a 50-tier VIP loyalty program. The company reports 2M+ registered accounts, 1M+ members, and a target of 500,000 new registrations per quarter. Leadership is centered on CEO Tần Nguyễn (Nguyễn Văn Tần). No disclosed venture capital, private equity funding, or public listing exists.

Note: firmographic metadata in the source bundle (Village, 9 employees, San Francisco, projectvillage.io) is inconsistent with the substantive company data above, which uniformly describes NOHU90; this analysis is grounded in the substantive data.

Name

Village

Legal name

NOHU90

Website

https://projectvillage.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

NOHU90 is a Vietnamese online gaming platform founded in 2022, serving 2M+ registered Southeast Asian consumers with slots, lottery, fish-shooting, live casino, sports betting, and card games via web and mobile.

Ownership category

akta.pro rank

Product category

Online Gaming and Betting

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)

Keywords

• Online gaming platform
• Slot games
• Live casino
• Lottery betting
• Sports betting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Virtual Currency / In-Game Spending: Players purchase virtual currency (credits) to participate in games. Revenue is generated from the difference between virtual currency purchased and winnings paid out. The platform offers various payment methods including 30+ domestic banks and e-wallets.
2. Slot Game Revenue: The primary revenue stream from slot/jackpot games. The platform maintains RTP rates of 96-98.5% for slot games, generating revenue through the house edge built into these rates.
3. Live Casino and Sports Betting: Revenue from live dealer casino games and sports betting products, with competitive odds 3-5% higher than market average.
4. Lottery / Xổ Số: Revenue from lottery products including Northern, Southern, and special lottery games, offering betting odds up to 1:99.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Village operates an online gaming and entertainment platform offering slot/jackpot games, lottery, fish-shooting arcade games, live dealer casino, sports betting, and traditional card games. The platform aggregates more than 1,500 game titles from third-party providers and serves individual consumers in Southeast Asia, primarily Vietnam, through a web-based and mobile-accessible interface with multi-language support.

Product overview

NOHU90 is an online entertainment and betting platform offering a diverse portfolio of gaming products including Nổ Hũ (jackpot slot games), Xổ Số (lottery), Bắn Cá (fish shooting games), Live Casino with professional dealers, Sports Betting, and traditional Card Games. The platform features over 1,500 game titles from various providers including Pragmatic Play, Evolution Gaming, and others, with core offerings centered on slot games with high RTP rates (96-98.5%), lottery games, and arcade-style fish shooting games. The platform operates with PAGCOR and Isle of Man licensing, serving primarily the Southeast Asian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Nổ Hũ (Jackpot Slots) Online slot machine games with progressive jackpot prizes featuring various themes from mythology to modern adventure, with RTP rates between 96% and 98.5%. Targeted at adult individual gaming consumers in Southeast Asia seeking jackpot-style entertainment.
• Xổ Số (Lottery) Online lottery product offering Northern, Southern, and other regional lottery games with various betting formats including Lô, Đề, Xiên, and Ba Càng, with betting odds up to 1:99. Targeted at individual consumers in Vietnam.
• Bắn Cá (Fish Shooting) Arcade-style fish shooting games with 3D graphics where players use weapons to hunt sea creatures for coins and rewards. Features include various fish types, boss battles, and weapon upgrades. Targeted at individual gaming consumers.
• Live Casino Real-time casino streaming with professional dealers offering games like Baccarat, Roulette, and card games in HD quality with latency under 0.1 seconds. Content provided by Evolution Gaming and similar providers. Targeted at individual gaming consumers.
• Thể Thao (Sports Betting) Sports betting product covering over 1,000 matches daily across football, basketball, and esports with competitive odds 3-5% higher than market average. Targeted at individual sports betting consumers.
• Game Bài (Card Games) Traditional and modern card games including Tiến Lên, Phỏm, Mậu Binh, and Bài Cào with anti-fraud technology and varying bet levels. Targeted at individual gaming consumers familiar with Vietnamese card game traditions.

Quantifiable outcome

• 98% user satisfaction rate recorded in periodic surveys
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Pragmatic PlaycoreTechnology or Integration · 1 January 2022Pragmatic Play is a major game provider integrated into the NOHU90 platform, supplying popular slot titles such as Gates of Olympus, Sweet Bonanza, and Wild West Gold. These games are featured prominently in NOHU90's slot game lobby and promotional materials.
• Evolution GamingcoreTechnology or Integration · 1 January 2022Evolution Gaming provides live dealer casino content to NOHU90, enabling real-time streaming of casino games such as Baccarat and Roulette with professional female dealers in Full HD quality.
• 30+ Domestic Banks and E-WalletscoreTechnology or Integration · 1 January 2022NOHU90 is linked with over 30 domestic banks and popular e-wallets to facilitate fast deposit and withdrawal transactions for users in Vietnam.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 888 Holdings: Publicly listed online casino, sportsbook and poker operator. Comparable in core offering (casino/slots) and in maintaining multiple regulated licenses, but serves a broader, more mature geographic footprint.
• Bet365: Global incumbent across online sportsbook and casino. Overlaps with NOHU90 on product categories (sports betting, slots, live dealer) but operates at much larger scale and is not primarily SE Asia-focused.

Direct peers

• 1xBet: Global online casino and sportsbook with deep presence in emerging markets and aggressive affiliate/SEO acquisition. Comparable to NOHU90 in breadth of games (slots, live dealer, sports, virtuals) and acquisition playbook.
• 22Bet: Curacao-licensed online casino and sportsbook with strong emerging-market presence, broad provider integrations and affiliate-led acquisition — directly comparable to NOHU90's operating model.
• W88: Long-established online sportsbook and casino operator heavily focused on Southeast Asia (Vietnam, Thailand, Indonesia). Directly comparable to NOHU90 in target market, product mix (slots, live casino, sports), and affiliate-led GTM.
• Dafabet: Pan-Asian online gambling operator (sportsbook, casino, slots) licensed in the Philippines and Isle of Man. Closely mirrors NOHU90's PAGCOR/Isle of Man licensing footprint and SE Asia player base.
• M88: Vietnam- and SEA-targeted online sportsbook and casino operator with similar slots/live dealer product mix. Comparable in regional focus, Vietnamese-language support, and affiliate-driven customer acquisition.
• Fun88: Online casino, slots and sportsbook operator with strong Vietnamese and Thai localization. Comparable to NOHU90 in product breadth, regional focus and reliance on multi-language, multi-currency operations.
• BK8: Asia-focused online casino and sportsbook with significant presence in Vietnam, Malaysia and Thailand. Directly comparable to NOHU90 in SE Asia targeting, slots/live casino emphasis, and affiliate/celebrity-driven acquisition.

Others

• Pragmatic Play: Tier-1 iGaming content provider whose slots (Gates of Olympus, Sweet Bonanza, Sugar Rush) are heavily featured on NOHU90. Comparable as a key supplier and ecosystem participant rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialnohu
• LinkedInlinkedin.com/company/projectvillage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village