PROlectro

What PROlectro does

PROlectro is a privately held Belgian family-owned technical installation company and consumer electronics retailer headquartered in Beernem, Flemish Region. The company operates two physical retail showrooms — a 700m2 energy house in Beernem and the historic Verdegem location in Ertvelde acquired in 2023 — alongside an online webshop at prolectro.expert.be. PROlectro delivers integrated technical services spanning electrical works, heating and cooling (heat pumps, air conditioning, infrared heating, gas boilers, Elkatherm electric inertia heating), renewable energy (Longi/Bauer solar panels, GoodWe home batteries, smart EV charging points), home automation (Teletask domotics, Niko Home Control, Evva Xesar access control), and sanitary installations. The company holds RESCert certification from the Flemish government, qualifying customers for solar premiums, and is GDPR-compliant in its customer data handling.

The business is built on partnerships with tier-one technology vendors — GoodWe for inverters and batteries, Longi and Bauer Solar for PV modules, LG for heat pumps and air conditioning, Teletask and Niko for integrated domotics, Smappee for smart energy management, and Tigo for module-level optimization. All installation work is performed by PROlectro's own certified technicians rather than subcontractors, enabling end-to-end project control from free in-home consultation through commissioning and after-sales service. Notable commercial projects include electrical and lighting installation at Marriott Hotel Gent (in partnership with Juri BV and Vanseveren BV), a 100,000+ Wp solar deployment for Stephan Destrooper Baking Group in Koksijde, and installations for SOAN Cocktail Bar.

PROlectro's go-to-market is sales-led through physical showrooms with personal consultation, supplemented by free in-home advisory visits and project-based installation quoting. Revenue is generated through three streams: one-time product sales (retail electronics and appliances), professional installation services (multi-trade technical projects), and recurring after-sales service and repairs. The primary customer segment is residential homeowners in Flanders undertaking energy renovations or new builds, with secondary commercial and hospitality customers in food manufacturing, hotels, and industrial facilities. The company tracks cumulative scale signals including 9,775 solar panels across 701 installations totaling 4,382 MWh as of February 2024, and a stated operational throughput of four installations per day.

Name

PROlectro

Legal name

PROlectro

Website

https://prolectro.be

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

PROlectro is a Belgian family-owned technical installation company and electronics retailer operating two showrooms in Beernem and Ertvelde, delivering electrical, HVAC, solar, home automation, sanitary, and EV charging services to residential and commercial customers across the Flanders region.

Ownership category

akta.pro rank

Product category

Electrical Installation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Appliance Repair and Maintenance (811412)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYEUAEAJAC

Electrical Pre-Commissioning & Energization Support

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Commissioning, Start-up & Turnaround Services

SECONDARYEUAEADAJ

Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks)

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Renewable Balance-of-Plant EPC (Wind/Solar/Hydro)

SECONDARYEUADALAO

DER Program Operations & Customer/Installer Enablement (Applications, Portals, Inspections)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Distributed Energy Resource (DER) Integration & Hosting Capacity

Keywords

• Electrical installation services
• Solar panel installation
• Heat pump systems
• Home automation integration
• Consumer electronics retail

Headquarters

HQ city

Beernem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Electro & Household Appliances): Sale of electrical products, TVs, audio equipment, household appliances, smart devices, cooking equipment, built-in kitchen appliances, personal care products through physical retail showrooms and online webshop.
2. Installation Services: Professional installation services for electrical systems, solar panels, heat pumps, air conditioning, sanitary installations, home automation, lighting, and EV charging stations.
3. After-Sales Service & Repairs: Technical defect repair services for devices, ongoing maintenance and support for installed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PROlectro provides certified technical installation services spanning electrical works, heating and cooling, sanitary installation, renewable energy (solar panels, home batteries, heat pumps, EV charging), home automation, and lighting, alongside retail sales of consumer electronics and household appliances through two Belgian showrooms and an online webshop. The company serves both residential homeowners and commercial clients with end-to-end project delivery from consultation through certified installation and after-sales service.

Product overview

PROlectro operates as both a retail electronics store and a technical installation company. The retail side offers consumer electronics and household appliances (TVs, audio, smart devices, kitchen appliances, personal care) through physical stores in Beernem and Ertvelde and an online webshop at prolectro.expert.be. The installation side provides comprehensive technical services covering five main areas: (1) Electricity/Electrical Works — wiring, fuse boxes, EV charging stations; (2) Heating & Cooling — heat pumps, air conditioning (LG units), infrared heating, gas boilers, and electric inertia heating with Elkatherm radiators; (3) Renewable Energy — solar panels (Longi, Bauer brands), home batteries (GoodWe systems), and smart charging points; (4) Home Automation — Teletask integrated domotica, Niko Home Control expansion, and automatic access control (Evva Xesar, Niko door communication); and (5) Sanitary — full bathroom renovation, sanitary installation, and heat pump water heaters (Thermor Aeromax). Smart charging points and digital meters enable energy optimization, while the home automation platforms (Teletask, Niko) integrate lighting, heating, access control, and multimedia into a single controllable ecosystem. All installation services are delivered by PROlectro's own certified technicians, with RESCert certification for renewable energy installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Works Installation Service (Elektriciteitswerken)

Quantifiable outcome

• Energy cost reduction of 70% with heat pump conversion compared to gas heating
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• TeletaskcoreTechnology or IntegrationPROlectro is an recognized partner of Teletask for integrating advanced domotics systems in homes and business spaces. Teletask is a Belgian family business and pioneer in flexible, scalable domotics systems with 35 years of innovation. PROlectro installs and configures Teletask systems including lighting, heating, access control, and multimedia integration.
• Niko Home ControlcoreTechnology or IntegrationPROlectro offers Niko Home Control home automation systems that enable automation and control of various home aspects through one central platform, enhancing comfort, safety, and energy efficiency.
• GoodWecoreTechnology or IntegrationPROlectro installs GoodWe inverters and hybrid systems for solar installations. GoodWe inverters are known for high efficiency, smart monitoring options, and seamless battery integration. Used in residential installations ranging from 5kW to 50kW commercial systems.
• Longi SolarcoreTechnology or IntegrationPROlectro works with Longi for solar panels, a leading manufacturer of high-efficiency solar modules. Longi panels are used in various residential and commercial installations.
• Bauer SolarcoreTechnology or IntegrationPROlectro partners with Bauer Solar as one of their solar panel suppliers for installations.
• Juri BVmajorImplementation/ SI/ Consulting PartnerJuri BV from Zele led the renovation project at Marriott Hotel Gent, with PROlectro serving as the professional partner for electricity and lighting alongside Vanseveren BV.
• Vanseveren BVmajorImplementation/ SI/ Consulting PartnerVanseveren BV, which also handled sanitary work, collaborated with PROlectro on the Marriott Hotel Gent electrical and lighting installation project.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Daikin Belgium: Global HVAC manufacturer with a Belgian installer network for heat pumps and air conditioning. Comparable to PROlectro on the HVAC/heat pump installation side, though as an upstream OEM driving installer demand rather than a direct installer.
• ENGIE Belgium: Belgium's largest energy company, active in residential solar, heat pumps, EV charging, and energy management services. Competes with PROlectro across renewable and HVAC installation as a broad incumbent with national reach.
• Eneco Belgium: Dutch-Belgian renewable energy provider offering residential solar, heat pumps, and smart energy solutions with installation services. Comparable to PROlectro in renewable and energy management categories but at national scale.
• Luminus: Major Belgian energy retailer offering residential and commercial solar panels, heat pumps, batteries, and EV charging solutions with installation services. Overlaps PROlectro's renewable energy and HVAC installation lines as a much larger national player.

Regional players

• IKEA Belgium: Swedish home furnishings retailer with Belgian operations offering kitchen, appliance, and increasingly smart-home solutions with installation partners. Competes at the consumer-facing retail and installation boundary in Belgium.
• Brico: Belgium's leading DIY and household electronics retail chain, offering appliances and increasingly installation-adjacent services. Competes with PROlectro's retail showroom model within the same Belgian market.

Others

• Niko: Belgian home automation brand (Niko Home Control) for which PROlectro is a certified installer. Comparable as a smart home/domotics ecosystem player and partner; not a direct competitor to PROlectro's installation services.
• Teletask: Belgian pioneer in integrated domotics systems and a recognized PROlectro technology partner. Comparable as a Belgian smart home/automation player; positioned as supplier/partner rather than direct installer competitor.

Direct peers

• Coolblue: Dutch/Belgian consumer electronics retailer with in-house and partner installation services for large appliances, smart home, and EV charging. Closest model-match to PROlectro's combined retail showroom + installation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Prolectro
• Instagraminstagram.com/prolectro.be
• LinkedInlinkedin.com/company/prolectro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROlectro