What Instituto Pró Livro does

Instituto Pró-Livro (IPL) is a Brazilian non-profit civil association founded in 2006 in São Paulo by the country's three principal book industry trade bodies — Abrelivros (Brazilian Association of Book Publishers), CBL (Brazilian Chamber of Book), and SNEL (National Union of Book Publishers). Its mission is to promote reading and literacy in Brazil through national research, public awards, book publications, immersive installations at literary fairs, and partnerships with government, cultural, and accessibility organizations. The institute operates with approximately 10 employees and reaches a national audience.

IPL's core product is the Retratos da Leitura no Brasil survey, Brazil's most comprehensive longitudinal study of reading habits, now in its sixth edition (2024). Around this research it has built a portfolio of derivative products: published Retratos da Leitura books, the Prêmio IPL – Retratos da Leitura award recognizing reading-promotion initiatives, the Plataforma Pró-Livro digital portal for research and project dissemination, the Rede LEQT network connecting literacy organizations, and a series of recurring book-fair installations (Biblioteca Viva, O Livro é Uma Viagem, Floresta de Livros, Sítio Pró Livro, Deu a Louca nos Livros). All outputs are distributed free of charge.

The institute's revenue model is non-commercial: it is funded by its three founding trade associations, supplemented by project-based sponsorships (for example, Correios for children's installations), government partnerships through PNLL with the Ministry of Education and Ministry of Culture, and event collaborations with cultural institutions such as Itaú Cultural and Fundação Dorina Nowill. There are no priced products, no equity investors, and no parent company; IPL is governed independently by a board that includes a rotating presidency on a two-year term.

Name

Instituto Pró Livro

Legal name

Instituto Pró-Livro

Website

https://prolivro.org.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto Pró-Livro is a Brazilian non-profit founded in 2006 by the country's three main book trade associations that promotes reading through national research (Retratos da Leitura), awards, publications, and book-fair installations for the general public, educators, and government.

Ownership category

akta.pro rank

Product category

Literacy Research and Reading Promotion Services

NAICS

Book Publishers (51313), Research and Development in the Social Sciences and Humanities (541720)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG)

Keywords

• Reading habits research
• Literacy research
• Reading promotion nonprofit
• Book industry advocacy
• Cultural research institute

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Institutional Support and Memberships: IPL is funded by its founding entities - Abrelivros (Brazilian Association of Book Publishers), CBL (Brazilian Chamber of Book), and SNEL (National Union of Book Publishers). Additional support comes from government partnerships and project-based sponsorships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Instituto Pró-Livro is a Brazilian non-profit institute that produces the flagship Retratos da Leitura national research on reading habits (six editions since 2006), publishes related books, awards the Prêmio IPL to outstanding reading-promotion initiatives, operates the Plataforma Pró-Livro digital platform, and creates immersive reading installations at Brazil's major book fairs. Its outputs — research, awards, publications, installations, and the Rede LEQT network — are provided free of charge to the public and stakeholders in the book industry.

Product overview

Instituto Pró-Livro (IPL) operates as a non-profit organization focused on reading promotion in Brazil. The organization manages a portfolio of research products centered on the Retratos da Leitura (Reading Portraits) series, including the biannual national research survey, published books, and the digital Platform. IPL also coordinates the Prêmio IPL award recognizing reading promotion efforts. Beyond publications, IPL creates immersive installations for book fairs and literary events, including Biblioteca Viva, O Livro é Uma Viagem, Floresta de Livros, and Sítio Pró Livro. The organization also maintains the Rede LEQT network connecting reading promotion entities across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Pesquisa Retratos da Leitura no Brasil Brazil's principal national research on reading habits and behaviors, conducted in multiple editions to track trends in literacy and book consumption across the country. Targeted at government policymakers, the book industry, educators, and the general public.
• Prêmio IPL – Retratos da Leitura Award that recognizes and honors individuals and organizations that have demonstrated outstanding contributions to promoting reading and literacy in Brazil. Award ceremonies are held at cultural institutions such as Itaú Cultural.
• Plataforma Pró-Livro Digital platform hosting research results, project listings, reading-promotion initiatives, library resources, and news content related to the Brazilian book ecosystem. Free access for the public and stakeholders.
• Livros Retratos da Leitura Published books documenting the findings and analyses from the Retratos da Leitura research series, making the research accessible to stakeholders in the book industry, policymakers, educators, and the general public.
• Rede LEQT National network of organizations dedicated to promoting quality reading and writing, connecting institutions working in literacy and reading promotion across Brazil.
• Biblioteca Viva Immersive library installation designed for children and young adults, featuring interactive reading spaces at book fairs and literary events across Brazil.
• O Livro é Uma Viagem Children's reading installation that transforms book exploration into a journey, created for participation in Brazilian book fairs and literary events.
• Floresta de Livros Forest-themed reading installation that creates an immersive environment for literary discovery at book fairs across Brazil.
• Sítio Pró Livro Interactive storytelling installation featuring accessible reading activities, including Braille and audio book experiences for people with visual disabilities, deployed at accessibility-focused events.
• Deu a Louca nos Livros Creative children's space at book fairs featuring deconstructed books, tunnels, and interactive storytelling experiences for young readers.

Quantifiable outcome

• Conducted 6 editions of the Retratos da Leitura survey since 2006
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Fundação Dorina Nowill para CegosmajorStrategic or Co-development Partner · 13 April 2008Partnership for the 'Sítio Pró Livro' installation at VIII REATECH (Feira Internacional de Tecnologias em Reabilitação, Inclusão e Acessibilidade). IPL sponsored the installation focused on making reading accessible for people with disabilities, distributing 1000 copies of Reinações de Narizinho in braille and audio format.
• Abrelivros (Associação Brasileira de Editores de Livros Escolares)coreStrategic or Co-development PartnerOne of the three founding entities of IPL. Abrelivros represents Brazilian textbook publishers and contributes to the institute's mission of promoting reading and book culture in Brazil.
• CBL (Câmara Brasileira do Livro)coreStrategic or Co-development PartnerOne of the three founding entities of IPL. CBL is the Brazilian Chamber of Book, representing the book industry and organizing major book fairs including the Bienal do Livro.
• SNEL (Sindicato Nacional dos Editores de Livros)coreStrategic or Co-development PartnerOne of the three founding entities of IPL. SNEL represents national book publishers and supports the institute's research and reading promotion activities.
• Itaú CulturalmajorStrategic or Co-development PartnerHost venue for the Retratos da Leitura Seminar and other IPL events. Itaú Cultural is one of Brazil's most important cultural institutions, providing an ideal setting for discussions on reading promotion and literacy.
• PNLL (Plano Nacional do Livro e Leitura)majorStrategic or Co-development PartnerIPL supported various events and activities promoted by PNLL, including the installation of PNLL booth at book fairs, forums, seminars, and the portal for state and municipal reading initiatives. Partnership with MEC (Ministry of Education) and MINC (Ministry of Culture).
• ECT (Empresa Brasileira de Correios e Telégrafos)minorGTM or Marketing PartnerSponsor of the 'Deu a Louca nos Livros' installation at the 22nd Bienal do Livro de São Paulo. Correios provided sponsorship enabling the creation of interactive children's spaces at major book events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundação Nacional do Livro Infantil e Juvenil (FNLIJ): Brazilian non-profit dedicated to promoting children's and youth literature. FNLIJ is directly comparable to IPL as a non-profit that promotes reading culture through awards (Prêmio FNLIJ), research, and national programs targeting literacy and youth readership.
• Associação Brasileira de Leitura (ABRALI): Brazilian reading association focused on literacy and reading promotion. ABRALI is directly comparable to IPL as a national non-profit working on reading research, teacher training, and literacy advocacy in Brazil.
• Observatório do Livro (Brazil): Brazilian book sector observatory that produces market data and research on the book industry in Brazil. Directly comparable to IPL as a data-generating organization focused on Brazilian reading and book market behavior.

Emerging players

• Room to Read: Global non-profit focused on literacy and gender equality in education. Comparable to IPL as an internationally active organization promoting reading habits through research-informed programs, though operating with a much broader geographic footprint.
• Centro de Alfabetização, Leitura e Cultura (CALC) — PUC Minas: Academic literacy and reading center affiliated with a major Brazilian university. Comparable to IPL as a literacy-promotion organization that conducts research, develops educational programs, and advocates for reading policy in Brazil.

Broad incumbents

• International Literacy Association (ILA): Global professional organization dedicated to literacy promotion, research, and advocacy. Comparable to IPL as a research-driven body that publishes findings on reading behavior and supports literacy professionals across multiple countries.
• Fundação Lemann: Major Brazilian education-focused foundation that funds research and programs targeting literacy and educational outcomes. Comparable to IPL as a well-funded Brazilian non-profit advancing evidence-based reading and education initiatives at scale.
• Fundação Itaú Cultural: Major Brazilian cultural foundation that promotes arts, culture, and education. It is a direct partner of IPL (hosts the Retratos da Leitura Seminar) and is comparable as a Brazilian non-profit cultural promoter with research, events, and publication arms targeting national audiences.
• National Literacy Trust: UK-based independent charity dedicated to improving literacy. Comparable to IPL as a national non-profit that conducts research (annual literacy surveys), runs campaigns, and partners with government and industry to promote reading habits.

Regional players

• Fundação Padre Anchieta: São Paulo state cultural foundation that operates CulturaTV and cultural programming. Comparable to IPL as a Brazilian non-profit cultural promoter, though with a stronger media production focus and São Paulo-centric scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/instituto-pr%C3%B3-livro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto Pró Livro