Promedica Care Sp.z o.o

What Promedica Care Sp.z o.o does

Promedica24 Sp. z o.o., the operating brand of Promedica Care Sp. z o.o., is a Poland-based private company founded in 2003 that delivers 24-hour live-in home care services to seniors in Poland and places Polish caregivers in employment assignments, primarily in Germany and Poland. Service delivery is organized through 44 branch offices covering all Polish voivodeships, supported by phone and online intake, in-home care advisor assessments, and a multi-entity group structure (the Polish parent plus PM24 Betreuungspersonal EU sp. z o.o. sp. j. and Promedica24 EU sp. z o.o. sp. j.) that separates EU caregiver placement operations. Caregiver supply is built through free recruitment, the Promedica24 Academy (multi-stage training covering bedridden and dementia care), free German language courses, and company-arranged bus transport to Germany; travel risk is covered by a partnership with ERGO Ubezpieczenia Podróży.

The business runs on a recurring monthly subscription for live-in care, priced at 7,260 PLN/month for the standard package, which can be reduced to roughly 3,331 PLN/month after Polish government subsidies (care allowance plus support benefit, depending on assessed support level), equating to approximately 111 PLN/day. Onboarding is fast — services can begin within 48 hours of initial contact — and the company also operates an External Representative referral channel paying up to 1,000 PLN per referred family. The customer base consists of individual families of elderly or non-self-sufficient persons seeking in-home care and individual seniors self-referring; over 20 years the company has placed more than 60,000 caregivers and served more than 30,000 families, holding a 4.7/5 rating across 1,092 reviews.

Promedica24 does not operate a proprietary software or AI platform; its competitive position rests on the physical branch network, brand reputation, caregiver training infrastructure, and full employment-formality handling (payroll, ZUS, A1 form, travel logistics). The company is privately held with no disclosed external funding rounds and operates in Poland, Germany, and (for caregiver work) the United Kingdom.

Name

Promedica Care Sp.z o.o

Legal name

Promedica24 Sp. z o.o.

Website

https://promedica24.com.pl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Promedica24 is a Polish private home care company that provides 24-hour live-in caregiving for seniors in Poland and places Polish caregivers in Germany, operating through 44 branches across Poland with a 20-year track record.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Home care services
• Elderly care
• Live-in caregiving
• Senior care
• Caregiver placement

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Elderly Care Service Fees: Promedica24 charges families for live-in caregiving services provided by its recruited and vetted caregivers. The service fee covers the caregiver's placement, ongoing support, and day-to-day coordination. Standard monthly pricing is 7,260 PLN, with net costs potentially reduced to ~3,331 PLN/month after government subsidies (care allowance + support benefit). The company also recruits caregivers and charges no fee to caregivers for placement, generating revenue from the client families.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Promedica24 provides 24-hour live-in home care services for elderly and non-self-sufficient individuals in Poland, placing vetted caregivers directly in seniors' homes to assist with daily hygiene, meals, mobility, companionship, and medication reminders. The company also recruits and places caregivers for employment assignments in Poland and Germany, handling recruitment, training, contract management, payroll, and travel logistics.

Product overview

Promedica24 is a home care services company offering two interconnected service lines: (1) Home care services for seniors in Poland, where trained caregivers provide 24-hour live-in care including assistance with daily hygiene, meals, mobility, and companionship; and (2) Caregiver employment placement connecting Polish caregivers with job opportunities in Germany and Poland. The company provides supplementary services including German language training through Promedica24 Academy, online and in-person language courses, German flashcards, government subsidy advisory services, company-owned transportation to Germany, and travel insurance coverage. With 44 offices across Poland and operations spanning over 20 years, the company has placed over 60,000 caregivers and served more than 30,000 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Live-in Home Care for Seniors (Usługi opiekuńcze) 24-hour live-in home care where a vetted caregiver resides with the senior, providing daily hygiene assistance, meal preparation, mobility support, shopping, light household tasks, medication reminders, and companionship. Short-term care (2–6 weeks) is also available. Targeted at families and seniors in Poland who need round-the-clock in-home support.
• Caregiver Employment Placement (Praca dla opiekunek) Recruitment and placement of Polish caregivers for senior care assignments in Germany and Poland. Includes multi-stage vetting, contract management, payroll handling (ZUS, A1 forms), travel arrangements, ERGO travel insurance, and ongoing support from dedicated contract managers. Targeted at Polish caregivers seeking employment in elderly care.

Quantifiable outcome

• Services can begin within 48 hours of initial contact
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ERGO Ubezpieczenia Podróży (formerly ERV / Europäische Reiseversicherung)coreOthersAll Promedica24 caregivers working abroad are insured through ERGO Ubezpieczenia Podróży (formerly Europäische Reiseversicherung). Insurance covers medical treatment costs, medical transport, and accident consequences. The insurer operates a 24/7 Alarm Centre in Polish and German. Caregivers receive an Assistance Card and can access cashless medical treatment in Germany. Emergency hotline: +48 58 309 11 00.
• PM24 Betreuungspersonal EU sp. z o.o. sp. j.minorOthersA related entity within the Promedica24 group, co-administering employee data for wage hotline services (Infolinia ds. wynagrodzeń). Shares data responsibility with Promedica24 EU Sp. z o.o. sp.j.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Attendo: Nordic-based care services provider expanding across Europe, including personal and home care. Comparable in elder care focus and cross-border operational model, though more institutional in delivery.
• Korian: Large European senior care and home care services group with operations in Germany and other markets. Competes with Promedica24 in adjacent service lines (home nursing and personal care) and serves similar customer profiles.
• Home Instead Senior Care: Global franchise leader in non-medical home care for seniors, operating across multiple countries with a similar live-in and hourly care model. Highly comparable as a scaled international elder care brand competing for the same senior demographic.
• Sodexo Home Care: Global facilities and home services provider with personal care offerings. Larger and broader than Promedica24 but operates in adjacent elder care space with institutional quality and scale advantages.
• Orpea (now Emeis): Major European senior care operator with significant presence in Germany and other EU markets. While primarily facility-based, its home care services and scale make it a broad incumbent competing for the same end customer demand.

Regional players

• Medicover Poland: Major private healthcare and home care services provider in Poland with established brand recognition. While broader in scope than Promedica24, competes for the same Polish families seeking elder care solutions and benefits from larger parent backing.
• Promedica (UK brand): UK-based live-in care provider operating under a similar brand name with comparable live-in care services for UK seniors. Regional competitor in the UK market that Promedica24 has referenced for caregiver placement opportunities.

Direct peers

• Aterima: Polish caregiver placement agency focused on placing Polish caregivers with German families. Directly competes with Promedica24 in the same Poland-to-Germany cross-border live-in care corridor with comparable pricing and service model.
• Help24 / Care24 Germany: German caregiver placement and home care marketplace. Competes with Promedica24 for German family customers seeking live-in care from Eastern European caregivers, offering comparable matching and placement services.

Emerging players

• Familienservice / Betreut-24: German care marketplace and platform for matching families with 24-hour caregivers. Represents the emerging digital-first competitor model that could disrupt traditional branch-based agencies like Promedica24 over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Promedica24PL
• Facebookfacebook.com/Promedica24
• Instagraminstagram.com/odwazsienazmiany_
• LinkedInlinkedin.com/company/promedica-care-sp-z-o-o

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promedica Care Sp.z o.o