Stowarzyszenie PR i Promocji Uczelni Polskich "PRom"

Name

Stowarzyszenie PR i Promocji Uczelni Polskich "PRom"

Legal name

Stowarzyszenie PR i Promocji Uczelni Polskich "PRom"

Website

https://prom.edu.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Association Services (Higher Education PR)

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Professional association services
• Higher education communications
• University PR services
• Industry awards programs
• Professional development training

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conference participation fees: The association charges participation fees for its annual conferences. Fees vary between early-bird and regular registration periods, with different rates for association members versus non-members.
2. Membership subscriptions: The association operates with members from Polish universities who pay membership dues to be part of the PR and communication professional network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PRom is a non-profit professional association that provides networking, professional development, and recognition programs for PR and communication professionals working at Polish universities. Its core offerings include an annual awards competition (Nagrody PRom), a series of annual industry conferences (XXXIV–XXXVIII), training and workshops, and partnership-based collaboration with Polish and European higher education bodies. The association earns revenue primarily through membership dues and tiered conference participation fees.

Product overview

Stowarzyszenie PR i Promocji Uczelni Polskich 'PRom' is a professional association (non-profit organization) serving as a network of PR and communication experts professionally engaged in building the positive image of Polish higher education institutions. Rather than a commercial product company, PRom operates as an industry association offering a portfolio of programs: the annual Nagrody Stowarzyszenia PRom (PRom Awards) competition recognizing excellence in university communication, PR, and promotion across categories such as Media Relations, University Media, New Media, Science Popularization, and Creative Campaigns; organized conferences (XXXIV–XXXVIII) held at various Polish universities; training workshops and professional development events; expert panels and working groups on topics such as science communication, internationalization, and digital PR; and collaborative initiatives with partner organizations including NAWA, IROs Forum, EUPRIO, KRASP, Fundacja Edukacyjna Perspektywy, and Polskie Stowarzyszenie Public Relations. PRom also provides a members directory and facilitates networking among its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Nagrody Stowarzyszenia PR i Promocji Uczelni Polskich "PRom" (PRom Awards) Annual competition recognizing outstanding communication, information, and promotion activities conducted by and for Polish higher education institutions. Categories include Media Relations, University Media, New Media (Nagroda im. Andrzeja Sołtysiaka), Science Popularization, Creative Campaigns, and Special Awards. Intended for PR and communications professionals at Polish universities.
• Konferencje PRom (PRom Conferences) Annual professional conferences (XXXIV–XXXVIII) bringing together university PR professionals, communication experts, and academic administrators for knowledge exchange, training, workshops, and networking. Recent conferences have covered internationalization, science communication, digital PR, and recruitment.
• Szkolenia i warsztaty PRom (PRom Training & Workshops) Professional development training sessions and workshops for PRom members, covering topics such as science communication, social media, AI tools in PR, crisis communication, intercultural communication, and internationalization. Delivered through collaborative events with partners such as NAWA, FRSE, and the Academy of Internationalization.

Quantifiable outcome

• XXXVIII Conference held in 2026, with annual conferences continuing since establishment
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• NAWA (Narodowa Agencja Wymiany Akademickiej)coreStrategic or Co-development PartnerStrategic cooperation with the National Agency for Academic Exchange for internationalization initiatives. NAWA serves as strategic partner for PRom conferences and programs supporting the internationalization of Polish higher education.
• IROs ForumcoreStrategic or Co-development PartnerSister organization representing International Relations Officers at Polish universities. Organizations co-organize events and share expertise in internationalization and communication.
• KRASP (Konferencja Rectorów Akademickich Szkół Polskich)coreGTM or Marketing PartnerConference of Rectors of Academic Schools in Poland provides patronate and support for PRom conferences and initiatives, connecting the association with university leadership.
• Fundacja Edukacyjna PerspektywycoreStrategic or Co-development PartnerEducational Foundation Perspektywy co-organizes the 'Study in Poland' program and annual conferences on internationalization, working together on promoting Polish higher education abroad.
• EUPRIO (European Association of Communication Professionals in Higher Education)coreStrategic or Co-development PartnerEuropean umbrella organization for university communicators. PRom is the Polish national member organization, with board member Anna Rolczak serving on EUPRIO's steering committee.
• Polskie Towarzystwo Retoryczne (Polish Rhetorical Society)minorStrategic or Co-development PartnerCo-organizer of scientific conferences including 'Obraz. Wizerunek. Marketing.' conference on visual communication and image creation.
• Polskie Stowarzyszenie Public Relations (PSPR)minorGTM or Marketing PartnerPolish Public Relations Association collaborates on industry events and awards including the 'Lwy PR' competition where PRom is a partner.
• Stowarzyszenie Rzecznicy NaukiminorStrategic or Co-development PartnerAssociation of Science Spokesmen collaborates on science communication initiatives including the 'Kongres Nauka i Media' and 'Manifest Popularyzatora Nauki'.
• Forum Dziekanatów (Forum of Dean Offices)minorStrategic or Co-development PartnerThree-way cooperation between PRom, IROs Forum, and Forum Dziekanatów to support administrative and communication functions at Polish universities.
• Ministerstwo Nauki i Szkolnictwa Wyższego (MNiSW)coreGTM or Marketing PartnerMinistry of Science and Higher Education provides advisory support and recognition. PRom members participate in ministry advisory teams on science popularization and promotion abroad.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Polskie Stowarzyszenie Public Relations (PSPR): PSPR is the Polish national professional body for PR practitioners across industries and co-organizes the LwyPR competition with PRom. It targets the same Polish PR professional audience at a broader industry scope, making it the closest direct peer in the domestic market.
• EUPRIO (European Association of Communication Professionals in Higher Education): EUPRIO is the European umbrella organization for university communication and PR professionals; PRom is the Polish national member. Both serve the same persona (university PR/communications staff) with conferences, training, and benchmarking, making them direct functional peers across geographies.
• Forum Dziekanatów (Forum of Dean Offices): A Polish association for university registrar and dean-office administrators; PRom maintains a three-way cooperation with IROs Forum and Forum Dziekanatów. It targets the same higher-education administrative ecosystem with overlapping professional development and networking services.
• IROs Forum: IROs Forum is a Polish sister association representing International Relations Officers at Polish universities; PRom explicitly partners and co-organizes events with it. It serves a closely adjacent function in internationalization, targeting the same university administrative population.
• Stowarzyszenie Rzeczników Nauki (Association of Science Spokesmen): A Polish association of science communicators and spokespeople that PRom explicitly partners with on programs such as Kongres Nauka i Media and the Manifest Popularyzatora Nauki. It targets an overlapping persona (Polish academic/science communicators) with similar services.

Broad incumbents

• CIPR (Chartered Institute of Public Relations): CIPR is the UK chartered body for PR professionals, providing accreditation, training, and industry standards. Comparable to PRom as a national-level professional body for PR practitioners, though with a broader industry scope beyond higher education.
• PRSA (Public Relations Society of America): PRSA is the largest U.S. professional association for PR practitioners, offering training, accreditation (APR), and networking. It serves as a broader-incumbent reference point for what a mature national PR membership organization looks like at scale.
• IABC (International Association of Business Communicators): IABC is a global membership association for business communicators that includes higher education as a sector. It overlaps with PRom in serving communications professionals and offering conferences, awards, and certification, but at a broader multi-industry scope.
• CASE (Council for Advancement and Support of Education): CASE is the global professional association serving alumni relations, advancement, communications, marketing, and PR professionals in education. It is a broader incumbent in the same higher-education communications niche, with more developed training, certification, and conferences that PRom's offerings are positioned alongside regionally.

Others

• Fundacja Edukacyjna Perspektywy: Perspektywy Foundation co-organizes the Study in Poland program and internationalization conferences with PRom. It is an adjacent ecosystem partner rather than a peer, providing broader internationalization promotion that PRom's PR professionals serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stowarzyszenie.prom
• LinkedInlinkedin.com/company/stowarzyszenie-pr-i-promocji-uczelni-polskich-prom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stowarzyszenie PR i Promocji Uczelni Polskich "PRom"