PROMOTEQ

What PROMOTEQ does

Promoteq AB is a Swedish defense and security systems integrator, founded in 1995 and headquartered in Sandviken, that sources, customizes, and integrates mission-critical equipment for military, law enforcement, and medical professional customers. Its stated customer set includes the Swedish Armed Forces, the United Nations, and specialized CBRN, EOD, SOF, and CTU units. The company operates with roughly 26 employees across offices in Sweden, Norway, the United States, and India, supported by subsidiaries Nodin Aviation AS and Nordic Resilience.

Promoteq's offering spans seven product lines: the REVIVE Modular Medical System, Soldier Systems, Sensors & Countermeasures, Unmanned Systems, Combat Engineering / EOD / CBRN equipment, Communication & Tech Supply, and Vehicle Platforms & Integrations. Rather than designing primary platforms, the company configures and integrates third-party OEM hardware into customer-specific kits, qualification-tested for defense and intergovernmental buyers. Long-duration exclusive framework agreements, including a 7-year deal with Avon Protection and a partnership with L3Harris for Swedish Armed Forces programs, anchor its supply-side rights.

The business model is B2B and contract-driven. Revenue is generated through product resale, system integration, customization, and life-cycle support under framework agreements and project-based tenders with government and intergovernmental procurement entities. Multi-year contract structures provide revenue visibility but tie growth to the procurement cycles of a narrow set of large institutional customers. Recent strategic activity — a new facility (Nov 2025), a UN Long-Term Agreement (Jan 2026), subsidiary launches, and a first marketing hire — points to a deliberate scaling effort built on top of the existing integrator chassis.

Name

PROMOTEQ

Legal name

Promoteq AB

Website

https://promoteq.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Promoteq AB is a Swedish defense and security systems integrator, founded in 1995, that customizes and supplies mission-critical equipment — including medical, soldier, sensor, unmanned, CBRN, communications, and vehicle systems — to military, law enforcement, and intergovernmental customers across Europe, North America, and Asia.

Ownership category

akta.pro rank

Product category

Defense Systems Integration

NAICS

Computer Systems Design and Related Services (54151)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Turrets, Remote Weapon Stations (RWS) & Armament Integration (IMABAJAI)

akta.pro secondary industries

IFF/Identification, Beaconing & Cooperative Surveillance Systems (IMABAGAF), Guidance, Navigation & Control (GNC) Electronics for Weapons (IMABAGAH), Infantry Fighting Vehicles (IFVs) (IMABAJAB)

Keywords

• Defense systems integration
• Military equipment supply
• Tactical medical systems
• CBRN protective equipment
• Unmanned defense platforms

Headquarters

HQ city

Sandviken

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Defense Equipment Sales: Sale of military, police, and medical equipment including soldier systems, sensors, unmanned platforms, combat engineering gear, CBRN equipment, communication systems, and vehicle integrations. Primarily one-time hardware sales with potential for recurring consumables and spare parts.
2. Systems Integration & Customization: Integration services creating customized solutions by developing customer-specific use cases and integrations with partner OEMs. Comprehensive support covering pitching to final sale in target markets.
3. Medical Training & Consultations: Training services for medical personnel as well as medical equipment consultations. Part of the REVIVE system offering includes training provisions.
4. Framework Contracts: Multi-year framework contracts (e.g., 7-year contract with Avon Protection for respiratory systems) providing ongoing product supply, quality management, and continuous sourcing of new products throughout contract duration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Promoteq AB develops, integrates, and supplies customized defense and security equipment — including soldier systems, sensors, unmanned platforms, CBRN gear, communications, vehicle integrations, and the proprietary REVIVE modular medical system — to military, law enforcement, and medical/first responder organizations. It acts as an exclusive partner and integrator for world-leading OEM defense manufacturers, tailoring solutions to mission-specific requirements under multi-year framework contracts.

Product overview

Promoteq AB is a developer and integrator of security and defense capabilities, offering a portfolio of specialized product categories rather than a single unified platform. The core offerings include the REVIVE Modular Medical System as a flagship modular product, alongside six additional solution categories: Soldier Systems (integrated soldier technologies and gear), Sensors & Countermeasures (sensor packages and electronic warfare), Unmanned Systems (UAVs, UGVs, maritime solutions), Combat Engineering/EOD & CBRN (explosive disposal and CBRN protection), Communication & Technical Supply (radios, SATCOMs, power management), and Vehicle Platforms & Integrations (military vehicle modifications). The company acts as an exclusive partner and integrator, combining world-leading defense capabilities tailored to military, police, and medical professionals.

Differentiator

Problem solved

Functional benefit

Brands

• REVIVE Modular Medical System: End-to-end pre-hospital medical system that is adaptive, scalable and treats casualties at all levels. From minor wounds to advanced resuscitation and surgery in the field.

Products and services

• REVIVE Modular Medical System Proprietary end-to-end pre-hospital medical system that is adaptive and scalable, treating casualties at all levels from minor wounds to advanced resuscitation and surgery in the field, including mass casualty situations and contaminated environments. Aligned to TCCC, Prolonged Field Care, Remote Damage Control Resuscitation, and Damage Control Surgery standards.
• Soldier Systems Integrated and interconnected technologies, equipment, and gear designed to enhance the capabilities, effectiveness, and survivability of individual soldiers on the battlefield, including personal protective equipment, navigation systems, and health monitoring.
• Sensors & Countermeasures Soldier-carried sensor packages supporting around-the-clock operations, including thermal devices, image intensifiers, laser modules, beacons, reflective panels, and electronic warfare / counter-UAS solutions for air, sea, and land operations.
• Unmanned Systems Unmanned systems portfolio covering air (UAVs), sea (maritime solutions), and land-borne (UGVs) operations, delivering performance for intelligence, surveillance, reconnaissance, EOD, and tactical applications.
• Combat Engineering, EOD & CBRN Vast collection of combat engineering equipment, explosive ordnance disposal (EOD) tools including bomb suits and detection equipment, and CBRN protective gear plus detection and monitoring devices for military and emergency response personnel.
• Communication & Technical Supply Full spectrum communication solutions including radios, SATCOMs, mobile communication systems, data links, LRADs, and smart power management systems with solar integration for command and control.
• Vehicle Platforms & Integrations Light tactical mobility vehicles and integration solutions for armored personnel carriers, tanks, and utility vehicles with modular design for flexible customization and scalability for military and first responders.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Avon ProtectioncoreStrategic or Co-development Partner · 1 January 2024Promoteq collaborates with Avon Protection to deliver Air-Purifying Respirators (APR), Powered Air-Purifying Respirators (PAPR), and Self-Contained Breathing Apparatuses (SCBA) to specialized units handling CBRN, EOD, SOF, and CTU tasks. The comprehensive framework contract spans seven years and includes quality management and continuous sourcing of new products.
• L3HarriscoreStrategic or Co-development Partner · 1 January 2024Promoteq partnered with L3Harris to supply Swedish Armed Forces with cutting-edge laser modules and weapon lights. The system was tailored to integrate seamlessly with the client's specified weapon systems. The agreement includes quality management, training provisions, and continuous supply of spare parts.
• Nodin Aviation AScoreOthersSubsidiary company based in Norway (Larvik), operating under the Promoteq group structure as part of the company's international operations.
• Nordic ResiliencecoreOthersSubsidiary company operating as part of the Promoteq group structure for Nordic operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thales Group: Global French defense electronics and systems integrator covering sensors, communications, missile electronics, and integrated battlefield systems. Broad incumbent overlap with Promoteq's sensor, communications, and CBRN-adjacent portfolio at much larger scale.
• Teledyne FLIR Defense: US-based provider of thermal imaging, night vision, and sensor solutions for military and security applications. Overlaps with Promoteq's soldier-carried sensor packages (thermal devices, image intensifiers) as both an OEM and incumbent in the same product category.
• Elbit Systems Ltd. Israeli defense electronics company with broad portfolio across soldier systems, sensors, unmanned platforms, communications, and integrated battlefield solutions. Comparable on the breadth of defense categories addressed and integrator/developer model overlapping with Promoteq's portfolio.
• Rheinmetall AG: German defense and automotive group with leading positions in vehicle platforms, weapon systems, ammunition, and CBRN protection. Comparable as a broad European defense systems integrator with overlap in vehicle integrations, weapon accessories, and CBRN categories where Promoteq competes.
• Hensoldt AG: German defense electronics specialist focused on sensors, radar, optics, electronic warfare, and counter-UAS solutions. Directly overlaps with Promoteq's Sensors & Countermeasures portfolio (thermal, image intensifiers, laser modules, EW/counter-UAS) at much larger scale.

Direct peers

• Systematic A/S: Danish defense and healthcare IT company specializing in integrated command-and-control, communications, and interoperability solutions for military and homeland security. Comparable as a Nordic-based defense systems integrator with proprietary software/system integration IP rather than purely reselling hardware.
• Exensor Technology AB: Swedish provider of unmanned ground sensor networks and integrated sensor solutions for defense and security applications. Closest small-cap Nordic peer with comparable mission profile (defense sensors/integration) and geographic proximity to Promoteq's HQ.
• Chemring Group PLC: UK-listed specialist in CBRN detection, EOD equipment, and countermeasure solutions for defense and security forces. Directly comparable on Combat Engineering, EOD & CBRN product line where Promoteq supplies Avon Protection respiratory systems and bomb detection gear.
• Kongsberg Gruppen: Norwegian defense and aerospace group with strong positions in integrated defense systems, communications, remote weapon stations, and unmanned platforms. Directly comparable on Nordic defense integrator profile and product categories overlapping with Promoteq's sensors, unmanned, and weapon integration offerings.
• Saab AB: Swedish defense and security prime covering sensors, vehicle integrations, soldier systems, and integrated defense solutions. Most directly comparable Nordic defense integrator with broader scope and a similar product portfolio spanning sensors, CBRN-adjacent systems, vehicle platforms, and command/control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promoteq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMOTEQ