PGM Promoters Group Munich Konzertagentur GmbH

What PGM Promoters Group Munich Konzertagentur GmbH does

PGM Promoters Group Munich Konzertagentur GmbH is a Munich-based concert and live entertainment promotion company founded in 2003. The firm operates as a local promoter in the Munich market, organizing over 100 concert and show events annually across a wide range of musical genres — including stadium rock (Foo Fighters, Herbert Grönemeyer), pop (Die Fantastischen Vier), Schlager/Volksmusik (Roland Kaiser, Kastelruther Spatzen), alternative/indie, hip-hop, country/folk, and family musicals (Disney in Concert). PGM serves general-public concert-goers in Munich and the greater metropolitan area.

Its core product is concert and event promotion services, encompassing local venue coordination, marketing, and ticket distribution. PGM does not operate proprietary technology infrastructure; rather, it partners with Germany's leading national tour operators — Semmel Concerts Entertainment, FKP Scorpio Konzertproduktionen, Goodlive Artists, Contra Promotion, PRK DreamHaus, and Peter Rieger Konzertagentur — which act as tour promoters, while PGM delivers on-the-ground execution in Munich. Ticketing is distributed exclusively through CTS Eventim (eventim.de), the Eventim mobile app, Eventim's hotline, and physical Vorverkaufsstellen outlets across Germany. The company is embedded in the CTS EVENTIM Group's compliance umbrella and benefits from co-marketing partnerships with media outlets such as Rock Antenne, Bayern 3, VISIONS, Kulturnews, and Hallo München.

The business model is professional services in nature: PGM generates revenue through local promotion fees, ticket-sale participation, and co-promotion arrangements with national tour operators. Ticket prices are set by the tour operators and vary by event (e.g., from 65.00 EUR for select events). The company operates as an independent, privately held GmbH with Ferdinand Kraemer Wessinghage as Managing Director (Geschäftsführer) and 8 employees, with a published event calendar extending through 2027 and a diversified footprint across Munich venues ranging from intimate clubs (Strom, Hansa39) to large arenas (Allianz Arena, Olympiahalle, Deutsche Bank Park).

Name

PGM Promoters Group Munich Konzertagentur GmbH

Legal name

PGM Promoters Group Munich Konzertagentur GmbH

Website

https://promoters-group-munich.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PGM Promoters Group Munich is a Munich-based concert promotion company founded in 2003, organizing over 100 live events annually across multiple genres and venues as the local co-promoter for national tour operators like Semmel and FKP Scorpio.

Ownership category

akta.pro rank

Product category

Live Concert and Entertainment Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Touring Concert Promoters & Presenters (MPAGAAAA), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Live concert promotion
• Event promotion services
• Local concert booking
• Venue coordination services
• Live entertainment management

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Concert and event promotion: PGM earns revenue as the local promoter and co-promoter of concerts and live entertainment events in Munich. They collaborate with national tour operators (such as Semmel Concerts, FKP Scorpio, Goodlive Artists, Contra Promotion, PRK DreamHaus, Peter Rieger) who serve as tour promoters, while PGM provides local execution, venue relationships, and ticket distribution. Revenue is generated through ticket sales, service fees, and co-promotion arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PGM Promoters Group Munich is a local concert promoter that organizes and co-promotes over 100 live concerts and entertainment events per year in Munich. It coordinates with national tour operators (Semmel Concerts, FKP Scorpio, Goodlive Artists, Contra Promotion, PRK DreamHaus, Peter Rieger) to bring touring artists to Munich venues including the Olympiahalle, Allianz Arena, Zenith, Circus Krone, Deutsche Bank Park, TonHalle, Backstage, and Technikum. Revenue is generated through ticket sales, service fees, and co-promotion arrangements, with tickets distributed primarily through the CTS Eventim platform.

Product overview

PGM Promoters Group Munich Konzertagentur GmbH operates as a concert and entertainment event promotion company in Munich, Germany. Since 2003, the company has organized over 100 concerts and show highlights annually. Rather than offering a unified software product, PGM provides live entertainment promotion services, facilitating artist bookings, venue coordination, and ticket sales through its website and the CTS Eventim platform. The company does not appear to offer standalone software products or modules but rather serves as an intermediary between artists, tour agencies, and audiences for live music events across various genres including rock, pop, Schlager, folk, and classical.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Event Promotion Services End-to-end local concert and show promotion services for Munich, including coordination with national tour operators, venue relationships across Munich's top event spaces (Olympiahalle, Allianz Arena, Deutsche Bank Park, Circus Krone, Zenith, TonHalle, Backstage, Technikum), local marketing, and on-the-ground event execution across rock, pop, Schlager, folk, hip-hop, classical, and family musicals.
• Event Ticketing Services Ticket sales for PGM-promoted concerts and shows, facilitated through the third-party CTS Eventim platform and made available online via eventim.de and the Eventim app, by phone via the Eventim hotline, and at physical CTS Eventim pre-sale outlets across Germany.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CTS Eventim / Eventim GroupcoreChannel Partner/ Reseller/ DistributorEventim is the primary ticketing partner and platform for PGM. PGM's events are distributed via eventim.de, the Eventim app, and CTS Eventim point-of-sale outlets. Eventim also provides the compliance reporting system for the CTS EventIM Group, to which PGM belongs.
• Tour operators and national booking agenciescoreStrategic or Co-development PartnerPGM operates in partnership with leading German tour operators including Semmel Concerts Entertainment GmbH, FKP Scorpio Konzertproduktionen GmbH, Goodlive Artists GmbH & Co. KG, Contra Promotion GmbH, PRK DreamHaus GmbH, and Peter Rieger Konzertagentur GmbH. These operators serve as tour promoters while PGM provides local Munich execution, venue coordination, and marketing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Karsten Jahnke Konzertdirektion GmbH: Hamburg-based German concert promoter with a similar local/regional execution focus, working with international touring acts across rock, pop and jazz. Closely comparable business model to PGM, just anchored in Northern Germany rather than Bavaria.
• Peter Rieger Konzertagentur GmbH: Cologne-based German concert promoter working with international and domestic touring acts across rock, pop and alternative. Comparable business model and venue relationships; listed as a PGM co-promotion partner.
• Goodlive Artists GmbH & Co. KG: German concert promoter focused on international touring acts and festivals. Operates with a similar local/national co-promotion model and serves the same touring artist pipeline that PGM executes locally in Munich.
• Semmel Concerts Entertainment GmbH: Germany's largest concert and tour promoter, organizing national tours and festivals across all major German venues. Directly comparable business model — both are concert promoters serving the same touring artists and venues; PGM regularly co-promotes with Semmel on Munich dates.
• Barracuda Music GmbH: Austrian/German concert promoter organizing tours across the DACH region (Germany, Austria, Switzerland). Directly comparable in business model and geography; PGM's identified operational geography explicitly includes Austria and Switzerland.
• FKP Scorpio Konzertproduktionen GmbH: Major German concert promoter and festival operator (Hurricane, Southside, Deichkind tours). Comparable in concert promotion and venue relationships; PGM's stated co-promotion partner for Munich tour dates.
• Contra Promotion GmbH: Established German concert promoter working with major international and domestic touring artists. Comparable in scale, customer base (touring artists, venues) and event mix; PGM's listed co-promotion partner.

Broad incumbents

• DEAG Deutsche Entertainment AG: Publicly listed German live entertainment group operating across concert promotion, ticketing, artist management and venue services (e.g., Classic Open Air, Stars of Sounds). Broader portfolio than PGM but directly competes in concert promotion and tour routing across Germany.
• Live Nation Germany (Marek Lieberberg): German arm of Live Nation Entertainment, the global live entertainment market leader. Operates concerts, tours and festivals at national and international scale; directly competes for major artist routing in Munich while offering far broader capabilities than PGM.
• CTS Eventim Live (Eventim Group): Live entertainment division of CTS Eventim AG, promoting its own festivals and tours at scale (e.g., Hurricane, Southside after acquisition). Operates with national reach and significantly larger scale than PGM; vertical-integration risk given PGM's distribution dependence on Eventim.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PromotersGroupMunich
• Instagraminstagram.com/pgm_konzertagentur
• LinkedInlinkedin.com/company/pgm-konzertagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGM Promoters Group Munich Konzertagentur GmbH