Promote Ukraine

What Promote Ukraine does

Promote Ukraine is a Brussels-based non-governmental organization (legal name 'NGO Promote Ukraine') founded in 2014 that operates as a media and expert advocacy platform representing Ukrainian civil society interests to EU policymakers. The organization is led by Founding President Marta Barandiy and operates with approximately 41 employees from its Brussels headquarters. Its core activities include publishing news, expert analyses, and opinion pieces; convening policy events such as the European Advocacy Forum (co-organized with the European Policy Centre) and 'Breakfast with the Prosecutor General of Ukraine'; coordinating large-scale public demonstrations (notably a 7,000+ participant march in Brussels in February 2024); and engaging directly with the European Parliament, NATO HQ, and Belgian government officials.

The platform consists of four primary content assets: the main multilingual hub at ukrainianhub.eu (available in English, Ukrainian, French, and German); the Brussels Ukraïna Review publication covering EU-Ukraine relations; the 'Unlock Ukraine' podcast series featuring Ukrainian experts and human rights defenders; and a specialized cultural publication, 'Ukrainian for Dutch Speakers', targeting the Flemish audience. Content extends across 913+ pages of articles on topics including Russian aggression, Crimea, Donbas, rule of law, EU accession, and human rights. The organization has received the European Citizen's Prize from the European Parliament/Council of Europe, and the founder served as a top-listed candidate in the 2024 European Parliament Elections (Voor U).

The business model is non-commercial: Promote Ukraine operates as a donation-funded NGO with revenue sourced via its support platform (ukrainianhub.eu/support-ukraine) and unconfirmed grants from supporters of Ukrainian causes in Europe. There is no disclosed pricing model, no commercial product, no proprietary technology stack, and no parent company, private equity, or institutional investor involvement. Distribution is via the multilingual website, social media (Facebook, Instagram, Twitter/X, YouTube, LinkedIn), direct EU institutional engagement in Brussels, and partnerships with the Ukrainian diaspora community, the European Policy Centre, and select Ukrainian military units (3rd Separate Assault Brigade, 125th Brigade of Territorial Defense Forces).

Name

Promote Ukraine

Legal name

NGO Promote Ukraine

Website

https://promoteukraine.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

NGO Policy Advocacy

SIC

International Affairs (9721), Services-Social Services (8300)

akta.pro primary industry

Government Accountability, Ethics & Anti-Corruption Advocacy (BPAGAFAN)

Keywords

• Policy advocacy services
• Civil society advocacy
• Media publishing platform
• European policy analysis
• Ngo advocacy platform

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Support: Promote Ukraine operates as an NGO that accepts donations through its support platform (ukrainianhub.eu/support-ukraine). The organization appears to be funded through public donations and possibly grants from supporters of Ukrainian causes in Europe.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Promote Ukraine is a Brussels-based NGO and media/expert platform that advocates for Ukraine's European future by voicing the interests of Ukrainian civil society to EU policymakers. The organization operates a multilingual content platform (English, Ukrainian, French, German), publishes the Brussels Ukraïna Review and other policy publications, produces the 'Unlock Ukraine' podcast series, and coordinates advocacy events and demonstrations such as the European Advocacy Forum in cooperation with the European Policy Centre.

Product overview

Promote Ukraine operates a media and expert platform with a modular offering centered on its main digital hub (ukrainianhub.eu). The platform provides news coverage, exclusive analytics and interviews, periodic publications (Brussels Ukraïna Review, Ukrainian for Dutch Speakers), and a podcast series (Unlock Ukraine). The organization functions as an advocacy and information platform rather than a software product, focusing on connecting Ukrainian civil society with EU policymakers through content, events, and publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Promote Ukraine hub Central digital platform (ukrainianhub.eu) serving as the main hub for news, publications, advocacy activities, and donations connecting Ukrainian civil society with EU policymakers.

Quantifiable outcome

• Organized major march in Brussels with over 7,000 participants
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• European Policy Centre (EPC)coreStrategic or Co-development Partner · 7 November 2023The European Advocacy Forum is organized by Promote Ukraine in cooperation with the European Policy Centre, bringing together experts and policymakers to discuss topics such as the organization of a special tribunal for Russian war crimes and achieving justice.
• European Policy Centre (EPC)coreStrategic or Co-development PartnerPromote Ukraine cooperates with the European Policy Centre (EPC) to organize events such as 'Breakfast with the Prosecutor General of Ukraine' and other policy discussions. The EPC provides a platform for Promote Ukraine to engage with EU experts and policymakers on topics including rule of law, war crimes justice, and Ukraine-EU relations.
• Ukrainian Community in BelgiumcoreOthersPromote Ukraine works closely with the Ukrainian community in Belgium, coordinating demonstrations, events, and advocacy activities. The organization represents Ukrainian civil society interests and mobilizes community participation in Brussels.
• Ukrainian 3rd Separate Assault BrigademinorOthersPromote Ukraine organized support activities for the 3rd Separate Assault Brigade, including fundraising for vehicles and coordinating veteran visits. The organization also worked on the 'Dvizh' project for informal interactions with brigade soldiers.
• 125th Brigade of Territorial Defense ForcesminorOthersPromote Ukraine followers contributed to a fundraiser for a vehicle for the 125th Brigade of Territorial Defense Forces defending Ukraine in the Kharkiv region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• European Policy Centre (EPC): Brussels-based think tank that is both a partner and a comparable institution. EPC produces policy analysis and hosts events on EU affairs including Ukraine, overlapping with Promote Ukraine's advocacy and analytical content focus.
• EUobserver: Brussels-based independent media outlet covering EU affairs. Comparable as a Brussels-based English-language platform producing news and analysis on EU policy, including Ukraine-related coverage.

Broad incumbents

• European Council on Foreign Relations (ECFR): Major pan-European foreign policy think tank with substantial Ukraine coverage. Comparable as a Brussels-based producer of EU foreign policy analysis and convenor of expert/policymaker dialogues.
• Atlantic Council: Major US-headquartered international affairs think tank with extensive Ukraine programming. Comparable as a producer of policy analysis and convenor of high-level discussions on Ukraine's European and Euro-Atlantic integration.

Direct peers

• Open Dialogue Foundation: Poland-based advocacy NGO focused on human rights and democratic reforms in the post-Soviet space. Comparable as a European-headquartered civil society organization engaging EU institutions on Eastern European policy issues.
• Ukrainian World Congress: Global umbrella representing Ukrainian diaspora communities worldwide. Comparable as a civil society advocacy entity focused on Ukraine's international standing and European integration, with overlapping policy and event engagement.
• Razom for Ukraine: US-based Ukrainian advocacy and humanitarian NGO. Directly comparable as a diaspora-driven civil society organization focused on advancing Ukraine's interests abroad, though operating transatlantically rather than within EU institutions.
• Ukraine Crisis Media Center: Kyiv-based media and communications platform covering Ukraine-related affairs. Comparable as a Ukraine-focused media/expert platform producing analytical content, news, and policy commentary for international audiences.

Regional players

• Amnesty International Belgium (Flemish section): Brussels-based section of a global human rights NGO. Comparable as a Brussels-headquartered advocacy organization engaging Belgian and EU policymakers on rights-related issues, including Ukraine-relevant human rights advocacy.

Others

• EU-Ukraine Civil Society Platform: Formal EU-supported platform facilitating civil society dialogue between EU and Ukrainian organizations. Comparable as an institutional counterpart in the EU-Ukraine civil society ecosystem that Promote Ukraine engages with through its Brussels advocacy work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PromoteUkraine
• YouTubeyoutube.com/@PromoteUkraine
• Facebookfacebook.com/promoteukraine
• LinkedInlinkedin.com/company/promote-ukraine
• Instagraminstagram.com/promoteukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promote Ukraine