Stiftelsen Pro Natura

What Stiftelsen Pro Natura does

Stiftelsen Pro Natura is a Sweden-based non-profit foundation (stiftelse) operating as a specialist nature conservation consultancy since 1978, originally established as HB Andersson & Appelqvist – Ekologisk konsult and reorganized into its current foundation form in 1990. Headquartered in Göteborg with regional offices across Sweden (Alingsås, Stockholm, Skaraborg, Småland, Örebro) and active project work across Europe, the firm delivers nature inventories (naturinventering), management plans (skötselplaner), education and training (utbildning), practical conservation management (praktisk naturvårdsskötsel), and research and investigation (forskning och utredningsarbeten). Specialized service lines include Species Protection Investigations (artskyddsutredningar), Nature Value Inventories under the national SIS standard (NVI), and protected-tree/veteranization work — areas in which the firm holds recognized expertise and direct involvement in Sweden's NVI standards development.

The firm's technology and intellectual property are centered on domain expertise rather than software products: methodologies for terrestrial ecosystem assessment, standardized NVI survey techniques, and tree veteranization methods, supported by a substantial publications record. Revenue is generated through professional-services billing on direct engagements with Swedish municipalities, government agencies, and private organizations/landowners, supplemented by EU-funded project coordination (e.g., PONC under Erasmus+) and course-based training fees. Go-to-market is sales-led through professional networks, referrals, EU project partnerships, and publications, with no disclosed pricing or publicly available revenue figures. The organization operates with approximately 20 staff across multiple employment levels and is structured as a non-profit foundation rather than an investor-backed entity.

Name

Stiftelsen Pro Natura

Legal name

Stiftelsen Pro Natura

Website

https://pro-natura.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftelsen Pro Natura is a Swedish non-profit foundation providing specialist nature conservation consulting — nature inventories, management plans, species protection surveys, and ecological research — to municipalities, government agencies, and private landowners across Sweden and Europe.

Ownership category

akta.pro rank

Product category

Environmental and Nature Conservation Consulting

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Forestry, Land Use & REDD+ Programs (BPADALAF)

Keywords

• Nature conservation consulting
• Biodiversity management
• Habitat management planning
• Environmental impact assessment
• Species protection surveys

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Nature Conservation Consulting Services: Professional consulting services including nature inventories, management plans, species surveys, and conservation assessments for government and private clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stiftelsen Pro Natura is a Swedish non-profit foundation that provides professional nature conservation consulting services. Its main activities include nature inventories, management plans, species protection investigations, education and training, practical conservation management, and ecological research, covering most terrestrial habitat types in Sweden and parts of Europe.

Product overview

Stiftelsen Pro Natura operates as a nature conservation consultancy offering a unified portfolio of professional services. The core offerings include nature inventories (naturinventering), management plans (skötselplaner), education and training (utbildning), practical nature conservation management (praktisk naturvårdsskötsel), and research and investigation work (forskning och utredningsarbeten). The organization specializes in terrestrial ecosystems with particular expertise in biology, ecology, insects, fungi, lichens, nature value inventories (NVI), protected trees, and species protection investigations. The company also maintains an EU projects portfolio including PONC, VETree, and VETcert, as well as a publications division disseminating research on nature conservation and ecology.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturinventering (Nature Inventories) Comprehensive surveys and inventories of natural habitats, species, and ecological conditions across various terrain types in Sweden and Europe for municipalities, agencies, and private organizations.
• Skötselplaner (Management Plans) Development of management plans for nature conservation areas, including practical conservation management strategies for protected habitats.
• Utbildning (Education and Training) Educational services and training programs covering various aspects of nature conservation, ecology, and species surveys for professionals and organizations.
• Praktisk naturvårdsskötsel (Practical Nature Conservation Management) Hands-on nature conservation management work, including management of protected areas and habitats.
• Forskning och utredningsarbeten (Research and Investigation) Research and investigative work covering ecological processes, biodiversity conservation, and sustainable use of natural resources.
• Artskyddsutredningar (Species Protection Investigations) Investigations and assessments related to species protection regulations and requirements for public and private clients.
• Naturvärdesinventering (NVI) - Nature Value Inventories Standardized inventorying and assessment of nature values according to the national SIS standard for natural value inventories.
• Skyddsvärda träd och veteranisering (Protected Trees and Veteranisation) Expertise in identifying and managing protected trees, including veteranisation techniques for oak cavities and habitat creation.
• EU-projekt (EU Projects) European collaboration projects such as PONC (Process Oriented Nature Conservation), VETree, VETcert, and other international nature conservation initiatives coordinated with European partners.
• Publikationer (Publications) Research publications, reports, and scientific articles on nature conservation, ecology, and biology, available as downloadable PDF documents.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• NatuurinvestcoreStrategic or Co-development Partner · 1 December 2020Project coordinator for the PONC (Process Orientated Nature Conservation) project within the EU Erasmus+ programme. Manages forests, nature and green areas in Flanders and has an extensive course programme.
• Natuur en BoscoreStrategic or Co-development Partner · 1 December 2020Partner in the PONC project, working on management of natural environments in Flanders and public perception issues related to nature management including presence of larger predators.
• Ark (Ark Nature)coreStrategic or Co-development Partner · 1 December 2020Partner in the PONC project, has been working on rewilding approaches in the Netherlands for many decades.
• FjällbetecoreStrategic or Co-development Partner · 1 December 2020Partner in the PONC project, working on holistic regenerative agriculture and holistic management practices in Sweden.
• Milvus GroupcoreStrategic or Co-development Partner · 1 December 2020Partner in the PONC project, working in Romania on species projects and management issues, and information campaigns to increase acceptance and awareness.
• Knepp EstatesupportingStrategic or Co-development Partner · 1 December 2020Associated partner in the PONC project with a rewilding project in an intensively managed agricultural landscape in England.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ramboll Group: Global engineering, environment, and health consultancy with European offices providing environmental impact assessments, biodiversity services, and nature conservation consulting to public clients.
• AFRY (ÅF): Sweden-based engineering and design consultancy with environmental practice covering environmental impact assessments and nature-related permitting, competing with Pro Natura for public-sector contracts.
• Sweco AB: Large Swedish-headquartered engineering and environmental consultancy with a broad portfolio that includes ecological services, environmental impact assessments, and nature-related consulting for public-sector clients.
• COWI A/S: Major European engineering and environmental consultancy headquartered in Denmark, offering biodiversity, ecosystem services, and ecological consulting that overlaps with Pro Natura's European project activity.
• WSP Environment Sweden: Global environmental and engineering consultancy active in Sweden offering environmental assessments, ecological surveys, and biodiversity-related services through Swedish offices.

Direct peers

• Calluna AB: Swedish ecological consulting firm specializing in nature inventories, species surveys, and environmental impact assessments for Swedish municipalities and agencies — a directly comparable niche peer in the same geography and service mix.
• Naturcentrum AB: Swedish nature and environmental consultancy providing ecological surveys, inventories, and conservation planning for public and private clients across Sweden — a comparable specialist competitor.
• Ekologigruppen Ekoplan AB: Sweden-based ecological consultancy offering nature inventories, environmental impact assessments, and species protection services to municipalities and developers, closely mirroring Pro Natura's core offering.

Others

• Naturvårdsverket (Swedish Environmental Protection Agency): Swedish government agency that sets environmental policy and procures ecological services from consultancies like Pro Natura. Included as a key client/regulator rather than a competitor.
• Boverket: Swedish national authority for planning, building, and housing whose regulations on environmental impact assessments drive demand for nature conservation consulting services from firms like Pro Natura.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stiftelsen-pro-natura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiftelsen Pro Natura