proof.

Name

proof.

Legal name

proof.

Website

https://proof.bg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Agency / Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Brand advertising campaigns
• Digital marketing strategy
• Social media management
• Event branding services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Revenue generated from providing creative agency services including ATL (Above the Line) advertising, digital campaigns, social media management, branding, BTL (Below the Line) & events, and strategy services to brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

proof. is a Sofia-based creative agency that produces multi-channel brand campaigns for companies, covering ATL (above-the-line) advertising, BTL & events, digital, social media, branding, and marketing strategy. The agency's work is delivered through project-based engagements and centers on storytelling, audience reach, and long-term brand building for client brands.

Product overview

proof. is a creative agency based in Sofia, Bulgaria, offering advertising and branding services. The company provides services across multiple channels including ATL (above-the-line), BTL (below-the-line) and events, digital, social media, and strategy. Rather than a software product company, proof. operates as a full-service creative agency that helps brands tell stories, reach desired audiences, and achieve long-term goals through campaign work.

Differentiator

Problem solved

Functional benefit

Products and services

• ATL Advertising Above-the-line advertising services for brand clients, covering broad-reach campaigns such as television, print, and other mass-media creative work. Used by brands seeking high-reach awareness campaigns.
• BTL & Events Below-the-line marketing and event activation services, producing brand experiences, live activations, and on-the-ground campaigns for client brands.
• Digital Campaigns Digital marketing and creative services producing online campaign assets, websites, digital content, and online activations for brand clients.
• Social Media Management Social media creative and management services covering content strategy, post production, and ongoing social presence for brand clients across platforms.
• Branding Brand identity and design services, including visual identity systems, brand strategy, and creative platform development for client brands.
• Strategy Marketing and creative strategy services supporting campaign planning, positioning, and long-term brand direction for client engagements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• MullenLowe Global: Global creative network within IPG offering integrated advertising, digital, and brand strategy services. Comparable mid-tier full-service alternative to proof.'s integrated creative offering.
• BBDO: Global creative network within Omnicom providing integrated advertising, digital, and brand strategy services. Overlaps with proof.'s end-to-end creative offering but at enterprise scale across multiple geographies.
• Ogilvy: Iconic full-service advertising agency within WPP offering advertising, branding, social, and strategy services. Comparable to proof. on service breadth (ATL, digital, social, branding, strategy) but competes from a global network vantage.
• DDB: Omnicom-owned creative network providing full-service advertising, digital, and brand work. Directly comparable offering to proof.'s ATL/digital/social/strategy mix, with DDB offices often competing for the same regional and global brand briefs.
• McCann Worldgroup: IPG-owned global advertising network with deep expertise in brand storytelling and integrated campaigns. Directly comparable to proof. on full-service creative offering and narrative-driven brand work.
• Leo Burnett: Publicis-owned creative agency known for brand-building ATL and digital campaigns. Comparable to proof. on integrated creative storytelling and brand strategy focus, particularly for purpose-led campaigns similar to 'Nature Unplugged'.
• Saatchi & Saatchi: Global full-service creative network within the Publicis Groupe. Operates with an integrated ATL/digital/social/branding model directly comparable to proof.'s service mix, but at vastly greater scale and with multinational client rosters.
• Havas Creative: Global creative and media network within Havas Group offering advertising, branding, and digital services. Comparable service portfolio to proof., competing in the same creative RFP processes across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/proofbg
• YouTubeyoutube.com/channel/UCU_Zv33fIu--R93FB4AgcKg
• Facebookfacebook.com/proofagencybg
• LinkedInlinkedin.com/company/proofagency
• Instagraminstagram.com/proof.agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about proof.