Propaganda Group
Propaganda Group is a Sofia, Bulgaria-based integrated communications agency founded in 2021, operating as a network of six specialized sub-brands that deliver strategy, PR, creative, influencer, digital/social, and event services to B2B clients seeking multi-discipline rather than single-channel communication solutions.
- Company typePrivate
- Founded-
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Propaganda Group does
Propaganda Group is a Sofia, Bulgaria-based integrated communication agency founded in 2021 that operates as a network of six specialized sub-brands — Full Thinking Agency (strategy), Media-Marks (PR & marketing), Currant (multidisciplinary creative studio), Hypelinker (influencer marketing), Blue-House (digital & social media), and ETI (events, experiences and activations). The group delivers thirteen core services spanning strategy and positioning, social media and digital marketing, media production and video, brand engagement, targeting and analytics, online and media relations, internal communications and employer branding, story development, change management, event management, influencer marketing, crisis and issues, and responsibility and sustainability. The firm positions itself as a holistic, open-minded, and collaborative alternative to single-discipline agencies, addressing clients with multilayered communication needs rather than discrete tactical briefs.
The underlying delivery model is human-driven professional services with no proprietary technology stack disclosed; AI/ML capabilities, APIs, and proprietary software products are not present in the source material. Go-to-market is sales-led through direct client engagement at the enterprise level, supported by organic social channels (LinkedIn, Instagram, Facebook) and the propaganda.group website as the primary digital storefront. The firm operates as a privately-held, independent entity headquartered at 3 Han Krum St., Sofia, with no disclosed parent company, external institutional investors, or funding rounds.
Revenue is generated through project fees, retainer agreements, and service-based contracts under a professional services revenue model; pricing is not publicly disclosed and is customized per scope. The current customer base is described generically as agencies, companies, clients, and organizations with no named logos, segment splits, or revenue concentration data available. With six listed employees and a single regional (Sofia) operating geography, the firm's scale is boutique, and the horizontal B2B segmentation strategy targets any organization requiring integrated rather than siloed communications work.
Propaganda Group firmographics
Firmographics- Name
- Propaganda Group
- Legal name
- Propaganda Group
- Website
- https://propaganda.group
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Propaganda Group is a Sofia, Bulgaria-based integrated communications agency founded in 2021, operating as a network of six specialized sub-brands that deliver strategy, PR, creative, influencer, digital/social, and event services to B2B clients seeking multi-discipline rather than single-channel communication solutions.
- Ownership category
- akta.pro rank
Propaganda Group industry classification
Industry- Product category
- Integrated Marketing and Communications Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Guerrilla & Street Marketing (MPAAAGAH)
Keywords
Where Propaganda Group is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Propaganda Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Services - Integrated Communication Solutions: Propaganda Group generates revenue through providing integrated communication services including strategic consulting, creative services, digital marketing, PR, media production, event management, and influencer marketing. Revenue is likely derived from project fees, retainer agreements, and service-based contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Propaganda Group product offering
Product offeringCore offering
Propaganda Group is a network of six specialized agencies that delivers integrated communication solutions to B2B clients. Its offerings span strategic consulting, public relations, creative services, digital and social media marketing, influencer marketing, media production, and event management. The firm describes its methodology for communicating complex contemporary societal topics as holistic, open-minded, and collaborative.
Product overview
Propaganda Group is a network of six specialized agencies united by a shared vision to deliver integrated communication solutions. The network operates as a 'Full Thinking Agency' with six sub-brands: PR & Marketing Agency, Multidisciplinary Creative Studio, Influencer Marketing Agency, Digital & Social Media Agency, and Events/Experiences/Activations. The group offers 13 core services including Strategy & Positioning, Social Media & Digital Marketing, Media Production & Video, Brand Engagement, Targets & Analytics, Online & Media Relations, Internal Communications & Employer Branding, Story Development & Agenda Setting, Change Management, Event Management, Influencer Marketing, Crisis & Issues, and Responsibility & Sustainability. The agency positions itself as holistic, open-minded, and collaborative, serving clients across multiple sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Full Thinking Agency: Full service strategic communication agency within the Propaganda Group network
- Media-Marks
- Currant
- Hypelinker
- Blue-House
- ETI
Products and services
- Full Thinking Agency Sub-brand strategic communication agency providing integrated communication solutions through strategic thinking and creative excellence.
- Media-Marks (PR & Marketing Agency) Sub-brand public relations and marketing agency offering brand communication and media relations services.
- Currant (Multidisciplinary Creative Studio) Sub-brand creative studio providing multidisciplinary creative services including brand engagement and story development.
- Hypelinker (Influencer Marketing Agency) Sub-brand agency specializing in influencer marketing and consumer inspiration strategies.
- Blue-House (Digital & Social Media Agency) Sub-brand digital and social media agency providing online presence and social media management services.
- ETI (Events, Experiences and Activations) Sub-brand agency focused on event management, experiential marketing, and brand activations.
- Strategy & Positioning Service offering focused on vision, values, and strategy development for clients.
- Social Media & Digital Marketing Service offering focused on social media management and digital marketing execution.
- Media Production & Video Service offering focused on video production and media content creation.
- Brand Engagement Service offering focused on brand development and engagement strategies to build brand loyalty.
- Targets & Analytics Service offering focused on consumer targeting and analytics for data-driven marketing.
- Online & Media Relations Service offering focused on online and media relations management and story placement.
- Internal Communications & Employer Branding Service offering focused on internal communications strategies and employer branding.
- Story Development & Agenda Setting Service offering focused on narrative development and agenda-setting content.
- Change Management Service offering focused on change management communication strategies.
- Event Management Service offering focused on event planning and management.
- Influencer Marketing Service offering focused on influencer identification and campaign management to inspire consumers.
- Crisis & Issues Service offering focused on crisis communication and issue management.
- Responsibility & Sustainability Service offering focused on corporate responsibility and sustainability communication.
Companies that use Propaganda Group
Customer profileSegments1 record
Ideal customer profiles1 record
Propaganda Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Propaganda Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Propaganda Group competitors and assessment
Company assessmentBroad incumbents
- WPP: Largest global advertising and communications holding group (Ogilvy, Grey, GroupM, BCW). Competes with Propaganda Group across integrated communications, PR, digital, and influencer marketing.
- Omnicom Group: Global advertising holding group including PR agencies (Ketchum, FleishmanHillard, Mercury). Overlaps with Propaganda Group across integrated, PR, and digital communications.
- Havas: Global advertising and communications holding company offering integrated creative, media, and PR services across all disciplines. Operates as a broad incumbent relative to Propaganda Group's integrated network.
- Publicis Groupe: Global advertising and communications holding company with creative, media, digital, PR, and events capabilities. Competes with Propaganda Group across multiple service lines but at vastly larger scale.
Direct peers
- Ketchum: Omnicom-owned global PR and communications agency covering brand, influencer, and corporate communications. Comparable across Propaganda Group's full PR, influencer, and digital sub-brand portfolio.
- Hill+Knowlton: Global communications consultancy spanning public affairs, crisis, and brand. Highly comparable to Propaganda Group's integrated communications positioning and reputation-management orientation.
- Edelman: Global public relations firm with strong crisis, brand, and corporate communications practices. Comparable to Propaganda Group's PR & Marketing sub-brand Media-Marks and its Crisis & Issues service line.
- FleishmanHillard: International PR and integrated communications agency offering media relations, crisis communications, and brand strategy. Overlaps directly with Propaganda Group's PR, change management, and online media relations offerings.
Regional players
- M3 Communications Group: Bulgarian integrated communications agency headquartered in Sofia offering PR, digital, events, and creative services. The closest direct geographic competitor to Propaganda Group in its home market.
- APRA Network: European alliance of independent communications and PR agencies with members across CEE. Provides peer comparison for Propaganda Group's positioning as an independent integrated agency targeting SEE and EU clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Propaganda Group social profiles
Digital presencePropaganda Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propaganda Group leadership team
Management profileNumber of profiles
Propaganda Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Propaganda Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propaganda Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propaganda Group
What does Propaganda Group do?
Propaganda Group is a network of six specialized agencies that delivers integrated communication solutions to B2B clients. Its offerings span strategic consulting, public relations, creative services, digital and social media marketing, influencer marketing, media production, and event management. The firm describes its methodology for communicating complex contemporary societal topics as holistic, open-minded, and collaborative.
Is Propaganda Group a public or private company?
Propaganda Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propaganda Group founded?
Propaganda Group was founded in -1. It employs 1 to 10 people.
Where is Propaganda Group based?
Propaganda Group is headquartered in Sofia, Bulgaria, in the Europe region.
How does Propaganda Group make money?
One revenue line is on record: professional Services - Integrated Communication Solutions.
Who are Propaganda Group's main competitors?
Broad incumbents on record are WPP, Omnicom Group, Havas and Publicis Groupe. Direct peers are Ketchum, Hill+Knowlton, Edelman and FleishmanHillard. Regional players are M3 Communications Group and APRA Network.
Does Propaganda Group have an API?
No public API is recorded for Propaganda Group.
What industry is Propaganda Group in?
Propaganda Group's product category is Integrated Marketing and Communications Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of MPAAAGAH, Guerrilla & Street Marketing. Its NAICS code is 5418 and its SIC code is 7311.