What Pro Persona Connect does

Pro Persona Connect (legal entity: Stichting Pro Persona GGz, with Stichting Pro Persona Holding as the group entity) is a Dutch mental healthcare foundation headquartered in Tiel, Netherlands. The organization delivers general and specialized psychiatric care (GGz) to youth, adults, and elderly patients across Gelderland province through seven physical locations in Arnhem, Ede, Lent, Nijmegen, Tiel, Veenendaal, and Wolfheze, plus crisis services and an online client portal (propersona.e-behandeling.nl). Service modalities span inpatient, outpatient, and community-based care, with TOPGGz-certified offerings for complex psychiatric conditions, Routine Outcome Monitoring (ROM) for treatment tracking, and prevention programs such as 'Voluit Leven' and 'Zorgen voor een ander begint bij jezelf.'

The product portfolio is anchored by three formal research lines (Depression; Anxiety, OCD & PTSD; Pro-Fit) under /research/, supported by a multi-disciplinary team of psychiatrists, psychologists, experienced experts (ervaringsdeskundigen), and peer support specialists, and governed by a Raad van Bestuur, College geneesheren-directeuren, and Raad van Toezicht. Affiliated foundations Pompestichting and Kairos operate under the Pro Persona umbrella, alongside formal client and family councils (Cliëntenraden, Familie- en naastenraad). Quality and regulatory standing is evidenced by HKZ certification and TOPGGz recognition, both sector-specific Dutch healthcare marks.

Revenue is generated through Dutch mandatory healthcare insurance under the Health Insurance Act (Zvw) and the Long-term Care Act (Wlz), making the model a regulated, recurring-reimbursement healthcare services business. Go-to-market is community-led and referral-driven, combining professional referrals (verwijzers), self-referrals, and crisis pathways, with marketing reach across Facebook, Instagram, LinkedIn, YouTube, and Komoot, and community engagement events such as the De Klaproos open-air theater in Wolfheze. The underlying technology footprint is conventional: a content and information website, an e-behandeling client portal, an employee portal, and standard GGz service delivery infrastructure with no disclosed AI, API, or proprietary platform components.

Name

Pro Persona Connect

Legal name

Stichting Pro Persona GGz

Website

https://propersonaconnect.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Persona Connect is a Dutch mental healthcare foundation operating seven GGz locations across Gelderland, Netherlands, delivering inpatient, outpatient, crisis, and preventive psychiatric services to youth, adults, and elderly under Dutch healthcare insurance (Zvw/Wlz).

Ownership category

akta.pro rank

Product category

Mental Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Mental healthcare services
• Psychiatric treatment
• Crisis intervention
• Preventive mental health
• Clinical psychology

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Pro Persona generates revenue through providing mental healthcare services funded by Dutch healthcare insurance (zorgverzekering) under the Health Insurance Act (Zvw) and Long-term Care Act (Wlz). Services include inpatient, outpatient, and community-based psychiatric care.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pro Persona provides comprehensive mental healthcare (GGz) services in Gelderland, Netherlands, including inpatient, outpatient, and community-based psychiatric care for youth, adults, and elderly. Services span general mental health treatment, crisis intervention, TOPGGz-certified specialized care for complex psychiatric conditions, preventive courses, and research-driven programs in depression, anxiety/OCD/PTSD, and Pro-Fit.

Product overview

Pro Persona is a mental healthcare organization (GGz) providing comprehensive psychological services across Gelderland, Netherlands. The organization offers a unified care platform supporting youth, adults, and elderly through various treatment programs, expertise centers, research initiatives, and preventive care. Key offerings include Routine Outcome Monitoring (ROM) questionnaires for tracking treatment progress, TOPGGz-certified specialized services for complex psychiatric conditions, and client/employee online portals. The organization maintains a network of locations in Arnhem, Wolfheze, Lent, Nijmegen, Tiel, Ede, and Veenendaal.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Care Services (Algemeen GGz Aanbod) Comprehensive mental healthcare services providing treatment and support for youth, adults, and elderly with psychological problems across multiple locations in Gelderland, Netherlands. Includes inpatient, outpatient, and community-based psychiatric care.
• Crisis Services (Spoed)
• Prevention Programs (Preventie)
• Expertise Centers (Expertisecentra)
• TOPGGz Services
• Client Portal (Login cliënt)

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PompestichtingcoreStrategic or Co-development PartnerAffiliated organization within the Pro Persona group. Pompestichting operates as a related healthcare institution under the Pro Persona umbrella.
• KairoscoreStrategic or Co-development PartnerAffiliated organization within the Pro Persona group. Kairos operates as a related healthcare institution under the Pro Persona umbrella.
• Client Councils (Cliëntenraden)minorOthersPatient representative bodies that provide input on organizational policies and patient care practices.
• Family and Relatives Council (Familie- en naastenraad)minorOthersCouncil representing the interests and perspectives of families and relatives of patients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lentis: Northern Netherlands GGz provider delivering inpatient, outpatient and crisis psychiatric care. Comparable as a regional Dutch foundation-style mental-healthcare operator with similar TOPGGz-style specialist services.
• Arkin: Amsterdam-region mental-healthcare institution offering treatment, research and prevention across multiple specialties. Comparable as an integrated GGz provider with research lines and prevention/community programs akin to Pro Persona's.
• Dimence Groep: Overijssel-based mental-healthcare group providing outpatient, inpatient and youth services. Comparable regional Dutch GGz operator with similar referral-driven model and research involvement.
• Reinier van Arkel: Dutch GGz organization in 's-Hertogenbosch delivering specialized psychiatric care including youth, adult and forensic services. Comparable in scope, Dutch foundation governance, and regulated reimbursement model.
• GGZ Drenthe: Regional GGz provider in Drenthe offering general and specialized mental-healthcare plus crisis services. Directly comparable in scale, foundation structure, and Zvw/Wlz funding model.
• GGZ Oost Brabant: North Brabant-based mental-healthcare institution providing general and specialized psychiatric care. Comparable foundation-structured Dutch GGz operator with multi-site regional coverage.
• Parnassia Groep: Largest Dutch mental-healthcare provider group offering inpatient, outpatient and crisis GGz services across multiple regions. Highly comparable as a multi-site, multi-disciplinary GGz operator funded under the same Zvw/Wlz regime.
• GGZ inGeest: Amsterdam-based GGz institution providing specialized and general mental-healthcare for youth, adults and elderly under Dutch regulated funding. Directly comparable service mix, patient segments, and reliance on Dutch insurance reimbursement.
• GGZ Rivierduinen: South Holland GGz provider offering treatment for youth, adults and elderly with crisis and specialized services. Direct regional Dutch peer operating under the same Zvw/Wlz funding and quality frameworks.

Regional players

• Buurtzorg Nederland: Large Dutch community/home-care provider funded under Zvw and Wlz with self-organizing neighborhood teams. Adjacent rather than direct peer, but comparable in Dutch regulated funding, foundation ethos, and community-led GTM that Pro Persona also emphasizes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ProPersonaVideo
• Facebookfacebook.com/propersonaggz
• LinkedInlinkedin.com/company/pro-persona-connect
• Instagraminstagram.com/propersonaggz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Persona Connect