Property Bloom

What Property Bloom does

Property Bloom is a privately held, founder-led property development project management advisory based in the Hunter Region of New South Wales, Australia. The firm guides individual property investors through end-to-end residential development, covering site identification, feasibility analysis, development application and construction certificate approvals (DA/CC), builder coordination, construction oversight, and Torrens-title subdivision. Its work is concentrated in dual occupancy, granny flat, duplex, and multi-villa developments across the Hunter Region, Central Coast, Lake Macquarie, Newcastle, Maitland, Cessnock, Port Stephens, and the Lower Hunter, with project budgets reportedly ranging from approximately A$400,000 to A$1.5 million+.

The business is essentially a personal-services firm built around CEO Jo Chivers, who is profiled in two published property-investment books and has managed over 100 developments. The company monetizes through project-based management fees — for example, a disclosed A$22,000 (incl. GST) fee for granny flat projects — with pricing otherwise quote-based and project-specific. The firm also sells property investment books through an online shop as a secondary, low-material revenue stream. Distribution is direct via phone, site visits, newsletter (running since December 2013), blog content, and organic social channels, with earned media in Australian Property Investor and Your Investment Property magazines.

Operationally, Property Bloom runs with approximately 6 employees, no external funding, no parent company, no documented partnerships, and no proprietary technology platform. There are no AI, API, SDK, or software product offerings; service delivery is human-led and locally executed. The firm has expanded its geographic remit only incrementally since founding, and its growth profile is best characterized as a stable, lifestyle-scale consultancy rather than a scaling business.

Name

Property Bloom

Legal name

Property Bloom

Website

https://propertybloom.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Property Bloom is a founder-led property development project management advisory in the Hunter Region, NSW, guiding individual investors through site identification, approvals, construction, and subdivision for dual occupancy, granny flat, duplex, and multi-villa projects.

Ownership category

akta.pro rank

Product category

Real Estate Project Management Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Property development project management
• Residential property investment advisory
• Dual occupancy development
• Granny flat development services
• Subdivision project management

Headquarters

HQ city

Hunter Region

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project Management Services: Property Bloom charges a project management fee for overseeing property development projects. Fees are typically structured as a fixed amount per project, with one example showing a set project management fee of $22,000 including GST for granny flat developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Property Bloom provides end-to-end property development project management services for individual property investors in the Hunter Region, Central Coast, and Lake Macquarie areas of NSW, Australia. The company identifies development opportunities, conducts feasibility analysis, manages the Development Application (DA) and Construction Certificate (CC) approval process, coordinates builders, oversees construction, and manages the subdivision process for dual occupancy, granny flat, duplex, and multi-villa projects. Property Bloom supplements its core services with an online shop selling property investment books featuring founder Jo Chivers.

Product overview

Property Bloom operates as a property development services company offering project management for residential property developments in NSW. The core offering consists of property development advisory and management services, focusing on dual occupancy, duplex, granny flat, and multi-villa developments in the Hunter Region, Central Coast, and Lake Macquarie. The company supplements its service business with a publications arm selling property investment books through its online shop, including Property Millionaire, Property is a Girl's Best Friend, and Ms Millionaire.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Development Services End-to-end property development services including site identification, feasibility analysis, development applications, construction management, and project delivery for dual occupancy, granny flat, duplex, and multi-dwelling developments in the Hunter Region of NSW, Australia.
• Project Management Development project management services guiding individual property investors through the property development process, including planning approvals, builder coordination, and subdivision management. Fees are project-specific (e.g., approximately AUD $22,000 including GST for granny flat developments).
• Property Millionaire Book featuring 16 Australian property millionaires including Jo Chivers, sharing success stories and strategies for property investment and development. Published by Fiona Jones and Rebecca Griffin in November 2010 and sold through Property Bloom's online shop at AUD $29.95.
• Property is a Girl's Best Friend Property investment guide for Australian and New Zealand women featuring 11 women including Jo Chivers, with strategies for capital gain, cash flow, and building a property portfolio. Published September 2009 and sold through Property Bloom's online shop at AUD $32.95.

Quantifiable outcome

• Equity creation of $70,000-$719,321 on dual occupancy projects within 12 months to 3.5 years
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lendlease: One of Australia's largest diversified property developers with global residential, commercial, and urban regeneration projects. Comparable only at the broad real estate development category level — vastly larger in scale and focused on master-planned communities rather than infill investor developments.
• CBRE: Global commercial real estate services firm with substantial Australian operations including valuation, advisory, and project management. Comparable as a broad real estate services incumbent with project management capability, though focused predominantly on commercial assets and operating at vastly larger scale.
• Stockland: Major ASX-listed Australian residential land lease and property developer with a national master-planned community footprint. Broad incumbent in Australian residential development, but operating at a vastly different scale and project type than Property Bloom's investor-focused infill model.
• Colliers: Global real estate professional services and investment management firm with Australian operations across valuation, project management, and advisory. Comparable as a broad real estate services incumbent with project management offerings, though at vastly larger scale and broader geographic reach than Property Bloom.

Direct peers

• Ironfish: Asia-Pacific property investment firm serving Australian and overseas investors with advisory, sourcing, and project services. Overlaps with Property Bloom on the property investor/developer target market, though at meaningfully larger scale and broader geography.
• KnowHow Group: Australian property investment buyer agency founded by Margaret Lomas, providing investor education and property sourcing. Comparable in its focus on educating and supporting property investors, with a partial overlap on project selection but less weight on construction and subdivision delivery than Property Bloom.
• Metropole Property Strategists: Australian property investment advisory firm led by Patrick Poole, serving individual investors with property strategy and portfolio advice. Comparable target market of Australian property investors, though Metropole focuses on strategy advice whereas Property Bloom provides hands-on development project management through to subdivision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/propertybloom
• YouTubeyoutube.com/channel/UCBu_dk65e7aACqy1uMnFeag
• Facebookfacebook.com/propertybloom
• LinkedInlinkedin.com/company/property-bloom
• Instagraminstagram.com/propertybloom
• Pinterestpinterest.com/propertybloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Bloom