Bourgogne-Franche-Comté Tourisme 360°

What Bourgogne-Franche-Comté Tourisme 360° does

Bourgogne-Franche-Comté Tourisme (BFC Tourisme) is the official regional tourism committee (Comité Régional du Tourisme) for the Bourgogne-Franche-Comté region of France, established in 2016 and headquartered in Dijon at 5 Avenue Garibaldi. Operating as a non-profit under the authority of the Conseil Régional de Bourgogne-Franche-Comté, the organization coordinates regional tourism promotion across 167+ local tourism offices, departmental agencies, and tourism service providers. BFC Tourisme manages three destination brands (La Bourgogne, Montagnes du Jura, Vosges du Sud) and five thematic verticals (itinerary tourism, heritage, MICE, oenotourism, gastronomy), and supports a network of 150 enterprise members through Club BFC Séminaires & Events. A 29-person team led by President Patrick Ayache executes marketing, training, and coordination functions; the organization has held ISO 9001 certification continuously since 2016, renewed in June 2025.

The core technology asset is Décibelles Data, a TourinSoft-based regional tourism database that consolidates tourism offer data from across the region and distributes it via XML/JSON web services to partner websites, departmental tourism agencies, BIVB, and national platforms (Data Tourisme, France Vélo Tourisme). The platform integrates bidirectionally with departmental Geotrek systems, automatically synchronizing 851 cycling and hiking itineraries (397 Doubs, 454 Jura) and eliminating double data entry. Supporting products include the Centre Régional de Contacts (multilingual call/email center in French, English, German, Spanish), the Pass Régional (3-day, 7-day, annual, and Pro versions), the Booster Tourisme training program (15 modules with AFDAS, Uniformation, Opco Mobilités), and three national quality labels (Accueil Vélo, Vignobles & Découvertes, Destination Excellence). BFC Tournages & Cinéma operates as a distinct film-production support service.

The business model is publicly funded rather than commercial. The primary revenue stream is a €6 million annual subsidy from the Conseil Régional, supplemented by European (FEDER) and national (FNADT) co-funding for specific projects. Most services are free to tourism professionals and visitors; the only disclosed commercial pricing is €200 for a 3-year Accueil Vélo certification. Distribution occurs through a hierarchical network of departmental agencies, 167+ local tourism offices, the Regional Contact Center, and the Décibelles Data platform. Customer segments include tourism industry professionals (primary), film and audiovisual productions, MICE organizers, and inbound cycling tourists.

Name

Bourgogne-Franche-Comté Tourisme 360°

Legal name

Bourgogne-Franche-Comté Tourisme

Website

https://pros.bourgognefranchecomte.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bourgogne-Franche-Comté Tourisme is the official regional tourism committee (CRT) for the Bourgogne-Franche-Comté region of France, coordinating destination marketing, the Décibelles Data tourism platform, and professional training across 167+ local tourism offices with €6M annual public funding.

Ownership category

akta.pro rank

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Regional Council Funding: Primary funding from the Bourgogne-Franche-Comté Regional Council via an annual subsidy of 6 million euros to support all regional tourism promotion and development actions.
2. European and National Co-funding: Additional funding from State (Fonds National d'Aménagement et de Développement du Territoire) and European Union (Fonds Européen de Développement Régional) for specific projects and infrastructure initiatives.
3. Regional Contact Center Services: Centralized contact center providing information and booking services for tourism operators in the region, operating for the brands Bourgogne and Montagnes du Jura.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bourgogne-Franche-Comté Tourisme (BFC Tourisme) is the official Regional Tourism Committee (Comité Régional du Tourisme) for the Bourgogne-Franche-Comté region. It operates the Décibelles Data regional tourism database, manages quality labels (Accueil Vélo, Vignobles & Découvertes, Destination Excellence), runs a regional contact center (CRC) and visitor pass (Pass Régional), delivers professional training (Booster Tourisme), and supports film production location services through BFC Tournages & Cinéma.

Product overview

Bourgogne-Franche-Comté Tourisme (BFC Tourisme) operates as a regional tourism development organization managing a platform-plus-services portfolio. The core product is Décibelles Data, a regional tourism database powering multiple websites and distribution channels. Supporting products include the Pass Régional (visitor pass), Centre Régional de Contacts (contact center), and various labels (Accueil Vélo, Vignobles & Découvertes, Destination Excellence). The organization promotes destination brands (La Bourgogne, Montagnes du Jura, Vosges du Sud) and thematic sectors (Itinérance, Patrimoine, Oenotourism, Gastronomie, Tourisme d'affaires). Additional offerings include training programs (Booster Tourisme), e-learning platforms on regional heritage and sustainable tourism, and film production support services through BFC Tournages & Cinéma.

Differentiator

Problem solved

Functional benefit

Brands

• La Bourgogne: Main destination brand for the Burgundy region
• Montagnes du Jura
• Vosges du Sud
• Sortez Chez Vous en Bourgogne-Franche-Comté
• Bourgogne-Franche-Comté Séminaires & Events
• BFC Tournages & Cinéma
• MASCOT

Products and services

• Décibelles Data
• Pass Régional (Pass Découverte)
• Centre Régional de Contacts (CRC)
• Booster Tourisme Regional professionalization program offering 15 training modules covering commercial/client relations, management, and CSR/RSE topics for tourism professionals.
• Marque Accueil Vélo
• Label Vignobles & Découvertes National label promoting wine and vineyard tourism, attributed for 3 years to tourist and wine destinations with complementary tourism offerings related to wine and gastronomy.
• Destination Excellence
• BFC Tournages & Cinéma
• E-learning Platforms

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Département du DoubscoreStrategic or Co-development Partner · 1 October 2025Departmental council partnering to enable automatic synchronization of 397 cycling/hiking itineraries from Geotrek Doubs platform to regional Décibelles Data system.
• Département du JuracoreStrategic or Co-development Partner · 1 October 2025Departmental council partnering to enable automatic synchronization of 454 itineraries from Geotrek Jura platform to regional Décibelles Data system.
• AFDAScoreStrategic or Co-development Partner · 1 January 2022Professional training fund for culture/communication industries, partnering in the Booster Tourisme regional training program offering 15 professional development modules.
• UniformationcoreStrategic or Co-development Partner · 1 January 2022Social economy sector training consortium, coordinating partner in Booster Tourisme program delivering professional development for regional tourism employees.
• Opco MobilitéscoreStrategic or Co-development Partner · 1 January 2022Mobility sector training fund, coordinating partner in Booster Tourisme program covering transport and travel industry professional training.
• Atout FrancecoreGTM or Marketing PartnerNational tourism development agency partnering with BFC Tourisme for international promotion, including hosting the Workshop Allemagne 2025 at Dijon with 40 German/Swiss tour operators and 42 French exhibitors.
• Bureau Interprofessionnel des Vins de Bourgogne (BIVB)coreTechnology or IntegrationWine industry bureau manages wine-related tourism data updates in Décibelles Data for Burgundy AOC producers, integrating with regional tourism information systems.
• Gîtes de France (Departmental Relays)minorChannel Partner/ Reseller/ DistributorNetwork of Gîtes de France departmental relays managing holiday rental listings that are integrated into Décibelles Data for Côte-d'Or, Nièvre, Saône-et-Loire, Yonne, Jura, Belfort, and Haute-Saône.
• Club BFC Séminaires & EventscoreChannel Partner/ Reseller/ DistributorNetwork of 150 tourism service providers (venues, hotels, activity providers) organized by BFC Tourisme to promote business tourism in the region through a dedicated platform and eductours.
• France Vélo TourismecoreTechnology or IntegrationNational cycling tourism platform receiving Décibelles Data feeds to display regional cycling routes and services to national and international cycling tourists.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Atout France: France's national tourism development agency, charged with promoting France internationally and the named BFC partner for workshops such as Workshop Allemagne. It sits one level above BFC in the destination-marketing stack and is broadly comparable as a public-mandate DMO, though it operates nationwide rather than regionally.
• Switzerland Tourism: National tourism marketing organization for Switzerland, structurally comparable to a CRT/Atout France-style DMO at country level. Useful peer for benchmarking international promotion, quality-labeling, and multi-segment portfolio strategy.
• VisitDenmark: Denmark's national destination marketing organization. Comparable to BFC as a publicly mandated DMO focused on inbound promotion, label/partnership programs, and data-driven destination strategy in a competitive European market.
• ADN Tourisme: National federation of tourism offices and DMO trade body (formerly Fédération Nationale des Offices de Tourisme). BFC's MASCOT network and quality-system practices are coordinated through this federation, making it a structural counterpart at the national level.

Direct peers

• Auvergne-Rhône-Alpes Tourisme: Sister Comité Régional du Tourisme governing destination promotion for the Auvergne-Rhône-Alpes region. Closest functional peer to BFC: identical CRT mandate, similar departmental-office network, same Décibelles/TourinSoft-style data infrastructure, identical label programs (Accueil Vélo, Vignobles & Découvertes).
• Bretagne Tourisme: Regional tourism committee for Brittany, pursuing destination branding, professional training, and data-platform-enabled promotion. Same CRT operating model and funding pattern as BFC Tourisme.
• CRT Provence-Alpes-Côte d'Azur (CRT PACA): Regional tourism committee for PACA, the largest French regional DMO by visitor volume. Directly comparable in mandate (destination promotion, professional training, label attribution) and uses overlapping national labels and data-platform integrations.
• Nouvelle-Aquitaine Tourisme: CRT for the Nouvelle-Aquitaine region, performing the same regional destination-marketing, data-platform coordination, quality labeling, and international promotion duties as BFC. Comparable scale and structure.

Others

• TourinSoft: Technology vendor whose data platform underpins BFC's Décibelles Data system. Not a competitor but an infrastructure dependency: many other French CRTs use TourinSoft, making it a shared peer in the French regional-DMO technology stack.
• France Vélo Tourisme: National cycling-tourism platform that distributes BFC's Décibelles Data feeds. Acts as an upstream/downstream channel peer for cycling-tourism promotion rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bfct-360

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourgogne-Franche-Comté Tourisme 360°