Pro Ski
Pro Ski and Mountain Service is a privately held specialty outdoor retailer in North Bend, Washington, near Snoqualmie Pass, selling curated ski, mountaineering, climbing, hiking, and trail-running gear alongside custom boot fitting and rentals to Pacific Northwest mountain enthusiasts.
- Company typePrivate
- Founded-
- HeadquartersNorth Bend, Washington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pro Ski does
Pro Ski and Mountain Service (operating as Pro Ski or Pro Ski Service) is a privately held specialty outdoor retailer headquartered at 112 W. 2nd St in North Bend, Washington, approximately 15 minutes from Snoqualmie Pass near Seattle. The company operates a single physical showroom paired with a Shopify-powered e-commerce storefront that supports shipping and click-and-collect fulfillment, and has been active in the Pacific Northwest mountain community for 35+ years. Its merchandising spans backcountry ski, alpine ski, splitboarding, snowboard, nordic and telemark, mountaineering, rock climbing, hiking/camping/trail running, outdoor apparel, and mountain books, with curated inventory that the company states its staff tests before offering for sale.
The retailer's revenue mix combines one-time product sales, usage-based equipment rentals (daily and seasonal programs), and professional-services revenue from custom boot fitting performed on a Sidas in-store fitting machine that customizes insoles for ski, hiking, mountaineering, and running footwear. Free shipping is offered on orders over $100, with prices ranging from roughly $200 entry-level boots to $999+ premium touring boots and a 30–50% closeout discount program. Distribution is direct-to-consumer through the storefront and website, and the go-to-market emphasizes in-person advisory selling and post-purchase fitting services.
Customer segmentation is horizontal across use cases — downhill and backcountry skiers, alpinists and climbers, hikers and trail runners, and nordic/telemark skiers — with no enterprise or B2B customer base disclosed. The company maintains a mutual partnership with Pro Guiding Service to connect customers with guided mountaineering courses, and curates a backcountry resources hub linking to regional safety organizations such as the Northwest Avalanche Center and Seattle Mountain Rescue. Headcount is reported at 1–10 employees, no funding rounds or institutional investment are disclosed, and there is no evidence of AI/ML capability or proprietary software beyond the Sidas fitting hardware and standard Shopify e-commerce stack.
Pro Ski firmographics
Firmographics- Name
- Pro Ski
- Legal name
- Pro Ski and Mountain Service
- Website
- https://proskiservice.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pro Ski and Mountain Service is a privately held specialty outdoor retailer in North Bend, Washington, near Snoqualmie Pass, selling curated ski, mountaineering, climbing, hiking, and trail-running gear alongside custom boot fitting and rentals to Pacific Northwest mountain enthusiasts.
- Ownership category
- akta.pro rank
Pro Ski industry classification
Industry- Product category
- Ski and Mountain Outdoor Retail
- NAICS
- Sporting Goods Retailers (45911), Recreational Goods Rental (532284)
- akta.pro primary industry
- Ski & Snowboard Rental & Demo Shops (CRAMAJAE)
- akta.pro secondary industries
- Climbing & Mountaineering Gear Retail (CRAMAMAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)
Keywords
Where Pro Ski is headquartered
LocationHeadquarters
- HQ city
- North Bend, Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro Ski business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Physical and e-commerce sales of ski equipment, mountaineering gear, climbing equipment, hiking/camping gear, and apparel
- Equipment Rentals: Daily and season ski and mountain equipment rentals
- Custom Boot Fitting Services: Custom boot fitting services using Sidas technology for insoles and boot customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Touring Boots |
| Unit Pricing | Pay-as-you-go | Women's Touring Boots |
| Unit Pricing | Pay-as-you-go | Touring Skis |
| Unit Pricing | Pay-as-you-go | Touring Bindings |
| Unit Pricing | Pay-as-you-go | Snow Safety Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pro Ski product offering
Product offeringCore offering
Pro Ski and Mountain Service is a specialty ski and mountain retail shop located 15 minutes from Snoqualmie Pass near Seattle, Washington. The company sells downhill skiing/snowboarding, backcountry skiing/splitboarding, mountaineering, rock climbing, trail running, and hiking/camping equipment, alongside apparel, books, and accessories. It complements product sales with equipment rentals (daily and seasonal) and a professional custom boot fitting service using a Sidas in-store fitting machine for custom insoles and boot optimization.
Product overview
Pro Ski (also known as Pro Ski and Mountain Service) is a ski and mountain specialty retail shop located 15 minutes from Snoqualmie Pass near Seattle, Washington. The company operates a multi-category outdoor gear platform offering equipment across eight primary product lines: (1) Backcountry Ski equipment including touring boots, skis, bindings, skins, and snow safety gear; (2) Alpine Ski equipment for resort skiing; (3) Splitboarding equipment for snowboard touring; (4) Snowboard equipment for resort riding; (5) Nordic and Telemark equipment for cross-country skiing; (6) Mountaineering gear including boots, crampons, harnesses, and ice axes; (7) Rock Climbing gear including footwear, hardware, ropes, and harnesses; and (8) Hike/Camp/Run equipment for trail running, hiking, and camping including footwear, backpacks, tents, and sleeping systems. The company also carries an Apparel line and Mountain Books section. Service offerings include Equipment Rentals (daily and seasonal programs) and Custom Boot Fitting using Sidas technology. The product portfolio includes specialized sub-products such as Zipfit aftermarket boot liners. Pro Ski positions itself as a specialty retailer that tests and curates the equipment it sells rather than simply listing all available products.
Differentiator
Problem solved
Functional benefit
Products and services
- Backcountry Ski Equipment Complete backcountry ski setup including men's, women's and kids' touring boots, touring skis, touring bindings, ski crampons, climbing skins, touring packs, poles, helmets, goggles, gloves, airbag packs, and snow safety gear (beacons, shovels, probes, snow study tools, snow saws). Targeted at backcountry skiers seeking equipment for resort-to-touring and backcountry skiing.
- Alpine Ski Equipment Downhill alpine ski equipment including men's, women's and kids' alpine boots, alpine skis, alpine bindings, poles, helmets, goggles, gloves and mittens, plus wax and tuning supplies. Targeted at resort skiers.
- Splitboarding Equipment Snowboard-touring equipment including men's and women's splitboards, splitboard bindings, splitboard crampons, men's and women's splitboard boots, climbing skins, poles, helmets, gloves, goggles, and snow safety gear (beacons, shovels, probes, snow saws, snow study kits). Targeted at backcountry snowboarders.
- Snowboard Equipment Resort snowboarding gear including men's, women's, and youth snowboards, men's and women's snowboard bindings, men's and women's snowboard boots, helmets, and gloves and mittens. Targeted at resort snowboarders.
- Nordic and Telemark Equipment Cross-country and telemark skiing equipment including classic nordic skis, skate skis, nordic boots, bindings, poles, and telemark-specific gear. Targeted at cross-country and telemark skiers.
- Mountaineering Gear High-altitude climbing equipment including mountaineering boots, crampons, harnesses, ice axes, pickets, ice screws, pulleys, and glacier travel accessories. Targeted at alpinists and mountaineers.
- Rock Climbing Gear Climbing equipment including climbing footwear, hardware (carabiners, quickdraws, belay devices, ascenders, pulleys), harnesses, ropes, and climbing accessories. Targeted at rock climbers.
- Hike, Camp, and Run Gear Trail running, hiking, and camping equipment including footwear, backpacks, hydration systems, stoves, tents, sleeping bags, sleeping pads, and outdoor accessories. Targeted at hikers, trail runners, and campers.
- Apparel Outdoor clothing including men's and women's baselayers, shirts, jackets, mid-layers, pants, shorts, socks, gloves, hats, and accessories for outdoor activities.
- Mountain Books Educational and reference materials including books by Martin Volken, climbing guidebooks, hiking guidebooks, skiing guidebooks, mountain literature, instructional books, maps, and field guides. Targeted at outdoor enthusiasts seeking route information and skills training.
- Equipment Rentals Daily and seasonal rental programs for ski and snowboard equipment, allowing customers to rent gear rather than purchase outright. Targeted at visitors and trial users in the Snoqualmie Pass area.
- Custom Boot Fitting Professional boot fitting service using Sidas in-store fitting technology to customize insoles and optimize fit for ski boots, hiking and mountaineering boots, and running shoes. Targeted at customers seeking performance and comfort from their footwear.
Companies that use Pro Ski
Customer profileSegments4 records
Ideal customer profiles1 record
Pro Ski technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pro Ski partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pro Guiding ServicecorePro Guiding Service is affiliated with Pro Ski and offers mountaineering courses and guided climbs. The partnership provides educational opportunities and connects customers seeking to elevate their mountain skills with professional guiding services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pro Ski competitors and assessment
Company assessmentDirect peers
- Uphill Ski Shop: Boutique specialty retailer focused on backcountry and touring ski equipment, including custom boot fitting — directly comparable to Pro Ski's niche positioning and service-led model.
- Skimo Co: Specialty online and brick-and-mortar retailer focused on backcountry ski touring equipment, with deep assortments of touring boots, bindings, skins, and avalanche safety gear — a direct competitive overlap with Pro Ski's backcountry category.
- evo: Multi-category ski, snowboard, and mountain lifestyle retailer with both physical stores (Seattle included) and a large e-commerce platform, offering rentals, boot fitting, and curated hardgoods — closely overlapping Pro Ski's assortment and service model.
Regional players
- Mountain Gear: Independent outdoor specialty retailer offering climbing, mountaineering, and backcountry equipment with both physical and online presence — comparable to Pro Ski in curation and category mix.
- Alpine Hut (formerly The Mountaineer): PNW-rooted specialty outdoor retailer offering climbing, mountaineering, and ski gear with strong expert-staff positioning, comparable to Pro Ski's curated, knowledge-driven value proposition.
- Crystal Mountain Shops: On-mountain retail at Crystal Mountain ski resort near Snoqualmie Pass, selling ski, snowboard, and apparel to resort visitors — a geographically adjacent competitor for PNW ski hardgoods.
- Ascent Outdoors: Independent outdoor specialty shop in the Seattle metro area selling climbing, mountaineering, backcountry ski, and hiking gear — directly comparable to Pro Ski's product mix and PNW customer base.
Broad incumbents
- REI Co-op: Large consumer co-operative retailing outdoor gear across alpine, backcountry, climbing, and hiking categories with national e-commerce and multiple PNW stores; competes with Pro Ski on assortment breadth, pricing, and brand trust.
- Backcountry.com: Pure-play online outdoor and ski retailer with a vast catalog including touring, alpine, splitboard, and avalanche safety gear; competes with Pro Ski primarily on selection, pricing, and convenience rather than local service.
Emerging players
- Telemark Skier / Telemark PNW: Niche retailer serving telemark and Nordic skiers with specialty equipment; overlaps with Pro Ski's Nordic/telemark assortment and similar expert-curated community-driven model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pro Ski social profiles
Digital presencePro Ski financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Ski leadership team
Management profileNumber of profiles
Pro Ski funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Ski M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Ski
What does Pro Ski do?
Pro Ski and Mountain Service is a specialty ski and mountain retail shop located 15 minutes from Snoqualmie Pass near Seattle, Washington. The company sells downhill skiing/snowboarding, backcountry skiing/splitboarding, mountaineering, rock climbing, trail running, and hiking/camping equipment, alongside apparel, books, and accessories. It complements product sales with equipment rentals (daily and seasonal) and a professional custom boot fitting service using a Sidas in-store fitting machine for custom insoles and boot optimization.
Is Pro Ski a public or private company?
Pro Ski is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro Ski founded?
Pro Ski was founded in -1. It employs 1 to 10 people.
Where is Pro Ski based?
Pro Ski is headquartered in North Bend, Washington, United States, in the North America region.
How does Pro Ski make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are equipment Rentals and custom Boot Fitting Services.
Who are Pro Ski's main competitors?
Direct peers on record are Uphill Ski Shop, Skimo Co and evo. Regional players are Mountain Gear, Alpine Hut (formerly The Mountaineer), Crystal Mountain Shops and Ascent Outdoors. Broad incumbents are REI Co-op and Backcountry.com. Telemark Skier / Telemark PNW is listed as an emerging player.
Does Pro Ski have an API?
No public API is recorded for Pro Ski.
What industry is Pro Ski in?
Pro Ski's product category is Ski and Mountain Outdoor Retail. Its primary akta.pro industry code is CRAMAJAE, Ski & Snowboard Rental & Demo Shops, with a secondary code of CRAMAMAB, Climbing & Mountaineering Gear Retail. Its NAICS code is 45911.