Prosper Finance Pty Ltd

What Prosper Finance Pty Ltd does

Prosper Finance Pty Ltd is an independent Australian mortgage and finance brokerage operating under Australian Credit Licence 507508 from a single office in Erina on the Central Coast of NSW. Founded in 2014, the firm intermediates between borrowers and a panel of more than 40 lenders across home loans, business loans, and personal loans, with a five-person team led by Managing Director Rory McCann. The company generates revenue primarily through upfront and trailing commissions paid by lenders when loans settle, with occasional client-paid broker fees disclosed in specific scenarios; pricing itself is not publicly listed and is set by individual lenders based on borrower profile and product.

The product portfolio is broad for a boutique brokerage, spanning standard home loans (purchase, refinance, construction, bridging) plus specialized variants for first home buyers, next home buyers, investors, self-employed borrowers, low-doc applicants, SMSF trustees, Australian expats, and medical professionals. Business loans cover commercial property, equipment finance, cashflow loans, private funding, and business vehicle finance. Personal loans extend into car/vehicle, debt consolidation, travel, medical, marine, education, wedding, and aviation lending. Customer testimonials indicate typical loan sizes skew toward retail residential mortgages with timely settlement (often within days), and the firm markets itself on speed, panel breadth, and personalized service rather than on proprietary technology.

The go-to-market is sales-led and relationship-driven: customer acquisition flows through the company website, phone (1300 334 514), online enquiry forms, in-person consultations at the Erina office, and client referrals. The firm invests in content marketing via an active blog and SEO-optimized product pages covering each loan category and niche segment, and uses 180+ Google Reviews as social proof. No proprietary platform, API, software product, or AI capability is disclosed — the technology stack consists of standard web-based loan calculators and CMS-driven content pages. The ownership structure appears founder-controlled with no external institutional investors or parent company disclosed.

Name

Prosper Finance Pty Ltd

Legal name

Prosper Finance Pty Ltd

Website

https://prosperfinance.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prosper Finance Pty Ltd is an independent Australian mortgage and finance brokerage on the Central Coast of NSW, intermediating home, business, and personal loans between borrowers and a panel of 40+ lenders under ASIC Credit Licence 507508.

Ownership category

akta.pro rank

Product category

Mortgage and Finance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Commercial Mortgage Brokerage (FSAEAEAB)

akta.pro secondary industry

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Mortgage brokerage services
• Finance broking
• Home loan lending
• Business lending
• Personal loan services

Headquarters

HQ city

Erina

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Broker Commission (Lender-Paid): Prosper Finance earns commission from lenders when a loan settles. This is the primary revenue stream for mortgage and finance brokers in Australia. The lender typically pays the broker an upfront commission and a trailing commission for the life of the loan.
2. Broker Fee (Client-Paid): In some cases, the broker may charge a separate fee directly to the client depending on the service and scenario. Disclosed in the blog: 'In some cases, a broker may charge a separate fee depending on the service and scenario.'

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prosper Finance Pty Ltd is an independent, ASIC-licensed mortgage and finance brokerage that matches individual consumers and small-to-medium businesses with loan products from a panel of 40+ lenders. The company brokers home loans (purchase, refinance, construction, plus specialized segments such as first home buyers, investors, self-employed, expats, medical professionals, and SMSF trustees), business loans (commercial property, equipment, cashflow, vehicle), and personal loans (vehicle, debt consolidation, travel, medical, marine, education, wedding, aviation). Revenue is primarily derived from commissions paid by lenders upon loan settlement.

Product overview

Prosper Finance Pty Ltd is a mortgage and finance brokerage operating on Australia's Central Coast. The company offers three core product lines: Home Loans (mortgage products for property purchase, construction, and refinancing across various borrower segments including first home buyers, investors, self-employed, expats, and medical professionals), Business Loans (commercial financing for property, equipment, cashflow, and vehicles), and Personal Loans (consumer lending for vehicles, debt consolidation, travel, medical, marine, education, wedding, and aviation). The offering functions as a brokerage model accessing multiple lenders to match borrowers with appropriate finance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans

Quantifiable outcome

• 180+ Google Reviews with positive ratings
• +4 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shore Financial: Australian mortgage and finance broker specializing in complex lending scenarios including self-employed, expat, and SMSF borrowers — a near-identical niche positioning to Prosper. Comparable on broker model, lender panel access, and concentration in specialty/non-bank lending segments.
• Astute Financial Management: Australian financial advisory and mortgage broking firm offering home loans, investment loans, business finance, and wealth advice. Closely comparable to Prosper on product breadth, lender-panel structure, and target segments including self-employed and complex borrowers.
• Mortgage Choice: Major Australian mortgage broker network owned by REA Group, with hundreds of franchisees offering home loans, personal loans, and business finance. Directly comparable to Prosper's brokerage model, lender-panel structure, and commission-based revenue, though operating at materially greater scale.
• Yellow Brick Road: Australian mortgage broker and wealth advisory firm offering home loans, business lending, and personal loans via a branch and adviser network. Directly comparable to Prosper on brokerage model, product breadth, and commission-driven revenue, though larger and more diversified into wealth advice.
• Loan Market Group: Large Australian mortgage broker aggregator with a national network of brokers using a similar multi-lender panel approach. Compares directly to Prosper on business model (lender-paid commissions, multi-product brokerage) and target customers (home buyers, investors, refinancers).
• Aussie Home Loans: Australia's largest mortgage broker franchise with hundreds of brokers nationally. Operates the same brokerage model — matching borrowers to a panel of lenders for a commission — but at vastly larger scale and with a national footprint, providing the closest direct comparability to Prosper's core business.

Emerging players

• HashChing: Australian online mortgage broker platform connecting borrowers with brokers via a digital marketplace. Comparable to Prosper on brokerage function but differentiated by a tech-enabled, lower-cost acquisition and servicing model that pressures traditional broker commissions.
• Lendi: Online mortgage broker and comparison platform operating in Australia with a digital-first model that matches borrowers to lenders via technology rather than face-to-face consultation. Represents the digital aggregator model that competes with traditional brokers like Prosper on customer acquisition and economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prosper-finance-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosper Finance Pty Ltd