Prostorož
Prostorož is a non-profit interdisciplinary urban design studio in Ljubljana, Slovenia (founded 2004, ~6 staff) that delivers participatory planning, tactical urbanism, and public space research for Slovenian municipalities, EU-funded programs, and government ministries.
- Company typePrivate
- Founded2004
- HeadquartersLjubljana, Slovenia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Prostorož does
Prostorož is a non-profit interdisciplinary urban design studio founded in 2004 and headquartered in Ljubljana, Slovenia, with a team of approximately 6 staff combining architects, social scientists, and technical collaborators. The organization creates quality, adaptable, and playful public spaces through participatory planning, tactical urbanism, and community-driven renewal processes. Its service portfolio spans five project typologies: public space design (Javni prostor), reversible tactical interventions (Intervencije), building renovations (Zgradbe), community activation programs (Skupnost), and applied research (Raziskave), supported by tools and programs such as Knjižnica REčI (Library of Things), Mestni vizionar (City Visionary board game), Zunaj micro-grant program, Urbana akademija mentorship, and the EDO Film Festival. Notable outputs include the Park Tabor revitalization (950 events, 3,000 volunteer hours over 2010-2014), the RCERO educational trail (Zlati svinčnik winner 2017), UKC Ljubljana healthcare exterior research, green roof demonstration projects, and the 'Narišimo obalo' coastal planning initiative gathering over 1,000 participants.
The organization's core methodology combines participatory engagement (interviews, workshops, resident assemblies), tactical urbanism (low-cost reversible interventions to test permanent changes), and mixed-method research (behavioral observation, surveys, test installations). It maintains open-source publications such as the 'Najcenejša mestna klop' bench design and a Green Roof handbook, deliberately distributing intellectual property to amplify replication across municipalities.
Prostorož operates a project-based, non-commercial revenue model funded through three streams: direct municipal commissioning by Slovenian cities (Ljubljana, Idrija, Bohinj, Koper-Izola, Velenje, Celje, Kranj, Vipava, Nova Gorica), European Union program grants (Creative Europe, EIT, EKSRP, Norwegian Funds, URBACT III), and Slovenian ministry grants (Ministry of Environment and Spatial Planning, Ministry of Culture). Procurement occurs via public tenders, open calls, and grant applications rather than commercial sales. Geographic reach is concentrated in Slovenia with selective international engagements in Austria, Denmark, Serbia, and North Macedonia. Customer segments are dominated by municipal and local governments, supplemented by local communities, educational institutions, and cultural organizations.
Prostorož firmographics
Firmographics- Name
- Prostorož
- Legal name
- Prostorož
- Website
- https://prostoroz.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prostorož is a non-profit interdisciplinary urban design studio in Ljubljana, Slovenia (founded 2004, ~6 staff) that delivers participatory planning, tactical urbanism, and public space research for Slovenian municipalities, EU-funded programs, and government ministries.
- Ownership category
- akta.pro rank
Prostorož industry classification
Industry- Product category
- Urban Planning Services
- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
Keywords
Where Prostorož is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Prostorož business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Municipal public contracts: Direct commissioning by municipal governments (Ljubljana, Idrija, Bohinj, Koper-Izola, Velenje, Celje, Kranj, Vipava, Nova Gorica) for public space planning, design, and research services.
- EU-funded project grants: Project-based funding from European Union programs including Creative Europe, EIT (European Institute of Innovation and Technology), EKSRP (European Agricultural Fund for Rural Development), Norwegian Funds, and URBACT III.
- Government ministry grants: Funding from Slovenian government ministries including Ministry of Environment and Spatial Planning, Ministry of Culture, for research and demonstration projects.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Prostorož product offering
Product offeringCore offering
Prostorož is an interdisciplinary urban design studio that delivers public space planning, design, and research services for municipalities and public institutions. Its work combines architecture, social science, and community engagement to plan and execute park revitalizations, street interventions, tactical urbanism pilots, building renovations, and participatory neighborhood renewal programs. Projects are primarily commissioned by Slovenian municipalities and co-financed through EU and government grant programs.
Product overview
Prostorož is an interdisciplinary urban planning and public space design organization founded in 2004, comprising architects, sociologists, and technical staff. Their portfolio includes urban design services, community engagement tools (Knjižnica REČI, Mestni vizionar), cultural programs (EDO Film Festival), educational initiatives (Urbana akademija), and tactical urbanism projects (Parkplaci, Zunaj). Projects span public space research, street revitalization, coastal promenade design, and participatory tools for citizen engagement in urban planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Planning and Public Space Design Services Interdisciplinary urban design services creating quality, flexible, and playful public spaces tailored for people and the environment, including architectural, sociological, and technical consulting for municipalities.
- Javne površine v soseskah (Public Spaces in Neighborhoods) Research initiative identifying problems, seeking solutions, and proposing measures to preserve and improve the quality of public spaces in urban neighborhoods.
- EDO Film Festival Slovenia's first film festival dedicated entirely to films about cities, urbanity, and architecture, held at various unusual locations.
- Urbana akademija (Urban Academy) Mentorship program for urban creatives who want to address spatial challenges in their local areas through practice in public space planning, tactical urbanism, and space creation.
- Zunaj (Outdoors) Program supporting small local initiatives from residents to activate outdoor public spaces, providing mentorship and funding up to €800 for material costs.
- Vroče točke (Hot Spots) Urban intervention platform collecting citizen votes on locations they perceive as too hot in summer, generating data for climate adaptation measures.
- Parkplaci (Parking to Parks) Temporary 'parks' that occupy single parking spaces, testing whether certain streets have demand for more space dedicated to people rather than cars.
- Najcenejša mestna klop (Most Affordable City Bench) Open-source bench design made from concrete channels and spruce wood, easily assembled and configurable, with free plans available for download for replication by other municipalities.
- Knjiženica REČI (Library of Things) A lending library where instead of books, people can borrow various useful items such as sports equipment, household appliances, tools, and toys, promoting the sharing economy.
- Mestni vizionar (City Visionary) A social board game for building visions about public space, designed to engage citizens in urban planning discussions through gameplay.
- Zunanje površine klinik (Clinic Exterior Spaces) Research and design initiative improving outdoor and green spaces around UKC Ljubljana clinics to enhance well-being of patients and healthcare workers.
- Trubarjeva cesta Revitalization Street revitalization project transforming Trubarjeva cesta from a transitional street to a center of activity through street furniture, lighting, and weekly green markets.
- Ureditev priobalnega pasu (Coastal Promenade Design) Competition proposal for the coastal promenade between Koper and Izola, integrating water and greenery, urban and natural elements with ecological focus.
Quantifiable outcome
- Park Tabor revitalization: 4 seasons, 950 events, 150 organizations and individuals, 3,500 hours of work, 3,000 volunteer hours (2010-2014)
- +3 more outcomes
Companies that use Prostorož
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Prostorož technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prostorož partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Društvo mladih BohinjminorYouth organization partner in Bohinj Gradbena area short-term programmatic revitalization, helping identify needs for coworking and creative spaces in the Bohinj area.
- Ciril Arkar LOTZ (Fakulteta za strojništvo, UL)minorBuilding physics consultant for the green roof project at OŠ Staneta Žagarja, providing technical expertise on thermal performance and sustainable building systems.
- BSC KranjminorRegional development agency partner in the Triglavska cesta / Bohinjska Bistrica railway station area revitalization, supporting SME and creative enterprise development in the revitalized industrial zone.
- Kombinat arhitekticoreLong-standing co-development partner on multiple architecture and urban planning projects including the Rudarska hiša renovation catalog, Triglavska cesta revitalization plan, and the Ureditev priobalnega pasu coastal promenade competition entry. Combines Prostorož's community engagement expertise with Kombinat's architectural design capabilities.
- PiNA (PINA)minorCivil society organization co-leading the Obalna cesta (Coastal Road) community planning action 'Narišimo obalo' which gathered over 1,000 participants and 750 meters of ideas on paper for the unbuilt coastal strip between Koper and Izola.
- Slovenia CoworkingminorPartnership in establishing the Knjižnica REČI (Library of Things) at the Savsko naselje Community House, contributing experience in sharing economy and coworking concepts.
- Lo MilominorYoung artist providing site-specific minimalist artwork for the OAZE project (fire station plaza revitalization), creating vivid murals that revealed overlooked micro-spaces along the Ljubljanica riverbank.
- IPoP – Inštitut za politike prostoracoreResearch partner on spatial policy issues including the Public Spaces in Neighborhoods research project (co-funded by Creative Europe, part of Artizen project), Parking Policy for Idrija, and collaborative initiatives in Savsko naselje community renewal.
- Irena Ostojić (Udia)minorExternal consultant on the Public Spaces in Neighborhoods research project, contributing expertise in spatial planning and community engagement.
- Samo KutinminorMusician and instrument maker who designed sound instruments from recycled waste materials for the RCERO educational trail, transforming waste into interactive musical experiences at each themed station.
- Regionalni center kreativnih ekonomij - RRA LURminorRegional creative economy development center partnering on the Knjižnica REČI project and broader community sharing economy initiatives in Ljubljana.
- SmetumetminorDesign collective co-developing Superhiška inclusive playground in Savsko naselje with children from OŠ Savsko naselje, Rehabilitation Institute Soča, and Mladi rod kindergarten. Specializing in inclusive design for children with special needs.
- Zavod BunkercoreCultural institution co-partner in Park Tabor revitalization (2010-2014) and co-organizer of the EDO Film Festival. Provides cultural programming expertise and venue network for urban culture initiatives.
- Dom upokojencev Center: Tabor – PoljaneminorRetirement home partnership in Park Tabor revitalization, contributing to intergenerational programming that brought elderly residents into active neighborhood life.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Prostorož competitors and assessment
Company assessmentDirect peers
- Gehl Architects: Copenhagen-based urban design consultancy founded by Jan Gehl, focused on making cities more livable through people-centered public space design. Highly comparable to Prostorož's mission and methodology, though larger in scale and global reach.
- Stoss Landscape Urbanism: Boston-based landscape architecture and urban design firm focused on public space, climate resilience, and adaptive reuse. Comparable in combining landscape architecture with urban research and tactical interventions.
- SCAPE Landscape Architecture: New York-based landscape architecture practice working on public space, climate adaptation, and urban ecology. Comparable interdisciplinary approach combining design, research, and policy advocacy.
- 8-80 Cities: Toronto-based non-profit focused on creating healthier, more equitable cities through public space and mobility innovation. Shares Prostorož's non-profit structure, municipal focus, and emphasis on placemaking and community engagement.
- Project for Public Spaces (PPS): US-based non-profit dedicated to creating and sustaining public spaces that build community. Operates a similar non-profit model with municipal clients, participatory methodology, and tactical urbanism tools, making it a close structural peer.
- Rebar Group: San Francisco-based design studio that pioneered tactical urbanism, including the iconic Park(ing) Day intervention. Directly comparable to Prostorož's methodology of low-cost, reversible public-space interventions.
- The Street Plans Collaborative: Miami and New York-based urban planning practice focused on tactical urbanism, multimodal transportation, and public space innovation. Directly comparable methodology and municipal client base.
Broad incumbents
- Arup: Global engineering and design consultancy with significant urban design, master planning, and public realm practices. Offers overlapping capabilities as part of a much wider portfolio serving municipal clients worldwide.
- Snøhetta: Major international architecture and design firm with strong public space portfolio (e.g., Times Square, Library of Alexandria). Overlaps with Prostorož in public space and landscape design but operates at vastly larger scale across broader typologies.
Others
- UN-Habitat: United Nations agency for sustainable urban development. Comparable thematic focus on public space, participatory planning, and urban equity, though functions as a multilateral public-sector body rather than a private design practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prostorož social profiles
Digital presenceProstorož financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prostorož leadership team
Management profileNumber of profiles
Prostorož funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prostorož M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prostorož
What does Prostorož do?
Prostorož is an interdisciplinary urban design studio that delivers public space planning, design, and research services for municipalities and public institutions. Its work combines architecture, social science, and community engagement to plan and execute park revitalizations, street interventions, tactical urbanism pilots, building renovations, and participatory neighborhood renewal programs. Projects are primarily commissioned by Slovenian municipalities and co-financed through EU and government grant programs.
Is Prostorož a public or private company?
Prostorož is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Prostorož founded?
Prostorož was founded in 2004. It employs 1 to 10 people.
Where is Prostorož based?
Prostorož is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Prostorož make money?
Three revenue lines are on record. Municipal public contracts are the primary driver. The others are EU-funded project grants and government ministry grants.
Who are Prostorož's main competitors?
Direct peers on record are Gehl Architects, Stoss Landscape Urbanism, SCAPE Landscape Architecture, 8-80 Cities, Project for Public Spaces (PPS), Rebar Group and The Street Plans Collaborative. Broad incumbents are Arup and Snøhetta. UN-Habitat is listed as an others.
Does Prostorož have an API?
No public API is recorded for Prostorož.
What industry is Prostorož in?
Prostorož's product category is Urban Planning Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning. Its NAICS code is 541320.