What Protector does

Protector – Portal für Sicherheit is a German-language B2B media brand covering the security industry, operated by Schlütersche Fachmedien GmbH (a subsidiary of the privately held Schlütersche Mediengruppe) with offices in Hannover and Augsburg and approximately 65 employees. The product surface consists of a web-based online news portal (protector.de), a paid E-Paper digital magazine subscription with an archive of past editions, a free weekly Thursday email newsletter, an on-demand specialist webinar library, and the BranchenGuide — a categorized industry directory listing 50+ security technology providers across biometrics, fire alarm, video surveillance, access control, perimeter protection, and IT security.

The platform is built on a standard web-based digital publishing stack (CMS-driven portal, E-Paper delivery system, webinar hosting, directory database) and reaches its audience through organic social (LinkedIn), email/newsletter, on-demand webinars, and the E-Paper archive. Monetisation combines three streams: display and sponsored-content advertising from security technology vendors, recurring E-Paper subscription revenue, and webinar-based sponsorship/registration.

Protector serves two primary customer segments. On the demand side, its editorial audience consists of German security industry professionals — service providers, system integrators, manufacturers, security consultants, and KRITIS (critical infrastructure) operators seeking regulatory and product intelligence. On the supply side, its advertising and directory customers are enterprise security technology vendors (e.g., ASSA ABLOY, Hikvision, Securitas, Salto, Winkhaus, Prosero) purchasing visibility, lead generation, and B2B branding. The publication maintains editorial partnerships with the major German security industry associations — BHE, VfS, BVSW, BDSW, VSW (formerly ASW), ZVEI, and VdS — embedding it as the principal trade-press channel for association congresses, certifications, and industry surveys.

Name

Protector

Legal name

Schlütersche Fachmedien GmbH

Website

https://protector.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Protector is a German-language B2B news portal and trade publication for the security industry, operating an online portal, E-Paper magazine, weekly newsletter, webinar library, and industry directory to serve security professionals, KRITIS operators, and enterprise security vendors across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The publication generates revenue through advertising placements, sponsored content, and promotional features for security industry companies
2. E-Paper Subscription: Paid digital magazine subscription service for the Protector publication, accessible through the E-Paper portal
3. Webinar Services: Recorded and live webinar content on security technology topics, available free on demand after registration

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Protector operates a German-language B2B news portal and digital publication serving the security industry, covering security technology, security services, IT security, KRITIS compliance, and fire protection. Its core offerings include an online news portal (protector.de), a paid E-Paper digital magazine subscription, a free weekly email newsletter, on-demand specialist webinars, and the BranchenGuide industry directory listing security technology providers.

Product overview

Protector is a B2B industry portal and digital magazine for the German security industry. The platform operates as a unified offering consisting of an online news portal delivering current industry coverage, a digital E-Paper magazine subscription, a weekly free newsletter, recorded specialist webinars, and the BrachenGuide industry directory. These services together serve as a comprehensive resource for security professionals seeking industry news, product information, and company listings across security technology categories including access control, video, fire protection, IT security, and critical infrastructure protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Protector Online Portal Online news portal for the German security industry covering topics including security technology, KRITIS, fire protection, access control, video surveillance, and IT security. Targeted at security industry professionals and technology providers.
• E-Paper Digital Magazine Digital version of the Protector magazine available as a paid subscription, featuring current issues and archived editions. Designed for security professionals seeking in-depth editorial coverage.
• Weekly Newsletter Free weekly email newsletter delivered every Thursday with the most important news from the German security industry. Open to subscribers at no cost.
• Webinare (Webinars) Recorded specialist webinars covering topics such as AI in security technology, access control, and cyber resilience, available on demand free of charge after email registration.
• BranchenGuide Industry Directory Comprehensive B2B industry directory listing security technology companies across categories including biometrics, fire alarm systems, security services, IT security, video surveillance, access control, and perimeter protection.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and major.

• BHE (Bundesverband Sicherheitstechnik e.V.)coreStrategic or Co-development PartnerBHE is a key industry association covered extensively by Protector. The publication reports on BHE activities including the annual Fachkongress, Konjunkturumfrage (business surveys), technical guidelines (BHE-Ratgeber), and certification programs for security installation companies.
• VfS (Verband für Sicherheitstechnik e.V.)coreStrategic or Co-development PartnerVfS is a major German security technology association. Protector covers VfS activities including the annual congress, Perimeter Protection Kongress, and VfS Akademie training programs.
• BVSW (Bayerischer Verband für Sicherheit in der Wirtschaft)majorStrategic or Co-development PartnerBVSW is the Bavarian security industry association. Protector covers BVSW events including the annual Bayerischer Sicherheitstag, Wintertagung, SecTec Fachkongress, and Cyberherbst cybersecurity campaign.
• BDSW (Bundesverband der Sicherheitswirtschaft)majorStrategic or Co-development PartnerBDSW is the German private security industry association. Protector covers BDSW activities including minimum wage negotiations, training initiatives, and industry advocacy.
• VSW (Bundesverband für Sicherheit in der Wirtschaft)majorStrategic or Co-development PartnerFormerly ASW Bundesverband, renamed to VSW. Protector covers the association's leadership changes and industry initiatives.
• ZVEI (Zentralverband Elektrotechnnik und Elektronikindustrie)coreStrategic or Co-development PartnerZVEI Fachverband Sicherheit is a key industry association for electronic security technology. Protector covers ZVEI activities and their role in developing security industry standards.
• VdS (Vertriebenen-Dienst)coreStrategic or Co-development PartnerVdS publishes the annual VdS-Brandschutztage trade fair and offers seminars and training in fire protection and security. Protector covers VdS events and certification programs.
• Schlütersche Fachmedien GmbHcoreOthersSchlütersche Fachmedien GmbH is the parent company and publisher of Protector.de, based in Hannover, Germany.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Springer Nature (Springer Fachmedien): Global academic and B2B publisher with German Fachmedien titles covering technology and professional verticals. Comparable as a B2B media operator serving professional audiences, though at much larger scale and with a different vertical mix.
• Vogel Communications Group: One of Germany's largest B2B communications groups, publishing numerous trade titles including Security-Insider. Comparable as a German B2B trade media operator with multiple security and industrial verticals; broader portfolio than Protector.
• Heise Verlag: Leading German technology media group (c't, iX, heise online). Comparable as a German B2B/tech publisher monetizing through advertising, subscriptions and events, though focused on broader IT rather than physical security.
• Hüthig Verlag: German B2B technical publisher active in electronics, automation and security-related titles. Comparable as a German-language trade publisher serving technical/industrial professionals with print and digital formats.
• WEKA Media: German B2B media company publishing trade titles across technology, safety and regulatory verticals. Comparable as a German B2B trade publisher monetizing through subscriptions, events and lead generation, though with a broader industry footprint.

Direct peers

• Sicherheit.info: German online portal for the security industry, providing daily news, product information and a vendor directory. Closely comparable in format (web-first news + directory) and target audience (German security professionals and buyers).
• GIT Sicherheit + Management: German B2B trade publication dedicated to security technology and management, covering access control, video surveillance, fire protection and IT security. Directly comparable as a German-language security industry magazine competing for the same advertiser and reader base.
• Security-Insider: German online publication focused on IT security and enterprise security topics, part of the Vogel Communications Group. Comparable as a B2B security/IT portal serving German-speaking professionals with news, whitepapers and vendor content.
• Protection & Security International (PSI): International B2B trade magazine covering security technology, access control and perimeter protection. Comparable in editorial focus on security technology categories and advertiser base, though it operates with a broader geographic footprint than Protector.

Others

• Messe Essen (Security Essen trade fair): Organizer of the leading international trade fair for security (Security Essen). Comparable as an adjacent ecosystem player in the German security industry that Protector extensively covers; not a publishing peer but a closely linked event and advertising channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/protector-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protector