Protergia

What Protergia does

Protergia is the electricity and natural gas supply brand and business unit of METLEN Energy & Metals S.A. (Athens Stock Exchange: MYTILINEOS), operating as the largest private-sector energy retailer in Greece with 680,000+ supply points, 85 retail stores nationwide, and an omni-channel distribution stack that includes the protergiaApp (iOS/Android), a self-serve website, dedicated phone support (18311), and a B2B field-sales team. It serves three customer segments — residential, business/SME, and large enterprise — with a portfolio spanning fixed-rate (Picasso, Value Sure), variable (Dynamic One), and dynamic industrial tariffs, plus bundled products such as Value Power + Gas and Double Energy Reward that combine electricity and natural gas supply.

The technology platform combines a billing and CRM backbone with the protergiaApp mobile/web application (consumption monitoring, Picasso MyPlan tracking, payments, meter-read submission), the QUORA AI platform for Green Energy Transition (predictive analytics, energy engagement, demand response optimization), and innovative supply-side products including Protergia V2H (Vehicle-to-Home energy flow), Demand Response Services, Sun Save energy storage, and the Chargespot public fast/ultra-fast EV charging network. Protergia Picasso, a fixed-monthly electricity bill product with 9 residential and 9 business packaging tiers and a 5% bonus kWh protection mechanism, is described as uniquely positioned in the Greek retail energy market and validated externally by Product of the Year 2026 and Energy Supplier of the Year (Energy Mastering Awards 2023).

Revenue is generated primarily via subscription/recurring commodity supply (electricity and natural gas metered consumption) supplemented by usage-based EV charging (Chargespot) and solution-driven recurring services (Helios Value photovoltaics, Heat Pumps, Smart Meters, Home Chargers, Home Care). Pricing spans €29.99/month fixed Picasso entry tiers, €0.0369-€0.199/kWh variable/fixed rates, and customized large-enterprise dynamic tariffs. The parent METLEN group provides renewable generation capacity, balance-sheet scale, and integration with regulated infrastructure (DEDDIE/HEDNO distribution operator, IPTO/ADMHE transmission, ENAON/HENGAS gas distribution), anchoring a defensible cost-to-serve and supply-mix position in a regulated but liberalized market.

Name

Protergia

Legal name

METLEN Energy & Metals S.A.

Website

https://protergia.gr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Protergia is the largest private-sector electricity and natural gas retailer in Greece, serving over 680,000 residential, SME, and large-enterprise supply points through 85 retail stores, a mobile app, and proprietary fixed-bill (Picasso) and AI-driven (QUORA) energy products under METLEN Energy & Metals.

Ownership category

akta.pro rank

Product category

Retail Electricity and Natural Gas Supply

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

DER Management Systems (DERMS) & Virtual Power Plants (VPP) (EUADAPAD), EV Charging as DER (Managed Charging, V2G/V2B) (EUAMAJAL), Demand Response & Load Flexibility Services (EUAMAJAF), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

Keywords

• Electricity supply services
• Natural gas supply
• Renewable energy solutions
• Electric vehicle charging
• Energy retail services

Headquarters

HQ city

Paiania, Attiki

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity Supply: Supply of electricity to residential, business, and large enterprise customers through various tariff programs including fixed-rate (Picasso, Value Sure) and variable-rate options.
2. Natural Gas Supply: Supply of natural gas to residential and business customers, including standalone connections, communal connections, and combined electricity-gas packages.
3. Energy Solutions Services: Additional services including photovoltaic systems (Helios Value), heat pumps, smart meters, home chargers, and home care/maintenance services.
4. EV Charging Network: Public charging network for electric vehicles through Chargespot partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Protergia supplies electricity and natural gas to residential, business, and large enterprise customers across Greece through fixed-rate (Picasso, Value Sure), variable-rate, and dynamic tariff programs, complemented by combined electricity-plus-gas bundles and a portfolio of energy solutions including rooftop solar (Helios Value), heat pumps, smart meters, home EV chargers, the Chargespot public EV charging network, and home/business care services. Distribution is delivered through 85 retail stores, a website, a mobile app, a phone hotline, and a field sales team.

Product overview

Protergia operates as a comprehensive energy provider offering electricity and natural gas supply across three main segments: residential (homes), business (small to medium enterprises), and large enterprises. The core product portfolio centers on Protergia Picasso, an innovative fixed-rate electricity program where customers select their monthly payment amount for a full year. Supporting products include various Value-tier plans (Value Sure, Value Simple, Value Standard, Value Special, Value Bright, Value Lite) providing fixed, variable, and dynamic pricing options. The company offers bundled electricity and natural gas solutions (Value Power + Gas, Double Energy Reward), energy solutions including rooftop solar (Helios Value), heat pumps, smart meters, and EV home chargers. For electromobility, Protergia provides the Chargespot network for public charging. The Protergia app serves as the digital platform for account management, consumption monitoring, and bill payment. The Protergia Club loyalty program enhances customer retention through partner discounts. Large enterprise customers receive customized and dynamic tariff programs.

Differentiator

Problem solved

Functional benefit

Brands

• Protergia Picasso: Fixed monthly electricity billing program allowing customers to choose their monthly payment amount for a full year
• Value Sure
• Value Power + Gas
• Dynamic One
• Helios Value
• Home Care
• Home Chargers
• Heat Pumps
• Smart Meters
• Chargespot
• Protergia Club
• Proteas
• Protergia App
• Value Gas Sure
• Student Plan
• Double Energy Reward
• Business Care
• Protergia Open

Products and services

• Protergia Picasso (Residential) Fixed-rate electricity program for residential customers where consumers select a package and pay the same amount each month for a full year, covering all regulated and supply charges. Includes 9 package options with 5% bonus kilowatt-hours.
• Protergia Business Picasso Fixed-rate electricity program for business customers with customizable monthly payment amounts across 9 packages from small office to café consumption levels.
• Protergia Value Sure (Residential Electricity) Fixed-rate electricity contract for residential customers with guaranteed price stability over 12- or 18-month terms.
• Protergia Dynamic One (Residential) Variable-rate electricity plan for residential customers with rates that fluctuate based on wholesale market conditions.
• Protergia Value Special (Green Residential) Green residential electricity plan with 100% renewable energy at €0.159/kWh including on-time payment discount.
• Protergia Student Plan Affordable electricity package designed for students in rented accommodation.
• Protergia Value Gas Sure Fixed-rate natural gas supply plan for residential customers with guaranteed pricing.
• Value Power + Gas Combined electricity and natural gas bundle for residential customers offering bundled pricing with Picasso electricity plus Value Gas Secure natural gas.
• Protergia Business Electricity Plans (E1-E3 series) Electricity supply programs for small to medium business customers across Business 1, 2, and 3 voltage tiers, including fixed-rate, seasonal, and dynamic pricing variants.
• Double Energy Reward Combined electricity and natural gas supply plan for business customers with rewards and bundled benefits.
• Helios Value (Residential) Rooftop photovoltaic solar panel installation enabling residential customers to generate their own electricity.
• Helios Value Business Solar panel installation solutions for business customers to generate and manage their own electricity.
• Heat Pumps Heat pump installation services providing residential heating and cooling energy solutions.
• Smart Meters Smart meter installation and integration enabling real-time energy consumption monitoring for residential and business customers.
• Home Chargers Electric vehicle home charging solutions for residential customers.
• Home Care 24/7 home emergency, maintenance, and support services for residential customers.
• Business Care Business emergency, maintenance, and support services for commercial customers.
• Protergia Sun Save Energy storage solution enabling customers to store and optimize energy usage.
• Chargespot Public electric vehicle charging network providing fast and ultra-fast charging stations across Greece for individual drivers and business locations.
• protergiaApp Mobile and web application for customers to monitor energy consumption through visual charts, compare with previous months and efficient users, view all bills, make payments, submit meter readings, and access the Protergia Club loyalty program.
• Protergia Club Loyalty and rewards program offering Protergia customers discounts and privileges from a partner network covering travel, entertainment, shopping, everyday services, and wellness.
• Customized Programs for Large Businesses Tailored electricity and natural gas supply programs designed for large enterprise customers based on specific needs, consumption patterns, and sector requirements.
• Dynamic Tariffs (Large Enterprises) Dynamic electricity and natural gas pricing programs for large enterprise customers referencing wholesale market prices.

Quantifiable outcome

• More than 680,000 supply points served nationwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• METLEN Energy & Metals (MYTILINEOS)coreOthersProtergia is the Power and Natural Gas Business Unit of METLEN Energy & Metals, the largest private energy company in Greece. METLEN provides the corporate umbrella, scale advantages, renewable energy production capacity, and strategic direction for Protergia's operations.
• Chargespot (Chargespot powered by Protergia)coreStrategic or Co-development PartnerStrategic partnership for electric vehicle charging infrastructure. Protergia operates the Chargespot network providing fast and ultra-fast EV charging across Greece through strategic partnerships with public bodies and businesses.
• EurobankminorChannel Partner/ Reseller/ DistributorEurobank serves as the payment processor for credit/debit card bill payments through the Protergia website. Card payment data is collected directly by Eurobank's secure environment without Protergia handling payment credentials.
• DEDDIE (ΔΕΔΔΗΕ) / HEDNOcoreTechnology or IntegrationGreek Electricity Distribution Operator providing metering data, consumption readings, and distribution services essential for Protergia's electricity supply operations and billing settlements.
• IPTO (ΑΔΜΗΕ)coreTechnology or IntegrationGreek Independent Power Transmission Operator responsible for electricity transmission and grid management, with whom Protergia coordinates for regulated charges and grid access.
• ENAON (formerly ΕΔΑ Αττικής, ΕΔΑ Θεσσαλονίκης Θεσσαλίας και ΔΕΔΑ)coreTechnology or IntegrationNatural Gas Distribution System Operators handling gas distribution network operations. Contact for gas leak emergencies: 8001187878.
• Protergia Club PartnersminorChannel Partner/ Reseller/ DistributorEver-growing network of partners providing exclusive discounts and offers to Protergia Club members covering travel, transportation, entertainment, shopping, everyday services, and wellness categories.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elpedison: Greek electricity and gas retail supplier formed as a joint venture, serving residential, commercial, and industrial customers across Greece. Comparable as a private retail supplier competing head-to-head with Protergia for the same supply points and offering fixed-price and dynamic tariff products.
• Watt+ Volt: Greek private electricity and natural gas supplier serving households, SMEs, and industrial clients with fixed and variable pricing plans. A close competitor to Protergia in the private retail segment of the Greek energy market, with comparable go-to-market across digital and physical channels.
• NRG (Heron Energy Supply): One of Greece's leading private electricity and natural gas suppliers, offering residential and business fixed, variable, and dynamic pricing products. Directly comparable to Protergia in customer segments, product structure, and Greek-market positioning as a private alternative to PPC.
• Elin (Hellenic Petroleum / EKO energy supply): Greek retail energy supplier linked to Hellenic Petroleum's downstream network, offering electricity and gas to households and businesses. Comparable as a private Greek supplier with overlapping residential and business customer base and similar bundled energy product strategy.
• ZeniΘ (Zenith Energy): Greek electricity and natural gas supplier serving residential, commercial, and industrial customers with fixed and dynamic tariffs. A direct peer to Protergia in the private Greek retail energy market with similar product positioning.
• Volterra (Volterra Energy): Greek retail electricity supplier offering fixed-price and variable-rate programs to residential and business customers. Comparable as one of the mid-sized private Greek suppliers that competes directly with Protergia for supply points and tariff differentiation.

Broad incumbents

• Public Power Corporation (PPC / ΔΕΗ): Greece's state-controlled incumbent electricity and gas supplier. Comparable as the dominant national retail energy provider competing directly with Protergia for residential, business, and large enterprise customers, with overlapping fixed and variable tariff structures and a similar multi-channel distribution footprint.
• EDP Comercial (EDP Hellas): Portuguese-headquartered utility group with Greek retail operations under EDP Hellas, supplying electricity and gas to residential and business customers. Comparable as a larger international supplier that competes in the Greek retail market and offers bundled energy products analogous to Protergia's portfolio.
• EDISON (Edison Hellas / Edison Energia): Italian-headquartered integrated energy group with Greek retail presence via Edison Hellas and ownership in Elpedison. Comparable as a European incumbent with Greek residential and business retail operations and overlapping gas/electricity bundling capabilities.

Emerging players

• Shell Energy (Shell Hellas): Major international energy group with B2B energy supply activities in Greece and growing residential exposure. Comparable as an emerging global player entering the Greek retail electricity and gas market with bundled offerings similar to Protergia's product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights3 records

Customer concentration

• Xyoutube.com/hashtag/protergia
• YouTubeyoutube.com/@protergia
• Facebookfacebook.com/protergia
• LinkedInlinkedin.com/company/protergia-gr
• Instagraminstagram.com/protergia_gr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protergia