Pomorskie Tourist Board

What Pomorskie Tourist Board does

Pomorska Regionalna Organizacja Turystyczna (PROT), publicly known as the Pomorskie Tourist Board, is a non-profit regional tourism association based at Brama Wyżycna in Gdańsk, Poland. It is the official destination marketing organization for the Pomorskie (Pomeranian) Voivodeship, serving domestic Polish leisure travelers (Pomorskie is the #1 voivodeship for domestic summer holiday intent at 28% share) and inbound international visitors from priority markets including Scandinavia, the Czech Republic, Spain, Germany, Turkey, Japan, and South Korea. The organization is led by President Marta Chełkowska and Director Łukasz Magrian, with a staff of approximately 13, and operates as a membership body that includes 16+ Local Tourism Organizations, regional municipalities, and private tourism businesses. Since March 2022, PROT has also served as the Coordinator of the EU Strategy for the Baltic Sea Region Tourism Policy Area, a supranational policy role co-managed with Finland's Region Oulu.

PROT's product portfolio spans (i) destination marketing and international promotion through trade shows (FITUR Madrid, EXPO 2025 Osaka, VELOBerlin), media trips, and large-scale digital campaigns (e.g., the Czech 'Trójmiasto (nie)znane' campaign reaching ~5 million social views); (ii) the Pomorskie Prestige network integrating ~100+ regional tourism businesses (restaurants, hotels, SPA, producers, craftspeople) under a curated culinary and experiential brand, with partner events such as the annual Pomorskie Business Summit; (iii) consumer-facing digital properties including the Pomorska Karta Turysty tourist card, Pomorskie Tours booking platform, Pomorskie.Travel portal, and the Sklep PROT e-commerce store (built on Shoper.pl) selling guidebooks, cycling maps, and souvenirs; and (iv) circulation of protected regional products such as Truskawka Kaszubska, which holds Protected Geographical Indication status in the EU register.

The core business model is grant- and government-funded: revenue is primarily derived from the Marshal's Office of the Pomeranian Voivodeship and EU programme funding (Interreg South Baltic 2021-2027, Interreg Baltic Sea Region, LIFE, EUSBSR), with concurrent management of at least 8 EU-funded projects (BASCIL, CliNeDest, RegenT, Baltic Biking UPGRADE, ReTour, Horse Tourism for Everyone, LIFE Pom GOZilla.PL, and the EUSBSR PA Tourism coordination). Marginal commercial revenue comes from merchandise and publication sales through the Sklep PROT store and the Pomorskie Centrum Informacji Turystycznej physical outlet, which serves ~50,000 visitors per year. The underlying technology stack is standard digital marketing infrastructure (WordPress, Shoper, social channels, email) with no proprietary AI/ML capabilities described.

Name

Pomorskie Tourist Board

Legal name

Pomorska Regionalna Organizacja Turystyczna

Website

https://prot.gda.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomorskie Tourist Board (PROT) is a non-profit regional tourism organization in Gdańsk, Poland, promoting the Pomorskie voivodeship to domestic and international visitors, coordinating EU-funded Baltic tourism projects, and integrating ~100+ regional tourism businesses through the Pomorskie Prestige network.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tourism publications and merchandise sales: Sale of guidebooks, cycling maps, regional books, and tourist souvenirs through the PROT online store (sklep.prot.gda.pl) and the Pomorskie Centrum Informacji Turystycznej physical outlet.
2. Project-based EU funding: European Union funding through Interreg South Baltic 2021-2027, Interreg Baltic Sea Region, LIFE Programme, and other EU instruments to finance international tourism development projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Pomorska Regionalna Organizacja Turystyczna (PROT) is a non-profit regional destination marketing organization that promotes the Pomeranian Voivodeship in Poland through international trade shows, digital marketing campaigns, media trips, and EU-funded transnational projects. It operates a premium regional hospitality network (Pomorskie Prestige), a tourist discount card (Pomorska Karta Turysty), an online tour booking platform (Pomorskie Tours), a physical tourist information center, and an e-commerce store selling guidebooks, maps, and regional souvenirs. The organization also coordinates the EUSBSR Policy Area Tourism and leads 8 simultaneous EU co-funded projects.

Product overview

Pomorska Regionalna Organizacja Turystyczna (PROT) operates as a regional tourism development organization rather than a software product company. Its product portfolio spans digital platforms, branded programs, and physical publications: the digital products include Pomorskie Prestige (a premium hospitality network with partner events and a culinary program), Pomorska Karta Turysty (a tourist discount card), and Pomorskie Tours (an online booking platform). The e-commerce arm (Sklep PROT) runs on the Shoper platform and sells guidebooks, cycling maps, regional books, and souvenirs. The organization also runs the Pomorskie Prestige culinary brand program, the Pomorska Ścieżka Smaków culinary trail (BASCIL project), and promotes EuroVelo 10 cycling tourism. Printed and digital publications include regional guides in Polish/English/German, cycling maps (EuroVelo 10), attraction guides, and culinary folders. Eight EU co-funded projects (EUSBSR, RegenT, CliNeDest, LIFE Pom GOZilla.PL, Horse Tourism for Everyone, ReTour, BBU, BASCIL) represent international programs the organization leads or participates in, advancing sustainable tourism, regenerative practices, and climate neutrality.

Differentiator

Problem solved

Functional benefit

Brands

• Pomorskie Prestige: Author's project integrating the regional tourism industry including restaurants, hotels, SPA venues, crafts, local products, and recreation experiences.
• Pomorskie Tours
• Pomorskie Centrum Informacji Turystycznej (PCIT)
• Pomorska Ścieżka Smaków
• Policy Area Tourism
• Pomorskie.Travel

Products and services

• Pomorskie Prestige A premium regional tourism brand program integrating local restaurants, hotels, SPA venues, artisans, local producers, and experience creators under a unified quality standard. It includes partner networking events (breakfast meetings, Pomorskie Business Summit), culinary promotions (Szefowie kuchni dla Truskawki Kaszubskiej), and a certification framework for regional tourism businesses.
• Pomorska Karta Turysty (Pomorskie Tourist Card) A tourist discount card program offering benefits and discounts at partnered accommodation, dining, and attraction venues throughout the Pomeranian Voivodeship, targeting domestic and international visitors.
• Pomorskie Tours An online tour booking and travel planning platform for the Pomeranian region, enabling visitors to discover and reserve local tourism experiences.
• Pomorskie Centrum Informacji Turystycznej (PCIT) A physical tourist information center located at the PROT headquarters in Brama Wyżynna, Gdańsk, providing travel information, brochures, and sale of publications and souvenirs to visitors of the Pomeranian region.
• Sklep PROT (Online Store) An e-commerce storefront powered by the Shoper platform, selling Polish/English/German guidebooks, cycling maps (including EuroVelo 10), regional books covering Kaszuby, Kociewie, Trójmiasto, Malbork, children's guides, magnets, and regional gift sets to consumers and visitors.

Quantifiable outcome

• 28% of Poles planning main summer holiday trip named Pomorskie as their destination — highest of all voivodeships
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• Urząd Marszałkowski Województwa PomorskiegocoreStrategic or Co-development Partner · 3 July 2026Marshal's Office of Pomorskie Voivodeship co-organizes key promotional campaigns including Truskawka Kaszubska promotion, EXPO 2025 Osaka representation, and Pomorskie Business Summit.
• Krajowy Ośrodek Wsparcia Rolnictwa (KOZWR)coreStrategic or Co-development Partner · 3 July 2026National Agricultural Support Centre co-organizing Truskawka Kaszubska promotional events at Gdańsk Airport and supporting Protected Geographical Indication certification of the regional product.
• Kartuskie Centrum KulturyminorGTM or Marketing Partner · 3 July 2026Cultural center in Kartuzy organizing the annual Truskawkobranie (Strawberry Harvest Festival) and providing patronate for the PROT 'Szefowie kuchni dla Truskawki Kaszubskiej' promotional campaign.
• OneWayBikeTours (Denmark)coreStrategic or Co-development Partner · 27 May 2026Danish cycling tourism operator collaborating with Poland by Locals to create one-way bike rental between Copenhagen and Gdańsk along EuroVelo 10, developed under Baltic Biking UPGRADE project.
• Poland by Locals (Gdańsk)coreStrategic or Co-development Partner · 27 May 2026Gdańsk-based tour operator co-creating the Copenhagen–Gdańsk one-way cycling product with OneWayBikeTours under Baltic Biking UPGRADE project; organized Gdańsk arrival program for the inaugural cycling expedition.
• Danish Cycling TourismcoreStrategic or Co-development Partner · 27 May 2026Danish national cycling tourism organization and project partner in Baltic Biking UPGRADE, co-developing cross-border cycling products and promoting EuroVelo 10 in the Baltic Sea Region.
• Polska Organizacja Turystyczna (POT)coreStrategic or Co-development Partner · 1 April 2026National tourism organization whose stand at VELOBerlin 2026 was used by PROT to promote Pomorskie cycling routes to ~20,000 German cycling enthusiasts.
• Port Lotniczy Gdańsk (Gdańsk Airport im. Lecha Wałęsy)coreStrategic or Co-development Partner · 19 March 2026Long-standing partnership with Gdańsk Airport for joint international tourism promotion. Collaborated at Router Europe 2023, co-organized Euro 2012 events, presented region at Expo 2020 Dubai, and organized promotional events around new air routes (Madrid, Istanbul). Airport handled ~6 million passengers in 2024 serving 23 countries and 85 routes.
• ZOPOT Madryt (Zagraniczny Ośrodek Polskiej Organizacji Turystycznej)coreGTM or Marketing Partner · 19 March 2026Madrid-based branch of Polish Tourism Organization (POT) acting as co-organizer of the Gdańsk–Madrid route promotion event in Madrid, bringing together Spanish tour operators (W2M, Avoris, Viajes El Corte Ingles, MAPA Tours) for B2B networking.
• Polska Organizacja Turystyczna (POT)coreStrategic or Co-development Partner · 22 January 2026National tourism organization collaborating on international market promotion. Joint campaigns include Czech market campaign 'Trójmiasto (nie)znane', Michelin Guide promotion for Pomorskie restaurants, and international trade show participation (FITUR, EXPO Osaka).
• PLL LOT (Polish Airlines)coreStrategic or Co-development Partner · 9 December 2025National carrier for joint promotional activations including Istanbul route launch event in December 2025 and in-flight Truskawka Kaszubska promotional campaign distributing 4,000+ muffins to passengers on domestic and international LOT flights.
• Polsko-Tureckie Stowarzyszenie TURKUSminorGTM or Marketing Partner · 9 December 2025Polish-Turkish Association led by Bilal Satici, co-presenting Gdańsk and Pomorskie region at the Istanbul promotional event for the new Gdańsk–Istanbul route.
• Wizz AircoreStrategic or Co-development Partner · 1 October 2025Airline partner for direct route development and promotion. PROT partnered with Wizz Air to promote the new Madrid–Gdańsk connection at FITUR Madrid and industry breakfast events in Madrid. Wizz Air presentation on European and Polish network development was part of the joint promotion.
• Agencja Rozwoju PomorzacoreStrategic or Co-development Partner · 13 May 2025Regional development agency co-organizing the economic seminar at EXPO 2025 Osaka with PROT, involving 60+ Japanese companies and media representatives. Also collaborates on BASCIL project sessions and LOT Forum events.
• ZOPOT Prague (Czech Republic)coreGTM or Marketing Partner · 1 April 2024Prague-based ZOPOT office collaborated on the 'Trójmiasto (nie)znane' digital campaign reaching nearly 5 million views on Czech social media. Campaign featured ZOPOT Prague director Pavel Trojan as video presenter.
• Interreg Południowy Bałtyk 2021-2027coreStrategic or Co-development Partner · 20 September 2022EU transnational cooperation programme providing funding for multiple PROT-led projects including Baltic Biking UPGRADE, ReTour, Horse Tourism for Everyone, and BASCIL.
• Sembo (Scandinavian booking portal)coreChannel Partner/ Reseller/ Distributor · 1 September 2022Scandinavian online booking platform supporting the 'Dream Citybreak' promotional campaign in Norway and Sweden via dedicated landing pages, social media promotion, and email marketing to Norwegian and Swedish audiences.
• ZOPOT Stockholm (Sweden)coreGTM or Marketing Partner · 1 September 2022Stockholm-based ZOPOT office supported translation, communication, and promotion for the Scandinavian 'Dream Citybreak' campaign targeting Swedish and Norwegian markets.
• First Coffee (Danish marketing agency)minorGTM or Marketing Partner · 1 September 2022Danish digital marketing agency executing Google Ads and social media campaigns for Scandinavian Dream Citybreak promotion.
• Region Oulu (Finland)coreStrategic or Co-development Partner · 1 September 2022Co-coordinator of the EU Strategy for the Baltic Sea Region Tourism Policy Area alongside PROT since April 2022, jointly coordinating international tourism policy in the Baltic Sea Region.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Sweden: Swedish national tourism organization whose ZOPOT Stockholm office supports PROT's Scandinavian 'Dream Citybreak' campaigns. Comparable DMO with overlapping target audiences and Nordic/Baltic positioning.
• Visit Latvia: Latvian national tourism organization and EUSBSR Tourism Policy Area participant. Comparable national DMO with similar Baltic regional positioning and EU-funded project portfolio.
• Polska Organizacja Turystyczna (POT): Polish national tourism organization that partners with PROT on international campaigns (Czech market, FITUR, EXPO Osaka). Closest direct functional peer — a national DMO operating in the same country and co-funding many of PROT's international activities.
• Visit Finland: Finland's national tourism organization and co-coordinator with PROT of the EU Strategy for the Baltic Sea Region Tourism Policy Area since 2022. Most directly comparable peer in terms of EU institutional role and Baltic regional coordination.
• VisitDenmark: Danish national tourism organization partnering with PROT on the Baltic Biking UPGRADE project and EuroVelo 10 cycling tourism development. Directly comparable DMO with overlapping active-tourism focus.
• Visit Estonia: Estonian national tourism board, fellow Baltic Sea DMO participating in the EUSBSR Tourism Policy Area. Comparable in scale, scope, and reliance on Baltic regional cooperation.
• Visit Lithuania: Lithuanian national tourism board, Baltic peer within the EUSBSR Tourism Policy Area network. Similar national-DMO scope, EU funding model, and cross-border project activity.

Regional players

• Visit Valencia: Regional tourism board for the Valencia region (Spain). Comparable in promoting a specific Spanish region internationally, with similar beach/culinary/MICE focus and FITUR-driven B2B activity.
• Tourismus Mecklenburg-Vorpommern: State-level tourism board for the German Baltic coast, focused on beach and active tourism. Comparable in regional DMO scope, coastal/Baltic positioning, and reliance on EU cross-border cooperation.

Broad incumbents

• Visit Flanders: Regional tourism organization for Flanders (Belgium) with similar role promoting a sub-national region internationally, managing EU projects and partner networks. Comparable regional DMO structure and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pomorskie_travel
• Facebookfacebook.com/protregion
• LinkedInlinkedin.com/company/pomorska-regionalna-organizacja-turystyczna-prot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomorskie Tourist Board