Corrèze Tourisme

What Corrèze Tourisme does

Corrèze Tourisme is a public tourism development agency (Agence de Développement et de Réservation Touristiques de la Corrèze) operating under convention with the Conseil Départemental de la Corrèze, headquartered in Tulle, Nouvelle-Aquitaine, France. The agency serves as the delegated implementer of departmental tourism policy, targeting B2B and B2G segments including tourism providers (accommodations, restaurants, activity operators, site managers), local authorities (collectivités), tourist offices, project developers/investors, and group travel organizers. Its portfolio spans professional services (marketing coaching, online sales tooling, web audits), national quality labels (Accueil Vélo, Marque Qualité Tourisme, Marque Tourisme & Handicap), branded networks (Pass Corrézien, La Corrèze en Famille, Sites Étonnants), gamified tourism experiences (Terra Aventura), digital infrastructure (interactive tourism map, Flux Vision event analytics, VIT extranet, photothèque), and annual professional events (Journée Pro).

The agency operates with a lean team of 15 employees and runs a digital platform comprising a WordPress-based professional portal (pro.tourismecorreze.com), an Elloha-powered online booking system, the VIT provider extranet, and the Flux Vision mobile-data analytics tool for event attendance tracking. Its technology backbone is conventional rather than proprietary in AI/ML terms, with the principal asset being a longitudinal tourism observatoire (annual barometers, 5,000+ IPSOS-BVA survey responses in 2025, and historical visitor data covering 7 million nights and 400M€ in destination economic spin-offs).

The revenue model is predominantly public: Corrèze Tourisme is funded primarily through departmental delegation under the 'Ambition Tourisme 2023-2028' strategic plan, supplemented by modest fee-based revenue streams including annual La Corrèze en Famille memberships (€125 for sites/activities, €70 for accommodations), Journée Pro event fees (€15–€35 per attendee), and Banquet Corrézien tickets (€25). Most core services to tourism professionals are offered free of charge, positioning the agency as a public-good coordinator rather than a commercial operator. Its 2025 footprint encompassed 7 million recorded nights, 721,000 camping nights, 4,500+ direct tourism jobs supported, an NPS of 66 (versus 56 for Nouvelle-Aquitaine), and 9.29M€ in equivalent advertising value across 481 media coverage instances.

Name

Corrèze Tourisme

Legal name

Corrèze Tourisme, Agence de Développement et de Réservation Touristiques de la Corrèze

Website

https://pro.tourismecorreze.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Corrèze Tourisme is the public tourism development agency of the Conseil Départemental de la Corrèze, providing marketing, quality labeling, digital tools, and professional services to tourism providers, local authorities, and group organizers across the Corrèze territory in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Public funding and departmental delegation: Corrèze Tourisme operates as the Agency of the Conseil Départemental de la Corrèze for tourism development and promotion, funded primarily through departmental delegation and convention agreements. Additional revenue generated from select paid services to tourism professionals.
2. Service fees: Various paid services including training, coaching, labeling, and event participation fees collected from tourism professionals and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Corrèze Tourisme is the departmental tourism development agency of the Corrèze Department, providing B2B/B2G services including marketing coaching, quality labeling, online sales tools, web audits, digital visibility support, tourism observation and analytics, networking events, and strategic accompaniment for tourism providers, local authorities, tourist offices, project developers, and group travel organizers. The agency operates the Pass Corrézien loyalty network, branded family/cycling/remarkable-sites programs (La Corrèze en Famille, Accueil Vélo, Sites Étonnants), and gamified tourism experiences (Terra Aventura).

Product overview

Corrèze Tourisme operates as a departmental tourism development agency (Agence de Développement et de Réservation Touristiques) under the Corrèze Departmental Council. Rather than a unified software product, it offers a comprehensive portfolio of consulting services, quality labels, and networking programs. The portfolio centers on the Pass Corrézien loyalty network, professional support services (marketing coaching, online sales tools, web audits), quality labels (Accueil Vélo, Marque Qualité Tourisme, Marque Tourisme & Handicap, La Corrèze en Famille), gamified tourism experiences (Terra Aventura), digital tools (interactive maps, Flux Vision analytics), media services (photothèque), and professional events (Journée Pro). Services target tourism providers, local authorities, group tour operators, and project investors across the Corrèze territory.

Differentiator

Problem solved

Functional benefit

Brands

• Pass Corrézien: A device allowing Corrèze residents to rediscover their territory's riches and share them with loved ones; partner network program offering benefits when visiting participating establishments.
• La Corrèze en Famille
• Sites Étonnants
• Terra Aventura
• La Vagabonde (V87)
• Accueil Vélo

Products and services

• Pass Corrézien Free partner network loyalty program allowing Corrèze residents to rediscover their territory; when a Pass holder visits with two companions, one entry is offered at partner establishments. Designed to stimulate off-season tourism traffic across the territory.
• Prestataires Touristiques Services Comprehensive professional support services for tourism providers including visibility tools, digital marketing coaching, online sales tools, web audits, and quality label assistance.
• Accueil Vélo National quality label for cycling-friendly accommodation and services, supported locally by Corrèze Tourisme to develop cycle tourism along routes like La Vagabonde (V87).
• Marque Qualité Tourisme (MQT) Official French tourism quality mark recognizing excellence in visitor welcome and service quality at tourist sites.
• Marque Tourisme & Handicap French accessibility certification for tourism establishments, recognizing facilities that cater to visitors with disabilities.
• La Corrèze en Famille Network for family-friendly tourism providers offering activities and accommodations suited for families with children; includes audits, action plans, promotions, and dedicated communication. Annual membership fees: €125 for sites/activities, €70 for accommodations.
• Terra Aventura Geocaching treasure hunt concept across Nouvelle-Aquitaine with themed Poïz characters hidden along marked trails; over 300,000 participants across 15 seasons.
• Coaching Marketing Individualized marketing support for tourism providers to improve their digital presence and commercial performance.
• Outil de Vente en Ligne Online sales platform enabling tourism providers to sell their services and bookings through digital channels.
• Carte Touristique Interactive Interactive digital map allowing visitors to discover and navigate tourism offerings across Corrèze.
• Flux Vision Événements Event attendance tracking tool using mobile data to measure visitor numbers and behavior at events and tourist sites.
• Photothèque Free-to-use online photo library providing high-resolution images for tourism professionals to use in their communications.
• Journée Pro Annual professional networking day bringing together over 200 tourism providers from Corrèze and neighboring departments for document exchange and season preparation. Features paid registration tiers (€35 full-day, €25 conference+lunch, €15 exhibitor stand).
• Collectivités Services Support services for local authorities including tourism equipment development, creation, and requalification projects.
• Organisateurs de Séjours Groupes Specialized services for group travel organizers including classic car rallies, coach tours, cycling/hiking groups, and school/youth center programs.

Quantifiable outcome

• 7 million nights recorded and 400 million euros in economic spin-offs
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ADN TourismecoreStrategic or Co-development Partner · 3 June 2026National tourism organization providing workshops, training resources, and networking opportunities. Corrèze Tourisme participates in ADN Tourisme events including 'Partir en France' press workshop.
• FFRandonnée CorrèzecoreStrategic or Co-development Partner · 7 May 2026Collaboration for hiking trail development including GR440 topomap production. FFRandonnée produces trail maps while Corrèze Tourisme contributes points of interest and hospitality information along routes.
• Dordogne-Périgord TourismecoreStrategic or Co-development Partner · 26 February 2026Cross-territorial partnership strengthening promotion of classic and prestige vehicle rallies. Joint presence at Époqu'Auto Lyon, Rétromobile Paris, and Historic Auto Nantes. Offers interterritorial packages for clubs including custom itineraries, character accommodations, and heritage experiences.
• CRT Nouvelle-Aquitaine, Interfilière du tourisme durable, UNAT NA, UMIH NA, NAHPAcoreStrategic or Co-development Partner · 16 February 2026Regional consortium conducting water reuse study for sustainable tourism. 13 reuse scenarios developed and documented in a solutions catalog for tourism accommodations.
• Boost EmploiminorGTM or Marketing Partner · 1 January 2026Seasonal employment support service helping tourism businesses recruit staff. Present at Journée Pro events to facilitate seasonal worker recruitment.
• France Vélo TourismeminorGTM or Marketing Partner · 1 January 2026National cycling tourism platform providing visibility for La Vagabonde route. Featured on the platform's route listings and promotional materials.
• Département de la CorrèzecoreOthers · 1 November 2025Parent organization providing departmental delegation for tourism development and promotion. funds the Ambition Tourisme 2023-2028 plan and Pass Corrézien program.
• CRT Nouvelle-AquitainecoreStrategic or Co-development Partner · 1 January 2025Regional tourism committee providing webinars, regional studies, and coordination. IPSOS-BVA customer survey conducted in partnership with CRT. Joint study on water reuse solutions for tourism accommodations.
• IPSOS-BVAcoreStrategic or Co-development Partner · 1 January 2025Market research firm conducting annual tourism customer surveys. Over 5,000 questionnaires collected in 2025 to analyze visitor profiles, behaviors, and economic impact.
• EDF Hydro DordogneminorStrategic or Co-development Partner · 1 January 2025Partnership with EDF for visitation at dam sites including Saillant and Chastang. Espace Odyssélec EDF du barrage de Chastang received three tourism labels.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADN Tourisme: National federation of French tourism organizations; named partner running workshops and press events. Functions as the national-level peer for departmental DMOs like Corrèze Tourisme.
• Tourism Australia: National DMO combining brand campaigns, market intelligence and trade engagement — a clear 'broader incumbent' peer for evaluating Corrèze Tourisme's campaign and data capabilities at scale.
• VisitBritain: UK national tourism agency operating a destination-marketing and insight model comparable to Corrèze Tourisme's, but at national scale; useful benchmark for DMO operating practices.
• Atout France: France's national tourism development agency; comparable as the broader incumbent that defines national strategy and quality frameworks (e.g., Qualité Tourisme) which Corrèze Tourisme implements locally.
• CRT Nouvelle-Aquitaine: Regional Tourism Committee for Nouvelle-Aquitaine; Corrèze Tourisme's regional umbrella and survey/coordination partner. Provides a directly comparable DMO capability at regional scale.

Direct peers

• Comité Régional du Tourisme de Bretagne: Regional tourism committee for Brittany; another French CRT with the same mandate (promotion, observation, B2B services to providers) that makes it a strong functional peer.
• Dordogne-Périgord Tourisme: Departmental tourism development agency for Dordogne, named partner in the data. Operates a near-identical DMO model (provider support, labels, events, observation) in an adjacent French department.
• Comité Régional du Tourisme Provence-Alpes-Côte d'Azur: Regional tourism committee for PACA; provides a directly comparable French DMO model (provider support, labels, observation, campaigns) at a larger regional scale.

Others

• France Vélo Tourisme: National cycling-tourism platform and named partner that hosts La Vagabonde; comparable as the upstream distribution/enabling platform Corrèze Tourisme's cycling products depend on.
• FFRandonnée: French hiking federation and named partner producing the GR® 440 topoguide with Corrèze Tourisme; relevant as an enabling/ecosystem partner for Corrèze's hiking product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CorrezeTourisme
• Facebookfacebook.com/correzetourismepro
• LinkedInlinkedin.com/company/corr%C3%A8ze-tourisme
• Instagraminstagram.com/tourismecorreze

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corrèze Tourisme