Protshop Equipamentos De Seguranca

What Protshop Equipamentos De Seguranca does

Protshop Equipamentos de Segurança is a Brazilian retail company specializing in personal protective equipment (EPI/PPE) and collective protection equipment (EPC), founded in 1990 and headquartered at Av. Lobo Júnior, 1130, Penha Circular, Rio de Janeiro. The company operates a single physical showroom — self-described as the largest EPI store in Rio de Janeiro's North Zone — and complements it with the protshop.com.br e-commerce storefront, which uses a quote-based (Orçamento) flow for both individual and bulk B2B inquiries. The company is privately held and founder-led by João Protshop.

Name

Protshop Equipamentos De Seguranca

Legal name

Protshop Equipamentos De Seguranca

Website

https://protshop.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Protshop Equipamentos de Segurança is a Rio de Janeiro-based PPE and safety equipment retailer founded in 1990. It operates a single physical storefront and an e-commerce site serving industrial, construction, and individual worker customers across Southeast Brazil with 300+ SKUs from 25+ branded manufacturers.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment (PPE) Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

akta.pro secondary industry

Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)

Keywords

• Personal protective equipment
• Industrial safety supplies
• Workplace safety products
• PPE retail distribution
• Occupational safety equipment

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Safety Equipment: Physical and e-commerce retail sales of personal protective equipment (PPE/EPI) and safety products to businesses and individual workers. Products sourced from multiple Brazilian and international manufacturers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Protshop Equipamentos de Segurança is a Brazilian retailer and distributor of personal protective equipment (PPE/EPI) and collective protection equipment (CPE/EPC). The company offers a multi-category product portfolio covering safety footwear, helmets, gloves, respirators, fall protection, hearing protection, face shields, eye protection, work uniforms, cold-weather clothing, signage, tools, carts, and casters, sourced from brands such as 3M, MSA, Uvex, Tramontina, Stanley, Bosch, Gedore, Makita, Plastcor, Carbografite, Kalipso, and others. Sales are conducted both through a physical retail showroom in Rio de Janeiro's Zona Norte and via the company e-commerce website, with quote-based ordering for bulk and B2B procurement.

Product overview

Protshop Equipamentos de Segurança is a Brazilian retail company specializing in Personal Protective Equipment (PPE) and workplace safety products. With over 30 years of experience, the company operates as a distributor offering a comprehensive portfolio organized across 18 product categories. The product range includes fall protection equipment (32 products), respiratory protection (40 products), hearing protection (15 products), safety footwear (32 products), work uniforms (11 products), cold weather clothing (8 products), safety glasses (16 products), face shields (9 products), gloves (55 products), tools (69 products), carts (24 products), helmets (10 products), signage (17 products), industrial casters, waterproof clothing, trash bins, and miscellaneous safety items. The company sources products from renowned Brazilian and international manufacturers including 3M, MSA, Uvex, Kalipso, Plastcor, Carbografite, Tramontina, Bosch, Gedore, Makita, Stanley, Vulk, and others. The company serves various industry segments from its location in Penha Circular, Rio de Janeiro, RJ.

Differentiator

Problem solved

Functional benefit

Products and services

• Sinalizações (Safety Signage) Safety signage products including balizers, signaling batons, traffic cones, scaffolding signs, wet floor signs, parking signs, fire signs, safety signs, photoluminescent signs, trash signs, PSAI signs, and garage signal lights, sold to industrial, construction, and commercial buyers for hazard identification.
• Luvas (Safety Gloves) Safety gloves (55 SKUs) for hand protection in industrial, construction, and professional applications.
• Ferramentas (Tools) Professional tools and equipment (69 SKUs) from manufacturers including Tramontina, Stanley, Bosch, Gedore, Makita, and Skil for industrial and workplace use.
• Carrinhos (Material Handling Carts) Hand carts and material handling equipment (24 SKUs) with 300 kg load capacity for warehouses and industrial environments.
• Capacetes (Safety Helmets) Safety helmets and head protection equipment (10 SKUs) for industrial and construction workplaces.
• Calçados (Safety Footwear) Safety shoes and boots (32 SKUs) for occupational foot protection, including PVC boots and leather boots with cold insulation and fuel-oil resistance, from brands such as MARLUVAS and VULCABRAS.
• Uniformes (Work Uniforms) Work uniforms (11 SKUs) including bermudas, pants, shirts, lab coats, coveralls, and aprons in brim fabric with various pocket configurations, plus flame-resistant coveralls (e.g., Saturno FR fabric with ATPV 9.5 cal/cm²).
• Roupas Frigoríficas (Cold Weather Clothing) Thermal clothing (8 SKUs) for cold environments below -5°C, including wool socks, lined boots, thermal pants, hoods, jackets, and towel-lined socks.
• Óculos (Safety Glasses) Safety glasses and eyewear (16 SKUs) including wide-vision, sunglasses, leopard-style, over-glasses, D-Tech, welding, and Sparrow models from brands such as UVEX, Kalipso, MSA, Carbografite, and LEDAN.
• Protetores Faciais (Face Shields) Face shields (9 SKUs) including Celeron and PVC welding shields, Libus mesh facial lenses, automatic darkening welding masks, LEDAN PVC welding masks, flat facial protectors, and Plastcor face shields.
• Proteções Respiratórias (Respiratory Protection) Respiratory protection equipment (40 SKUs) including 3M filters (5N11, 6003, 6006), Alltec filters, Carbografite filters, half-masks (6200, 7500, 8713, 8212, 8023), PFF-1/PFF-2/PFF-3 masks, full-face masks, and reusable respirators.
• Proteções Para Os Ouvidos (Hearing Protection) Hearing protection (15 SKUs) including foam, PVC, and silicone earplugs, plus ear muffs from brands such as 3M, Plastcor, POMP, LEDAN, and MSA, with noise reduction ratings from 14 dB to 26 dB.
• Proteções Para Altura (Fall Protection) Fall protection equipment (32 SKUs) including electrician belts, parachute/seat belts (models 1891, 1891E, 2009A, 2010B, 2011, 2012A, 2013), safety harnesses (4002), fall arresters (1886 series, 3104, 3105), retractable fall arresters, Y-lanyards, positioning lanyards, and steel oval carabiners, primarily from brand MULT.
• Rodízios (Industrial Casters) Industrial casters including swivel, fixed, and gel-based models in 2, 3, 4, 5, and 6 inch sizes.
• Impermeáveis (Waterproof Clothing) Waterproof protective clothing for wet-environment work conditions.
• Lixeiras (Industrial Trash Bins) Industrial and safety-area trash bins for workplaces and industrial facilities.
• Diversos (Miscellaneous Safety Items) Various safety equipment and miscellaneous protective items not classified under another category.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grupo Totalseg: Brazilian safety equipment distributor and PPE retailer with a multi-brand catalog similar to Protshop, serving industrial and construction customers with both physical and online channels.
• Safetytrab: Brazilian online-first PPE (EPI) retailer offering a comparable catalog of personal protective equipment and safety products to industrial and construction buyers across Brazil. Same product category, customer base, and multi-brand distribution model as Protshop.
• EPI Center: Brazilian PPE retailer/distributor selling industrial safety equipment to corporate and individual buyers, directly comparable to Protshop's EPI assortment and B2B/B2C motion.

Broad incumbents

• Telhanorte: Brazilian home-improvement and construction-supplies retailer with a meaningful PPE/tools assortment, providing alternative procurement options for the same construction/industrial buyers Protshop serves.
• Leroy Merlin Brazil: Large national home-improvement retailer in Brazil that carries a broad PPE/workwear assortment alongside many other categories; competes for the same industrial/professional buyer but as part of a much wider portfolio.
• C&C Casa & Construção: Major Brazilian construction-materials and home-improvement chain selling PPE, tools, and workwear to construction and industrial buyers; overlaps with Protshop's catalog but at much greater scale and breadth.
• Magazine Luiza (Magalu): Large Brazilian omnichannel retailer that sells PPE, workwear, tools, and safety equipment online; competes with Protshop's e-commerce channel on assortment and pricing transparency at a national scale.

Others

• 3M Brasil: One of Protshop's key supplier brands (respirators, hearing protection, safety eyewear); relevant as both an upstream supplier and a potential direct competitor as 3M expands its own Brazilian e-commerce channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/protshop_epis
• LinkedInlinkedin.com/company/protshop-equipamentos-de-seguranca

Compliance28 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protshop Equipamentos De Seguranca