PROVIEH e.V. - Nutztiere schützen!

What PROVIEH e.V. - Nutztiere schützen! does

PROVIEH e.V. is a German nonprofit advocacy organization (eingetragener Verein) founded in 1973 and headquartered in Kiel, Schleswig-Holstein. It is Germany's oldest and self-described most experienced animal welfare organization exclusively focused on farm animals (Nutztiere). The organization operates across four pillars: specialist work, political advocacy, consumer information, and educational outreach, concentrating on cattle, pigs, and chickens. PROVIEH runs a portfolio of advocacy campaigns including 'Anbindehaltung beenden!' (end cattle tethering), 'Stoppt das Schwanzkupieren!' (stop pig tail docking), 'Stoppt Lebendtierexporte!' (stop live animal exports), 'KUH & KALB!' (keep cows and calves together), and 'Legalisierte Tierqual beenden!' (end legalized animal cruelty). It mobilizes supporters through a network of regional groups, online petitions, the biannual member magazine 'respektiere leben.' (in its 54th year), and coalition campaigns with organizations including Albert Schweitzer Stiftung, VIER PFOTEN, ANIMALS UNITED, and a 29-organization alliance for the 'Tag der Kuh' digital protest.

PROVIEH is officially recognized as 'gemeinnützig und besonders förderungswürdig' (charitable and especially worthy of support), registered at Amtsgericht Kiel under VR 1521 KI, and is a member of the Deutscher Spendenrat. The organization was previously named 'PROVIEH – Verein gegen tierquälerische Massentierhaltung' and dropped the qualifier in 2017 to broaden its appeal, positioned as a bridge between vegans, vegetarians, and meat consumers. It interfaces with four constituencies: individual supporters, food retailers, farmers practicing higher-welfare agriculture, and German federal and EU policymakers.

The organization's revenue model is multi-stream and nonprofit: annual membership fees (with gift memberships), recurring and one-time donations (processed via Spendino by GRÜN Software AG), merchandise sales through an online shop, bequests and testamentary gifts (Nachlass/Testament), and court-ordered monetary penalties (Geldauflagen). It operates with a small staff of approximately 7 employees, with Anne Hamester serving as Managing Director (Geschäftsführerin) and board positions including Dr. Heide Völz as 2nd Chair. The 1st Chair and Treasurer positions are currently vacant. Technology infrastructure is conventional: Spendino for donations, Newsletter2Go for email, embedded Google Maps, YouTube, and social plugins. The organization reported a documented policy win in October 2024 when Tönnies introduced a €10 per pig intact-tail premium, and is engaged in active 2026 legislative advocacy on the EU Animal Husbandry Strategy and mandatory video monitoring in slaughterhouses.

Name

PROVIEH e.V. - Nutztiere schützen!

Legal name

PROVIEH e.V.

Website

https://provieh.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

PROVIEH e.V. is a Kiel-based German nonprofit founded in 1973 and Germany's oldest farm animal welfare advocacy organization. It runs political lobbying, consumer education, and grassroots campaigns on cattle, pig, and poultry welfare, funded via membership fees, donations, and merchandise.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

SECONDARYBPAGAIAJ

Advocacy, Policy & Public Awareness (Animal Welfare)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAG

Animal Cruelty Prevention, Investigation & Humane Law Enforcement

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Animal welfare advocacy
• Farm animal protection
• Nonprofit lobbying
• Livestock welfare campaigns
• Consumer education

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: Individual donors contribute one-time or recurring financial donations to support PROVIEH's campaigns and operations.
2. Membership fees: Annual membership fees from individual supporters provide a recurring revenue base. Gift memberships are also offered as a donation item.
3. Merchandise / Shop sales: The organization operates an online shop selling branded items such as cloth rucksacks as membership incentives and other merchandise.
4. Testaments and legacies (Nachlass / Testament): Individuals can include PROVIEH in their wills or estate planning as a form of legacy giving.
5. Geldauflagen (court-ordered payments): The organization accepts court-ordered monetary penalties directed to them as a charitable beneficiary.
6. Sachspenden / Pro Bono: The organization receives in-kind donations and pro bono professional services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PROVIEH e.V. is a nonprofit animal welfare association (eingetragener Verein) that advocates for species-appropriate husbandry of farm animals ("Nutztiere") in Germany. It conducts political lobbying, runs public advocacy campaigns (e.g., against tethering, tail docking, live exports, genetic-defect breeding), publishes a biannual member magazine ("respektiere leben."), and delivers consumer education and school programs on farm animal welfare.

Product overview

PROVIEH e.V. is a non-profit animal welfare organization (registered association) focused exclusively on protecting farm animals ('Nutztiere'). Founded in 1973, it is Germany's most experienced animal welfare organization for farm animals. The organization operates as a platform of advocacy and campaign services rather than a traditional product company. Core offerings include the biannual magazine 'respektiere leben' (in its 54th year), multiple advocacy campaigns (Anbindehaltung beenden, Stoppt Lebendtierexporte, Stoppt das Schwanzkupieren, KUH & KALB, Legalisierte Tierqual beenden), and educational/consumer information programs. Support mechanisms include membership subscriptions, donation processing, a shop for merchandise, and volunteering opportunities. The organization focuses on four pillars: specialist work, political work, consumer information, and educational work, primarily concentrating on the three most common farm animals in Germany: cattle, pigs, and chickens.

Differentiator

Problem solved

Functional benefit

Products and services

• PROVIEH Magazin 'respektiere leben.' Biannual member magazine covering farm animal welfare topics, political work, campaign updates, and farm profiles; in its 54th year of publication.
• Kampagne 'Anbindehaltung beenden!' Advocacy campaign calling for a complete and immediate ban on tethering (Anbindehaltung) of cattle in Germany.
• Kampagne 'Stoppt Lebendtierexporte!' Campaign demanding an end to live animal exports to non-EU countries and stricter EU animal transport regulations.
• Kampagne 'Stoppt das Schwanzkupieren!' Campaign calling for all pigs in Germany to be kept with intact tails, ending the routine tail docking prohibited by EU law since 1994.
• Kampagne 'KUH & KALB!' Campaign advocating that cows and calves remain together after birth, promoting maternal bonding in dairy farming.
• Kampagne 'Legalisierte Tierqual beenden!' Comprehensive campaign demanding reform of the German Animal Welfare Act to end tethering, genetic-defect breeding, and mutilations.
• Mitgliedschaft (Membership) Annual membership program; members receive the biannual magazine 'respektiere leben.', campaign updates, and access to regional group activities.
• Mitgliederverdopplungskampagne (Members Doubling Campaign) Member-get-member campaign incentivizing supporters to recruit additional members, offering branded cloth rucksacks as a thank-you gift.
• Spenden (Donations) One-time and recurring financial donations accepted via bank transfer, credit card (Micropayment), PayPal, and direct debit, processed through Spendino.
• Online-Petition Digital petition platform used in advocacy campaigns (e.g., against cattle tethering and for mandatory video monitoring in slaughterhouses).
• Tierschutz verschenken (Gift Animal Protection) Gift membership option allowing supporters to give animal protection as a gift with personalized gift certificates.
• Aktiv werden (Volunteer Engagement) Volunteer opportunities including joining regional groups (Regionalgruppen), staffing info booths, and supporting campaign activities.
• Online-Shop Online shop selling branded merchandise such as cloth rucksacks to support fundraising.
• Bildungsarbeit (Educational Work) Educational programs for schools and the public on farm animal welfare, sustainable agriculture, and animal protection.
• Verbraucherinfos (Consumer Information) Consumer-facing information services on animal welfare labels, sustainable purchasing, and ethical consumption of animal products.
• Geldauflagen (Court-Ordered Penalty Payments) Acceptance of court-ordered monetary penalties directed to PROVIEH as an officially recognized charitable beneficiary.
• Testament und Nachlass (Wills and Bequests) Legacy-giving program allowing individuals to include PROVIEH in their wills or estate planning.

Quantifiable outcome

• On 28 October 2024, Tönnies (Germany's largest meat processor) announced a Ringelschwanzprämie (intact tail premium) of €10 per pig for farms in Haltungsform 3, marking a campaign success for PROVIEH's tail-docking cessation work.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bündnis für TierschutzpolitikcoreStrategic or Co-development PartnerA coalition of German animal welfare organizations (including Albert Schweitzer Stiftung, Bund gegen Missbrauch der Tiere, Bundesverband Tierschutz, Menschen für Tierrechte, PROVIEH, and VIER PFOTEN) that coordinates policy advocacy, joint press releases, protests, and letter-writing campaigns on farm animal welfare issues. Active since at least 2018.
• AgrarBündnis e.V.minorStrategic or Co-development PartnerAn alliance of 25 member organizations spanning sustainable agriculture, environmental protection, animal welfare, development cooperation, and church groups. PROVIEH participates in the coalition to demand implementation of the Zukunftskommission Landwirtschaft recommendations and policy reforms.
• Tierschutznetzwerk Kräfte bündelncoreStrategic or Co-development PartnerA German animal welfare network that coordinates regular demonstrations ('Mahnwachen') in front of the Federal Ministry of Food and Agriculture (BMEL). PROVIEH participates in the network's weekly demonstrations against animal transport exports and for animal welfare law reform.
• ANIMALS UNITEDcoreStrategic or Co-development PartnerANIMALS UNITED is a German animal rights organization. PROVIEH collaborates with ANIMALS UNITED in coalition campaigns, notably co-organizing the large-scale online demonstration (digitale Protestwelle) on 'Tag der Kuh' (Cow Day) with 29 participating animal and environmental organizations.
• Deutsche Tier-Lobby e.V.coreStrategic or Co-development PartnerA German animal welfare NGO. PROVIEH co-organized the 'Tag der Kuh' (Cow Day) digital protest campaign with Deutsche Tier-Lobby e.V. and others, and participates in joint petition campaigns for a ban on tethering and other cage systems.
• VIER PFOTENcoreStrategic or Co-development PartnerVIER PFOTEN (Four Paws) is an international animal welfare organization. PROVIEH collaborates with VIER PFOTEN on joint open letters and advocacy campaigns, including calls for a ban on live animal exports to third countries, submitted to members of the German Bundestag.
• Ostfriesen gegen TierleidminorStrategic or Co-development PartnerA regional activist group in Aurich, Lower Saxony, that regularly protests live animal export shipments. PROVIEH supports the group's demonstrations alongside approximately 15 other organizations.
• AG Ringelschwanz (Ringelschwanz working group)minorStrategic or Co-development PartnerAn expert working group within PROVIEH focused on eliminating routine tail docking in pigs. The group produces legal analyses (e.g., 'Abschlussbericht Anfragen zum Thema Aktionsplan Kupierverzicht') and coordinates campaign and policy positions.
• Tönnies (campaign outcome / recognition)minorOthersGermany's largest meat processing company. On 28 October 2024, Tönnies announced a Ringelschwanzprämie (intact tail premium) of €10 per pig for farms in Haltungsform 3, representing a campaign success for PROVIEH's tail-docking cessation advocacy. This is a market actor that responded to PROVIEH's campaign pressure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Menschen für Tierrechte: German animal rights organization in the Bündnis für Tierschutzpolitik with PROVIEH. Shares policy advocacy on farm animal welfare but leans more strongly toward animal rights framing (rather than welfare reform).
• Bund gegen Missbrauch der Tiere: German animal welfare organization in the Bündnis für Tierschutzpolitik with PROVIEH. Comparable focus on animal protection legislation and political lobbying, including farm animal welfare issues.
• VIER PFOTEN (Four Paws) Germany: International animal welfare organization with a strong German office; PROVIEH collaborates with VIER PFOTEN on joint open letters and bundesweit campaigns (e.g., against live animal exports). Both compete for similar donor mind share and policy influence on farm animal welfare in Germany.
• Bundesverband Tierschutz e.V. Member of the Bündnis für Tierschutzpolitik alongside PROVIEH. Parallel farm animal welfare advocacy and political lobbying work in Germany, with overlap in legislative targets and coalition activities.
• ANIMALS UNITED: German animal rights organization co-organizing the Tag der Kuh digital protest with PROVIEH. Comparable grassroots, protest-driven model, with significant overlap in coalition campaigns and target policy issues.
• Deutsche Tier-Lobby e.V. German animal welfare NGO co-organizing Tag der Kuh with PROVIEH and coordinating joint petition campaigns. Similar advocacy focus and grassroots approach; competes for the same donor and volunteer base.
• Albert Schweitzer Stiftung für unsere Mitwelt: German animal welfare foundation concurrently named in the Bündnis für Tierschutzpolitik with PROVIEH. Comparable focus on farm animal welfare advocacy, policy work, and corporate campaigns targeting the German food retail sector.

Emerging players

• Slow Food Deutschland: German sustainability and food advocacy organization. Overlaps with PROVIEH on consumer education around animal welfare labelling and sustainable agriculture, but with a broader food-quality and biodiversity remit.
• PETA Deutschland: German arm of the global PETA organization; comparable advocacy on farm animal welfare but typically more confrontational and less coalition-oriented than PROVIEH. Active in vegan campaigns and corporate pressure.

Broad incumbents

• Deutscher Tierschutzbund: Germany's largest and most established umbrella animal welfare organization. Broader scope (companion + farm animals, shelters), but overlaps with PROVIEH on farm animal welfare policy and on Bundesverband Tierschutz member organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCg1D0tcJuORAFX1wij52FzQ
• Facebookfacebook.com/PROVIEHeV
• LinkedInlinkedin.com/company/provieh-ev
• Instagraminstagram.com/provieh/?hl=de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROVIEH e.V. - Nutztiere schützen!