PRO Vietnam

What PRO Vietnam does

PRO Vietnam (Liên minh Tái chế bao bì Việt Nam) is Vietnam's first and largest nonprofit packaging recycling coalition, established on June 21, 2019 by 9 founding member companies from the consumer goods, packaging, and retail sectors. The organization coordinates Extended Producer Responsibility (EPR) compliance on behalf of its members, aggregating packaging recycling obligations and executing them through a shared collection-recycling infrastructure. As of June 2026, the coalition comprises 34 member companies—including Coca-Cola Vietnam, Nestlé Vietnam, Suntory PepsiCo Vietnam, FrieslandCampina, Tetra Pak Vietnam, Vinamilk, La Vie, TH Group, Ajinomoto Vietnam, Mondelez Kinh Đô Vietnam, and Duy Tân Recycling—together representing approximately 50% of Vietnam's consumer goods production volume. New 2026 member ACB marks the entry of Vietnam's first financial institution into the coalition.

PRO Vietnam does not develop proprietary products or technology itself. It operates as an industry convener and infrastructure coordinator: aggregating EPR volumes from members, partnering with municipal waste managers URENCO (Hanoi) and CITENCO (Ho Chi Minh City), and engaging recyclers and researchers to fulfill collective recycling targets. The coalition tracks performance through centralized data collection and reporting, coordinates R&D on recyclability of difficult materials such as PCR plastics and eco-design, and runs consumer-facing programs including the Vietnam Xanh (Green Vietnam) initiative in partnership with Tuổi Trẻ newspaper and VTV. Operational recycling volume scaled from 3,000+ tons in 2022 to 64,000+ tons in 2024, with 60,000+ tons projected for 2026.

The coalition is funded entirely through membership contributions and in-kind partnerships rather than commercial sales. Its organizational structure is exceptionally lean—13 employees supporting the entire coalition. Member companies fund the coordination work, policy advocacy, and communications programs as a shared cost of EPR compliance, effectively externalizing shared infrastructure onto a single coordinating body and reducing per-company overhead. Strategic priorities articulated for 2030 include 100% collection and recycling of packaging placed on the market by member companies.

Name

PRO Vietnam

Legal name

Liên minh Tái chế bao bì Việt Nam

Website

https://provietnam.com.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO Vietnam is a nonprofit coalition coordinating Extended Producer Responsibility packaging recycling for 34 member companies representing roughly 50% of Vietnam's consumer goods production. Founded in 2019, the coalition manages collective EPR infrastructure, policy advocacy, and public awareness programs such as the annual Vietnam Xanh festival.

Ownership category

akta.pro rank

Product category

Packaging Recycling Coalition Services

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

Keywords

• Extended producer responsibility
• Packaging recycling coalition
• Circular economy services
• Waste management compliance
• Nonprofit industry alliance

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Member dues and service contributions: PRO Vietnam is a nonprofit, voluntary alliance of companies. Revenue is derived from membership contributions and service arrangements with member companies to support EPR compliance, recycling infrastructure, and community programs. No product or service revenue in the commercial sense.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

PRO Vietnam is a nonprofit coalition that coordinates packaging collection and recycling on behalf of its member companies to collectively fulfill Vietnam's Extended Producer Responsibility (EPR) obligations. The coalition drives packaging circularity through shared recycling infrastructure, member workshops, policy advocacy, and public education programs such as Vietnam Xanh. In 2024, PRO Vietnam and its members recycled over 64,000 tons of packaging materials, completing 100% of delegated EPR obligations.

Product overview

PRO Vietnam (Liên minh Tái chế Bao bì Việt Nam) is a non-profit industry coalition/alliance, not a product company. It does not offer commercial products or services. The organization facilitates packaging recycling through an EPR (Extended Producer Responsibility) system, coordinates collection and recycling operations among member companies, and runs educational programs including the Vietnam Xanh (Vietnam Green) initiative and a 3D exhibition (3d.provietnam.com.vn) for awareness purposes. No commercial product offerings, modules, or sub-products are available from this organization.

Differentiator

Problem solved

Functional benefit

Products and services

• EPR Compliance and Packaging Recycling Coordination Service

Quantifiable outcome

• Over 64,000 tons of packaging recycled in 2024, completing 100% of member EPR obligations; over 60,000 tons projected for 2026 (90% increase over 2025)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• VNU-HCM (Đại học Quốc gia TP.HCM) / VNU-ILEADcoreStrategic or Co-development Partner · 23 March 2026Partnership with Vietnam National University Ho Chi Minh City (VNU-HCM), specifically its Institute for Leadership Development (VNU-ILEAD), to develop green human resources through training programs. A Memorandum of Cooperation was signed in March 2026, with a training course on 'Greenhouse Gas Management towards Sustainable Development' organized as the first joint initiative. The collaboration aims to build green talent capacity and promote sustainable development in Vietnam.
• VPA (Hiệp hội Nhựa Việt Nam)coreStrategic or Co-development Partner · 18 March 2026Partnership with Vietnam Plastics Association (VPA), formalized via a Memorandum of Understanding signed March 18, 2026, to optimize the plastic packaging value chain and build a circular economy ecosystem. The collaboration focuses on data sharing, industry standards, and market development for recycled plastics.
• TGM ResearchminorStrategic or Co-development Partner · 1 January 2025Research partner that conducted a nationwide survey on 'Waste Segregation at Source in Vietnam 2025' in collaboration with PRO Vietnam. The survey of 1,925 respondents across 6 cities provided data on consumer environmental awareness and behavior, informing PRO Vietnam's communication strategy.
• Tuổi Trẻ Newspaper (Báo Tuổi Trẻ)coreGTM or Marketing Partner · 1 January 2024Strategic media and co-organization partner for the Vietnam Xanh program, launched in 2024. The partnership drives the Vietnam Xanh Festival (20,000+ attendees in 2025), green education campaigns, media coverage, and community engagement. Jointly organized with the Ministry of Agriculture and Environment and Ho Chi Minh City Youth Union. Key activities include green tours, competitions, the Vietnam Xanh Award, and extensive multi-platform media coverage.
• URENCO (Công ty TNHH MTV Môi trường đô thị Hà Nội)coreStrategic or Co-development Partner · 1 January 2021Partnership with Hanoi Urban Environment Company (URENCO) for collection and recycling programs in northern Vietnam. Partners have collaborated for over 4 years on initiatives including a joint scholarship fund ('PRO Vietnam – URENCO Scholarship') for children of environmental workers, with over 80 scholarships awarded in 2025-2026. The collaboration supports EPR implementation and circular economy model building.
• CITENCO (Công ty TNHH MTV Môi trường đô thị TP.HCM)coreStrategic or Co-development Partner · 1 January 2021Partnership with Ho Chi Minh City Urban Environment Company (CITENCO) for collection and recycling in southern Vietnam. Jointly organized the 'PRO Vietnam – CITENCO Scholarship' program for children of environmental workers. The partnership is foundational to PRO Vietnam's collection infrastructure in Vietnam's largest city.
• VUREIA (Hiệp hội Môi trường đô thị và Khu công nghiệp Việt Nam)coreStrategic or Co-development Partner · 1 January 2021Formal cooperation with the Vietnam Urban and Industrial Environment Association (VUREIA), signed in April 2021, to expand pilot collection models in northern Vietnam, including Hanoi. The partnership aims to strengthen the recycling ecosystem by connecting PRO Vietnam's member companies with VUREIA's network of municipal environment companies.
• WWF (World Wide Fund for Nature)minorGTM or Marketing PartnerPartnership with WWF, referenced in the partner logos section of the PRO Vietnam website, indicating collaboration on environmental and conservation initiatives.
• VCCI (Vietnam Chamber of Commerce and Industry)minorGTM or Marketing PartnerPartner organization shown in PRO Vietnam's partner logos, suggesting collaboration on business advocacy and policy dialogue.
• ENDA (Environmental Development Action)minorStrategic or Co-development PartnerInternational organization partnering with PRO Vietnam to support informal waste collectors in Ho Chi Minh City, improving working conditions and occupational safety for this frontline group in the recycling ecosystem.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Regional players

• CONAI (Consorzio Nazionale Imballaggi): Italian consortium PRO managing packaging waste recovery across seven material streams. Operates the same industry-funded EPR model as PRO Vietnam but with vertically integrated recycling infrastructure.
• Éco-systèmes: French PRO for household electronic and electrical equipment waste. Compares to PRO Vietnam as a member-funded EPR compliance entity, though focused on e-waste rather than packaging.
• Grüner Punkt / Duales System Deutschland (DSD): The original German PRO for packaging recovery under EPR. Operates the same coalition model — collecting producer fees and funding collection/recycling — but at national scale in Germany. Direct functional peer to PRO Vietnam's EPR delegation model.
• Ecoembes: Spanish PRO for packaging recycling funded by member fees and operating collection-sorting infrastructure. Same EPR service model as PRO Vietnam, with broader household packaging portfolio in Spain.
• RECOUP: UK-based charity promoting plastics recycling and supporting producer responsibility for packaging. Closely comparable to PRO Vietnam's nonprofit coalition model and policy advocacy focus, though on a smaller scale.
• PRO Europe: Umbrella organization representing 46 packaging recovery organizations across Europe. Comparable to PRO Vietnam as an industry coalition managing EPR obligations, but operating at continental rather than single-country scope.
• Fost Plus: Belgian PRO for household packaging recycling funded by member contributions. Operates similar member-funded EPR delegation model to PRO Vietnam, but in a mature, longstanding market.

Emerging players

• PR3 (Packaging Recycling Partnership Platform): Emerging packaging recovery platforms in Asia seeking to replicate the European PRO model. Comparable to PRO Vietnam as a regional EPR coalition but earlier-stage and not yet operationally scaled.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PROVietNam2019
• Facebookfacebook.com/LienMinhTaiCheBaoBiVietNam
• LinkedInlinkedin.com/company/pro-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Vietnam