What PR Plus GmbH does

PR Plus GmbH is a small, founder-led Public Relations and communications agency based in Würmla, Austria, operating with a five-person team since its formal establishment in 1998 by Charlotte Ludwig (whose PR career began in 1989). The firm specializes in tourism-sector PR, an area it pioneered within the Austrian agency landscape, and has subsequently extended its services to cultural institutions, heritage sites, music festivals, and other associations across Austria. Its client roster includes Stift Klosterneuburg, Donau Touristik, Kulturverein Donaustadt, KV15, Wienerkultur, and the Sirtaki-Schrammeln festival.

The agency's service offering is a single integrated suite spanning classical press relations, web and social media communications, crisis PR, event marketing, and professional networking. Delivery is structured around two engagement models: annual retainer support (Jahresbetreuung) and project-based engagements (Projektbetreuung). PR Plus relies on a personal, relationship-driven model anchored by Charlotte Ludwig and a curated network of media contacts and opinion makers built over decades. The agency distributes press releases and content through its own prplus.at website and maintains organic presence on Facebook, Twitter, YouTube, and GooglePlus.

PR Plus is a privately held Austrian GmbH (Gesellschaft mit beschränkter Haftung), entirely founder-owned with no institutional investors, no parent company, no disclosed funding, and no acquisitions. Revenue is not publicly disclosed. The business model is fee-for-service professional services, with pricing customized per client and not publicly available. There is no software product, no API, no proprietary technology stack, and no AI/ML capability disclosed in available sources.

Name

PR Plus GmbH

Legal name

PR Plus GmbH

Website

https://prplus.at

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

PR Plus GmbH is a five-person, founder-led Austrian PR and communications agency specializing in tourism and cultural-sector clients. Founded in 1998 by Charlotte Ludwig, it delivers press relations, social media, crisis PR, and event marketing on annual retainer and project bases.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Press relations agency
• Tourism communications
• Crisis PR services
• Event marketing communications

Headquarters

HQ city

Würmla

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional PR Services: PR Plus operates as a professional services firm offering PR and communications services. The company provides both annual client support (Jahresbetreuung) and project-based services (Projektbetreuung) for their customers.

Distribution channels1 record

Marketing channels4 records

Core offering

PR Plus GmbH is a Public Relations and communications agency specialized in press work for tourism and other industries. The agency offers annual client support (Jahresbetreuung) and project-based services (Projektbetreuung), covering classical press relations, web PR, social media management, crisis PR, event marketing, and professional networking. Services are tailored to each client and delivered through personalized customer communication combined with creative PR campaign execution.

Product overview

PR Plus is a service-based Public Relations and communications agency offering a single integrated service offering rather than a software product platform. The core services include press work, web PR, social media management, crisis PR, event-marketing, and professional networking. The agency specializes primarily in tourism and provides both annual retainer-based client support and individual project-based services. Services are delivered through a team approach combining personalized customer communication with creative PR campaigns and event execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressearbeit (Press Relations)

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights4 records

Customer concentration

• Xx.com/prplus_at
• YouTubeyoutube.com/user/prplusgmbh
• Facebookfacebook.com/prplus
• LinkedInlinkedin.com/company/pr-plus-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Plus GmbH