Provenance Vineyards

What Provenance Vineyards does

Provenance Vineyards is a family-owned Napa Valley winery founded in 1999 and headquartered in Lodi, California. The company produces a portfolio of premium wines including Cabernet Sauvignon, Merlot, Sauvignon Blanc, and Bordeaux-style red blends, alongside single-vineyard bottlings from recognized Napa sub-appellations such as Howell Mountain and Wildwood Vineyard, sold under multiple sub-brands (Provenance, Deadeye, Fortitude). Its winemaking approach is built on minimal intervention, whole-berry fermentation, and oak aging, with Head of Winemaking Noel Basso (20+ years of California vineyard experience) executing the founding purist philosophy of Tom Rinaldi. Under the Allen Lombardi family, which acquired the company in November 2021, Provenance has expanded into adjacent categories, launching the organic low-alcohol Weekday wine brand in September 2024 and the non-carbonated vodka water Weekday Water in August 2025. The business operates two primary revenue channels: direct-to-consumer e-commerce sales through prvwines.com and a dedicated trade/industry portal, supplemented by a July 2025 domestic distribution agreement with Classic Wines of California for placement in fine wine shops and restaurants. Customers span individual Napa wine enthusiasts (personal consumption, collection, gifting) and business buyers in fine wine retail and on-premise dining. The company employs 14 people and is privately held with no institutional funding or public listing.

Name

Provenance Vineyards

Legal name

Provenance Vineyards

Website

https://prvwines.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Provenance Vineyards is a family-owned Napa Valley winery founded in 1999 that produces premium Cabernet Sauvignon, Merlot, Sauvignon Blanc, and Bordeaux-style blends under multiple sub-brands, sells directly to consumers via its website, and distributes to fine wine retailers and restaurants through a domestic distribution partnership.

Ownership category

akta.pro rank

Product category

Napa Valley Wine Production

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Napa Valley wines
• Cabernet Sauvignon
• Bordeaux-style blends
• Single-vineyard wines
• Direct-to-consumer wine

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the company e-commerce website, selling wines under multiple labels including Provenance, Deadeye, Fortitude, and specialty vineyard-designate wines.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Provenance Vineyards is a family-owned Napa Valley winery that produces and sells premium wines including Sauvignon Blanc, Merlot, Cabernet Sauvignon, and Bordeaux-style red blends under multiple labels (Provenance, Deadeye, Fortitude, Wildwood Vineyard, Howell Mountain Vineyard). The company also recently expanded into ready-to-drink beverages with the Weekday organic low-alcohol wine line and Weekday Water vodka-based flavored water. Wines are produced using a natural, minimal-intervention winemaking approach emphasizing vineyard provenance.

Product overview

Provenance Vineyards is a family-owned Napa Valley winery that produces a portfolio of premium wines including Sauvignon Blanc, Merlot, and Cabernet Sauvignon varietals, as well as Bordeaux-style red blends under sub-brands like Deadeye. The portfolio also includes single-vineyard offerings from distinguished Napa sub-appellations such as Wildwood Vineyard and Howell Mountain Vineyard. In recent years, the company has diversified into ready-to-drink beverages with the launch of Weekday Water (a vodka-based flavored water) and Weekday Organic Wine (a low-alcohol organic wine brand). The wines are produced using minimal winemaker intervention and natural winemaking techniques, with approximately 22 years of history in Napa Valley winemaking.

Differentiator

Problem solved

Functional benefit

Brands

• Deadeye: Red blend and Cabernet Sauvignon wine brand
• Fortitude
• Wildwood Vineyard
• Howell Mountain Vineyard
• Weekday
• Weekday Water

Products and services

• North Coast Sauvignon Blanc White wine produced from Sauvignon Blanc grapes sourced from North Coast vineyards, offering crisp and refreshing characteristics.
• Rutherford Sauvignon Blanc White wine from the Rutherford appellation within Napa Valley, showcasing the region's distinctive terroir and winemaking style.
• Merlot Red wine made from Merlot grapes, offering smooth and approachable characteristics typical of the varietal.
• Cabernet Sauvignon Flagship red wine of Provenance Vineyards, representing the Napa Valley Cabernet house heritage and reputation.
• Deadeye Red Blend Proprietary red blend under the Deadeye sub-brand, combining multiple grape varieties for a complex flavor profile.
• Deadeye Chardonnay White wine under the Deadeye sub-brand, crafted to complement the red blend offerings.
• Deadeye Cabernet Sauvignon Cabernet Sauvignon varietal wine under the Deadeye sub-brand, offering a bold expression of the grape.
• Fortitude Cabernet Sauvignon Premium Cabernet Sauvignon showcasing the winemaking excellence and bold character of the Provenance Vineyards portfolio.
• Wildwood Vineyard Cabernet Sauvignon Single-vineyard Cabernet Sauvignon sourced from the Wildwood Vineyard, highlighting specific terroir characteristics.
• Howell Mountain Vineyard Cabernet Sauvignon Single-vineyard Cabernet Sauvignon from the Howell Mountain appellation, representing the higher elevation volcanic soils of Napa Valley.
• Weekday Organic Wine Organic, low alcohol wine brand with three premier varietals for health-conscious consumers.
• Weekday Water Non-carbonated vodka water beverage with natural fruit flavors, expanding Provenance Vineyards into the ready-to-drink beverage market beyond traditional wine.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Classic Wines of CaliforniacoreChannel Partner/ Reseller/ Distributor · 9 July 2025Provenance Vineyards signed a distribution agreement with Classic Wines of California in July 2025. Classic Wines of California serves as the distributor for Provenance's wines in domestic markets, focusing on fine wine shops and restaurants. This partnership supports the company's goal of making Provenance Vineyards wine more accessible to Napa wine lovers throughout the world.
• The Marketing HouseminorOthersWebsite design and management services provided by The Marketing House, as noted in the website footer.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Silver Oak Cellars: Family-owned Napa and Alexander Valley Cabernet specialist with national fine-wine distribution. Comparable premium Cabernet-only focus, multi-generation family ownership, and broad trade partner program.
• Honig Vineyard & Winery: Family-owned Napa Valley winery recognized for sustainable/sustainable-farming Napa Cabernet and Sauvignon Blanc. Comparable family-owned mid-scale Napa operation with similar RBC-style positioning and channel mix.
• Caymus Vineyards: Iconic Napa Valley Cabernet producer with a similarly premium positioning and multi-decade reputation. Caymus Special Selection is the benchmark that Provenance Vineyards' flagship Cabernet is benchmarked against in the fine wine channel.
• Peju Province Winery: Family-owned Napa Valley winery with a portfolio of Cabernet, Merlot, and Sauvignon Blanc plus tasting room. Closely comparable family-owned, multi-varietal Napa operation with DTC e-commerce.
• Stags' Leap Winery: Historic Napa Valley estate focused on Cabernet Sauvignon and Bordeaux-style blends, with single-vineyard and estate wines across wholesale and DTC channels — directly comparable portfolio structure and channel mix to Provenance.
• Cakebread Cellars: Second-generation family-owned Napa Valley winery across Sauvignon Blanc, Chardonnay, Merlot, and Cabernet — directly comparable family-run, multi-varietal portfolio with DTC and wholesale channels.
• Heitz Cellar: Family-owned Napa Valley winery with a long-established reputation for Cabernet Sauvignon, including single-vineyard Martha's Vineyard. Comparable heritage-driven premium positioning and similar multi-label strategy.

Broad incumbents

• The Duckhorn Portfolio: Public multi-brand Napa wine portfolio including Duckhorn, Decoy, and Migration. Comparable multi-brand premium wine structure and channels, but at much larger scale and with broad-incumbent scale advantages.
• Trinchero Family Estates: Large Napa Valley-headquartered wine company with deep portfolio across multiple price tiers and brands. Represents the broader-incumbent model against which Provenance Vineyards competes for shelf space and trade attention.

Emerging players

• Laurence Wine Estates: Roll-up of premium Napa/California wine brands including Heitz Cellar and others. Comparable brand-and-distribution aggregation thesis and overlapping premium wine portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProvenanceWine
• Facebookfacebook.com/ProvenanceVineyards
• LinkedInlinkedin.com/company/provenance-vineyard
• Instagraminstagram.com/provenancewine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provenance Vineyards