Partido Social Democrático

What Partido Social Democrático does

Partido Social Democrático (PSD) is a Brazilian political party founded in 2011 by former São Paulo mayor Gilberto Kassab and former vice-governor Guilherme Afif Domingos. Conceived as a centrist party "free from ideological dogmas," it received national registration from Brazil's Tribunal Superior Eleitoral (TSE) on September 27, 2011, becoming the country's 28th political party (electoral number 55). PSD operates as a membership organization with state directories in all 27 Brazilian states plus the Federal District, an affiliated think tank (Espaço Democrático), and caucuses in both chambers of Congress (PSD na Câmara, PSD no Senado). It has no technology products or commercial services; its "outputs" are candidates, elected officeholders, policy positions, and partisan political mobilization.

PSD's revenue model is non-commercial. The party is funded through Brazil's public party financing mechanisms — principally the Fundo Partidário (annual public party fund) and the Fundo Especial de Financiamento de Campanha (FEFC, the electoral campaign fund) — supplemented by membership engagement (filiação) and event-based fundraising. As a political organization it sells no products and charges no fees for participation; the party's "customers," in functional terms, are Brazilian voters and citizens, with secondary segments in state and municipal governments and federal legislative bodies.

By its own 2024 post-election disclosures, PSD is the largest political party in Brazil by municipal representation: it won mayoral races in 891 cities (887 mayors, 640 deputy mayors, 6,953 city councilors), governs municipalities where more than 37.3 million Brazilians live, and administers combined city budgets of R$ 234 billion (~18.1% of all Brazilian municipal budgets). The party currently holds 6 state governorships (Paraná, Rio Grande do Sul, Goiás, Sergipe, Pernambuco, Rondônia) and 5 state capitals (Rio de Janeiro, Belo Horizonte, Florianópolis, São Luís, Curitiba), with Eduardo Paes (Rio de Janeiro) re-elected in 2024 with 60.5% of valid votes. The party is contesting its first major presidential ticket in 2026, with Ronaldo Caiado as presidential candidate and Gilberto Kassab as vice-presidential candidate, alongside competitive gubernatorial candidacies in Maranhão, Paraná, and Sergipe.

Name

Partido Social Democrático

Legal name

Partido Social Democrático

Website

https://psd.org.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Partido Social Democrático (PSD) is a Brazilian centrist political party founded in 2011, registered with the TSE (number 55), and operating across all 27 Brazilian states. It is the country's largest party by municipal representation, governing 891 cities, 6 states, and 5 state capitals, and fielding its first major presidential ticket in 2026.

Ownership category

akta.pro rank

Product category

Political Party / Political Services

NAICS

Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

Keywords

• Political party services
• Electoral campaigns
• Political representation
• Party membership
• Public policy advocacy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Campaign Financing: PSD receives public funding for electoral campaigns through the Fundo Especial de Financiamento de Campanha (FEFC) and party institutional funding, distributed according to party resolution criteria.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Partido Social Democrático (PSD) is a Brazilian center political party that fields candidates for mayoral, gubernatorial, presidential, and federal/state legislative offices across all 27 Brazilian states. The party recruits members through its filiação process, organizes national and state conventions to nominate candidates, and engages in electoral campaigns funded through Brazil's public campaign financing system (FEFC) and party fund (Fundo Partidário). Its affiliated organizations include the Espaço Democrático think tank, PSD Mulher women's wing, PSD Movimentos social/labor wing, and congressional caucuses (PSD na Câmara and PSD no Senado).

Product overview

Partido Social Democrático (PSD) is a Brazilian political party founded in 2011. The party does not offer technology products or services; instead, it provides political membership, publishes electoral information, and offers digital content including podcast (PSDCast), downloadable brand materials, and electoral guides through its website. The party operates as a political organization with national, state, and municipal directories across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Espaço Democrático: Think tank foundation created to study and debate major national issues and promote political formation events
• PSD Mulher
• PSD Movimentos
• PSD na Câmara
• PSD no Senado

Products and services

• Espaço Democrático
• PSDCast Podcast
• PSD Mulher
• PSD Movimentos
• PSD na Câmara
• PSD no Senado
• Party Membership (Filiação)

Quantifiable outcome

• Won mayoral elections in 891 cities in 2024, managing municipalities where 37.3 million Brazilians live
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, moderate and minor.

• Espaço DemocráticocoreStrategic or Co-development Partner · 7 December 2011Espaço Democrático is a party think tank foundation created by PSD to study national issues, promote political education events, and develop policy proposals. It has created thematic councils debating national problems and forwarding proposals that guide the party's program. The foundation publishes guides such as 'Eleições 2026 – De olho nas regras'.
• PSD MulhercoreStrategic or Co-development PartnerWomen's wing of PSD focused on promoting female political participation, coordinated nationally by Alda Marco Antonio.
• PSD na CâmaracoreGTM or Marketing PartnerParty representation and communication channel for federal deputies in the Chamber of Deputies.
• PSD no SenadocoreGTM or Marketing PartnerParty representation and communication channel for senators in the Federal Senate.
• União Geral dos Trabalhadores (UGT)moderateStrategic or Co-development PartnerMajor Brazilian labor union confederation whose leaders joined PSD at founding, providing connection to workers and union movement.
• International Democrat of CenterminorStrategic or Co-development PartnerInternational organization of center political parties that held a meeting in São Paulo in November 2025, attended by PSD president Gilberto Kassab.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Movimento Democrático Brasileiro (MDB): One of Brazil's largest legacy parties with broad coalition appeal. MDB is a direct competitor in the center/centrist coalition space and frequently forms electoral alliances with PSD, including the 2024 São Paulo mayoral race where PSD supported MDB's candidate.
• Progressistas (PP): Long-standing center-right party with strong regional machines, particularly in the South and Northeast. PP is a direct competitor in coalition negotiations and frequently competes with PSD for the same mayoral and gubernatorial candidacies.
• União Brasil: Center-right party formed from the merger of DEM and PSL, with similar coalition-building strategies and broad-based appeal. União Brasil competes directly with PSD for the same donor pools, coalition partners, and centrist voters.
• Partido da Social Democracia Brasileira (PSDB): Historic center/center-right party that has lost significant electoral share in recent cycles. PSD has effectively occupied the political space previously dominated by PSDB, making it a direct competitor for legacy center-right voters.
• Partido Democrático Trabalhista (PDT): Historically center-left party with strongholds in the South and Southeast. PDT competes with PSD for moderate and center-oriented voters and frequently finds itself in opposing coalitions in gubernatorial races.
• Partido Liberal (PL): Currently Brazil's largest party by congressional representation and the main competitor for center-right and right-leaning voters. PL represents the primary ideological rival on PSD's right flank and competes head-to-head for the same coalition spaces.
• Republicanos: Center-right party with strong evangelical base and growing municipal representation. Republicanos competes with PSD for the same coalition spaces and increasingly for mayoral and gubernatorial candidacies in major cities.
• Partido dos Trabalhadores (PT): Brazil's center-left incumbent party, historically dominant on the left of the political spectrum. PT is the primary competitor on the center-left flank and represents the main opposition force PSD positions itself against in 2026.
• Partido Socialista Brasileiro (PSB): Center-left party with strong regional bases in the Northeast. PSB competes with PSD in coalition negotiations and for the same ideological space, particularly in state-level races where the two parties frequently form opposing coalitions.

Emerging players

• Cidadania: Smaller center party that has lost significant representation in recent cycles. While far smaller than PSD, Cidadania competes for the same ideological space and center/centrist coalition slots in congressional negotiations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PSDBrasil
• Facebookfacebook.com/psd.br
• Instagraminstagram.com/psdnacional55
• LinkedInlinkedin.com/company/partido-social-democr%C3%A1tico

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partido Social Democrático