Pseudonyme

What Pseudonyme does

Pseudonyme Architecture is a Paris-based architecture, urbanism, and scenography practice founded in 2017 by Jérémy Germe and Chloé Thomazo, both HMONP-licensed architects and graduates of ENSA Paris Val-de-Seine. The firm operates from its headquarters at 42 rue des 5 Diamants in Paris (13th arrondissement) and a secondary office in Aix-les-Bains, delivering design services across residential, commercial, hospitality, cultural, and public-sector clients primarily in metropolitan France with one disclosed project in Berlin. Its stated methodology treats existing context as a primary design material and emphasises an "economy of means" — minimal intervention designed to intensify pre-existing conditions rather than impose new forms.

The portfolio spans three product categories — Spaces (interior renovations, apartments, offices), Buildings (residential, commercial, cultural constructions), and Urbanism (public micro-spaces, urban metabolism projects) — with project budgets ranging from approximately 35,000 EUR HT (Circus Hotel marquee) to 3,500,000 EUR HT (Chartreuse de Neuville). Notable projects include the ICADE Urban cells pavilion ecosystem (competition first prize), the Chartreuse de Neuville European Cultural Meeting Center (competition second place), Villa Panorama in Ontex, the Pôle Jeunesse renovation in Marly-le-Roi, and Les Balcons Sur La Mer in Le Portel. Deliverables extend across construction phases and rely on an established ecosystem of external collaborators (engineers, acousticians, wood specialists, joiners, landscapers, photographers, renderers) for execution.

The business model is project-based professional services: fees are derived from design commissions and competition entries, with no recurring or retainer revenue streams disclosed. Go-to-market is sales-led, driven by competition performance, portfolio visibility through press coverage in architecture publications (Archdaily, AMC Archi, D'Architecture, IDEAT, Sloft Magazine, Ca'Asi/Venice Biennale), and direct relationships within the architecture and public-procurement community. The customer base is heterogeneous — private individuals, commercial enterprises (ICADE, Groupe Galia, Kingcom), municipalities (Le Portel, Marly-le-Roi), social-housing landlords (Pas-de-Calais Habitat), a nonprofit (Association de la Chartreuse de Neuville), and Université Sorbonne Paris 1 — which diversifies client concentration but leaves the firm exposed to the lumpy revenue profile inherent to competition-driven, project-based fee generation.

Name

Pseudonyme

Legal name

Pseudonyme Architecture

Website

https://pseudonyme.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Paris-based architecture, urbanism, and scenography firm founded in 2017 serving private, commercial, municipal, and institutional clients across France. Uses a contextual design methodology and economy-of-means philosophy, operating with a small core team and an extensive external collaborator network.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Architectural Services (54131)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Custom Home Building (IMAFABAC)

Keywords

• Architecture design services
• Urban planning services
• Scenography design
• Residential renovation
• Cultural building design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Architecture and Design Services: Professional architecture services for residential, commercial, cultural, hospitality, and urban projects. Revenue generated through design fees for project conception, from competition entries through construction supervision.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pseudonyme is an architecture, urbanism, and scenography practice that designs buildings, interior spaces, and urban installations. Its work covers residential renovations (apartments, villas), commercial interiors (offices, hotels, restaurants), cultural and public buildings, and urban public-space projects across France and Berlin, delivered as commissioned design services from competition through construction supervision.

Product overview

Pseudonyme Architecture is an architecture and urban planning firm offering architectural design, scenography, and urbanism services across three main categories: Spaces (interior renovations, apartments, offices), Buildings (residential, commercial, cultural constructions), and Urbanism (urban installations and public spaces). Their project portfolio spans residential renovations (apartments, villas), commercial spaces (offices, hotels), cultural buildings, and public urban installations across France and Berlin. The firm focuses on sustainable design approaches including bio-sourced materials, wood construction, and reuse/recycling of existing structures.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Urban cells project won first prize in competition for Design Development phase
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ICADEcoreStrategic or Co-development PartnerICADE is the client for the Urban cells project at Parc des Portes de Paris in Aubervilliers. This 220,000 €HT competition first prize project involves creating a pavilion ecosystem as a covered street extending workspaces with recreational and social functions.
• Pas-de-Calais HabitatcoreStrategic or Co-development PartnerSocial housing landlord for the Pierre Loti district in Le Portel. Engaged for a 226 m² service point and information center project (530,000 €HT) dedicated to exchanges between residents and the social landlord.
• Association de la Chartreuse de NeuvillecoreStrategic or Co-development PartnerClient for the European Cultural Meeting Center project - a third place centered on technological and societal innovations. The 3,500,000 €HT project achieved 2nd place in competition.
• COORDATECminorImplementation/ SI/ Consulting PartnerExecution partner for the Le Lieu-dit hotel renovation project in Nantes, handling construction execution.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• ECDM Architectes: Paris-based firm of similar size to Pseudonyme combining architecture and urbanism with a contextual approach (e.g. Réinventer Paris submissions, mixed-use schemes). Direct competitor for the same public/private French mid-scale commissions.
• Chartier Dalix Architectes: Paris-based French studio working at the intersection of architecture, urbanism and scenography, with strong contextual and sustainability positioning (e.g. Halle Pajol, EHPAD in Villejuif). Highly comparable in scale, multi-disciplinarity and design philosophy.
• Hamonic + Masson & Associés: French architecture practice working across residential, urban and cultural projects with a contextual approach, similar scale and Paris-based presence. Comparable project mix and client profile.
• Franklin Azzi Architecture: Paris-based studio with comparable typology of work: Haussmannian renovations, tertiary offices and cultural projects (e.g. Fondation Ricard). Competes for the same residential, commercial and institutional mid-budget French commissions.
• Brenac & Gonzalez & Associés: Paris-based firm of comparable scale combining housing, mixed-use and urban regeneration projects, including many social-housing and public-sector clients in the Île-de-France region. Direct overlap with Pseudonyme's Léon Blum, Pierre Loti-type briefs.
• PCA-STREAM (Philippe Chiambaretta): Paris architecture practice working across cultural, residential and urban projects with a strong contextual and scenographic sensibility (e.g. Musée de l'Orangerie renovation, Altarea HQ). Comparable client mix and French project geography.

Broad incumbents

• Lacaton & Vassal Architectes: Paris-based French practice renowned for contextual, low-touch intervention and adaptive reuse of existing buildings (e.g. Palais de Tokyo, social housing in Bordeaux). The single closest philosophical peer to Pseudonyme, though significantly larger and now internationally established.
• Dominique Perrault Architecture: Established Paris-based practice with deep activity in urbanism, scenography (Bibliothèque nationale de France, Ewha Womans University) and contextual interventions. Larger and more international, but competing for similar French public commissions.

Emerging players

• Olson Kundig: Seattle-based boutique practice known for scenographic, site-responsive design and craft-led detail across residential, hospitality and cultural projects. Comparable in size, design philosophy and high-prestige project mix.
• Studio Gang: US-based studio (Chicago) led by Jeanne Gang, also working at the intersection of architecture, urbanism and scenography with an emphasis on contextual and ecological design (e.g. Writers Theatre, Aqua Tower). Comparable in multi-disciplinarity and design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pseudonyme
• Instagraminstagram.com/pseudonyme_architecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pseudonyme