PSLT Limited
PSLT Limited is a UK-based full-turnkey fitness solutions provider offering exclusive distribution of DHZ Strength, USAEON, and SMARTfit equipment alongside in-house remanufacturing, logistics, installation, and maintenance services for health clubs, leisure trusts, education providers, hotels, and active ageing facilities.
- Company typePrivate
- Founded-
- HeadquartersBarrowford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PSLT Limited does
PSLT Limited is a UK-based full-turnkey fitness solutions provider founded in 2020 and headquartered in Barrowford, Lancashire, operating with approximately 12 employees across a 40,000 square foot remanufacturing and logistics facility. The company positions itself as a single-source partner covering four pillars — product, service, logistics, and trade — for operators in the health, fitness, and sport sector, including multi-site and independent health clubs, leisure trusts, education providers, hotels and hospitality, corporate wellness, and active ageing facilities. Distribution is direct and sales-led, with regional field sales representatives, an e-commerce storefront, UK dealer network, and European wholesale distribution partnerships.
The company's product portfolio is built on three exclusive UK distribution partnerships: DHZ Strength (strength equipment, including the Y900 Series), USAEON (cardio range launched in February 2026), and SMARTfit (cognitive-motor training systems, exclusive UK rights from April 2026). Underlying capability rests on an in-house remanufacturing operation certified to ISO 9001 quality management protocols, covering collection, stripping, shot blasting, powder coating, parts fitting, reupholstery, and reinstallation of refurbished equipment, supported by a dedicated logistics fleet. The SMARTfit product combines physical movement with brain-based challenges targeting rehabilitation, active ageing, and performance use cases, while PSLT's own technological differentiator is integration across the full equipment lifecycle rather than proprietary software.
PSLT generates revenue across five streams: one-time equipment sales (new and refurbished), recurring service and maintenance contracts, finance and leasing arrangements, trade-in/equipment upgrade services, and logistics and installation professional services. Pricing is structured around a 50% deposit on equipment orders with balance on delivery, annual or monthly billing for service contracts and finance, and pay-as-you-go call-out options for non-contract customers. The GTM motion combines sales-led field engagement, channel partnerships with other European distributors, and event-driven demand generation through the Elevate trade show, with thought leadership built via co-produced industry reports such as 'The Hidden Cost of Poor Equipment Servicing' published with Evolve in June 2026.
PSLT Limited firmographics
Firmographics- Name
- PSLT Limited
- Legal name
- PSLT Ltd
- Website
- https://pslt.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PSLT Limited is a UK-based full-turnkey fitness solutions provider offering exclusive distribution of DHZ Strength, USAEON, and SMARTfit equipment alongside in-house remanufacturing, logistics, installation, and maintenance services for health clubs, leisure trusts, education providers, hotels, and active ageing facilities.
- Ownership category
- akta.pro rank
Where PSLT Limited is headquartered
LocationHeadquarters
- HQ city
- Barrowford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
PSLT Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fitness Equipment Sales: Sales of new and refurbished gym equipment including strength equipment (DHZ), cardio equipment (USAEON), and accessories. Equipment can be purchased individually or as part of complete gym installations.
- Service Contracts and Maintenance: Full service contracts from full maintenance agreements to one-off call-out repairs. Services include electrical repairs, upholstery repairs, general gym repairs, and preventative maintenance programs.
- Finance and Leasing: Finance options are offered to help operators acquire equipment through leasing arrangements rather than outright purchase.
- Trade-In Services: Old equipment removal and trade-in services, where PSLT collects existing gym equipment, remanufactures it at their facility, and reinstalls refreshed gymnasiums for customers.
- Logistics and Installation: Delivery and installation services for gym equipment, including removal of old equipment and full gym transformations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard equipment purchase with deposit structure |
| Subscription | Annual | Service contract options |
| Subscription | Monthly | Finance and leasing options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
PSLT Limited product offering
Product offeringCore offering
PSLT is a full-turnkey fitness solutions provider for the UK health, fitness, and sport sector, distributing new commercial gym equipment (DHZ Strength, USAEON cardio range, SMARTfit cognitive-motor training systems) alongside an in-house remanufactured equipment line. It delivers end-to-end gym transformations covering equipment supply, refurbishment, logistics, installation, ongoing servicing and maintenance contracts, equipment trade-in, and finance/leasing options for commercial operators.
Product overview
PSLT Limited is a full turnkey fitness solutions provider offering a comprehensive portfolio of products and services for the health, fitness, and sport sector. The company operates across four core pillars: Product (new and refurbished equipment), Service (electrical, repairs, upholstery), Logistics, and Trade. Key product lines include DHZ Strength (exclusive UK distributor), USAEON Cardio Range, and SMARTfit cognitive-motor training systems (exclusive UK distributor). The company also offers re-manufactured equipment, finance options, and equipment servicing contracts.
Differentiator
Problem solved
Functional benefit
Brands
- DHZ Strength: Exclusive UK distributor of DHZ Strength products - leading strength equipment for fitness facilities
- USAEON
- SMARTfit
Products and services
- DHZ Strength Equipment Leading commercial strength equipment brand distributed exclusively by PSLT in the UK, including the Y900 Series and full strength range tailored to customer specifications, available new or in custom configurations for commercial fitness facilities.
- USAEON Cardio Range Cardio equipment range including treadmills and other cardiovascular machines designed for performance and smart investment, distributed by PSLT in the UK to complement its strength equipment offering.
- SMARTfit Cognitive-Motor Training System Globally recognised cognitive-motor training system that combines physical movement with brain-based challenges to enhance performance, rehabilitation, and wellbeing; PSLT is the exclusive UK distributor with full-service support including supply, training, and ongoing customer success.
- Re-manufactured Gym Equipment Sustainable, cost-effective alternative to new commercial gym equipment, re-manufactured to ISO 9001 protocol at PSLT's 40,000 sq ft facility (collection, stripping, shot blasting, powder coating, new parts fitting, reupholstery, reinstallation), with customisation options and a comprehensive parts and labour warranty.
- Gym Service Contracts Full service contracts and one-off call-out services covering electrical repairs, general gym repairs, and upholstery repairs for commercial gym equipment, including preventative maintenance programmes and next-business-day response for account holders.
- Gym Logistics and Installation Complete logistics solution including removal of old equipment, transportation, warehouse refurbishment in PSLT's 40,000 sq ft facility, and reinstallation of new or refurbished gym equipment, using the company's own trucks and transport vehicles across the UK.
- Trade-In Programme Equipment trade-in programme that allows operators to upgrade their gym equipment by trading in existing kit, with PSLT collecting, remanufacturing, and reinstalling refreshed gymnasiums for customers.
- Finance & Leasing Finance and leasing options provided to help commercial operators acquire gym equipment through spread payments rather than outright purchase, complementing PSLT's product and service offerings.
- DHZ Y900 Series Bundle Signature bundled offering of the DHZ Y900 series strength equipment, launched to celebrate the PSLT–DHZ UK partnership and offered to commercial gym operators as a consolidated equipment package.
Quantifiable outcome
- Reactive servicing costs 25-30% more per machine annually compared to structured preventative maintenance
- +3 more outcomes
Companies that use PSLT Limited
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
PSLT Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PSLT Limited partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EvolvecoreStrategic partnership with Evolve to produce industry research and reports on equipment servicing in the fitness sector. Jointly released 'The Hidden Cost of Poor Equipment Servicing in the UK Fitness Industry' report exploring financial and operational impacts of poor equipment maintenance.
- SMARTfit InccorePSLT appointed as exclusive UK distributor for SMARTfit cognitive-motor training products. SMARTfit is a globally recognised training system combining physical movement with brain-based challenges for performance, rehabilitation, and wellbeing. PSLT provides full-service support including product supply, training, and ongoing customer success across the UK.
- DHZ StrengthcoreExclusive UK distribution partnership for DHZ Strength products. DHZ is a leading strength equipment brand for fitness facilities, with PSLT distributing their full range tailored to exact specifications.
- USAEONcoreUK distribution partnership for USAEON cardio equipment range. USAEON provides cardio equipment built for performance and smart investment, complementing PSLT's strength equipment offering.
- Leisure DatabaseminorStrategic partnership renewed for three years with Leisure Database, a leading provider of leisure industry data and marketing services. Partnership supports PSLT's marketing and market intelligence capabilities.
- Places LeisureminorPartnership with Places Leisure, a major leisure operator, for community-focused equipment re-use projects. PSLT supplies refurbished equipment for community fitness initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PSLT Limited competitors and assessment
Company assessmentBroad incumbents
- Life Fitness: Global commercial fitness equipment manufacturer with broad strength and cardio product lines and direct UK distribution. Comparable as a supplier to PSLT's multi-site operator customers but competes from a manufacturer base rather than distribution.
- Precor: Commercial fitness equipment manufacturer with cardio, strength, and connected fitness products serving health clubs, hospitality, and corporate fitness. Comparable as a competing equipment brand in PSLT's distributor portfolio.
- Technogym: Global premium fitness equipment manufacturer and wellness solutions provider with direct UK sales and service operations. Competes with PSLT in commercial equipment supply and full-facility solutions but at a larger scale with proprietary manufactured products.
- Matrix Fitness: Commercial fitness equipment brand under Johnson Health Tech with cardio, strength, and connected-fitness offerings for health clubs, hospitality, and education. Comparable as a competing brand in PSLT's product portfolio categories.
- Cybex International: Commercial strength and cardio equipment manufacturer with global distribution. Comparable as a competing brand available to multi-site operators who are PSLT's primary customers.
Direct peers
- Physical Company: UK-based fitness equipment distributor and supplier offering new and refurbished commercial gym equipment, service contracts, and full gym fit-outs across multiple vertical segments. Closely comparable to PSLT in product range, service model, and target customer base.
- Escape Fitness: UK-based fitness equipment and functional training solutions provider serving commercial gyms, hotels, and leisure operators worldwide. Comparable in product range, customer verticals, and UK operating base.
- Pulse Fitness: UK commercial fitness equipment manufacturer and supplier offering cardio, strength, and integrated facility management software. Directly comparable in target market and full-facility solutions.
- Indigo Fitness: UK commercial fitness equipment distributor supplying new and refurbished equipment, design, installation, and servicing for health clubs, hotels, education, and leisure operators. Directly competes with PSLT across product, service, and customer segments.
Regional players
- Sportsafe UK: UK supplier of sports, fitness, and physical education equipment serving schools, leisure centers, and clubs. Overlaps with PSLT's education and leisure trust segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PSLT Limited social profiles
Digital presencePSLT Limited compliance and trust
Trust signalCompliance1 record
PSLT Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSLT Limited leadership team
Management profileNumber of profiles
Profiles4 records
PSLT Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSLT Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSLT Limited
What does PSLT Limited do?
PSLT is a full-turnkey fitness solutions provider for the UK health, fitness, and sport sector, distributing new commercial gym equipment (DHZ Strength, USAEON cardio range, SMARTfit cognitive-motor training systems) alongside an in-house remanufactured equipment line. It delivers end-to-end gym transformations covering equipment supply, refurbishment, logistics, installation, ongoing servicing and maintenance contracts, equipment trade-in, and finance/leasing options for commercial operators.
Is PSLT Limited a public or private company?
PSLT Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PSLT Limited founded?
PSLT Limited was founded in -1. It employs 11 to 50 people.
Where is PSLT Limited based?
PSLT Limited is headquartered in Barrowford, United Kingdom, in the Europe region.
How does PSLT Limited make money?
Five revenue lines are on record. Fitness Equipment Sales are the primary driver. The others are service Contracts and Maintenance, finance and Leasing, trade-In Services and logistics and Installation.
Who are PSLT Limited's main competitors?
Broad incumbents on record are Life Fitness, Precor, Technogym, Matrix Fitness and Cybex International. Direct peers are Physical Company, Escape Fitness, Pulse Fitness and Indigo Fitness. Sportsafe UK is listed as a regional player.
Does PSLT Limited have an API?
No public API is recorded for PSLT Limited.