Philippine Society for Talent Development

What Philippine Society for Talent Development does

Philippine Society for Talent Development (PSTD) is the Philippines' premier non-profit professional membership organization for talent development practitioners, founded in 1965 and now in its 60th year (Diamond Jubilee, 2025). It serves HR, Learning & Development, and Organization Development professionals through a community-led model spanning the private sector, academe, government, and NGOs. Its member base includes individual practitioners as well as institutional clients such as Security Bank, National University, World Vision Development Foundation, Real LIFE Foundation, and the Asian Institute of Management.

PSTD's core offerings are organized around three pillars: professional certification (Certified Training Facilitator Course; Training Design Certification built on the ADDIE instructional-systems framework), proprietary content (Philippine Talent Development Framework, annual State of the Industry Reports, and the first-ever book 'The Talent Journey Playbook' co-authored with global authority Dr. William J. Rothwell), and signature events (the annual National Convention, now in its 51st edition; Tipanan membership meetings; and the Gawad Maestro Awards). Digital delivery runs on a Moodle-based Learning Experience Platform at lms.pstd.org, with a student-outreach arm (Junior PSTD) extending reach into universities.

The business model is membership-anchored and event-driven. Revenue is generated from recurring annual membership dues, certification program fees, and National Convention registration fees and sponsorships. Membership and event registration are operationalized through the Glueup platform, while customized in-house corporate training (e.g., Security Bank's ADDIE certification cohort) supplements enterprise revenue. Go-to-market is community-led and event-driven, supplemented by digital channels (website, LinkedIn, Facebook, email) and partnerships with global and domestic institutions. Recent strategic activity (AIM postgraduate certificate, NGO MOUs, university agreements) signals expansion into adjacent verticals while preserving the association's domestic, membership-centric operating model.

Name

Philippine Society for Talent Development

Legal name

Philippine Society for Talent Development Inc.

Website

https://pstd.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

The Philippine Society for Talent Development (PSTD) is a 60-year-old non-profit professional membership organization based in the Philippines that serves HR, Learning & Development, and Organization Development practitioners through certifications, training programs, industry research, and signature events.

Ownership category

akta.pro rank

Product category

Professional Development and Training Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Career & Technical Education (CTE) Standards Authorities (EDADAEAE)

Keywords

• Talent development certification
• Professional training programs
• Learning and development
• Corporate workforce development
• Membership association services

Headquarters

HQ city

Mandaluyong City, Metro Manila

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Annual membership fees for professionals joining PSTD to access certifications, programs, networking, and resources
2. Certification Programs: Revenue from training and certification courses including Certified Training Facilitator, Training Design Certification, and other professional development programs
3. Events and Conventions: Registration fees and sponsorships from the annual National Convention and other events like Tipanan meetings

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PSTD is a non-profit professional membership association that delivers talent development services to HR, L&D, and OD practitioners across the Philippines. It sells annual memberships, professional certification programs (Certified Training Facilitator, Training Design Certification), in-house corporate training, and ticketed events such as the National Convention and Tipanan meetings. Its digital core is a Moodle-based Learning Experience Platform that hosts the Talent Development Toolkit and online courses for members.

Product overview

The Philippine Society for Talent Development operates as a professional membership organization offering a portfolio of certification programs, learning resources, and professional development events. The core of its digital offerings centers on the PSTD LXP (Learning Experience Platform), a Moodle-based LMS that delivers the Talent Development Toolkit and training resources. The organization provides professional certifications including the Certified Training Facilitator Course and Training Design Certification Program using the ADDIE Model framework. PSTD publishes research through its State of the Industry Reports and recently launched its first book, The Talent Journey Playbook. The society also runs signature programs including the Gawad Maestro Awards, Tipanan membership meetings, and the annual National Convention, with a student outreach arm called Junior PSTD.

Differentiator

Problem solved

Functional benefit

Products and services

• PSTD Learning Experience Platform (LXP) A Moodle-based learning management system that serves as PSTD's primary digital learning platform, providing online courses, training resources, and the Talent Development Toolkit for members.
• Talent Development Toolkit A comprehensive collection of resources and tools available through the PSTD Learning Portal for talent development professionals.
• Certified Training Facilitator Course Professional certification program for training facilitators that provides credentials and recognition in the talent development field.
• Training Design Certification Program Certification program based on the ADDIE Model (Analysis-Design-Development-Implementation-Evaluation), a globally recognized framework in Instructional Systems Development, designed to enhance participants' expertise in training design.
• Talent Development Guidebook A comprehensive 31-page guidebook resource for talent development professionals, available as a downloadable PDF from the PSTD website.
• State of the Industry Reports Annual industry survey reports providing benchmarking data for workplace learning and performance practices across industries in the Philippines.
• Gawad Maestro Awards Annual awards program recognizing excellence in Philippine talent development, honoring outstanding professionals and organizations.
• Tipanan General membership meetings featuring learning sessions, networking opportunities, and professional development for PSTD members.
• 51st National Convention PSTD's premier annual national convention bringing together talent development professionals for learning, networking, and professional growth.
• Junior PSTD Student-led arm of PSTD composed of organizations from various colleges and universities, bridging the gap between academic theory and real-world practice in talent development.
• Talent Journey Playbook PSTD's first-ever published book on talent development, co-authored by industry leaders and featuring contributions from Dr. William J. Rothwell, designed as a strategic tool for practitioners to shape talent sustainability in the Philippines.

Quantifiable outcome

• Revenue growth for certified professionals: daily rates grew 5x to 10x after PSTD certification
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major, flagship and notable.

• Real LIFE Foundation, Inc.majorStrategic or Co-development Partner · 18 June 202612-month partnership to bridge education and employment for underprivileged youth. PSTD provides career coaching through its network of corporate trainers, creates practical life skills kits, and hosts internal talent development workshops for Real LIFE staff.
• World Vision Development Foundation, Inc.majorStrategic or Co-development Partner · 12 May 2026MOU signed May 12, 2026 for partnership to elevate leadership and community impact. PSTD deploys qualified volunteer resource speakers to facilitate specialized learning sessions for World Vision's staff and leadership, focusing on strategic leadership, operational efficiency, collaborative growth, and innovation.
• People Management Association of the Philippines (PMAP)majorStrategic or Co-development Partner · 28 March 2026Joint partnership to champion humanity and nation-building through talent development initiatives, combining PSTD's L&D expertise with PMAP's HR professional network.
• National UniversitymajorStrategic or Co-development Partner · 24 February 2026Nationwide agreement to drive collaboration and growth between PSTD's talent development expertise and National University's educational infrastructure.
• Asian Institute of Management (AIM)flagshipStrategic or Co-development Partner · 24 February 2026Partnership for Asia's First Postgraduate Certificate in Chief Learning Officer Practice, marking a significant milestone in professionalizing talent development leadership in the region.
• Security BanknotableStrategic or Co-development PartnerCase study partnership where PSTD delivered an in-house Training Design Certification Program using ADDIE Model exclusively for Security Bank's L&D practitioners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PSTDInc
• LinkedInlinkedin.com/company/philippine-society-for-talent-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philippine Society for Talent Development